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Fazoli’s Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Fazoli’s.

Please note: Gerben IP does not represent Fazoli’s. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 19, 2024

Fazoli’s is a premium Italian quick-service restaurant with several franchised locations. It is considered one of the largest free-standing quick-serve restaurants serving traditional and innovative Italian cuisines, such as its signature freshly-baked bread sticks, Submarinos, fresh-made pasta, salads, pizza, and desserts.

Most menu items are priced under $4. The company, formally known as Fazoli’s Systems, Inc., is strictly committed to selling only freshly made food, never reheated or frozen. It is headquartered in Lexington, Kentucky, and is currently owned by FAT Brands.

Let’s dive into the history of Fazoli’s, its products, and trademarks.

Fazoli’s Company History

Fazoli’s concept was conceived in 1988 and is based on a casual Italian-American diner. In 1990, two years later, Fazoli’s was officially launched with five key locations within Lexington, Kentucky.

Jerrico Inc. initially managed the company before selling it to Duskin Co. Ltd. The sale of Fazoli’s was necessitated by Jerrico Inc. needing to focus on the brand Long John Silver’s.

Fazoli’s later switched hands to Seed Restaurant Group, a restaurant company formed by Duskin Co. Ltd and entrepreneur Kuni Toyoda.

The mid-1990s saw rapid expansion for Fazoli’s. By 1992, there were 35 operational restaurants in Kentucky, Florida, and Indiana. In 1993, the number almost doubled, with Fazoli’s adding 25 new locations.

Within this period, sales also improved significantly, with Fazoli’s marking a $1 million annual sales volume per restaurant compared to $500,000 five years earlier. The increasing financial success made expanding the restaurant chain easier, with the startup cost of a new location ranging from $150,000 to $500,000. Most locations could also turn a profit within the first year of operations.

Fazoli’s peaked at 400 locations in 2004.

In October 2006, Sun Capital Partners acquired Fazoli’s from Seed Restaurant Group for an undisclosed amount. At the time of acquisition, Fazoli’s operated 319 locations in 32 states. These included 179 franchised locations.

Part of the deal stipulated that Sun Capital replaced Kuni Toyoda with Robert Weissmueller, a McDonald’s veteran, as the company’s president and chief executive officer.

Weissmueller served as president and CEO for two years before retiring in June 2008. Carl Howard inherited his role, taking the company’s helm when it suffered declining sales and rapid store closures. These issues were caused by the previous management’s cost-cutting measures which subsequently affected Fazoli’s bottom line.

The restaurant’s struggles continued for most of 2008, with one of the most significant blows being the closure of its 13 locations in Arizona.

Sentinel Capital Partners acquired Fazoli’s in July 2015 from Sun Capital Partners for an undisclosed amount. At the point of acquisition, Fazol’si had shrunk to operating only 124 company-owned restaurants and 89 franchises across 26 states.

The remaining location in Nevada closed in 2016 after 15 years of operation.

FAT Brands, Inc. then acquired Fazoli’s from Sentinel Capital Partners in November 2021 for $130 million. The company’s operation had steadied by this time, with 220 restaurant locations in 28 states.

After 14 years at the company’s helm, Carl Howard retired as CEO in 2022 and was replaced by Doug Bostick. Bostick was previously the brand’s senior vice president of Operations and Franchise Development.

Fazoli’s Products

Before Kuni Toyoda got involved with the company, Fazoli’s main product was pizza. However, Toyoda figured it was impossible to remain competitive by selling pizza only, so he diversified the restaurant’s menu.

Fazoli’s started focusing more on its pasta dishes, with Toyoda spearheading the drive to upgrade the restaurant’s pasta dishes to firmer choices and larger portions.

Fazoli’s had to rethink its menu again in the early 2000s after low carbohydrate diets became popular, decreasing sales of other menu items. In 2004, there were eight menu additions, packing at most 8 grams of fat. The menu also featured more proteins and vegetables.

To stay in tune with these new health demands from consumers, Fazoli’s hired Elizabeth Somer to help create low-calorie healthy dishes. In 2005, Fazoli stopped selling breadsticks with trans-fat.

In 2017, Fazoli’s started an app-based loyalty program, a first for the company. The mobile app also had mobile ordering capabilities.

Today, Fazoli’s menu has evolved from classic Italian dishes to Italian-American dishes, baked pasta, and their signature Submarinos sandwiches. The restaurant chain also sells other foods such as cheese or pepperoni pizza, baked spaghetti, meatball da Vinci, and seasonal salads.

Fazoli’s Trademarks

Fazoli’s has obtained or sought federal trademark registration for about 19 trademarks. These include “FAZOLI’S ITALIAN FOOD…FAST,” “SUBMARINOS,” and “MACARONIVILLE.”

On November 7, 1989, Fazoli’s obtained federal trademark registration for “FAZOLI’S ITALIAN FOOD…FAST.” The company uses the trademark for its restaurant services.

Fazoli’s obtained federal trademark registration for “SUBMARINOS” on July 25, 2000, and uses the trademark for its sandwiches.

In 2022, Fazoli’s also obtained federal trademark registration for “MACARONIVILLE.” The company uses the trademark for its restaurant services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Fazoli's Trademarks
  1. MACARONIVILLE ELBOWS ON THE GO
  2. MACARONIVILLE
  3. ELBOWS ON THE GO MACARONI VILLE
  4. WINGVILLE
  5. WINGVILLE
  6. LIFE IS BETTER WITH BREADSTICKS
  7. FAZOLI'S
  8. BELLA NOTTE
  9. TODAY'S ITALIAN
  10. FAZOLI'S
  11. SUBMARINOS
  12. BELLA NOTTE
  13. Logo #1
  14. Logo #2
  15. FAZOLI'S
  16. FAZOLI'S ITALIAN FOOD...FAST
  17. REAL ITALIAN. REAL FAST.
  18. FAZOLI'S ITALIAN FOOD...FAST

MACARONIVILLE ELBOWS ON THE GO

Serial Number:
90525697
Registration Number:
6748474
Word Mark:
MACARONIVILLE ELBOWS ON THE GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20210309. FIRST USE IN COMMERCE: 20210309.

Filling Date:
2021-02-11
Registration Date:
2022-05-31
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a circle with a centered scooter design, the word "MACARONIVILLE" arched above the scooter, and phrase "ELBOWS ON THE GO" arched below the scooter with a centered dot between the words "MACARONIVILLE" and "ELBOWS" and between the words "MACARONIVILLE" and "GO".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MACARONIVILLE

Serial Number:
90525690
Registration Number:
6748473
Word Mark:
MACARONIVILLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20210309. FIRST USE IN COMMERCE: 20210309.

Filling Date:
2021-02-11
Registration Date:
2022-05-31
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ELBOWS ON THE GO MACARONI VILLE

Serial Number:
90525475
Registration Number:
6748472
Word Mark:
ELBOWS ON THE GO MACARONI VILLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20210317. FIRST USE IN COMMERCE: 20210317.

Filling Date:
2021-02-11
Registration Date:
2022-05-31
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a scooter design with the phrase "ELBOWS ON THE GO" arched above it, the word "MACARONI" directly below, and the word "VILLE" with a dash on either side below that.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WINGVILLE

Serial Number:
90339683
Registration Number:
6469362
Word Mark:
WINGVILLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200928. FIRST USE IN COMMERCE: 20200928.

Filling Date:
2020-11-24
Registration Date:
2021-08-31
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
MICHAEL W. RAFTER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "WINGVILLE" in stylized text inside the shape of a wing.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WINGVILLE

Serial Number:
90339678
Registration Number:
6469361
Word Mark:
WINGVILLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200928. FIRST USE IN COMMERCE: 20200928.

Filling Date:
2020-11-24
Registration Date:
2021-08-31
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
MICHAEL W. RAFTER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LIFE IS BETTER WITH BREADSTICKS

Serial Number:
87872074
Registration Number:
5616504
Word Mark:
LIFE IS BETTER WITH BREADSTICKS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20171031. FIRST USE IN COMMERCE: 20171031.

Filling Date:
2018-04-11
Registration Date:
2018-11-27
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
WILLIAM H. BREWSTER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FAZOLI'S

Serial Number:
87693367
Registration Number:
5502862
Word Mark:
FAZOLI'S
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160118. FIRST USE IN COMMERCE: 20160118.

Filling Date:
2017-11-21
Registration Date:
2018-06-26
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
WILLIAM H. BREWSTER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "FAZOLI'S" in capital letters, with a tomato directly above and behind the word.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BELLA NOTTE

Serial Number:
78602051
Registration Number:
3150638
Word Mark:
BELLA NOTTE
Goods and Services:

IC 029. US 046. G & S olive oil. FIRST USE: 19990819. FIRST USE IN COMMERCE: 19990819.

Filling Date:
2005-04-05
Registration Date:
2006-10-03
Current Basis:
1A
Owner:
Bella Notte, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TODAY'S ITALIAN

Serial Number:
76484358
Registration Number:
2800036
Word Mark:
TODAY'S ITALIAN
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20020731. FIRST USE IN COMMERCE: 20020731.

Filling Date:
2003-01-22
Registration Date:
2003-12-30
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
William H. Brewster
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FAZOLI'S

Serial Number:
76138165
Registration Number:
2537949
Word Mark:
FAZOLI'S
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 20000501. FIRST USE IN COMMERCE: 20001001.

Filling Date:
2000-09-28
Registration Date:
2002-02-12
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SUBMARINOS

Serial Number:
75321646
Registration Number:
2369691
Word Mark:
SUBMARINOS
Goods and Services:

IC 030. US 046. G & S restaurant sandwiches. FIRST USE: 19970623. FIRST USE IN COMMERCE: 19970623.

Filling Date:
1997-07-09
Registration Date:
2000-07-25
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BELLA NOTTE

Serial Number:
75093398
Registration Number:
2070880
Word Mark:
BELLA NOTTE
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19960820. FIRST USE IN COMMERCE: 19960820.

Filling Date:
1996-04-23
Registration Date:
1997-06-10
Current Basis:
1A
Owner:
BELLA NOTTE, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
74448090
Registration Number:
1984926
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19901212. FIRST USE IN COMMERCE: 19901212.

Filling Date:
1993-10-14
Registration Date:
1996-07-09
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
William H. Brewster
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark is the configuration of the building for the services, specifically a rectangularly shaped building including a square tower with a red pyramidal canopy roof situated near the middle of the building's longer side, a main entrance located at the base of the tower, a cream color and stucco finish of the building exterior, and red, white and green awnings located above the exterior windows.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
74447264
Registration Number:
1940398
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19891116. FIRST USE IN COMMERCE: 19891116.

Filling Date:
1993-10-14
Registration Date:
1995-12-12
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
WILLIAM H. BREWSTER
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark is the configuration of part of the building for the services, specifically, a square tower with a cream stucco finish and with a pyramidal, red, canopy roof. The tower is situated near the middle of the longer side of a rectangular shaped building. The shape of the building itself apart from the tower, is not claimed in this application, nor are the light fixtures shown on the lower portion of the tower without waiving any common law rights.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FAZOLI'S

Serial Number:
74287602
Registration Number:
1801207
Word Mark:
FAZOLI'S
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19890210. FIRST USE IN COMMERCE: 19890210.

Filling Date:
1992-06-23
Registration Date:
1993-10-26
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FAZOLI'S ITALIAN FOOD...FAST

Serial Number:
74287460
Registration Number:
1757441
Word Mark:
FAZOLI'S ITALIAN FOOD...FAST
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19910428. FIRST USE IN COMMERCE: 19910428.

Filling Date:
1992-06-23
Registration Date:
1993-03-09
Current Basis:
1A
Owner:
Fazoli's System Management, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

REAL ITALIAN. REAL FAST.

Serial Number:
74234553
Registration Number:
1819276
Word Mark:
REAL ITALIAN. REAL FAST.
Goods and Services:

IC 042. US 100. G & S restaurant services. FIRST USE: 19891100. FIRST USE IN COMMERCE: 19891100.

Filling Date:
1992-01-02
Registration Date:
1994-02-01
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
William H. Brewster
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FAZOLI'S ITALIAN FOOD...FAST

Serial Number:
73780643
Registration Number:
1565210
Word Mark:
FAZOLI'S ITALIAN FOOD...FAST
Goods and Services:

IC 042. US 100. G & S RESTAURANT SERVICES. FIRST USE: 19890210. FIRST USE IN COMMERCE: 19890210.

Filling Date:
1989-02-13
Registration Date:
1989-11-07
Current Basis:
1A
Owner:
FAZOLI'S SYSTEM MANAGEMENT, LLC
Attorney of Record:
Michael W. Rafter
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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