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Huey Magoo’s Chicken Tenders Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Huey Magoo’s.

Please note: Gerben IP does not represent Huey Magoo’s. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 4, 2024

Huey Magoo’s Chicken Tenders is an American chain of fast-casual restaurants specializing in chicken tenders. The company prides itself on being the best family joint for enjoying delicious chicken tenders in a clean, serene environment.

The restaurant chain is headquartered in Orlando, Florida, and has been franchising since 2011. The company has also won many accolades, such as “Best Fried Chicken” and “Best of the Best Chicken Tenders” from various food magazines and critics.

Let’s look at the company’s history, location, growth, and trademarks.

Huey Magoo’s Chicken Tenders History

Matt Armstrong and Thad Hudgens founded Huey Magoo’s Chicken Tenders in 2004. As they’re informally referred to, the two southern boys built a restaurant centered on their passion for quality chicken and penchant for serving others.

The restaurant was modeled around providing fresh and tasty chicken tenders in a clean, serene, family-friendly environment. The chain’s staff is trained to provide customers with a warm, welcoming, and loving environment.

The chicken tenders served by Huey Magoo’s Chicken Tenders are cooked to order. This allows the restaurant to consistently deliver fresh and delicious chicken tenders per their service delivery policy.

The company also has non-profit commitments, giving back a portion of its profits to not-for-profit community groups and organizations impacting the local community.

Huey Magoo’s Chicken Tenders serves its signature grilled, or hand-breaded chicken tenders dipped or “sauced” in unique sauces donning signature flavors. Due to its warm and welcoming vibe, the restaurant is popular among millennials, neighboring businesses, and families seeking chicken-based meals at affordable prices.

Seven years after its founding in 2004, Huey Magoo’s Chicken Tenders introduced franchising options in 2011. The founders, Matt Armstrong and Thad Hudgens partnered with four former Wingstop executives to spearhead the business’s expansion.

Each franchise operates under the company’s culture of warm and welcoming hospitality and with the single-minded focus of offering the perfect chicken tenders crafted using Huey Magoo’s Chicken Tenders’ unique recipe.

Huey Magoo’s Chicken Tenders Locations

Most Huey Magoo’s Chicken Tenders franchises are in the Southeast United States, with multiple locations in South Florida, Central Florida, Georgia, Jacksonville, and Mississippi. Huey Magoo’s Chicken Tenders is now looking to expand into new locations in North Carolina, South Carolina, Ohio, Alabama, Tennessee, and Tampa.

The company, which self-labels as the “Filet Mignon of Chicken,” is set to experience rapid growth in 2022. The company’s president and CEO, Andy Howard, predicts they’ll have about 50 company-wide open restaurants by the end of the year.

Within the Southeast, which is their fastest-growing footprint, the fast-casual restaurant chain is slated to open 30 new locations. That will add to their current 20-store footprint, building up the number to an impressive 50 restaurants.

A significant milestone for the company is set to happen by the end of 2022, with Huey Magoo’s Chicken Tenders stepping into Las Vegas. The restaurant chain is expected to open a location at Boyd’s Fremont Hotel and Casino in partnership with Boyd Gaming Corporation in Downtown Las Vegas.

The company has also signed a lease for eight new franchises, opening in the Naples and Fort Meyers, Florida, areas.

There are also plans for five new stores around Macon, Georgia. These additions will bring the number of Huey Magoo’s Chicken Tenders franchises sold to over 200, across nine different states.

The multiple grand openings slated for 2022, will only add to the company’s growing list of franchise locations. These include Florida cities such as Ormond Beach, Oakland Park, Pinellas Park, Winter Garden, Miramar, St. Augustine, Orlando, Jacksonville, North Lauderdale, Lithia, Port St. Lucie, Gainesville, Odessa, Brooksville, and Deltona.

In Georgia, they include Hinesville, Dacula, Monroe, Flowery Branch, Statesboro, Warner Robins, and Covington. In Mississippi, they include Clinton and Madison, and Pearl. Tennessee cities include Morristown and Kingsport.

There are two locations in Alabama (Montgomery and Prattville), South Carolina (Greenville, Ashville, and Charleston), and others in Dayton, North Carolina, Ohio, and Las Vegas, Nevada.

Huey Magoo’s Chicken Tenders’ rapid expansion began shortly after the COVID-19 pandemic paralyzed most restaurant businesses. The company now offers safe dine-in, dine-out, take-out, and third-party delivery services. Select locations also boast a drive-thru and curbside pickup.

Even during the expansion, the company remains committed to offering antibiotics-free, no steroids, no hormones, no preservatives, and all-natural chicken tenders.

Huey Magoo’s Chicken Tenders Trademarks

Huey Magoo’s Chicken Tenders has sought or obtained federal trademark registration for about nine trademarks. These include “HUEY MAGOO’S,” “G,” “THE FILET MIGNON OF CHICKEN,” and “GTOAT.”

On March 2, 2021, Huey Magoo’s Chicken Tenders obtained federal trademark registration for “HUEY MAGOO’S” and uses the trademark for its restaurant, catering, and take-out services.

Huey Magoo’s Chicken Tenders also obtained federal trademark registration for “THE FILET MIGNON OF CHICKEN” on April 5, 2022. The company uses the trademark for catering, restaurant, and restaurant take-out services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

HUEY MAGOO'S

Serial Number:
97432432
Registration Number:
Pending Application
Word Mark:
HUEY MAGOO'S
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Digital media, namely, downloadable multimedia file containing collectible artwork relating to restaurants, food and beverages authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring restaurants, take-out restaurants, food, and beverages for use in online virtual worlds.

IC 035. US 100 101 102. G & S Computerized on-line retail store services in the field of virtual and real food and beverages; Retail store services featuring virtual goods, namely, restaurants, take-out restaurants, food and beverages for use in online virtual worlds.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual restaurants, take-out restaurants, food and beverages for use in virtual environments created for entertainment purposes.

IC 042. US 100 101. G & S Programming virtual restaurants featuring virtual foods and beverages and delivery services for use in online virtual worlds; Providing temporary use of on-line non-downloadable software for uploading, modifying and sharing virtual reality content, augmented reality content, information, and data.

IC 043. US 100 101. G & S Restaurant services featuring home delivery.

Filling Date:
2022-05-27
Current Basis:
1B
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
Sherry Flax
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GTOAT GREATEST TENDERS OF ALL TIME

Serial Number:
97150207
Registration Number:
Pending Application
Word Mark:
GTOAT GREATEST TENDERS OF ALL TIME
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services.

Filling Date:
2021-12-01
Current Basis:
1B
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
SHERRY FLAX
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

GTOAT

Serial Number:
97150202
Registration Number:
6941391
Word Mark:
GTOAT
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services. FIRST USE: 20220311. FIRST USE IN COMMERCE: 20220311.

Filling Date:
2021-12-01
Registration Date:
2023-01-03
Current Basis:
1A
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
Sherry Flax
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE FILET MIGNON OF CHICKEN SANDWICHES

Serial Number:
90537920
Registration Number:
6937371
Word Mark:
THE FILET MIGNON OF CHICKEN SANDWICHES
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services. FIRST USE: 20211130. FIRST USE IN COMMERCE: 20211130.

Filling Date:
2021-02-21
Registration Date:
2022-12-27
Current Basis:
1A
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
Sherry Flax
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE FILET MIGNON OF CHICKEN

Serial Number:
90537917
Registration Number:
6695700
Word Mark:
THE FILET MIGNON OF CHICKEN
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services. FIRST USE: 20211126. FIRST USE IN COMMERCE: 20211126.

Filling Date:
2021-02-21
Registration Date:
2022-04-05
Current Basis:
1A
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
Sherry Flax
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

G

Serial Number:
90061396
Registration Number:
6281392
Word Mark:
G
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services. FIRST USE: 20191031. FIRST USE IN COMMERCE: 20191031.

Filling Date:
2020-07-20
Registration Date:
2021-03-02
Current Basis:
1A
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
SHERRY FLAX
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a black lower case letter "G" with a yellow triangle on the left and three red plumes on the top outside of the circle that forms the top of the "G" and a black dot in the upper left within the circle. The color white appears for background purposes only and is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HUEY MAGOO'S

Serial Number:
90060491
Registration Number:
6281327
Word Mark:
HUEY MAGOO'S
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services. FIRST USE: 20170731. FIRST USE IN COMMERCE: 20170731.

Filling Date:
2020-07-19
Registration Date:
2021-03-02
Current Basis:
1A
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
SHERRY FLAX
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HUEY MAGOO'S CHICKEN TENDERS

Serial Number:
90060490
Registration Number:
6281326
Word Mark:
HUEY MAGOO'S CHICKEN TENDERS
Goods and Services:

IC 043. US 100 101. G & S Catering services; Restaurant services; Take-out restaurant services. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

Filling Date:
2020-07-19
Registration Date:
2021-03-02
Current Basis:
1A
Owner:
Huey Magoo's Restaurants, LLC
Attorney of Record:
SHERRY FLAX
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HUEY MAGOOS CHICKEN TENDERS

Serial Number:
85035180
Registration Number:
3973005
Word Mark:
HUEY MAGOOS CHICKEN TENDERS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20080831. FIRST USE IN COMMERCE: 20080831.

Filling Date:
2010-05-11
Registration Date:
2011-06-07
Current Basis:
1A
Owner:
HUEY MAGOO'S FRANCHISING, LLC
Attorney of Record:
Brian R. Landry
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "HUEY" in a stylized form above the word "MAGOOS" in a stylized form above the words "CHICKEN TENDERS" in a stylized form. The "G" in "MAGOOS" is drawn to look like a chicken.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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