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El Pollo Loco Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by El Pollo Loco.

Please note: Gerben IP does not represent El Pollo Loco. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 21, 2023

El Pollo Loco, Spanish for “The Crazy Chicken,” is the name of two independently-run restaurant chains that sell Mexican-style grilled chicken. Juan Francisco Ochoa founded both companies, the first location being in Guasave, Sinaloa, Mexico.

The chain expanded to the U.S. in 1980 before Ochoa sold the American operation in 1983, while keeping the Mexican restaurants. The two companies have since operated in non-overlapping global territories and offer different fares.

Let’s look at the company’s history, the different fares offered in Mexico and the U.S., and its trademarks.

El Pollo Loco Company History

Ochoa opened the first El Pollo Loco restaurant on January 6, 1974, in Guasave, Sinaloa. The first location was at the roadside, with only ten tables. Ochoa started the business with a working capital of 15 thousand pesos, working together with his wife in the restaurant.

Ochoa’s wife was responsible for creating the fruit-based marinade that would be used to coat the chicken for several hours before grilling.

The first day of operations was a huge success. Within a few hours, they’d sold out all 43 chickens.

Ochoa’s brother quit his job and joined the business three years after it was launched, opening the company’s second location in San Luis Potosi. Ochoa’s other brothers and sisters quickly joined in, which only increased the number of locations in operation.

Ochoa’s siblings opened and operated new locations, including Morelia, Guadalajara, Saltillo, and Monterrey.

By the end of 1979, five years after starting the business, Ochoa had 85 restaurants in 20 cities across Northern Mexico. Many of these locations were operated by family and close friends.

During this time, Ochoa thought of expanding into the north into the United States. he had previously visited. The first U.S. location came shortly after in 1980, with Ochoa opening an El Pollo Loco restaurant on Alvarado Street, Los Angeles.

The first U.S. location was strategic since it had an influx of Sinaloa immigrants.

In the early 1980s, the company expanded rapidly on both sides of the international borders. However, managerial issues saw the company accumulate $3 million in debt. Ochoa had to sell his properties outside Mexico to cover the accruing debt.

In September 1983, Ochoa sold the 19 El Pollo Loco U.S. locations to Denny’s for about $12.6 million. All these locations were located in Southern California. Ochoa retained the 92 El Pollo Loco locations in Mexico.

Denny’s promised in the sale agreement to help Ochoa open new locations in untried Mexican locations. However, in 2004, the Mexican company sued the American corporation for not fulfilling the end of their bargain.

Litigation for the case took three years, and the U.S. Federal Court found the American Corporation in breach of the agreement and ordered a $22 million settlement in damages. The court further ordered that the “El Pollo Loco” trademark and intellectual property within Mexico should be transferred to the Mexican company.

The American-owned El Pollo Loco continued to expand within California and Texas. The majority of the new locations were franchisee-owned and operated. In 1987, El Pollo Loco, which had grown to 70 locations, was acquired by TW Services, when it purchased parent company, Denny’s, for $218 million.

In 1990, the 200th El Pollo Loco location was opened and by 1995 the chain earned its place in the Guinness Book of World Records for building the world’s largest burrito.

By 1999, the U.S.-based El Pollo Loco had grown to 274 locations. That same year, it would be purchased by American Securities Capital Partners for $114 million. Six years later, it was sold again, this time to Trimaran Capital Partners for $400 million.

The restaurant chain would continue its expansion across the U.S., opening a location in Massachusetts in May 2008. By July 2014, the chain would become a publicly traded company. El Pollo Loco continues its expansion, with the first Colorado-based location to be opened in 2022.

El Pollo Loco Mexican and American Fare

The Mexican El Pollo Loco chain has kept its menu simple and focused purely on grilled chicken. The company also avoided standard Mexican-American fare such as tacos, enchiladas, burritos, and quesadillas until March 2021.

Between March and September 2021, the company added quesadillas and burritos to its menu, making its offering closer to the American company.

The American El Pollo Loco chain still primarily prepares Mexican chicken entrees. According to the company, its chicken is “citrus-marinated and fire-grilled.” It serves a more expansive menu featuring Mexican-American foods such as burritos, tacos, quesadillas, and enchiladas.

El Pollo Loco Trademarks

El Pollo Loco has obtained or sought federal trademark registration for over 30 trademarks. Some of the most notable ones include “THE CRAZY CHICKEN,” “LOCO REWARDS,” and “AIR LOCO.”

On May 10, 1983, El Pollo Loco obtained federal trademark registration for “THE CRAZY CHICKEN.” The company uses the trademark for its prepared chicken with or without a batter coating, consumed on or off the premises.

El Pollo Loco also obtained federal trademark registration for “LOCO REWARDS” on July 3, 2018, and it uses the trademark for arranging and conducting incentive reward programs that promote the sale of restaurant services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for El Pollo Loco Trademarks
  1. POLLO FIT
  2. EL POLLO LOCO
  3. AIR LOCO
  4. BIRRIA HSYTERIA
  5. ORIGINAL BRC BURRITO
  6. BRC BURRITO
  7. BUY ONE, FEED MANY
  8. POLLO WITH PURPOSE
  9. FEED THE FLAME
  10. L.A. MEX
  11. EL POLLO LOCO
  12. EL POLLO LOCO
  13. Logo #1
  14. EL POLLO LOCO FRESH FROM THE GRILL
  15. POLLO ZONE
  16. LOCO REWARDS
  17. EL POLLO LOCO
  18. POLLO LOCO
  19. CRAZY YOU CAN TASTE
  20. EL POLLO LOCO
  21. EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
  22. EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
  23. EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
  24. EL POLLO LOCO
  25. EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
  26. CLASSIC CHICKEN BURRITO
  27. POLLO BOWL
  28. THE CRAZY CHICKEN
  29. EL POLLO LOCO

POLLO FIT

Serial Number:
97609543
Registration Number:
Pending Application
Word Mark:
POLLO FIT
Goods and Services:

IC 029. US 046. G & S prepared meals consisting primarily of meat, fish, poultry or vegetables. FIRST USE: 20210701. FIRST USE IN COMMERCE: 20210701.

Filling Date:
2022-09-27
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
97484517
Registration Number:
Pending Application
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 035. US 100 101 102. G & S Franchise services, namely, offering business management assistance in the establishment and operation of restaurants. FIRST USE: 20181101. FIRST USE IN COMMERCE: 20190401.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20181101. FIRST USE IN COMMERCE: 20190401.

Filling Date:
2022-06-30
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a yellow tombstone design with red outline, inside of which appears the wording "EL" in stylized red lettering and underlined in red, stacked above the wording "POLLO" in stylized red lettering, which is in turn stacked above the wording "LOCO" in red stylized lettering.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

AIR LOCO

Serial Number:
90791477
Registration Number:
6659647
Word Mark:
AIR LOCO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Restaurants featuring home delivery. FIRST USE: 20210617. FIRST USE IN COMMERCE: 20210617.

Filling Date:
2021-06-23
Registration Date:
2022-03-01
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
JIMMY CHEN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BIRRIA HSYTERIA

Serial Number:
90601221
Registration Number:
Pending Application
Word Mark:
BIRRIA HSYTERIA
Goods and Services:

IC 029. US 046. G & S Prepared entrees consisting primarily of chicken and prepared food items, namely, cooked chicken for consumption on and off premises.

Filling Date:
2021-03-24
Current Basis:
1B
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORIGINAL BRC BURRITO

Serial Number:
88870155
Registration Number:
6136459
Word Mark:
ORIGINAL BRC BURRITO
Goods and Services:

IC 030. US 046. G & S Food items, namely, burritos for consumption on or off the premises. FIRST USE: 19881231. FIRST USE IN COMMERCE: 19881231.

Filling Date:
2020-04-13
Registration Date:
2020-08-25
Current Basis:
1A
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BRC BURRITO

Serial Number:
88870105
Registration Number:
6136458
Word Mark:
BRC BURRITO
Goods and Services:

IC 030. US 046. G & S Food items, namely, burritos for consumption on or off the premises. FIRST USE: 19881231. FIRST USE IN COMMERCE: 19881231.

Filling Date:
2020-04-13
Registration Date:
2020-08-25
Current Basis:
1A
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BUY ONE, FEED MANY

Serial Number:
88641707
Registration Number:
6555823
Word Mark:
BUY ONE, FEED MANY
Goods and Services:

IC 043. US 100 101. G & S Charitable services, namely, providing food to those in need; Providing food to persons in need; Donating food to persons in need. FIRST USE: 20210701. FIRST USE IN COMMERCE: 20210701.

Filling Date:
2019-10-03
Registration Date:
2021-11-09
Current Basis:
1A
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

POLLO WITH PURPOSE

Serial Number:
88615142
Registration Number:
6028627
Word Mark:
POLLO WITH PURPOSE
Goods and Services:

IC 043. US 100 101. G & S Supplying meals to those in need. FIRST USE: 20190901. FIRST USE IN COMMERCE: 20190901.

Filling Date:
2019-09-12
Registration Date:
2020-04-07
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
JIMMY CHEN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FEED THE FLAME

Serial Number:
88317298
Registration Number:
6035025
Word Mark:
FEED THE FLAME
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20181029. FIRST USE IN COMMERCE: 20190302.

Filling Date:
2019-02-26
Registration Date:
2020-04-14
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
JIMMY CHEN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

L.A. MEX

Serial Number:
88157810
Registration Number:
6197232
Word Mark:
L.A. MEX
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20190308. FIRST USE IN COMMERCE: 20190308.

Filling Date:
2018-10-17
Registration Date:
2020-11-10
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
87728767
Registration Number:
5716971
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 035. US 100 101 102. G & S Franchising, namely, offering business management assistance in the establishment and/or operation of restaurants and business consulting services relating to the establishment and/or operation of restaurants. FIRST USE: 20180125. FIRST USE IN COMMERCE: 20180125.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180125. FIRST USE IN COMMERCE: 20180125.

Filling Date:
2017-12-20
Registration Date:
2019-04-02
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of stylized words "EL POLLO LOCO" in red.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
87728759
Registration Number:
5921556
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180125. FIRST USE IN COMMERCE: 20180125.

Filling Date:
2017-12-20
Registration Date:
2019-11-26
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a circle design in black with white curved letters at the top saying "EL POLLO LOCO" and a black and white chicken head in the center with red behind the head. There are white lines coming out of the chicken head. There are grey designs around the black circle. There is a white line around the edge of the red background and around the edge of the black circle. The mark appears on a white background which is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
87728715
Registration Number:
5588043
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20160201. FIRST USE IN COMMERCE: 20160201.

Filling Date:
2017-12-20
Registration Date:
2018-10-16
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of black and white chicken head design.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO FRESH FROM THE GRILL

Serial Number:
87728699
Registration Number:
5956205
Word Mark:
EL POLLO LOCO FRESH FROM THE GRILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180101. FIRST USE IN COMMERCE: 20180101.

Filling Date:
2017-12-20
Registration Date:
2020-01-07
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a circle design in black with white curved letters at the top saying "EL POLLO LOCO" and a black and white chicken head in the center with red behind the head. There are white lines coming out of the chicken head. There are grey designs around the black circle. There is a white line around the edge of the red background and around the edge of the black circle. The wording "FRESH FROM THE GRILL" appears in black font below the circle design. The mark appears on a white background which is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

POLLO ZONE

Serial Number:
87421166
Registration Number:
5339353
Word Mark:
POLLO ZONE
Goods and Services:

IC 041. US 100 101 107. G & S Providing on-line training interactive courses in the field of restaurant services. FIRST USE: 20161201. FIRST USE IN COMMERCE: 20161201.

Filling Date:
2017-04-21
Registration Date:
2017-11-21
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LOCO REWARDS

Serial Number:
87421132
Registration Number:
5509558
Word Mark:
LOCO REWARDS
Goods and Services:

IC 035. US 100 101 102. G & S Arranging and conducting incentive reward programs to promote the sale of restaurant services. FIRST USE: 20170531. FIRST USE IN COMMERCE: 20170531.

Filling Date:
2017-04-21
Registration Date:
2018-07-03
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
87150647
Registration Number:
5267575
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20160808. FIRST USE IN COMMERCE: 20160808.

Filling Date:
2016-08-25
Registration Date:
2017-08-15
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a chicken head with a circle and design with the words "EL POLLO LOCO" underneath circle.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

POLLO LOCO

Serial Number:
87150642
Registration Number:
5341944
Word Mark:
POLLO LOCO
Goods and Services:

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20170331. FIRST USE IN COMMERCE: 20170331.

Filling Date:
2016-08-25
Registration Date:
2017-11-21
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "POLLO LOCO" above a circle with a chicken head enclosed and wood background with flames on sides of circle.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CRAZY YOU CAN TASTE

Serial Number:
85568517
Registration Number:
4343728
Word Mark:
CRAZY YOU CAN TASTE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20120420. FIRST USE IN COMMERCE: 20120420.

Filling Date:
2012-03-13
Registration Date:
2013-05-28
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
78732922
Registration Number:
3162229
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 035. US 100 101 102. G & S Franchising and business consulting services relating to the establishment and/or operation of restaurants. FIRST USE: 20000101. FIRST USE IN COMMERCE: 20000101.

Filling Date:
2005-10-13
Registration Date:
2006-10-24
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN

Serial Number:
78732574
Registration Number:
3320540
Word Mark:
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Goods and Services:

IC 035. US 100 101 102. G & S Franchise services, namely, offering technical and business management assistance in the establishment and operation of restaurants. FIRST USE: 20051013. FIRST USE IN COMMERCE: 20051013.

Filling Date:
2005-10-13
Registration Date:
2007-10-23
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a chicken's head above the stylized wording EL POLLO LOCO with flames underneath and the wording FLAME-GRILLED MEXICAN CHICKEN below the flames in a rectangular shaded box. The entire mark is encompassed in a rectangle with a curved top side.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN

Serial Number:
78732496
Registration Number:
3288881
Word Mark:
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Goods and Services:

IC 035. US 100 101 102. G & S Franchise services, namely, offering technical and business management assistance in the establishment and operation of restaurants. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

Filling Date:
2005-10-13
Registration Date:
2007-09-04
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN

Serial Number:
78675609
Registration Number:
3331273
Word Mark:
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Goods and Services:

IC 029. US 046. G & S Prepared entrees consisting primarily of marinated chicken. FIRST USE: 20051013. FIRST USE IN COMMERCE: 20051013.

IC 030. US 046. G & S Prepared entrees consisting of rice and beans. FIRST USE: 20051013. FIRST USE IN COMMERCE: 20051013.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20051013. FIRST USE IN COMMERCE: 20051013.

Filling Date:
2005-07-21
Registration Date:
2007-11-06
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
78675568
Registration Number:
3262641
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 029. US 046. G & S PREPARED ENTREES CONSISTING PRIMARILY OF MARINATED CHICKEN. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

IC 030. US 046. G & S PREPARED ENTREES CONSISTING OF RICE AND BEANS. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

Filling Date:
2005-07-21
Registration Date:
2007-07-10
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN

Serial Number:
78675529
Registration Number:
3262640
Word Mark:
EL POLLO LOCO FLAME-GRILLED MEXICAN CHICKEN
Goods and Services:

IC 029. US 046. G & S Prepared entrees consisting primarily of marinated chicken. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

IC 030. US 046. G & S Prepared entrees consisting of rice and beans. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20050705. FIRST USE IN COMMERCE: 20050705.

Filling Date:
2005-07-21
Registration Date:
2007-07-10
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLASSIC CHICKEN BURRITO

Serial Number:
76337891
Registration Number:
2639261
Word Mark:
CLASSIC CHICKEN BURRITO
Goods and Services:

IC 029. US 046. G & S Prepared entrees consisting primarily of chicken, cheese, beans and rice for consumption on or off the premises. FIRST USE: 19950131. FIRST USE IN COMMERCE: 19950131.

IC 030. US 046. G & S Rice. FIRST USE: 19950131. FIRST USE IN COMMERCE: 19950131.

Filling Date:
2001-11-15
Registration Date:
2002-10-22
Current Basis:
1A
Owner:
El Pollo Loco, Inc.
Attorney of Record:
Jimmy Chen
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

POLLO BOWL

Serial Number:
75197417
Registration Number:
2132185
Word Mark:
POLLO BOWL
Goods and Services:

IC 029. US 046. G & S entrees consisting primarily of marinated chicken with rice, beans, tomatoes and onions. FIRST USE: 19950809. FIRST USE IN COMMERCE: 19951113.

Filling Date:
1996-11-13
Registration Date:
1998-01-27
Current Basis:
1A
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE CRAZY CHICKEN

Serial Number:
73302442
Registration Number:
1237519
Word Mark:
THE CRAZY CHICKEN
Goods and Services:

IC 029. US 046. G & S Prepared Chicken With and Without a Batter Coating for Consumption On or Off the Premises. FIRST USE: 19801206. FIRST USE IN COMMERCE: 19801206.

IC 042. US 100. G & S Restaurant Services. FIRST USE: 19801206. FIRST USE IN COMMERCE: 19801206.

Filling Date:
1981-03-23
Registration Date:
1983-05-10
Current Basis:
1A
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EL POLLO LOCO

Serial Number:
73302431
Registration Number:
1237518
Word Mark:
EL POLLO LOCO
Goods and Services:

IC 029. US 046. G & S Prepared Chicken With and Without a Batter Coating for Consumption On or Off the Premises. FIRST USE: 19801206. FIRST USE IN COMMERCE: 19801206.

IC 042. US 100. G & S Restaurant Services. FIRST USE: 19801206. FIRST USE IN COMMERCE: 19801206.

Filling Date:
1981-03-23
Registration Date:
1983-05-10
Current Basis:
1A
Owner:
EL POLLO LOCO, INC.
Attorney of Record:
Jimmy Chen
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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