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Cicis Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Cicis.

Please note: Gerben IP does not represent Cicis. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 2, 2024

Cicis is credited with being the company that invented the unlimited pizza buffet. At its peak, it had over 650 locations in the U.S, with steady growth despite recent financial turmoil. The company was founded in 1985 as a single restaurant in Plano, Texas. Today, it has almost 300 locations that are spread across 32 states.

Guests in Cicis are encouraged to try out the different pizza flavors in the buffet. The restaurant pledges to say “yes” to every individualized taste by offering the flavor in its buffet. Cicis Pizza also offers traditional crust pizza, flatbreads, salads, pasta, and desserts for to-go, dine-in, and catering while guests enjoy authentic Italian cuisines.

Let’s look at the company’s history, recent sale, bankruptcy, and trademarks.

Cicis Company History

Joe Croce and Mike Cole founded Cicis in 1985 and the first location was in Plano, Texas. By 2001, the company had 363 restaurants, and it began to expand its buffet offerings and remodel the restaurants. Four years later, in 2005, Cicis had grown to over 500 locations. It was also crowned the fastest-growing pizza chain in the United States.

Croce retired from the business in 2003, passing the company’s ownership to the executives of the company. Craig Moore, who had first served as the Dallas general manager and then vice president of the company, became the company’s president after it was Croce sold it to the company’s executive team.

As the company’s President, Craig Moore oversaw the business’ franchise growth and operations. After 17 years with the company, Moore announced his retirement in 2009.

After Moore’s retirement, Michael Shumsky took over as the company’s president. Previously, he served as the CEO of La Madeleine Restaurant Inc. Shumsky served as president until August 2013, when he also decided to retire. At that time, Darin Harris took over as Cicis’ new CEO.

In January 2018, Harris left the company and Bill Mitchell replaced him as interim CEO. In March of 2018, Mitchell was permanently appointed to the position.

Cicis began to enact an aggressive 10-year expansion plan starting in 2010. It announced plans to add 500 new restaurants by 2020 and also outlined plans to expand internationally. Canada and Mexico were slated as potentially being the first international locations.

Cicis has been performing well, earning itself several accolades over the years. The Wall Street Journal named it one of the top 25 performing brands. Franchise Today ranked it among the top 200 franchise concepts.

Cicis has also received some bad media over the years. In one instance, it was awarded the worst restaurant idea.

Still, the excellent media coverage is overwhelming. Men’s Health awarded Cicis Pizza “top marks” for providing healthy food choices from a list of 66 major chain restaurants.

The company began a new marketing campaign in November 2015, featuring a renaming of the business to the more simple name of Cicis. At this time, it also introduced the new slogan “Beyond Pizza” as well as a redesigned website and a new logo. This new marketing campaign aimed to show the masses and its clientele that Cicis offered more than just pizza.

Cicis’ Emergence from Bankruptcy and Sale

On January 25, 2021, after the COVID-19 pandemic struck most businesses hard, Cicis filed for Chapter 11 bankruptcy. It owed between $50 million to $100 million in liabilities. Despite its attempts to make money through delivery over the course of the pandemic, Cicis, in its filing, mentioned that it couldn’t benefit from the initiative because of its buffet model.

In the month prior to its bankruptcy filing, Cicis had reached an acquisition agreement with its primary lender, D&G Investors. This agreement was for Cicis to sell itself and its $82 million in liabilities to D&G.

According to the filed records, Cicis noted that 85% of its sales come from in-store dining, which was impossible to make up during the pandemic. Moreover, COVID-19 notwithstanding, the in-store sales had been in a steady decline as the company struggled to keep up with the new service delivery systems the competition offered that an all-you-can-eat model cannot sustain.

Cicis’ records also show a steady decline over 12 years before the pandemic. At its peak in 2009, Cicis boasted 650 restaurants in 33 states, while at the beginning of 2020 it only had 395 locations spread across 25 states. Of these locations, 96% were franchises.

Cicis Trademarks

Cicis has obtained or sought a federal registration for about 15 trademarks. These include “CICI’S BUFFET ON THE GO,” “CICI’S PIZZA TO GO,” and “CICIS BEYOND PIZZA.”

Cicis obtained a federal trademark registration for “CICI’S BUFFET ON THE GO” on December 22, 2009, and uses the trademark for its take-out restaurant services.

The company also received a registration for “CICI’S PIZZA TO GO” as a federal trademark on May 28, 2013. The company uses the trademark for its restaurant services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Logo #1

Serial Number:
88190060
Registration Number:
5751377
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160200. FIRST USE IN COMMERCE: 20160200.

Filling Date:
2018-11-12
Registration Date:
2019-05-14
Current Basis:
1A
Owner:
CiCi Enterprises, LP
Attorney of Record:
Vincent Frantz
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of five larger and three smaller pizza slice-shaped wedge outlines that are spaced apart but have points that nearly touch. The larger slice outlines are red, green, orange, red, and orange in clockwise order, while the smaller slice outlines are white and are rendered on top of the larger slice outlines. The gray in the drawing represents background and/or transparent areas and is not part of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CICIS BEYOND PIZZA

Serial Number:
86756228
Registration Number:
5492556
Word Mark:
CICIS BEYOND PIZZA
Goods and Services:

IC 030. US 046. G & S Cinnamon rolls; Pasta; Pizza. FIRST USE: 20160500. FIRST USE IN COMMERCE: 20160500.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160400. FIRST USE IN COMMERCE: 20160400.

Filling Date:
2015-09-14
Registration Date:
2018-06-12
Current Basis:
1A
Owner:
CiCi Enterprises, LP
Attorney of Record:
Vincent Frantz
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of five large stylized designs of pizza slices pointing inwards and three small stylized designs of pizza slices pointing inwards above the word "CICIS" in stylized lettering, which is above the words "BEYOND PIZZA" in stylized lettering.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CICIS BEYOND PIZZA

Serial Number:
86756101
Registration Number:
5492555
Word Mark:
CICIS BEYOND PIZZA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160200. FIRST USE IN COMMERCE: 20160200.

Filling Date:
2015-09-14
Registration Date:
2018-06-12
Current Basis:
1A
Owner:
CiCi Enterprises, LP
Attorney of Record:
Vincent Frantz
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of five large stylized designs of pizza slices pointing inwards and three small stylized designs of pizza slices pointing inwards above and to the right of the word "CICIS" in stylized lettering, the word "CICIS" is above the words "BEYOND PIZZA" in stylized lettering.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CICI'S PIZZA TO GO

Serial Number:
85700977
Registration Number:
4341505
Word Mark:
CICI'S PIZZA TO GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20050902. FIRST USE IN COMMERCE: 20050902.

Filling Date:
2012-08-10
Registration Date:
2013-05-28
Current Basis:
1A
Owner:
CiCi Enterprises, LP
Attorney of Record:
Vincent Frantz
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a gold circle inside a white circle inside a green circle. Inside the circles, on a white background are the stylized words "CiCi's Pizza TO GO" in red surrounding a tomato with four leaves. The tomato is on wheels. Behind the tomato are three lines representing the tomato in motion.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
78843986
Registration Number:
3251151
Goods and Services:

IC 030. US 046. G & S pizza and pasta. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

IC 043. US 100 101. G & S restaurant and delivery services. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

Filling Date:
2006-03-23
Registration Date:
2007-06-12
Current Basis:
1A
Owner:
Cici Enterprises, LP
Attorney of Record:
Matthew R. Schantz
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
78843980
Registration Number:
3293786
Goods and Services:

IC 030. US 046. G & S pizza, pasta, cinnamon rolls. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

IC 043. US 100 101. G & S restaurant services. FIRST USE: 20041031. FIRST USE IN COMMERCE: 20041031.

Filling Date:
2006-03-23
Registration Date:
2007-09-18
Current Basis:
1A
Owner:
Cici Enterprises, LP
Attorney of Record:
Matthew R. Schantz
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CICI'S BUFFET ON THE GO

Serial Number:
77733799
Registration Number:
3727837
Word Mark:
CICI'S BUFFET ON THE GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20080531. FIRST USE IN COMMERCE: 20080531.

Filling Date:
2009-05-11
Registration Date:
2009-12-22
Current Basis:
1A
Owner:
CiCi Enterprises, LP
Attorney of Record:
Vincent Frantz
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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