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Chipotle Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Chipotle.

Please note: Gerben IP does not represent Chipotle. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 24, 2023

Chipotle is an American restaurant chain serving a simple menu of Mexican-inspired food. It was founded by Steve Ells in Denver, Colorado, in 1993. Steve, a classically trained chef, steered Chipotle into rapid growth and success. The restaurant chain brags over 2,000 locations that serve more than 1 million customers daily.

Chipotle is well known for its “Food With Integrity” marketing, with the brand often reiterating its commitment to offering fresh meal items and ethically sourcing ingredients from like-minded suppliers. This premium ethos has helped Chipotle usher in an era of “fast-casual” dining experiences that have loosely mimicked the chain’s fresh preparation and assembly-line service concept.

Let’s dive deeper into the company’s history, expansion, and trademarks.

Chipotle Company History

Steve Ells, Chipotle’s founder, attended the Culinary Institute of America in Hyde Park, New York, before becoming a line cook for Chef Jeremiah Tower at Stars in San Francisco, California.

While working as a line cook, Ells first observed the popularity of San Francisco burritos and taquerias in the Mission District. In 1993, he opened the first Chipotle Mexican Grill, using what he learned in San Francisco. The restaurant’s premier location in Denver, Colorado was in a former Dolly Madison Ice Cream store, near the University of Denver campus.

Ells borrowed $85,000 from his father to start the business. According to father and son’s calculations, the dining establishment would need to sell 107 burritos daily to become profitable. Just after a month in business, the restaurant was already selling 1,000 burritos daily.

In 1995, Ells opened a new location using the cash generated from his first location. The third location would be opened through a Small Business Administration loan. Ells’ father later invested $1.5 million into the company to fund additional growth.

After the cash injection from his father, Sells created a business plan, implemented a board of directors, and sourced $1.8 million in additional funding for the company. Since the fast-casual restaurant concept was so successful, Ells shelved his original plan to open a fine-dining restaurant and stuck with Chipotle Mexican Grill.

The first Chipotle to be located outside of Colorado opened in Kansas City, Missouri in 1998. By March of 1999, the company opened its first location in Minnesota, near the campus of the University of Minnesota in Minneapolis.

McDonald’s Corporation has made investments in Chipotle since 1998. Its initial investment was a small one, but by 2001, McDonald’s was Chipotle’s biggest investor. McDonald’s investment in the fast-casual company allowed Chipotle to expand rapidly, growing from 16 restaurants in 1998 to over 500 in 2005.

Chipotle went public on January 26, 2006, making its initial public offering (IPO) at twice the share price due to high pre-IPO demand. On its first day of public trading, the company’s stock rose 100%, resulting in various acknowledgments, such as the best U.S.-based IPO in six years and the second-best IPO for a restaurant, trailing Boston Market at first.

The money accrued from its public offering was used to fund Chipotle’s continued expansion.

McDonald’s Corporation started a new initiative to focus only on the McDonald’s chain and it began to divest from all non-core businesses. By the time McDonald’s fully divested from Chiptole in October of 2006, it had accrued $1.5 billion on its approximately $360 million investment.

In 2008, Chipotle expanded into the international market by opening its first store outside the U.S. in Toronto, Canada.

Chipotle Restaurant Expansion

In 2011, Steve Ells was featured as a judge on the show America’s Next Great Restaurant and an investor of ANGR Holdings, the company that would be running the concept for the winning restaurant. Chipotle agreed to fund Ells’ investment in ANGR, support its operations, and invest $2.3 million in cash contributions.

The winning concept was for a restaurant named Soul Daddy. However, it was quickly closed after less than five weeks of operation.

In September 2011, Chipotle opened ShopHouse Southeast Asian Kitchen, an Asian fast-casual concept restaurant in Washington D.C. Chipotle announced that the new restaurant would follow its “food with integrity” ethos and service format. The company planned to start with one store and expand based on its success.

In 2015, Chipotle also sought to expand its mobile strategy. It partnered with Tapingo, a tech startup that focused on delivery services for college campuses. The company also announced a new venture, Tasty Burger, which would open in Lancaster, OH in October of 2016. Tasty Burger also followed the fast-casual concept employed at both Chipotle and ShopHouse.

The new ventures, ShopHouse Southeast Asian Kitchen and Tasty Burger never got off the ground and would be closed about a year apart in 2017 and 2018.

Chipotle Trademarks

Chipotle has obtained or sought a federal registration for over 55 trademarks. These include “BOO-RITO,” “CHIPOTLANE,” and “REAL FOOD PRINT.”

Chipotle obtained federal trademark registration for “BOO-RITO” on August 17, 2010. It uses the trademark for its sales promotion, restaurant, and take-out services in connection with Halloween-themed promotional events.

Chipotle applied to register “REAL FOODPRINT” as a federal trademark in September 2020 and intends to use the trademark to promote consumer awareness of sustainable agriculture and the environmental effects of food choices and menu selections prepared in the food industry.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Chipotle Trademarks
  1. REAL FOODPRINT
  2. BEVERAGES WITH INTEGRITY
  3. DIGITAL KITCHEN
  4. FREETING
  5. GUAC MODE
  6. REAL FOOD FOR REAL ATHLETES
  7. CHIPOTLE CULTIVATE FOUNDATION
  8. TRAIN. EAT. REPEAT.
  9. OUR PROCESS: NOT PROCESSED.
  10. WE DO REAL
  11. THE ONLY INGREDIENT THAT'S HARD TO PRONOUNCE AT CHIPOTLE, IS "CHIPOTLE."
  12. REAL FOOD IS REALLY REWARDING
  13. YOUR GOALS. OUR BOWLS.
  14. CHIPOTLE FOR REAL
  15. CHIPOTLE REWARDS
  16. CHIPOTLANE
  17. FOR REAL
  18. AS REAL AS IT GETS
  19. ALWAYS MADE THE TASTY WAY
  20. CHIPTOPIA
  21. RAD LANDS
  22. BURRITOFUL
  23. LIFE IS BURRITOFUL
  24. RESPONSIBLY RAISED
  25. SOFRITAS
  26. Logo #1
  27. RESTAURATEUR
  28. Logo #2
  29. Logo #3
  30. CHIPOTLE MEXICAN GRILL
  31. CHIPOTLE MEXICAN GRILL
  32. Logo #4
  33. BOO-RITO
  34. CHIPOTLE MEXICAN GRILL
  35. CHIPOTLE MEXICAN GRILL
  36. CHIPOTLE MEXICAN GRILL
  37. CHIPOTLE MEXICAN GRILL
  38. CHIPOTLE MEXICAN GRILL
  39. CHIPOTLE MEXICAN GRILL
  40. CHIPOTLE MEXICAN GRILL
  41. CHIPOTLE
  42. CHIPOTLE
  43. CHIPOTLE
  44. CHIPOTLE MEXICAN GRILL
  45. Logo #5
  46. CHIPOTLE
  47. CHIPOTLE MEXICAN GRILL
  48. CHIPOTLE
  49. FOOD WITH INTEGRITY
  50. CHIPOTLE MEXICAN GRILL
  51. CHIPOTLE
  52. CHIPOTLE MEXICAN GRILL
  53. Logo #6

REAL FOODPRINT

Serial Number:
90185513
Registration Number:
6927176
Word Mark:
REAL FOODPRINT
Goods and Services:

IC 035. US 100 101 102. G & S Promoting consumer awareness of sustainable agriculture and the environmental effects of menu selections and food choices in the prepared food industry; Providing information in the field of sustainability by providing consumer information to consumers relating to the impact of food choices on the environment. FIRST USE: 20210401. FIRST USE IN COMMERCE: 20210401.

IC 042. US 100 101. G & S Providing information in the field of sustainability by providing environmental scientific information to consumers relating to the impact of food choices on the environment. FIRST USE: 20210401. FIRST USE IN COMMERCE: 20210401.

Filling Date:
2020-09-16
Registration Date:
2022-12-20
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BEVERAGES WITH INTEGRITY

Serial Number:
90098228
Registration Number:
Pending Application
Word Mark:
BEVERAGES WITH INTEGRITY
Goods and Services:

IC 032. US 045 046 048. G & S Carbonated soft drinks; carbonated and non-carbonated fruit flavored soft drinks; carbonated soft drinks, namely, sodas.

Filling Date:
2020-08-06
Current Basis:
1B
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DIGITAL KITCHEN

Serial Number:
90057598
Registration Number:
Pending Application
Word Mark:
DIGITAL KITCHEN
Goods and Services:

IC 035. US 100 101 102. G & S On-line ordering services in the field of restaurant take-out and delivery. FIRST USE: 20200630. FIRST USE IN COMMERCE: 20200716.

IC 043. US 100 101. G & S Take out restaurant services. FIRST USE: 20200630. FIRST USE IN COMMERCE: 20200716.

Filling Date:
2020-07-16
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
SCOTT S. HAVLICK
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

FREETING

Serial Number:
88790007
Registration Number:
6541983
Word Mark:
FREETING
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out food restaurant services; restaurants featuring home delivery; catering services. FIRST USE: 20190530. FIRST USE IN COMMERCE: 20190530.

Filling Date:
2020-02-07
Registration Date:
2021-11-02
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

GUAC MODE

Serial Number:
88729244
Registration Number:
6202062
Word Mark:
GUAC MODE
Goods and Services:

IC 035. US 100 101 102. G & S Providing incentive award programs for customers through the issuance and processing of loyalty points for purchase of a company's goods and services; providing loyalty award programs for consumers to promote restaurant services. FIRST USE: 20200210. FIRST USE IN COMMERCE: 20200210.

Filling Date:
2019-12-16
Registration Date:
2020-11-17
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

REAL FOOD FOR REAL ATHLETES

Serial Number:
88681482
Registration Number:
6262755
Word Mark:
REAL FOOD FOR REAL ATHLETES
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services; catering services. FIRST USE: 20190401. FIRST USE IN COMMERCE: 20190401.

Filling Date:
2019-11-05
Registration Date:
2021-02-02
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE CULTIVATE FOUNDATION

Serial Number:
88491579
Registration Number:
6125925
Word Mark:
CHIPOTLE CULTIVATE FOUNDATION
Goods and Services:

IC 035. US 100 101 102. G & S Charitable services, namely, promoting the following activities of others: good stewardship for farmers, better livestock husbandry, regenerative agriculture practices, food literacy, cooking education, and nutritious eating. FIRST USE: 20120000. FIRST USE IN COMMERCE: 20120000.

IC 036. US 100 101 102. G & S Administering monetary charitable contributions to support and strengthen farmers who are committed to more sustainable farming practices, to support farmers and ranchers who are working to raise animals using pasture-based systems, to support people and organizations that are working to develop affordable, sustainable pasture-based system of animal production, and to support educating Americans about the pleasures and benefits of eating well; Charitable fundraising services. FIRST USE: 20111031. FIRST USE IN COMMERCE: 20111031.

Filling Date:
2019-06-27
Registration Date:
2020-08-11
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TRAIN. EAT. REPEAT.

Serial Number:
88427464
Registration Number:
6054823
Word Mark:
TRAIN. EAT. REPEAT.
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services; catering services. FIRST USE: 20200203. FIRST USE IN COMMERCE: 20200203.

Filling Date:
2019-05-13
Registration Date:
2020-05-12
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

OUR PROCESS: NOT PROCESSED.

Serial Number:
88343188
Registration Number:
6701898
Word Mark:
OUR PROCESS: NOT PROCESSED.
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services; catering services. FIRST USE: 20201224. FIRST USE IN COMMERCE: 20201224.

Filling Date:
2019-03-17
Registration Date:
2022-04-12
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WE DO REAL

Serial Number:
88343187
Registration Number:
6290064
Word Mark:
WE DO REAL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services; catering services. FIRST USE: 20201224. FIRST USE IN COMMERCE: 20201224.

Filling Date:
2019-03-17
Registration Date:
2021-03-09
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ONLY INGREDIENT THAT'S HARD TO PRONOUNCE AT CHIPOTLE, IS

Serial Number:
88343185
Registration Number:
5947987
Word Mark:
THE ONLY INGREDIENT THAT'S HARD TO PRONOUNCE AT CHIPOTLE, IS "CHIPOTLE."
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services; catering services. FIRST USE: 20180900. FIRST USE IN COMMERCE: 20180900.

Filling Date:
2019-03-17
Registration Date:
2019-12-31
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

REAL FOOD IS REALLY REWARDING

Serial Number:
88343176
Registration Number:
5834940
Word Mark:
REAL FOOD IS REALLY REWARDING
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services; catering services; online ordering services in the field of restaurant take-out. FIRST USE: 20190315. FIRST USE IN COMMERCE: 20190315.

Filling Date:
2019-03-17
Registration Date:
2019-08-13
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

YOUR GOALS. OUR BOWLS.

Serial Number:
88343174
Registration Number:
6025421
Word Mark:
YOUR GOALS. OUR BOWLS.
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services; catering services. FIRST USE: 20200121. FIRST USE IN COMMERCE: 20200121.

Filling Date:
2019-03-17
Registration Date:
2020-03-31
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE FOR REAL

Serial Number:
88343169
Registration Number:
5947986
Word Mark:
CHIPOTLE FOR REAL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services; catering services. FIRST USE: 20180900. FIRST USE IN COMMERCE: 20180900.

Filling Date:
2019-03-17
Registration Date:
2019-12-31
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE REWARDS

Serial Number:
88343165
Registration Number:
5988085
Word Mark:
CHIPOTLE REWARDS
Goods and Services:

IC 035. US 100 101 102. G & S providing incentive award programs for customers through the issuance and processing of loyalty points for purchase of a company's goods and services; providing loyalty award programs for consumers to promote restaurant services. FIRST USE: 20190313. FIRST USE IN COMMERCE: 20190313.

Filling Date:
2019-03-17
Registration Date:
2020-02-18
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLANE

Serial Number:
88288772
Registration Number:
5939938
Word Mark:
CHIPOTLANE
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services; providing of food and drink via a drive-thru lane. FIRST USE: 20180201. FIRST USE IN COMMERCE: 20180201.

Filling Date:
2019-02-04
Registration Date:
2019-12-17
Current Basis:
1A
Owner:
CMG Pepper, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FOR REAL

Serial Number:
88126115
Registration Number:
6531190
Word Mark:
FOR REAL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180924. FIRST USE IN COMMERCE: 20180924.

Filling Date:
2018-09-20
Registration Date:
2021-10-19
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

AS REAL AS IT GETS

Serial Number:
87361676
Registration Number:
6119271
Word Mark:
AS REAL AS IT GETS
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take out restaurant services; catering services; bar services; providing of food and drink. FIRST USE: 20170300. FIRST USE IN COMMERCE: 20170300.

Filling Date:
2017-03-07
Registration Date:
2020-08-04
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ALWAYS MADE THE TASTY WAY

Serial Number:
87171501
Registration Number:
5424303
Word Mark:
ALWAYS MADE THE TASTY WAY
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20161027. FIRST USE IN COMMERCE: 20161027.

Filling Date:
2016-09-14
Registration Date:
2018-03-13
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPTOPIA

Serial Number:
87038413
Registration Number:
5476113
Word Mark:
CHIPTOPIA
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20160627. FIRST USE IN COMMERCE: 20160701.

Filling Date:
2016-05-16
Registration Date:
2018-05-22
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

RAD LANDS

Serial Number:
86594181
Registration Number:
5223673
Word Mark:
RAD LANDS
Goods and Services:

IC 041. US 100 101 107. G & S Educational and entertainment services, namely, an ongoing series about responsible farming and food production practices, provided via television, satellite, wireless and computer networks. FIRST USE: 20170300. FIRST USE IN COMMERCE: 20170300.

Filling Date:
2015-04-10
Registration Date:
2017-06-13
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BURRITOFUL

Serial Number:
86101011
Registration Number:
4647850
Word Mark:
BURRITOFUL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20140300. FIRST USE IN COMMERCE: 20140300.

Filling Date:
2013-10-24
Registration Date:
2014-12-02
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LIFE IS BURRITOFUL

Serial Number:
86100995
Registration Number:
4547485
Word Mark:
LIFE IS BURRITOFUL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20010300. FIRST USE IN COMMERCE: 20010300.

Filling Date:
2013-10-24
Registration Date:
2014-06-10
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

RESPONSIBLY RAISED

Serial Number:
85816250
Registration Number:
4860087
Word Mark:
RESPONSIBLY RAISED
Goods and Services:

IC 029. US 046. G & S [ salads comprised primarily of meats and vegetables, and also containing rice; prepared vegetable-based entrees; vegetable salads; garden salads; ] chicken; beef; pork [ ; processed beans; guacamole; sour cream; cheese ]. FIRST USE: 20151005. FIRST USE IN COMMERCE: 20151005.

IC 030. US 046. G & S [ burritos; tacos; fajitas; tortillas; corn chips; hot sauces; red chile sauces; adobe sauces; salsas; ] barbacoas, namely, grilled or barbecued meats wrapped in a tortilla; combination meals consisting primarily of barbacoas, namely, grilled or barbecued meats wrapped in a tortilla, and also containing fruits, vegetables, cheese, and/or salsas [ ; rice; salads comprised primarily of rice, and also containing meats and vegetables ]. FIRST USE: 20151005. FIRST USE IN COMMERCE: 20151005.

Filling Date:
2013-01-05
Registration Date:
2015-11-24
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SOFRITAS

Serial Number:
85806639
Registration Number:
4408602
Word Mark:
SOFRITAS
Goods and Services:

IC 029. US 046. G & S Prepared vegetable-based entrees. FIRST USE: 20130208. FIRST USE IN COMMERCE: 20130208.

Filling Date:
2012-12-19
Registration Date:
2013-09-24
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
85209978
Registration Number:
4075479
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20081030. FIRST USE IN COMMERCE: 20081030.

Filling Date:
2011-01-04
Registration Date:
2011-12-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the three dimensional configuration or "trade dress" of the appearance and design of the interior of a restaurant, specifically including lighting mounted on a gooseneck-shaped arm affixed to the side of the table, relief images on stone or concrete or stone-look-a-like, wall panels drilled with variable-sized perforated holes, and marshmallow-style seating. The matter shown in broken or dotted lines is not part of the mark and serves only to show the position or placement of the mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

RESTAURATEUR

Serial Number:
85125248
Registration Number:
4116353
Word Mark:
RESTAURATEUR
Goods and Services:

IC 035. US 100 101 102. G & S Conducting employee incentive award programs to promote a culture of high standards, constant improvement, and assisting fellow employees to excel. FIRST USE: 20070000. FIRST USE IN COMMERCE: 20070000.

Filling Date:
2010-09-08
Registration Date:
2012-03-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

Logo #2

Serial Number:
78345672
Registration Number:
3128649
Goods and Services:

IC 043. US 100 101. G & S Restaurant services and take out restaurant services. FIRST USE: 19951001. FIRST USE IN COMMERCE: 19951001.

Filling Date:
2003-12-26
Registration Date:
2006-08-15
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the representation of a restaurant dining room shown in dashed or broken lines forms no part of the mark and merely serves to show the position of those items on the mark. The mark consists of THE APPEARANCE AND DESIGN OF THE INTERIOR OF A RESTAURANT EVOKING A NEO-INDUSTRIAL FEEL THROUGH THE USE OF UNPAINTED GALVANIZED OR STAINLESS STEEL METAL FINISHES ON TABLE AND BAR TOPS, BASEBOARDS, WAINSCOTS, AND TRASH SURROUNDS; LIGHT ? COLORED NATURAL WOOD FINISHES AS ACCENTS ON TABLE AND/OR CHAIR EDGES, BENCH SEATING, WALL FINISHES, AND/OR CHAIRS; THE USE OF INDUSTRIAL-LOOK LIGHT FIXTURES WITH EXPOSED ELECTRICAL JUNCTION BOX FITTING AND PORCELAIN KEYLESS BULB SOCKETS SUSPENDED FROM THE END OF ELECTRICAL CONDUIT PENDANTS; CEILINGS EXPOSED TO THE STRUCTURE WITH EXPOSED VENTILATION CONDUITS AND ELECTRICAL; AND EXPOSED KITCHEN AND GRILL AREA.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
78345671
Registration Number:
3105875
Goods and Services:

IC 043. US 100 101. G & S Restaurant services and take out restaurant services. FIRST USE: 19951001. FIRST USE IN COMMERCE: 19951001.

Filling Date:
2003-12-26
Registration Date:
2006-06-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the appearance and design of the interior of a restaurant evoking a neo-industrial feel through the use of unpainted galvanized or stainless steel metal finishes on table and bar tops, baseboards, wainscots, and trash surrounds; light - colored natural wood finishes as accents on table and/or chair edges, bench seating, wall finishes, and/or chairs; and the use industrial-look light fixtures with exposed electrical junction box fitting and porcelain keyless bulb sockets suspended from the end of electrical conduit pendants. The representation of a restaurant dining room shown in dashed or broken lines forms no part of the mark and merely serves to show the position of those items on the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
78331202
Registration Number:
3325609
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 029. US 046. G & S Salads comprised of meats, rice, and vegetables, excluding chipotle peppers. FIRST USE: 19930713. FIRST USE IN COMMERCE: 19930713.

IC 030. US 046. G & S Burritos, tacos, fajitas, tortillas, and corn chips; hot sauces; red chile sauces; adobe sauces; salsas; and barbacoas, namely grilled or barbecued meats wrapped in a tortilla alone or in combination with other fruits, vegetables, cheese, and/or salsas. FIRST USE: 19930713. FIRST USE IN COMMERCE: 19930713.

Filling Date:
2003-11-21
Registration Date:
2007-10-30
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
78203745
Registration Number:
2949842
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20020300. FIRST USE IN COMMERCE: 20031200.

Filling Date:
2003-01-15
Registration Date:
2005-05-10
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). THE MARK CONSISTS OF TWO CONCENTRIC CIRCLES WITH THE OUTER CIRCLE COMPRISING THE WORDING "CHIPOTLE MEXICAN GRILL" AND TWO DOTS AND THE INNER CIRCLE COMPRISING THE STYLIZED DESIGN OF A PEPPER.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
78155928
Registration Number:
2747304
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 19990224. FIRST USE IN COMMERCE: 19990224.

Filling Date:
2002-08-20
Registration Date:
2003-08-05
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a rectangular shape with rounded edges that appears to be bursting at the seams and has a surface appearance of crinkled aluminum foil wrap.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BOO-RITO

Serial Number:
77855581
Registration Number:
3834093
Word Mark:
BOO-RITO
Goods and Services:

IC 035. US 100 101 102. G & S sales promotion services[; conducting marketing and promotional events for restaurants in the nature of free burrito giveaways to customers for dressing up as one of the restaurant's menu items for Halloween]. FIRST USE: 20001000. FIRST USE IN COMMERCE: 20001000.

IC 043. US 100 101. G & S restaurant services and take-out restaurant services, all in connection with a Halloween-themed promotional event. FIRST USE: 20001000. FIRST USE IN COMMERCE: 20001000.

Filling Date:
2009-10-22
Registration Date:
2010-08-17
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77705815
Registration Number:
3779317
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20090618. FIRST USE IN COMMERCE: 20090618.

Filling Date:
2009-04-02
Registration Date:
2010-04-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the stylized wording "Chipotle Mexican Grill" in brown lettering.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77704819
Registration Number:
3779316
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20081115. FIRST USE IN COMMERCE: 20081115.

Filling Date:
2009-04-01
Registration Date:
2010-04-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized design of a pepper in brown and white against a brown square background to the left of the word "Chipotle" in white lettering against a red rectangular background, all of which is contained within a white rectangular border above the wording "Mexican Grill" in white lettering, the entirety of which is contained within a brown rectangle .
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77704770
Registration Number:
3773277
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20090710. FIRST USE IN COMMERCE: 20090710.

Filling Date:
2009-04-01
Registration Date:
2010-04-06
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized design of a pepper in brown and white against a brown square background to the left of the word "Chipotle" in white lettering against a red rectangular background, all of which is contained within a white rectangular border above the wording "Mexican Grill" in white lettering. The color gray represents background or transparent areas and is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77704763
Registration Number:
3971084
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20101123. FIRST USE IN COMMERCE: 20101123.

Filling Date:
2009-04-01
Registration Date:
2011-05-31
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized design of a pepper in brown and white against a brown square background to the left of the word "Chipotle" in white lettering against a red rectangular background, all of which is contained within a white rectangular border to the left of the wording "Mexican Grill" in white lettering. The color gray represents background or transparent areas and is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77703852
Registration Number:
3695814
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2009-04-01
Registration Date:
2009-10-13
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized design of a pepper in brown and white against a brown square background to the left of the word "Chipotle" in white lettering against a red rectangular background, and the wording "Mexican Grill" in brown lettering to the right.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77703850
Registration Number:
3698499
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2009-04-01
Registration Date:
2009-10-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized design of a pepper in brown and white against a brown square background to the left of the word "Chipotle" in white lettering against a red rectangular background, all of which is above the wording "Mexican Grill" in brown lettering.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77703845
Registration Number:
3704887
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20081029. FIRST USE IN COMMERCE: 20081029.

Filling Date:
2009-03-31
Registration Date:
2009-11-03
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "CHIPOTLE MEXICAN GRILL" in white lettering. The color gray represents background or transparent areas and is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE

Serial Number:
77703840
Registration Number:
3698498
Word Mark:
CHIPOTLE
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2009-03-31
Registration Date:
2009-10-20
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
ANDREW ROPPEL
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the stylized word "CHIPOTLE".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE

Serial Number:
77567588
Registration Number:
3618869
Word Mark:
CHIPOTLE
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2008-09-11
Registration Date:
2009-05-12
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized design of a pepper in brown and white against a brown square background, all of which is to the left of the word "chipotle" in white lettering against a red rectangular background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE

Serial Number:
77567485
Registration Number:
3622272
Word Mark:
CHIPOTLE
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2008-09-11
Registration Date:
2009-05-19
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "Chipotle" in white lettering against a red rectangular background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77567468
Registration Number:
3618866
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2008-09-11
Registration Date:
2009-05-12
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two concentric circles: the outer circle comprises the wording "Chipotle Mexican Grill" in white lettering and two white dots against a red background; the inner circle comprises the stylized design of a pepper in brown and white against a brown background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
77567418
Registration Number:
3605960
Goods and Services:

IC 043. US 100 101. G & S restaurant services; take-out restaurant services. FIRST USE: 20080828. FIRST USE IN COMMERCE: 20080828.

Filling Date:
2008-09-11
Registration Date:
2009-04-14
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the stylized design of a pepper on a square background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE

Serial Number:
77411827
Registration Number:
3523738
Word Mark:
CHIPOTLE
Goods and Services:

IC 029. US 046. G & S prepared entrees consisting primarily of chicken, steak, carnitas, barbacoa or vegetables; prepared vegetable-based entrees; salads comprised of lettuce and choice of meat, beans, salsa, cheese and/or sour cream; guacamole; sour cream; cooked beans; cheese. FIRST USE: 19930000. FIRST USE IN COMMERCE: 19930000.

IC 030. US 046. G & S burritos; tacos; fajita burritos; salsas; tortillas; tortilla chips; rice; salads comprised primarily of rice and choice of meat, beans, salsa, cheese and/or sour cream; prepared entrees consisting primarily of rice. FIRST USE: 19930000. FIRST USE IN COMMERCE: 19930000.

Filling Date:
2008-03-03
Registration Date:
2008-10-28
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
77410371
Registration Number:
3624218
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Take-out restaurant services. FIRST USE: 20001117. FIRST USE IN COMMERCE: 20001117.

Filling Date:
2008-02-29
Registration Date:
2009-05-19
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the words "CHIPOTLE MEXICAN GRILL" in stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE

Serial Number:
77014081
Registration Number:
3412092
Word Mark:
CHIPOTLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; take-out restaurant services. FIRST USE: 20070112. FIRST USE IN COMMERCE: 20070112.

Filling Date:
2006-10-04
Registration Date:
2008-04-15
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FOOD WITH INTEGRITY

Serial Number:
76282833
Registration Number:
2787046
Word Mark:
FOOD WITH INTEGRITY
Goods and Services:

IC 042. US 100 101. G & S Restaurant Services. FIRST USE: 20030100. FIRST USE IN COMMERCE: 20030100.

Filling Date:
2001-07-11
Registration Date:
2003-11-25
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
75416236
Registration Number:
2317719
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19930713. FIRST USE IN COMMERCE: 19930713.

Filling Date:
1998-01-09
Registration Date:
2000-02-15
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE

Serial Number:
75416235
Registration Number:
2344423
Word Mark:
CHIPOTLE
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 19930713. FIRST USE IN COMMERCE: 19930713.

Filling Date:
1998-01-09
Registration Date:
2000-04-25
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Scott S. Havlick
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHIPOTLE MEXICAN GRILL

Serial Number:
75416234
Registration Number:
2317718
Word Mark:
CHIPOTLE MEXICAN GRILL
Goods and Services:

IC 042. US 100 101. G & S Restaurant services. FIRST USE: 19930713. FIRST USE IN COMMERCE: 19930713.

Filling Date:
1998-01-09
Registration Date:
2000-02-15
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
75360961
Registration Number:
2202863
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19930700. FIRST USE IN COMMERCE: 19930700.

Filling Date:
1997-09-22
Registration Date:
1998-11-10
Current Basis:
1A
Owner:
CMG PEPPER, LLC
Attorney of Record:
Andrew Roppel
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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