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Eegee’s Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Eegee’s.

Please note: Gerben IP does not represent Eegee’s. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 4, 2024

Eegee’s is a chain of 25 restaurants located in and around Tucson, Arizona. The company also has another location in Casa Grande, Arizona.

Eegee’s specializes in submarine sandwiches. However, the company is most known for its frozen fruit drink, famously known as the “eegee.” Eegee’s is also famously known for its signature ranch dressing that it offers in various flavors.

The company’s unique name was sourced from its founders, Edmund Irving and Robert Greenberg. The two combined the first initials of their names, “E” from Edmund and “G” from Greenberg, to create “Eegee’s.”

Eegee’s popularity is not just in the restaurant business. The company is also known for its social and environmental contributions, plus financial support to various initiatives. Eegee’s collects donations for local charitable organizations and has instituted programs such as the community recycling program “Green for Green!”

Eegee’s also has another program for training and employing the mentally disabled.

Let’s take a deeper look into this company’s history, operations, and trademarks.

Eegee’s Company History

Edmund Irving and Robert Greenberg, who knew each other since kindergarten founded Eegee’s in 1971. The duo came up with Eegee’s after returning to Tucson and dreaming about changing the local food landscape.

The first item on Eegee’s menu was an icy frozen lemonade, known as an eegee which they sold from the back of their truck.

Many ask what exactly is an eegee. An eegee drink is made similar to ice cream, albeit with no fat. Typically, it consists of sugar, water, and natural fruit juices.

The final recipe came out of a botched attempt to make Italian ice. Irving and Greenberg loved the final product and decided to sell it as their core product.

The pair’s biggest clients were construction workers, who loved the slushy drink, but always wanted something to eat as well. This feedback drove Irving and Greenberg to convert their business into a restaurant that served both food and beverages.

Their first restaurant was a small shop located on the corner of Speedway Boulevard and Craycroft Road. Initially, they produced sandwiches to go along with their icy frozen lemonade. After prepping the sandwiches and lemonade, they would sell them on their truck across different parts of town.

The business was doing well, operating on a daily schedule. The more they sold to new customers, the more feedback they received that added to their development of Eegee’s concept.

Local children started asking for other slushy flavors besides lemonade. Soon, the duo introduced orange, then strawberry, the latter growing to be one of the most popular Eegee’s flavors. By 2005, their first flavor, lemon, had become one of the slowest sellers on the menu.

Eegee’s soon introduced pina colada, featuring it as the first “flavor of the month.” Pina colada later replaced orange in the regular drinks lineup.

Despite the initial great summer sales, Eegee’s faced a rude awakening to the brutal restaurant market as soon as winter set in. Sales slumped, and the business suffered a huge loss. However, the duo learned from their mistakes and found ways to diversify their menu to remain profitable off-season.

In the Spring of 1972, the first Eegee’s restaurant opened. By 1974, there were four running.

In 1975, Eegee’s officially closed its truck operations, selling all its food exclusively through the restaurants.

In 1989, Eegee’s started baking and delivering bread to its restaurants. Any leftover bread is donated daily to the Casa Maria Soup Kitchen.

Eegee’s Drink Flavors and Orders

Almost every Eegee’s flavor includes juice, more often than not, orange juice. For instance, the black raspberry, featured as the “flavor of the month” for August, is orange juice-based.

Customers order about 2,500 gallons of eegee’s annually.

The company fortifies its frozen fruit drinks with vitamins. This decision was made in 2001, and Irving invited his doctor to help formulate them into the flavors. Some of the vitamin supplements added include thiamin or Vitamin B1.

Based on this added nutritional value, it’s estimated that taking twelve ounces of eegee’s can contribute about 15% of the daily nutritional values you get from riboflavin, niacin, and other subsets of vitamin B.

The addition of electrolytes has also transformed the market’s perception of eegee’s from just a frozen fruit juice into a frozen sports drink.

Eegee’s Trademarks

Eegee’s has sought or obtained federal trademark registration for almost ten trademarks. Some of the most notable ones include “EEGEE’S,” “EG’S,” and “TAKE IT EASY HAVE AN EEGEE.”

In March 1988, Eegee’s obtained federal trademark registration for “EEGEE’S” and uses the trademark for its slush-type soft drinks consumed on and off the premises.

Eegee’s also obtained federal trademark registration for “EG’S” on November 21, 2017. The company uses the trademark for its frozen fruit beverages and restaurant and catering services.

The company also sought federal trademark registration for “TAKE IT EASY HAVE AN EEGEE” on February 17, 2021, and it intends to use the trademark for its sandwiches consisting of main course pasta salads and a side order of cookies.  

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

EEGEE'S

Serial Number:
97268668
Registration Number:
Pending Application
Word Mark:
EEGEE'S
Goods and Services:

IC 043. US 100 101. G & S operating a virtual restaurant in the nature of providing food and drink via orders placed online for home delivery; operating a virtual restaurant online featuring home delivery of physical food items. FIRST USE: 20230101. FIRST USE IN COMMERCE: 20230101.

Filling Date:
2022-02-15
Current Basis:
1B
Owner:
eegee's LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TAKE IT EASY HAVE AN EEGEE

Serial Number:
90532888
Registration Number:
6970685
Word Mark:
TAKE IT EASY HAVE AN EEGEE
Goods and Services:

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20200201. FIRST USE IN COMMERCE: 20200201.

Filling Date:
2021-02-17
Registration Date:
2023-02-07
Current Basis:
1A
Owner:
eegee's LLC
Attorney of Record:
Glenn Hotchkiss
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EEGEE'S RESTAURANT

Serial Number:
86920146
Registration Number:
5288659
Word Mark:
EEGEE'S RESTAURANT
Goods and Services:

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

Filling Date:
2016-02-25
Registration Date:
2017-09-19
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the words "eegee's" above the word "restaurant", all in lower case letters and in red.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EG'S

Serial Number:
86920074
Registration Number:
5299066
Word Mark:
EG'S
Goods and Services:

IC 030. US 046. G & S Sandwiches; main course pasta salads; side orders, namely, cookies. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

IC 032. US 045 046 048. G & S Frozen fruit beverages. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

Filling Date:
2016-02-25
Registration Date:
2017-10-03
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the stylized lettering "eg's" partially overlapping each other and arranged in a diagonal formation. The lowercase letters "e" and "s" and apostrophe are colored orange. The lowercase letter "g" is colored red.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EG'S

Serial Number:
86914019
Registration Number:
5337885
Word Mark:
EG'S
Goods and Services:

IC 032. US 045 046 048. G & S Frozen fruit beverages. FIRST USE: 20151101. FIRST USE IN COMMERCE: 20151101.

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20151101. FIRST USE IN COMMERCE: 20151101.

Filling Date:
2016-02-19
Registration Date:
2017-11-21
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
GLENN B. HOTCHKISS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a two-dimensional design of a polystyrene plastic cup filled with a frozen ice beverage colored yellow featuring the stylized lettering "eg's" partially overlapping each other and arranged in a diagonal formation in the center of the cup. The lowercase letters "e" and "s" and apostrophe are colored orange. The lowercase letter "g" is colored red. The colors white and gray in the cup are not claimed as a feature of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EEGEE'S SPIKED ICE

Serial Number:
86913436
Registration Number:
5288656
Word Mark:
EEGEE'S SPIKED ICE
Goods and Services:

IC 033. US 047 049. G & S Pre-packaged, concentrated, and alcohol-infused slush-type flavored frozen drinks, except beer. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

Filling Date:
2016-02-19
Registration Date:
2017-09-19
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "eegee's" in purple. Below this in larger stylized lettering is the word "SPIKED" colored black featuring purple and blue shading. Below "SPIKED" is the stylized word "ICE" colored blue featuring arrows on the left and right side outlined in black. Both arrows feature a vertical line and black circle near the arrowhead. The color white in the arrowhead is not part of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LIFE IS BETTER WITH EEGEE'S

Serial Number:
86906929
Registration Number:
5293835
Word Mark:
LIFE IS BETTER WITH EEGEE'S
Goods and Services:

IC 030. US 046. G & S Sandwiches; main course pasta salads; side orders, namely cookies. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

IC 032. US 045 046 048. G & S Frozen fruit beverages. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20151201. FIRST USE IN COMMERCE: 20151201.

Filling Date:
2016-02-12
Registration Date:
2017-09-26
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EEGEE'S

Serial Number:
76663334
Registration Number:
3243394
Word Mark:
EEGEE'S
Goods and Services:

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20030401. FIRST USE IN COMMERCE: 20030401.

Filling Date:
2006-07-19
Registration Date:
2007-05-22
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EEGEE'S

Serial Number:
73611936
Registration Number:
1481822
Word Mark:
EEGEE'S
Goods and Services:

IC 032. US 045. G & S SLUSH TYPE SOFT DRINKS FOR CONSUMPTION ON AND OFF THE PREMISES. FIRST USE: 19711000. FIRST USE IN COMMERCE: 19711000.

Filling Date:
1986-07-28
Registration Date:
1988-03-22
Current Basis:
1A
Owner:
EEGEE'S LLC
Attorney of Record:
Glenn B. Hotchkiss
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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