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Hardee’s Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Hardee’s.

Please note: Gerben IP does not represent Hardee’s. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 21, 2023

Hardee’s Restaurants LLC is an owner and operator of a chain of fast-food restaurants specializing in burgers. The American restaurant chain has major locations throughout the Southern and Midwestern United States.

Apart from its signature burgers, the company is also known for offering desserts, breakfast sweets and sides, chicken, and beverages.

Hardee’s is operated by CKE Restaurant Holdings, Inc., one of many corporate owners the company has had since its establishment in 1961.

Let’s dive into the company’s history, international franchises, and trademarks.

Hardee’s History

Wilber Hardee founded Hardee’s on September 3, 1960. The business picked up quickly, and within a year, Hardee was looking to expand the business. He contacted James Gardner and Leonard Rawls to discuss the potential expansion of his restaurant.

In May 1961, the first company store opened in Rock Mount, North Carolina, under the management of Rawls and Gardner. The store was located on North Church Street in Rock Mount.

This location survived as one of the longest-lasting Hardee’s stores before it was demolished in 2007. It was replaced by a veteran’s park named for Jack Laughery, a military veteran, and Hardee’s former chairman.

According to Hardee, Gardner and Rawls won a controlling share of the restaurant over a game of poker. After losing a controlling stake in his company, Wilber Hardee sold the rest of his shares to the duo.

However, Gardner and Rawls dispute that version of the story, claiming that Hardee’s had very little capital and their input saved the company from financial collapse.

After buying out Wilber Hardee, Gardner and Rawls started franchising the chain in 1961. They sold the first franchises to a small group of longtime acquaintances and friends. These franchisees later formed their own companies and built hundreds more franchised locations.

In 1963, with Rawls as president, Hardee’s went public. Gardner took the position of vice president until he stepped down in 1966 to pursue his political ambitions. He would win the United States House of Representative seat in 1966.

In 1964, Hardee’s menu comprised a 15-cent hamburger, 20-cent cheeseburger, 10-cent French fries, 15-cent apple turnovers, 12-cent milk, 10-cent coffee, 10-cent drinks, and 20-cent milkshakes in the standard chocolate, vanilla, and strawberry flavors.

The restaurant created strawberry-flavored milkshakes by adding berry syrup to vanilla milkshakes and mixing it with a spindle.

By the end of the 60s, Hardee’s had expanded to over 200 restaurants in the Midwest and Southwest U.S. The company had also reached the international market, opening its first location in Germany.

At this time, Hardee’s started an expansion drive into the mid-Atlantic states, most notably southern New Jersey, Southeastern Pennsylvania, and Delaware. Hardee Northern Inc., a subsidiary of Acme Markets and one of Hardee’s franchisees, undertook the expansion.

Continuing its expansion, Hardee’s acquired Sandy’s, an Illinois fast-food chain in 1972. Hardee’s continued its rapid location growth throughout the 70s, spurred on by the sales of the chain’s two key sandwiches, the “Big Deluxe” and “Big Twin.”. By the end of the 1970s, with a lot of capital at hand, Hardee’s acquired another chain, the Utah-based Dee’s Drive-In.

Imasco Limited, a Canadian company, acquired Hardee’s in 1981. In 1982, Imasco acquired another burger giant, Burger Chef, for $44 million from General Foods.

Imasco converted most Burger Chef locations into Hardee’s restaurants. Other locations existing near Hardee’s were converted into other brands. However, some remain permanently closed.

Imasco later sold Hardee’s to CKE Restaurant Holdings, Inc. The April 1997 deal closed for $327 million. The merger created a mega-chain comprising 3,828 locations, 3,152 of which were Hardee’s outlets in 40 states and 10 foreign countries.

Hardee’s International Franchises

Hardee’s has several international franchises in Pakistan and the Middle East. Most of these franchises are owned and operated by Americana Group. In June 1980, Americana Group opened the first Hardee’s restaurant in Kuwait. It was also the first Hardee’s restaurant in the Middle East.

By 2016, there were over 300 Hardee’s restaurants across Asia and the Middle East, specifically in Bahrain, Iraq, Egypt, Kazakhstan, Jordan, Lebanon, Kuwait, Pakistan, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Hardee’s attempted to open franchises in Singapore, setting up the first one in 1984. However, in 1988, the remaining three outlets closed. South Korea marked another international franchising failure for the company, with the store opening in 1990 and closing in 2004 due to poor sales.

Hardee’s Trademarks

Hardee’s has sought or obtained federal trademark registration for about 36 trademarks. These include “THE FRISCO,” “MONSTER THICKBURGER,” “BURGER CHEF,” and “MONSTER ANGUS BURGER.”

In October 1963, Hardee’s obtained federal trademark registration for “THE FRISCO.” The company uses the trademark for its hamburger sandwiches.

Hardee’s obtained federal trademark registration for “MONSTER THICKBURGER” on August 25, 2009, and also uses the trademark for its hamburger sandwiches.

On February 23, 206, Hardee’s obtained federal trademark registration for “BURGER CHEF.” The company uses the trademark for its sandwiches and restaurant services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Hardee's Trademarks
  1. LET'S GET DOWN TO BISCUITS
  2. MY REWARDS
  3. ALL KINDS OF GOODNESS
  4. Logo #1
  5. MONSTER ANGUS BURGER
  6. HARDEE'S
  7. HARDEE'S
  8. THE REALLY BIG HARDEE
  9. FLAVOR LIT BY FIRE
  10. REAL FOOD. MADE RIGHT. SERVED PROUD
  11. HARDEE'S
  12. BURGER CHEF
  13. HARDEE BREAKFAST PLATTER
  14. BURGER CHEF
  15. BURGER CHEF
  16. BURGER CHEF
  17. CRISPY CURLS
  18. MONSTER BISCUIT
  19. THICKBURGERS
  20. HARDEE'S CHARBROILED THICKBURGERS
  21. HOME OF THE THICKBURGER
  22. FRISCO BREAKFAST SANDWICH
  23. THICKBURGER
  24. TRIM IT.
  25. LOW CARB IT.
  26. VEG IT.
  27. HASH ROUNDS
  28. MONSTER THICKBURGER
  29. WHERE AMERICA GOES FOR BREAKFAST!
  30. HOT MELTS
  31. BIG COUNTRY
  32. RISE AND SHINE
  33. HARDEE'S
  34. TAILGATE PACK
  35. BURGER CHEF
  36. BURGER CHEF
  37. HARDEE'S FRISCO
  38. HARDEE'S
  39. MONSTER BURGER
  40. HARDEE'S
  41. THE FRISCO

LET'S GET DOWN TO BISCUITS

Serial Number:
98154127
Registration Number:
Pending Application
Word Mark:
LET'S GET DOWN TO BISCUITS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2023-08-28
Current Basis:
1B
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MY REWARDS

Serial Number:
97938989
Registration Number:
Pending Application
Word Mark:
MY REWARDS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Computer application software for mobile devices, namely, software for use with incentive programs to promote the sale of food and beverage items for consumption on or off the premises. FIRST USE: 20220800. FIRST USE IN COMMERCE: 20220800.

IC 035. US 100 101 102. G & S Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; arranging and conducting incentive programs to promote the sale of food and beverage items for consumption on or off the premises; arranging and conducting incentive reward programs featuring offers, deals and rewards to customers and members to promote the sale of restaurant services; online ordering services in the field of restaurant take-out and delivery. FIRST USE: 20220800. FIRST USE IN COMMERCE: 20220800.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20220800. FIRST USE IN COMMERCE: 20220800.

Filling Date:
2023-05-16
Current Basis:
1A
Owner:
Carl's Jr. Restaurants LLC
Attorney of Record:
KEVIN J. MCDEVITT
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a humanized star with a circular border with the literal elements MY REWARDS at the bottom half of the circle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ALL KINDS OF GOODNESS

Serial Number:
97786838
Registration Number:
Pending Application
Word Mark:
ALL KINDS OF GOODNESS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2023-02-08
Current Basis:
1B
Owner:
Hardee's Restaurants LLC
Attorney of Record:
KEVIN J. MCDEVITT
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
97707982
Registration Number:
Pending Application
Goods and Services:

IC 030. US 046. G & S Biscuits; Coffee; Sandwiches; Tea; Cheeseburger sandwiches; Hamburger sandwiches. FIRST USE: 20220921. FIRST USE IN COMMERCE: 20220921.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20220921. FIRST USE IN COMMERCE: 20220921.

Filling Date:
2022-12-07
Current Basis:
1A
Owner:
Carl's Jr. Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a humanized star with four lines to the left.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER ANGUS BURGER

Serial Number:
97522758
Registration Number:
Pending Application
Word Mark:
MONSTER ANGUS BURGER
Goods and Services:

IC 030. US 046. G & S Hamburger sandwiches. FIRST USE: 20211201. FIRST USE IN COMMERCE: 20211201.

Filling Date:
2022-07-27
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S

Serial Number:
97411669
Registration Number:
Pending Application
Word Mark:
HARDEE'S
Goods and Services:

IC 035. US 100 101 102. G & S Online retail store services featuring virtual goods in the nature of, food, and beverages, authenticated by non-fungible tokens (NFTs); digital retail store services featuring downloadable and non-downloadable virtual goods in the nature of food items and beverages authenticated by non-fungible tokens (NFTs); retail store services featuring virtual goods in the nature of access tokens for use in online virtual worlds; conducting a loyalty incentive program whereby individuals can earn real world and virtual rewards to use toward the purchase of real and virtual foods and beverages; administration of a rewards program featuring virtual rewards that can be redeemed in the real or virtual world to promote the sale of foods and beverages; online retail store services featuring virtual foods and beverages authenticated by non-fungible tokens (NFTs).

IC 042. US 100 101. G & S Providing temporary use of non-downloadable software that gives users the ability to upload, modify and share virtual reality content, augmented reality content, mixed reality content, information, experiences and data; providing temporary use of non-downloadable software offering virtual food and beverage products authenticated by non-fungible tokens (NFTs); providing online non-downloadable software for storage of multimedia files containing artwork, text, audio, and video files authenticated by non-fungible tokens (NFTs); providing online non-downloadable computer software for facilitating commercial transactions authenticated by non-fungible tokens (NFTs).

IC 043. US 100 101. G & S Virtual restaurants, namely, providing online restaurant services featuring food and drink available for home delivery; operating a virtual restaurant online featuring home delivery.

Filling Date:
2022-05-16
Current Basis:
1B
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S

Serial Number:
97313965
Registration Number:
Pending Application
Word Mark:
HARDEE'S
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable multimedia files containing artwork, text, audio, and video relating to restaurants, foods, and drinks authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, downloadable image files of and computer programs featuring foods and drinks authenticated by non-fungible tokens (NFTs) and digital tokens; Downloadable virtual goods, namely, image files of and computer programs featuring virtual foods and drinks for use in online virtual worlds, authenticated by non-fungible tokens (NFTs); Downloadable software for viewing non-fungible tokens (NFTs); Downloadable software for use in electronically storing, sending, receiving, accepting and transmitting non-fungible tokens (NFTs); Downloadable software for providing access to virtual restaurants, foods and drinks.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing online virtual worlds featuring restaurants, food, and drink for recreational, leisure or entertainment purposes.

Filling Date:
2022-03-15
Current Basis:
1B
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE REALLY BIG HARDEE

Serial Number:
97014341
Registration Number:
6864261
Word Mark:
THE REALLY BIG HARDEE
Goods and Services:

IC 030. US 046. G & S Hamburger sandwiches. FIRST USE: 20200325. FIRST USE IN COMMERCE: 20200325.

Filling Date:
2021-09-07
Registration Date:
2022-10-04
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
KEVIN J. MCDEVITT
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FLAVOR LIT BY FIRE

Serial Number:
88064295
Registration Number:
6048417
Word Mark:
FLAVOR LIT BY FIRE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20191230. FIRST USE IN COMMERCE: 20191230.

Filling Date:
2018-08-03
Registration Date:
2020-05-05
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

REAL FOOD. MADE RIGHT. SERVED PROUD

Serial Number:
87948558
Registration Number:
5586390
Word Mark:
REAL FOOD. MADE RIGHT. SERVED PROUD
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180508. FIRST USE IN COMMERCE: 20180508.

Filling Date:
2018-06-05
Registration Date:
2018-10-16
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S

Serial Number:
87860707
Registration Number:
5668868
Word Mark:
HARDEE'S
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20171027. FIRST USE IN COMMERCE: 20171027.

Filling Date:
2018-04-03
Registration Date:
2019-02-05
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of "HARDEE'S" with stylized lettering.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BURGER CHEF

Serial Number:
87570976
Registration Number:
6008354
Word Mark:
BURGER CHEF
Goods and Services:

IC 029. US 046. G & S Prepared or packaged meals consisting primarily of sandwiches. FIRST USE: 19570503. FIRST USE IN COMMERCE: 19570503.

Filling Date:
2017-08-16
Registration Date:
2020-03-10
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE BREAKFAST PLATTER

Serial Number:
87504865
Registration Number:
5473507
Word Mark:
HARDEE BREAKFAST PLATTER
Goods and Services:

IC 029. US 046. G & S Prepared entrees consisting primarily of eggs and breakfast meat. FIRST USE: 20130000. FIRST USE IN COMMERCE: 20130000.

Filling Date:
2017-06-26
Registration Date:
2018-05-22
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BURGER CHEF

Serial Number:
86037441
Registration Number:
4905542
Word Mark:
BURGER CHEF
Goods and Services:

IC 030. US 046. G & S Sandwiches. FIRST USE: 20151202. FIRST USE IN COMMERCE: 20151202.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20151202. FIRST USE IN COMMERCE: 20151202.

Filling Date:
2013-08-14
Registration Date:
2016-02-23
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of an image of a smiling face dressed with a bow tie and chef's hat, with the stylized words "Burger Chef" within the chef's hat.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BURGER CHEF

Serial Number:
86033779
Registration Number:
4905537
Word Mark:
BURGER CHEF
Goods and Services:

IC 029. US 046. G & S Meat; frozen, prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables. FIRST USE: 20151202. FIRST USE IN COMMERCE: 20151202.

IC 030. US 046. G & S Sandwiches. FIRST USE: 20151202. FIRST USE IN COMMERCE: 20151202.

Filling Date:
2013-08-09
Registration Date:
2016-02-23
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of an image of a chef's hat, below which are the stylized words "Burger Chef".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BURGER CHEF

Serial Number:
86033777
Registration Number:
4889915
Word Mark:
BURGER CHEF
Goods and Services:

IC 030. US 046. G & S Sandwiches. FIRST USE: 20151202. FIRST USE IN COMMERCE: 20151202.

Filling Date:
2013-08-09
Registration Date:
2016-01-19
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRISPY CURLS

Serial Number:
85523611
Registration Number:
4209332
Word Mark:
CRISPY CURLS
Goods and Services:

IC 029. US 046. G & S Fried potatoes. FIRST USE: 19900101. FIRST USE IN COMMERCE: 19900101.

Filling Date:
2012-01-24
Registration Date:
2012-09-18
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER BISCUIT

Serial Number:
85047496
Registration Number:
3928134
Word Mark:
MONSTER BISCUIT
Goods and Services:

IC 030. US 046. G & S Sandwiches. FIRST USE: 20070115. FIRST USE IN COMMERCE: 20070115.

Filling Date:
2010-05-25
Registration Date:
2011-03-08
Current Basis:
1A
Owner:
HARDEE'S RESTAURANTS LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THICKBURGERS

Serial Number:
78792184
Registration Number:
3362346
Word Mark:
THICKBURGERS
Goods and Services:

IC 030. US 046. G & S Hamburger sandwiches. FIRST USE: 20020901. FIRST USE IN COMMERCE: 20021024.

Filling Date:
2006-01-16
Registration Date:
2008-01-01
Current Basis:
1A
Owner:
HARDEE'S RESTAURANTS LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S CHARBROILED THICKBURGERS

Serial Number:
78690341
Registration Number:
3295053
Word Mark:
HARDEE'S CHARBROILED THICKBURGERS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20051116. FIRST USE IN COMMERCE: 20051116.

Filling Date:
2005-08-11
Registration Date:
2007-09-18
Current Basis:
1A
Owner:
Carl's Jr. Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized words HARDEE'S CHARBROILED THICKBURGERS with a star.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOME OF THE THICKBURGER

Serial Number:
78639909
Registration Number:
3276896
Word Mark:
HOME OF THE THICKBURGER
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20041101. FIRST USE IN COMMERCE: 20041101.

Filling Date:
2005-05-31
Registration Date:
2007-08-07
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FRISCO BREAKFAST SANDWICH

Serial Number:
78446827
Registration Number:
3049236
Word Mark:
FRISCO BREAKFAST SANDWICH
Goods and Services:

IC 030. US 046. G & S Sandwiches. FIRST USE: 19920812. FIRST USE IN COMMERCE: 19920812.

Filling Date:
2004-07-07
Registration Date:
2006-01-24
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THICKBURGER

Serial Number:
78211876
Registration Number:
3026394
Word Mark:
THICKBURGER
Goods and Services:

IC 030. US 046. G & S hamburger sandwiches. FIRST USE: 20020901. FIRST USE IN COMMERCE: 20021024.

Filling Date:
2003-02-06
Registration Date:
2005-12-13
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIM IT.

Serial Number:
77832966
Registration Number:
3784438
Word Mark:
TRIM IT.
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20090731. FIRST USE IN COMMERCE: 20090731.

Filling Date:
2009-09-23
Registration Date:
2010-05-04
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LOW CARB IT.

Serial Number:
77832957
Registration Number:
3784436
Word Mark:
LOW CARB IT.
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20090731. FIRST USE IN COMMERCE: 20090731.

Filling Date:
2009-09-23
Registration Date:
2010-05-04
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

VEG IT.

Serial Number:
77832956
Registration Number:
3784435
Word Mark:
VEG IT.
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20090731. FIRST USE IN COMMERCE: 20090731.

Filling Date:
2009-09-23
Registration Date:
2010-05-04
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HASH ROUNDS

Serial Number:
77821452
Registration Number:
3789824
Word Mark:
HASH ROUNDS
Goods and Services:

IC 029. US 046. G & S Fried potatoes. FIRST USE: 19800000. FIRST USE IN COMMERCE: 19800000.

Filling Date:
2009-09-08
Registration Date:
2010-05-18
Current Basis:
1A
Owner:
HARDEE'S RESTAURANTS LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER THICKBURGER

Serial Number:
77667983
Registration Number:
3672671
Word Mark:
MONSTER THICKBURGER
Goods and Services:

IC 030. US 046. G & S Hamburger sandwiches. FIRST USE: 20041114. FIRST USE IN COMMERCE: 20041114.

Filling Date:
2009-02-11
Registration Date:
2009-08-25
Current Basis:
1A
Owner:
HARDEE'S RESTAURANTS LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WHERE AMERICA GOES FOR BREAKFAST!

Serial Number:
75080014
Registration Number:
2037209
Word Mark:
WHERE AMERICA GOES FOR BREAKFAST!
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19960228. FIRST USE IN COMMERCE: 19960228.

Filling Date:
1996-03-28
Registration Date:
1997-02-11
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOT MELTS

Serial Number:
74462146
Registration Number:
1998838
Word Mark:
HOT MELTS
Goods and Services:

IC 042. US 100 101. G & S restaurant services featuring a variety of sandwiches for consumption on or off the premises. FIRST USE: 19930826. FIRST USE IN COMMERCE: 19930826.

Filling Date:
1993-11-22
Registration Date:
1996-09-03
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

BIG COUNTRY

Serial Number:
74446728
Registration Number:
1957006
Word Mark:
BIG COUNTRY
Goods and Services:

IC 029. US 046. G & S restaurant menu items, namely, breakfast platters consisting primarily of combinations of eggs, ham, bacon, and sausage, and also including [ pancakes, ] biscuits, orange juice and coffee. FIRST USE: 19831200. FIRST USE IN COMMERCE: 19831200.

IC 030. US 046. G & S [ restaurant menu items, namely, breakfast platters consisting primarily of pancakes, and also including eggs, ham, bacon, sausage, biscuits, orange juice, and coffee ]. FIRST USE: 19831200. FIRST USE IN COMMERCE: 19831200.

Filling Date:
1993-10-08
Registration Date:
1996-02-20
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RISE AND SHINE

Serial Number:
74437264
Registration Number:
1932512
Word Mark:
RISE AND SHINE
Goods and Services:

IC 030. US 046. G & S breakfast entrees consisting primarily of biscuits with chicken, beefsteak, sausage, bacon, eggs, ham, cheese, cinnamon and coffee. FIRST USE: 19820200. FIRST USE IN COMMERCE: 19820200.

Filling Date:
1993-09-13
Registration Date:
1995-11-07
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S

Serial Number:
74350280
Registration Number:
1825221
Word Mark:
HARDEE'S
Goods and Services:

IC 025. US 022 039. G & S clothing; namely, [sweaters,] shirts, caps, hats, visors, [shoes,] sweatshirts, [sweat pants,] jackets and shorts. FIRST USE: 19600901. FIRST USE IN COMMERCE: 19611021.

Filling Date:
1993-01-21
Registration Date:
1994-03-08
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TAILGATE PACK

Serial Number:
74323768
Registration Number:
1815228
Word Mark:
TAILGATE PACK
Goods and Services:

IC 042. US 100. G & S restaurant services; namely, providing fried chicken meals for consumption on or off the premises. FIRST USE: 19920901. FIRST USE IN COMMERCE: 19920901.

Filling Date:
1992-10-19
Registration Date:
1994-01-04
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BURGER CHEF

Serial Number:
74322334
Registration Number:
1832980
Word Mark:
BURGER CHEF
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19780401. FIRST USE IN COMMERCE: 19780401.

Filling Date:
1992-10-13
Registration Date:
1994-04-26
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BURGER CHEF

Serial Number:
74321969
Registration Number:
1776896
Word Mark:
BURGER CHEF
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19570503. FIRST USE IN COMMERCE: 19570503.

Filling Date:
1992-10-09
Registration Date:
1993-06-15
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S FRISCO

Serial Number:
74293308
Registration Number:
1872913
Word Mark:
HARDEE'S FRISCO
Goods and Services:

IC 042. US 100. G & S restaurant services specializing in a variety of sandwiches for consumption on or off the premises. FIRST USE: 19920504. FIRST USE IN COMMERCE: 19920504.

Filling Date:
1992-07-13
Registration Date:
1995-01-10
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S

Serial Number:
74244008
Registration Number:
1729627
Word Mark:
HARDEE'S
Goods and Services:

IC 029. US 046. G & S Hot dogs, chili, mayonnaise, beefsteaks, cheese, hamburgers, cheeseburgers, french fries, milk, [ vegetable-derived shortening, ] pickle chips, [ garden salads, ] eggs, sausage, bacon, [ chicken wings, ] processed potatoes, fried chicken and roast beef. FIRST USE: 19600901. FIRST USE IN COMMERCE: 19611021.

IC 030. US 046. G & S Mustard, milk shakes, apple turnovers, [ cherry turnovers, ] coffee, tartar sauce, [ meat sauce, ] tea, ketchup, fish sandwiches, steak sandwiches, hamburger sandwiches, hot chocolate, ham sandwiches, chicken sandwiches, ice cream, frozen confections, [ frozen yogurt, ] biscuits, [ pancakes, ] gravy, tortillas, cookies [ and pizza ]. FIRST USE: 19600901. FIRST USE IN COMMERCE: 19611021.

IC 032. US 045 046. G & S carbonated and non-carbonated soft drinks and orange juice. FIRST USE: 19600901. FIRST USE IN COMMERCE: 19611021.

Filling Date:
1992-02-07
Registration Date:
1992-11-03
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER BURGER

Serial Number:
74167579
Registration Number:
1716175
Word Mark:
MONSTER BURGER
Goods and Services:

IC 030. US 046. G & S hamburger sandwich. FIRST USE: 19740400. FIRST USE IN COMMERCE: 19740400.

Filling Date:
1991-05-17
Registration Date:
1992-09-15
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HARDEE'S

Serial Number:
72136764
Registration Number:
741048
Word Mark:
HARDEE'S
Goods and Services:

IC . US 100. G & S Restaurant Services. FIRST USE: 19600901. FIRST USE IN COMMERCE: 19611021.

Filling Date:
1962-01-29
Registration Date:
1962-11-20
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE FRISCO

Serial Number:
72132431
Registration Number:
758506
Word Mark:
THE FRISCO
Goods and Services:

IC . US 046. G & S Hamburger Sandwiches. FIRST USE: 19340406. FIRST USE IN COMMERCE: 19340406.

Filling Date:
1961-11-21
Registration Date:
1963-10-15
Current Basis:
1A
Owner:
Hardee's Restaurants LLC
Attorney of Record:
Kevin J. McDevitt
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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