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Einstein Bros Bagels

Einstein Bros Bagels Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Einstein Bros Bagels.

Please note: Gerben IP does not represent Einstein Bros Bagels. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 2, 2024

Einstein Bro’s Bagels is an American chain of restaurants specializing in bagels and coffee. The company takes immense pride in its products – especially the bagels, so much so that bakers begin making the bagels at 2 a.m. every morning. Bagel baking continues throughout the day, so every bagel is always fresh out of the oven.

Let’s look into the long and slightly complicated history of this restaurant chain, its current mergers, and trademarks.

Einstein Bro’s Bagels History

In 1995, Boston Market, then known as Boston Chicken, created Einstein Bro’s Bagels in order to market its breakfast foods. The chain changed hands and is now owned by Einstein and Noah Corp., an Einstein Noah Restaurant Group Inc. subsidiary.

Initially, the Einstein and Noah Bagel Corporation was formed by Boston Chicken Inc. as Progressive Bagel Concepts, Incorporated (PBCI). The corporation was formed in March 1995 after Boston Chicken Inc. purchased four retail bagel chains across the United States.

These companies were Baltimore Bagel (located in San Diego), Offerdahl’s Bagel Gourmet Incorporated (located in Fort Lauderdale), Brackman Brothers Incorporated (located in Salt Lake City), and Bagel & Bagel Incorporated (located in Kansas City).

All of these chains had similar stores, offering original and new bagel flavors to wealthy neighborhoods unfamiliar with bagels and longstanding bagel traditions.

Another acquisition, Noah Bagels, was founded in 1989 by Noah Alper. Alper started the company in Berkeley, California, and Einstein Bro’s Bagels acquired Noah Bagel’s chain of 38 stores in 1996 for $100 million.

New World Coffee, which would attempt to make a hostile takeover of Einstein Bro’s before eventually purchasing the company out of bankruptcy, is a Manhattan-based coffee company. It was founded in the early 90s by an investment banker, Ramin Kamfar, who left his finance career to start a coffee shop.

New World Coffee made a habit out of purchasing bankrupt coffee shops. In 1998, it bought Manhattan Bagel out of bankruptcy and a year later it purchased the 89-store, Washington DC-based Chesapeake Bagel Bakery. Manhattan Bagel, now operating under New World Coffee, had about 350 locations when it was purchased.

After loaning too much money to its franchisees, Einstein Bro’s Bagels would file for bankruptcy in 2000. Soon New World Coffee would buy Einstein Bro’s Bagels out of bankruptcy for $190 million.

The revived Einstein Noah Restaurant Group was then acquired in 2014 by BDT Capital Partners and JAB Holding Company.


Einstein Bro’s Bagels Merger with Panera Bread and Caribou Coffee.

The revived Einstein Noah Restaurant Group was then acquired in 2014 by BDT Capital Partners and JAB Holding Company.

Einstein Bro’s Bagels Merger with Panera Bread and Caribou Coffee

On August 5, 2021, Einstein Bro’s Bagels announced a merger with Panera Bread and Caribou Coffee to form a fast-casual powerhouse company called Panera Brands.

The new powerhouse boasts 4,000 locations and 110,000 employees spread across ten countries. Before their merger, the three brands operated independently under JAB Holding Co., a Luxembourg-based corporation.

After the merger, Niren Chaudhary, Panera Bread’s CEO, was named the group CEO of Panera Brands. He will continue serving as the CEO of Panera Bread.

Per the merger’s agreement, the three brands would still maintain autonomy, albeit reporting to Niren Chaudhary as the head of the larger Panera Brands. Therefore, Jose Alberto Duenas, Einstein Bro’s Bagel’s CEO, and John Butcher, Caribou Coffee’s CEO, would still run their respective companies but report to Niren on larger brand matters.

The merger was made as a strategic move to leverage each company’s expertise and services to create a powerful fast-casual platform that will accelerate growth for the three companies.

Panera Bread operates over 2,100 bakery-cafes. The company pivoted during the COVID-19 pandemic to offer better digital and off-premise access to its services.

The pandemic also drove massive innovation within the company. It started offering a delivery service and launched Flatbread Pizza.

The rapid pivoting and quick innovation helped the company regain pre-pandemic profitability, delivering positive sales for May, June, and July 2021.

Caribou Coffee operates 713 stores in 10 countries with a sizeable presence in the U.S.

Einstein Bro’s Bagels has over 1,005 stores consisting of Einstein Bros. Bagels, Noah’s New York Bagels, Bruegger’s Bagels, and Manhattan Bagels.

Einstein Bro’s Bagels Trademarks

Einstein Bro’s Bagels has sought or obtained federal trademark registration for almost 40 trademarks. These include “POWERBAGEL,” “CARIBOU COFFEE & EINSTEIN BROS. BAGELS,” and “BAGELRITO.”

On July 16, 1996, Einstein Bro’s Bagels obtained a federal trademark registration for “POWERBAGEL” which it uses for its bagels and bakery goods.

Einstein Bro’s Bagels also obtained federal trademark registration for “CARIBOU COFFEE & EINSTEIN BROS. BAGELS” on October 22, 2019. The company uses the trademark for its restaurant services, including catering services and office beverage supply services.

In December 2021, Einstein Bro’s Bagels sought a federal trademark registration for “BAGELRITO” and intends to use the trademark for its breakfast sandwiches.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Logo #1

Serial Number:
90832274
Registration Number:
7069384
Goods and Services:

IC 030. US 046. G & S Processed seeds for use as a seasoning; spice blend. FIRST USE: 20210930. FIRST USE IN COMMERCE: 20210930.

Filling Date:
2021-07-16
Registration Date:
2023-05-30
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the inner circle with the man on the left wearing a bowler hat and having a mustache and holding a bagel over his right eye and the man on the right wearing glasses and a tie and holding a bagel over his left eye.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS

Serial Number:
90832270
Registration Number:
6874142
Word Mark:
EINSTEIN BROS
Goods and Services:

IC 030. US 046. G & S Processed seeds for use as a seasoning; spice blend. FIRST USE: 20210930. FIRST USE IN COMMERCE: 20210930.

Filling Date:
2021-07-16
Registration Date:
2022-10-11
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS BAGELS TAKE & TOAST

Serial Number:
90255175
Registration Number:
6591822
Word Mark:
EINSTEIN BROS BAGELS TAKE & TOAST
Goods and Services:

IC 030. US 046. G & S Bagels. FIRST USE: 20201222. FIRST USE IN COMMERCE: 20201222.

Filling Date:
2020-10-14
Registration Date:
2021-12-14
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TAKE & TOAST

Serial Number:
90255166
Registration Number:
6591821
Word Mark:
TAKE & TOAST
Goods and Services:

IC 030. US 046. G & S Bagels. FIRST USE: 20201222. FIRST USE IN COMMERCE: 20201222.

Filling Date:
2020-10-14
Registration Date:
2021-12-14
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SHMEARFULS

Serial Number:
87796929
Registration Number:
5565811
Word Mark:
SHMEARFULS
Goods and Services:

IC 030. US 046. G & S Bagels; stuffed bagels. FIRST USE: 20170802. FIRST USE IN COMMERCE: 20170802.

Filling Date:
2018-02-14
Registration Date:
2018-09-18
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARIBOU COFFEE COFFEE & BAGELS EINSTEIN BROS BAGELS

Serial Number:
87445963
Registration Number:
5500567
Word Mark:
CARIBOU COFFEE COFFEE & BAGELS EINSTEIN BROS BAGELS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; catering services; office beverage supply services; providing news and information in the field of food and beverages for culinary and dining purposes. FIRST USE: 20150909. FIRST USE IN COMMERCE: 20151006.

Filling Date:
2017-05-11
Registration Date:
2018-06-26
Current Basis:
1A
Owner:
Arabica Funding, Inc.
Attorney of Record:
ELIZABETH C. BUCKINGHAM
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a combination of three design components. The left design component consists of a stylized design of a leaping caribou against a background of a shield, with the words "CARIBOU COFFEE" in stylized letters below the shield design. The center design component consists of the stylized word "COFFEE" stacked above an ampersand symbol with a dash and squiggle on either side of the ampersand, all of which are stacked above the stylized word "BAGELS". The right design component consists of a stylized design of two concentric circles. The outer concentric circle contains the words "EINSTEIN BROS" at the top of the circle and the word "BAGELS" at the bottom of the circle. The inner concentric circle consists of two side-by-side images of men with the man on the left wearing a bowler hat and having a mustache and holding a bagel in front of his right eye and the man on the right wearing glasses and a tie and holding a bagel in front of his left eye.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CARIBOU COFFEE COFFEE & BAGELS EINSTEIN BROS BAGELS

Serial Number:
87445953
Registration Number:
5495350
Word Mark:
CARIBOU COFFEE COFFEE & BAGELS EINSTEIN BROS BAGELS
Goods and Services:

IC 035. US 100 101 102. G & S Retail store services and on-line retail store services featuring food and beverages, coffee and tea brewing accessories, and beverageware; retail store services in the fields of food and beverages, coffee and tea brewing accessories, and beverageware featuring a bonus incentive program for customers; customer loyalty services for commercial, promotional and/or advertising purposes; franchising, namely, consultation and assistance in business management, organization and promotion; providing consumer product news and information in the field of food and beverages. FIRST USE: 20150909. FIRST USE IN COMMERCE: 20151006.

Filling Date:
2017-05-11
Registration Date:
2018-06-19
Current Basis:
1A
Owner:
Arabica Funding, Inc.
Attorney of Record:
ELIZABETH C. BUCKINGHAM
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of combination of three design components. The left design component consists of a stylized design of a leaping caribou against a background of a shield, with the words "CARIBOU COFFEE" in stylized letters below the shield design. The center design component consists of the stylized word "COFFEE" stacked above an ampersand symbol with a dash and squiggle on either side of the ampersand, all of which are stacked above the stylized word "BAGELS". The right design component consists of a stylized design of two concentric circles. The outer concentric circle contains the words "EINSTEIN BROS" at the top of the circle and the word "BAGELS" at the bottom of the circle. The inner concentric circle consists of two side-by-side images of men with the man on the left wearing a bowler hat and having a mustache and holding a bagel in front of his right eye and the man on the right wearing glasses and a tie and holding a bagel in front of his left eye.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS

Serial Number:
87260671
Registration Number:
5333274
Word Mark:
EINSTEIN BROS
Goods and Services:

IC 032. US 045 046 048. G & S Beverage smoothies, fruit juices; non-alcoholic beverages, namely, carbonated beverages; fruit flavored soft drinks; soft drinks, namely, sodas. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-12-07
Registration Date:
2017-11-14
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
87228561
Registration Number:
5353448
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; providing news and information in the field of food and beverages for culinary purposes. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
87228555
Registration Number:
5353447
Goods and Services:

IC 036. US 100 101 102. G & S Issuing stored value cards. FIRST USE: 20031231. FIRST USE IN COMMERCE: 20031231.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
87228551
Registration Number:
5353446
Goods and Services:

IC 035. US 100 101 102. G & S Retail store services and on-line retail store services featuring food and beverages; retail store services in the field of food and beverages featuring a bonus incentive program for customers; customer loyalty services for commercial, promotional and/or advertising purposes; franchising, namely, consultation and assistance in business management, organization and promotion. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
87228542
Registration Number:
5353445
Goods and Services:

IC 032. US 045 046 048. G & S Beverage smoothies; fruit juices; non-alcoholic beverages, namely, carbonated beverages; soft drinks flavored with tea; fruit flavored soft drinks; soft drinks, namely, sodas. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
87228536
Registration Number:
5353444
Goods and Services:

IC 030. US 046. G & S Bagels, bread, bagel chips and bakery products; coffee and coffee-based beverages; espresso, herbal tea, and tea-based beverages; chocolate; candy; sandwiches. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #7

Serial Number:
87228528
Registration Number:
5353443
Goods and Services:

IC 029. US 046. G & S Packaged food kits consisting primarily of processed meats, namely, chopped ham, diced poultry, cheese, olives, pickled vegetables, cut vegetables, fruits, dried fruits, processed beans, processed nuts, salad dressing, and croutons; spreads and condiments, namely, cream cheese, butter and margarine blend spread, carrot hummus, fruit butters, fruit spreads such as jellies and jams; fish, not live; peanut butter; milk-based beverages containing coffee; milk-based beverages containing tea; milk-based beverages containing chocolate. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #8

Serial Number:
87228520
Registration Number:
5353442
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs, cups and beverage cooler sleeves. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-11-07
Registration Date:
2017-12-12
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the gold colored outer circle rimmed by dark brown; the man on the left wears a bowler hat, has a mustache and is holding a bagel over his right eye and the man on the right wears glasses, a tie and is holding a bagel over his left eye; both bagels are gold in color rimmed by dark brown and both men are dark brown in color; the color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARIBOU COFFEE & EINSTEIN BROS. BAGELS

Serial Number:
86919463
Registration Number:
5887913
Word Mark:
CARIBOU COFFEE & EINSTEIN BROS. BAGELS
Goods and Services:

IC 043. US 100 101. G & S Restaurant Services; Catering Services; Office Beverage Supply Services; Providing News and Information in the Field of Food and Beverages for Culinary Purposes. FIRST USE: 20150909. FIRST USE IN COMMERCE: 20151006.

Filling Date:
2016-02-25
Registration Date:
2019-10-22
Current Basis:
1A
Owner:
Arabica Funding, Inc.
Attorney of Record:
ELIZABETH C. BUCKINGHAM
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CARIBOU COFFEE & EINSTEIN BROS. BAGELS

Serial Number:
86919456
Registration Number:
5887912
Word Mark:
CARIBOU COFFEE & EINSTEIN BROS. BAGELS
Goods and Services:

IC 035. US 100 101 102. G & S Retail Store Services and On-line Retail Store Services Featuring Food and Beverages, Coffee and Tea Brewing Accessories, and Beverageware; Retail Store Services in the Fields of Food and Beverages, Coffee and Tea Brewing Accessories, and Beverageware Featuring a Bonus Incentive Program for Customers; Customer Loyalty Services for Commercial, Promotional and/or Advertising Purposes; Franchising, Namely, Consultation and Assistance in Business Management, Organization and Promotion; Providing Consumer Product News and Information in the Field of Food and Beverages. FIRST USE: 20150909. FIRST USE IN COMMERCE: 20151006.

Filling Date:
2016-02-25
Registration Date:
2019-10-22
Current Basis:
1A
Owner:
Arabica Funding, Inc.
Attorney of Record:
ELIZABETH C. BUCKINGHAM
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #9

Serial Number:
86872911
Registration Number:
5022538
Goods and Services:

IC 036. US 100 101 102. G & S Issuing Stored Value Cards. FIRST USE: 20031231. FIRST USE IN COMMERCE: 20031231.

Filling Date:
2016-01-12
Registration Date:
2016-08-16
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the inner circle with the man on the left wearing a bowler hat and having a mustache and holding a bagel over his right eye and the man on the right wearing glasses and a tie and holding a bagel over his left eye.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #10

Serial Number:
86872904
Registration Number:
5022537
Goods and Services:

IC 035. US 100 101 102. G & S Retail Store Services and On-line Retail Store Services Featuring Food and Beverages; Retail Store Services in the Field of Food and Beverages Featuring a Bonus Incentive Program for Customers; Customer Loyalty Services for Commercial, Promotional and/or Advertising Purposes; Franchising, Namely, Consultation and Assistance in Business Management, Organization and Promotion. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-01-12
Registration Date:
2016-08-16
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the inner circle with the man on the left wearing a bowler hat and having a mustache and holding a bagel over his right eye and the man on the right wearing glasses and a tie and holding a bagel over his left eye.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #11

Serial Number:
86872897
Registration Number:
5022536
Goods and Services:

IC 032. US 045 046 048. G & S Beverage smoothies, fruit juices; non-alcoholic beverages, namely, carbonated beverages; fruit flavored soft drinks; soft drinks, namely, sodas. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-01-12
Registration Date:
2016-08-16
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the inner circle with the man on the left wearing a bowler hat and having a mustache and holding a bagel over his right eye and the man on the right wearing glasses and a tie and holding a bagel over his left eye.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #12

Serial Number:
86872881
Registration Number:
5022533
Goods and Services:

IC 029. US 046. G & S Packaged food kits consisting primarily of processed meats, namely, chopped ham, diced poultry, cheese, olives, pickled vegetables, cut vegetables, fruits, dried fruits, processed beans, processed nuts, salad dressing, and croutons; spreads and condiments, namely, cream cheese, butter and margarine blend spread, carrot hummus, fruit butters, fruit spreads such as jellies and jams; fish, not live; peanut butter; milk-based beverages containing coffee; milk-based beverages containing tea; milk-based beverages containing chocolate. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-01-12
Registration Date:
2016-08-16
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the inner circle with the man on the left wearing a bowler hat and having a mustache and holding a bagel over his right eye and the man on the right wearing glasses and a tie and holding a bagel over his left eye.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #13

Serial Number:
86872872
Registration Number:
5022532
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs, Cups and Beverage Cooler Sleeves. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-01-12
Registration Date:
2016-08-16
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of two concentric circles with two side-by-side images of men inside the inner circle with the man on the left wearing a bowler hat and having a mustache and holding a bagel over his right eye and the man on the right wearing glasses and a tie and holding a bagel over his left eye.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS.

Serial Number:
86872854
Registration Number:
5026563
Word Mark:
EINSTEIN BROS.
Goods and Services:

IC 035. US 100 101 102. G & S Retail store services and on-line retail store services featuring food and beverages; retail store services in the field of food and beverages featuring a bonus incentive program for customers; customer loyalty services for commercial, promotional and/or advertising purposes; franchising, namely, consultation and assistance in business management, organization and promotion. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
2016-01-12
Registration Date:
2016-08-23
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NOSH BOX

Serial Number:
75406346
Registration Number:
2381746
Word Mark:
NOSH BOX
Goods and Services:

IC 030. US 046. G & S food combinations consisting primarily of bagels, bagel sandwiches, bagel chips, breadsticks, buns, cakes, cookies, [ croissants, donuts, ] muffins, [ scones, ] rolls, with cream cheese. FIRST USE: 19971200. FIRST USE IN COMMERCE: 19971200.

Filling Date:
1997-12-16
Registration Date:
2000-08-29
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS BAGELS

Serial Number:
75177945
Registration Number:
2194140
Word Mark:
EINSTEIN BROS BAGELS
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
1996-10-07
Registration Date:
1998-10-06
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #14

Serial Number:
75177941
Registration Number:
2239308
Goods and Services:

IC 030. US 046. G & S bagels, bread, bagel chips and bakery products [ ; coffee and tea ]. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
1996-10-07
Registration Date:
1999-04-13
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #15

Serial Number:
75177939
Registration Number:
2209525
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
1996-10-07
Registration Date:
1998-12-08
Current Basis:
1A
Owner:
Einstein and Noah Corp.
Attorney of Record:
Evan P. Everist
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS BAGELS

Serial Number:
75177938
Registration Number:
2211548
Word Mark:
EINSTEIN BROS BAGELS
Goods and Services:

IC 030. US 046. G & S bagels, bread, bagel chips, and bakery products, coffee and tea. FIRST USE: 19961006. FIRST USE IN COMMERCE: 19961006.

Filling Date:
1996-10-07
Registration Date:
1998-12-15
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS.

Serial Number:
75051996
Registration Number:
2272532
Word Mark:
EINSTEIN BROS.
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S mugs, cups [, and beverage cooler sleeves]. FIRST USE: 19951113. FIRST USE IN COMMERCE: 19951113.

Filling Date:
1996-02-01
Registration Date:
1999-08-24
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS.

Serial Number:
75032035
Registration Number:
2078607
Word Mark:
EINSTEIN BROS.
Goods and Services:

IC 030. US 046. G & S coffee and tea. FIRST USE: 19951113. FIRST USE IN COMMERCE: 19951119.

Filling Date:
1995-12-13
Registration Date:
1997-07-15
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS.

Serial Number:
74732660
Registration Number:
2060493
Word Mark:
EINSTEIN BROS.
Goods and Services:

IC 042. US 100 101. G & S restaurant and bakery services. FIRST USE: 19951113. FIRST USE IN COMMERCE: 19951119.

Filling Date:
1995-09-21
Registration Date:
1997-05-13
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS.

Serial Number:
74732659
Registration Number:
2146983
Word Mark:
EINSTEIN BROS.
Goods and Services:

IC 030. US 046. G & S bagels, bread, bagel chips and bakery products. FIRST USE: 19951113. FIRST USE IN COMMERCE: 19951119.

Filling Date:
1995-09-21
Registration Date:
1998-03-31
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EINSTEIN BROS.

Serial Number:
74732658
Registration Number:
2092522
Word Mark:
EINSTEIN BROS.
Goods and Services:

IC 029. US 046. G & S spreads and condiments, namely, cream cheese, butter and margarine blend spread, carrot hummus, fruit butters, fruit spreads such as jellies and jams, peanut butter,. FIRST USE: 19951113. FIRST USE IN COMMERCE: 19951119.

Filling Date:
1995-09-21
Registration Date:
1997-09-02
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

VEG OUT

Serial Number:
74720018
Registration Number:
2011730
Word Mark:
VEG OUT
Goods and Services:

IC 030. US 046. G & S vegetable sandwich for consumption on or off the premises of applicant's restaurants. FIRST USE: 19950829. FIRST USE IN COMMERCE: 19951113.

Filling Date:
1995-08-25
Registration Date:
1996-10-29
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

POWERBAGEL

Serial Number:
74690946
Registration Number:
1987020
Word Mark:
POWERBAGEL
Goods and Services:

IC 030. US 046. G & S bagels and bakery goods. FIRST USE: 19950829. FIRST USE IN COMMERCE: 19951113.

Filling Date:
1995-06-20
Registration Date:
1996-07-16
Current Basis:
1A
Owner:
EINSTEIN AND NOAH CORP.
Attorney of Record:
Evan P. Everist
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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