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Del Taco Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Del Taco.

Please note: Gerben IP does not represent Del Taco. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 12, 2024

Del Taco is an American fast food restaurant chain specializing in American-style Mexican cuisine, as well as offering other American foods such as fries, burgers, and shakes. The company is led by John D. Cappasola Jr., with headquarters in Lake Forest, California.

In 2021, Jack in the Box announced it was acquiring Del Taco, with the finalization of the acquistion occurring in March 2022. Del Taco can be found across 16 states, with about 600 different locations.

Del Taco’s menu items appeal to various tastes, with the company’s emphasis resting on value and quality. Popular menu items include tacos, quesadillas, burritos, crinkle-cut fries, nachos, shakes, breakfast burritos, and Double Del Cheeseburgers.

Let’s look at the company’s history, products, marketing, and trademarks.

Del Taco Company History

Ed Hackbarth and David Jameson opened the first Del Taco restaurant in Yermo, California, on September 16, 1964. The first restaurant was called “Casa Del Taco,” and it made $169 (about $1,477) on the first business day.

After such tremendous success with the first location, two more were opened in Barstow, one in Needles, and one in Corona. The Corona restaurant was the first to feature a drive-through window.

After installing the kitchen equipment for the Corona store, Dick Naugle was impressed with the business and decided to join Del Taco as a third partner. In 1966, the trio launched Red-E-Food Systems Inc., with the goal of franchising the restaurant. The original Del Taco sun logo was created the same year.

Dick Naugle did not stay with Del Taco for long, leaving the business in the ‘70s to start another fast food restaurant, Naugles. In 1973, Del Taco dropped the name “Casa”, and Red E. Food Systems Inc. was officially renamed Del Taco, Inc. By this time, there was one new Del Taco opening every month.

Three years later, Hackbarth and Jameson sold Del Taco to a group of investors. These investors would then sell the exclusive rights to use and develop the brand in locations across the U.S. with the exception of California, Yuma, Arizona, and Eugene, Oregon. These exclusive rights were sold to W.R. Grace and Company, which was a chemicals company.

W.R. Grace and Company then founded Del Taco Restaurants Inc. of Dallas, Texas, and DTG Inc, as new subsidiaries, to oversee its fast food acquisitions. With this deal, Del Taco expanded rapidly, growing from 50 restaurants in 1977 to 100 locations in just one year.

By 1981, there were approximately 350 Del Taco restaurants located almost exclusively in California. In February 1989, 171 Naugle’s fast-food outlets merged with Del Taco restaurants. The man behind this move was Anwar Soliman, who was also the mastermind behind the purchase of the expansion rights for Del Taco across the U.S. in 1977.

The Del Taco – Naugle’s merger caused a boom in business, with locations spreading as far east as Hickory, North Carolina. Shortly thereafter, in the 1980s, Del Taco started staying open all night.

Del Taco’s expansion has continued through 2020, with the company announcing plans to enter Columbus, Ohio, and Pittsburgh, Pennsylvania.

Del Taco Availability, Products, and Marketing

Del Taco operates its chain of 597 restaurants in 16 states. Most of these restaurants can be found in California, with the rest sprinkled through Alabama, Arizona, Florida, Colorado, Idaho, Georgia, Nevada, Michigan, Ohio, New Mexico, Oklahoma, South Carolina, Oregon, Washington, and Utah.

A handful of locations can be found east of Mississippi, as well as one location in the U.S. territory of Guam. Las Vegas, Nevada boasts the most Del Tacos in any single city.

The standard Del Taco Menu contains Soft Tacos, Hard Shell Tacos, Quesadillas, Burritos, Coo-coo Krusties, Nachos, Crinkle Cut French Fries, Deluxe Taco Salad, Chili Cheddar Fries, Bacon Del Cheeseburger, Double Del Cheeseburger, Triple Del Cheeseburger, Shakes, Fries, and a minimum of four types of Dinner Burritos.

Another popular menu item, the bean and cheese burrito with green or red sauce, was introduced in 1967.

Del Taco introduced plant-based Beyond Tacos nationwide on April 25, 2019, in partnership with Beyond Meat. Since this introduction, the restaurant chain has created several other vegan and vegetarian menu items using plant-based crumbles sourced from Beyond Meat.

These menu items include Beyond Avocado Taco, the Beyond 8 Layer Burrito, and the Epic Beyond Cali Burrito.

On January 29, 2020, Del Taco launched a new dollar menu consisting of items that cost a dollar or less before tax.

Del Taco introduced its first mascot in 1999. However, the mascot caused legal troubles between the company, Zorro Productions Inc., and Tristar Pictures Inc., with the latter two companies claiming that the mascot infringed their rights to the trademark Zorro figure.

The suit was settled in January 2000 and Del Taco discontinued the use of the mascot.

Del Taco Trademarks

Del Taco has sought or obtained a federal registration for about 14 trademarks. These include “BUCK AND UNDER MENU,” “DEL INFERNO,” and “PUP N’ TACO.”

In March 2014, Del Taco obtained federal trademark registration for “BUCK AND UNDER MENU” and uses the trademark for its restaurant services.

Del Taco also obtained federal trademark registration for ”DEL INFERNO” on August 2, 2016. The company used the trademark for its hot sauce.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

EPIC TORTAS

Serial Number:
97977842
Registration Number:
Pending Application
Word Mark:
EPIC TORTAS
Goods and Services:

IC 030. US 046. G & S Mexican sandwiches. FIRST USE: 20220310. FIRST USE IN COMMERCE: 20220310.

Filling Date:
2022-08-03
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EPIC TORTAS

Serial Number:
97532884
Registration Number:
Pending Application
Word Mark:
EPIC TORTAS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2022-08-03
Current Basis:
1B
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PUP N' TACO

Serial Number:
97336191
Registration Number:
Pending Application
Word Mark:
PUP N' TACO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2022-03-29
Current Basis:
1B
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DEL TACO BETTER MEX

Serial Number:
97264681
Registration Number:
6998116
Word Mark:
DEL TACO BETTER MEX
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20220901. FIRST USE IN COMMERCE: 20220901.

Filling Date:
2022-02-12
Registration Date:
2023-03-07
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
Del Taco LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a partial sun above two overlapping curved lines depicting mountains above the stylized words "DEL TACO" the words "BETTER MEX" centered below.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DEL AFTER DARK MENU

Serial Number:
90808316
Registration Number:
7151663
Word Mark:
DEL AFTER DARK MENU
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20230420. FIRST USE IN COMMERCE: 20230420.

Filling Date:
2021-07-02
Registration Date:
2023-08-29
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DEL'S DOLLAR DEALS

Serial Number:
88722569
Registration Number:
6449615
Word Mark:
DEL'S DOLLAR DEALS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20200130. FIRST USE IN COMMERCE: 20200130.

Filling Date:
2019-12-11
Registration Date:
2021-08-10
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DEL'S DEAL

Serial Number:
87087655
Registration Number:
5114649
Word Mark:
DEL'S DEAL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160623. FIRST USE IN COMMERCE: 20160623.

Filling Date:
2016-06-29
Registration Date:
2017-01-03
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EPIC TACOS

Serial Number:
87046844
Registration Number:
5813869
Word Mark:
EPIC TACOS
Goods and Services:

IC 030. US 046. G & S Tacos. FIRST USE: 20190502. FIRST USE IN COMMERCE: 20190502.

Filling Date:
2016-05-23
Registration Date:
2019-07-23
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
APRIL L. BESL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BREAKFIESTA

Serial Number:
86964752
Registration Number:
5530718
Word Mark:
BREAKFIESTA
Goods and Services:

IC 030. US 046. G & S Prepared meals consisting primarily of burritos. FIRST USE: 20180201. FIRST USE IN COMMERCE: 20180201.

Filling Date:
2016-04-05
Registration Date:
2018-07-31
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
APRIL L. BESL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DEL SCORCHO

Serial Number:
86641915
Registration Number:
4976471
Word Mark:
DEL SCORCHO
Goods and Services:

IC 030. US 046. G & S Hot sauce. FIRST USE: 19940526. FIRST USE IN COMMERCE: 19940526.

Filling Date:
2015-05-27
Registration Date:
2016-06-14
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DEL INFERNO

Serial Number:
86641914
Registration Number:
5010813
Word Mark:
DEL INFERNO
Goods and Services:

IC 030. US 046. G & S Hot sauce. FIRST USE: 20080428. FIRST USE IN COMMERCE: 20080428.

Filling Date:
2015-05-27
Registration Date:
2016-08-02
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRUNCHTADA

Serial Number:
86512725
Registration Number:
4799560
Word Mark:
CRUNCHTADA
Goods and Services:

IC 030. US 046. G & S Tostadas. FIRST USE: 20120315. FIRST USE IN COMMERCE: 20120315.

Filling Date:
2015-01-23
Registration Date:
2015-08-25
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MAKIN' IT FRESH

Serial Number:
86233623
Registration Number:
5146990
Word Mark:
MAKIN' IT FRESH
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20151122. FIRST USE IN COMMERCE: 20151122.

Filling Date:
2014-03-27
Registration Date:
2017-02-21
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

EPIC BURRITOS

Serial Number:
86098815
Registration Number:
4553590
Word Mark:
EPIC BURRITOS
Goods and Services:

IC 030. US 046. G & S Burritos. FIRST USE: 20130709. FIRST USE IN COMMERCE: 20130709.

Filling Date:
2013-10-23
Registration Date:
2014-06-17
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

BUCK AND UNDER MENU

Serial Number:
85897714
Registration Number:
4503389
Word Mark:
BUCK AND UNDER MENU
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20130424. FIRST USE IN COMMERCE: 20130424.

Filling Date:
2013-04-08
Registration Date:
2014-03-25
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

DEL TACO

Serial Number:
85468021
Registration Number:
4314036
Word Mark:
DEL TACO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100.

Filling Date:
2011-11-09
Registration Date:
2013-04-02
Current Basis:
1A
Owner:
Del Taco LLC
Attorney of Record:
April L. Besl
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a partial sun above two overlapping curved lines depicting mountains above the stylized words "DEL TACO".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

KID LOCO

Serial Number:
76362533
Registration Number:
2708826
Word Mark:
KID LOCO
Goods and Services:

IC 029. US 046. G & S [ MEXICAN FOOD PRODUCT; NAMELY, A PREPARED CHILD'S MEAL CONSISTING PRIMARILY OF MEAT, FISH, OR POULTRY, AND OPTIONALLY INCLUDING FRENCH FRIES ]. FIRST USE: 20011205. FIRST USE IN COMMERCE: 20011205.

IC 030. US 046. G & S PREPARED CHILD'S MEAL CONSISTING PRIMARILY OF A HAMBURGER SANDWICH, A TACO, A BURRITO, OR A QUESADILLA. FIRST USE: 20011205. FIRST USE IN COMMERCE: 20011205.

Filling Date:
2002-01-23
Registration Date:
2003-04-22
Current Basis:
1A
Owner:
DEL TACO LLC
Attorney of Record:
April L. Besl
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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