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Bonefish Grill Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Bonefish Grill.

Please note: Gerben IP does not represent Bonefish Grill. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 11, 2024

Bonefish Grill is a group of restaurants whose menu primarily comprises market-fresh fish and other wood-grilled fish. This casual dining seafood restaurant chain is owned and operated by Bloomin’ Brands, with its headquarters in Tampa, Florida.

Bonefish Grill has been in the restaurant business for more than two decades. Let’s look at the company’s history, management, menu, and trademarks.

Bonefish Grill Company History and Management

Bonefish Grill was founded on January 15, 2000, by Tim Curci and Chris Parker. The duo started the restaurant business in St. Petersburg, Florida.

Tim Curci and Chris Parker both had an undying love for fish, adventure, and a unique dining experience. Their goal was to create a fish dining experience that would convert non-enthusiasts into fans. Bonefish Grill thus served a menu of experimental, tantalizing fish dishes that would fulfill curiosities while providing further mystery surrounding the flavors and the dishes.

To achieve a high level of quality, Tim and Chris contracted top, committed fish purveyors to supply their restaurant. They ensured they’d also hired a highly skilled fish purveyor who would hunt for unique species worldwide.

In their first year of business, Bonefish Grill performed exemplary well that it caught the attention of Bloomin’ Brands, a large corporation behind several other successful restaurant chains.

On October 5, 2001, Bloomin’ Brands acquired Bonefish Grill. At that time, the company had three locations. Five years later, in 2006, Bonefish Grill had rapidly expanded to cover 100 sites in the U.S.A.

Bonefish Grill has enjoyed most of its success under the umbrella of Bloomin’ Brands. The restaurant holding company was founded in 1988 in Tampa, Florida, where it’s still headquartered. It was started as Multi-Venture Partners, Inc. by Tim Gannon, Bob Basham, and Chris Sullivan.

In 1988, the company opened the first Outback Steak House in Tampa, Florida. In 1991, the business went public as Outback Steakhouse Inc., with 49 restaurants in its chain.

The company started expanding internationally in Canada, with revenues exceeding $1 billion for the first time.

The company rebranded to OSI Restaurant Partners, LLC, from Outback Steak House, Inc. when it owned Cheeseburger in Paradise, Paul Lee’s Chinese Kitchen, Lee Roy Selmon’s, Roy’s, Zazarac, Fleming’s, Carraba’s, and Bonefish Grill.

Bonefish Grill’s success under Bloomin’ Brands has been so great that as of January 2022, the company had franchised five Bonefish Grill restaurants, with 183 others being corporate-owned and operated by Bonefish Grill across 28 states.

One of the ingredients in the company’s success recipe is the partner’s commitment to the original demands for quality from the restaurant’s founders. Bonefish Grill still receives, inspects, and hand cuts fish daily before serving it in its unique menu offerings.

The founders’ passion for fish did not start with the idea of birthing Bonefish Grill. Tim Curci is a graduate of the Culinary Institute of America, New York. He has over 20 years of experience in the culinary industry, having apprenticed with many globally-acclaimed chefs.

Before co-founding Bonefish Grill, Tim served as the Senior Vice-President of Operations for Hops Restaurant Bar & Brewery. That business was a proprietary concept by the national restaurant group Avado Brands.

He was one of the original partners in 1989. And under his guidance, he created Hop’s menu and helped develop the concept’s overall operational systems covering 60 restaurants in 10 states.

Tim oversaw ten years of success for the business, with Nation’s Restaurant News naming Hops one of its 1997 “Hot Concepts.”

Chris Parker also came with vast restaurant industry experience. He’s a veteran, having spent 19 years in the business, most notably as the Vice-President of Operations for Hops Restaurant Bar & Brewery before co-founding Bonefish Grill.

Chris Parker brought his entrepreneurial spirit, commitment, and work ethic to the Bonefish Grill culture, thriving on his passion for restaurant operations that formed the foundation for Bonefish Grill’s rapid growth and success.

Chris and Tim gave their partnership their vision for Bonefish Grill plus experience that has kept the business running strong for over two decades.

John Cooper became the company’s president after Bonefish Grill was acquired. He previously served with Outback Steak House Inc. (OSI) and has been instrumental in taking Tim and Chris’s vision and growing Bonefish Grill across the U.S.A.

Bonefish Grill Trademarks

Bonefish Grill has sought or obtained a federal registration for over 15 trademarks. These include “ICICLE APHRODISIAC,” “BONEFISH MARTINI,” “WE GET FISH. YOU GET FRESH,” and “HOOKED ON TUESDAY.”

Bonefish Grill obtained federal trademark registration for “ICICLE APHRODISIAC” on August 31, 2004, and uses the trademark for its prepared alcoholic cocktails.

In September 2004, Bonefish Grill also obtained federal trademark registration for “BONEFISH MARTINI.” The restaurant company also uses the trademark for its prepared alcoholic cocktails.

Bonefish Grill also obtained a federal trademark registration for “WE GET FISH. YOU GET FRESH” on August 15, 2006. The company uses the trademark for its restaurant, bar, and carry-out food services.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

BONEFISH GRILL

Serial Number:
86636039
Registration Number:
4892131
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Magnetically encoded gift cards. FIRST USE: 20100120. FIRST USE IN COMMERCE: 20100120.

Filling Date:
2015-05-20
Registration Date:
2016-01-26
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Natalie Lontchar
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

POLISHED CASUAL

Serial Number:
86069706
Registration Number:
4603420
Word Mark:
POLISHED CASUAL
Goods and Services:

IC 043. US 100 101. G & S Restaurant and bar services. FIRST USE: 20060621. FIRST USE IN COMMERCE: 20060621.

Filling Date:
2013-09-19
Registration Date:
2014-09-09
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Natalie Lontchar
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

LILY'S CHICKEN

Serial Number:
85044973
Registration Number:
3903731
Word Mark:
LILY'S CHICKEN
Goods and Services:

IC 029. US 046. G & S Prepared chicken for consumption on and off the premises. FIRST USE: 20020901. FIRST USE IN COMMERCE: 20020901.

Filling Date:
2010-05-21
Registration Date:
2011-01-11
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Natalie Lontchar
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MUSSELS JOSEPHINE

Serial Number:
78748420
Registration Number:
3148723
Word Mark:
MUSSELS JOSEPHINE
Goods and Services:

IC 029. US 046. G & S Prepared appetizer consisting primarily of mussels. FIRST USE: 20000101. FIRST USE IN COMMERCE: 20000101.

Filling Date:
2005-11-07
Registration Date:
2006-09-26
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Stephanie Dominguez
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH GRILL

Serial Number:
78698061
Registration Number:
3057896
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20000313. FIRST USE IN COMMERCE: 20000313.

Filling Date:
2005-08-23
Registration Date:
2006-02-07
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Kelly Braun Lefferts
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words bonefish grill and a fish with a shield shaped border.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WE GET FISH. YOU GET FRESH.

Serial Number:
78670242
Registration Number:
3129259
Word Mark:
WE GET FISH. YOU GET FRESH.
Goods and Services:

IC 043. US 100 101. G & S Restaurant, bar and carry out food services. FIRST USE: 20050131. FIRST USE IN COMMERCE: 20050131.

Filling Date:
2005-07-14
Registration Date:
2006-08-15
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Stephanie Dominguez
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BANG BANG SHRIMP

Serial Number:
78670221
Registration Number:
3356095
Word Mark:
BANG BANG SHRIMP
Goods and Services:

IC 029. US 046. G & S prepared food, namely shrimp. FIRST USE: 20000131. FIRST USE IN COMMERCE: 20000131.

Filling Date:
2005-07-14
Registration Date:
2007-12-18
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Natalie G. Lontchar
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH GRILL

Serial Number:
78556308
Registration Number:
3111453
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 043. US 100 101. G & S Restaurant and Bar Services. FIRST USE: 20000313. FIRST USE IN COMMERCE: 20000313.

Filling Date:
2005-01-28
Registration Date:
2006-07-04
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Kelly Lefferts
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words Bonefish Grill in a border in the shape of a shield.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH MARTINI

Serial Number:
78300373
Registration Number:
2881754
Word Mark:
BONEFISH MARTINI
Goods and Services:

IC 033. US 047 049. G & S Prepared alcoholic cocktails. FIRST USE: 20000101. FIRST USE IN COMMERCE: 20000101.

Filling Date:
2003-09-15
Registration Date:
2004-09-07
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Deborah A. Wilcox
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ICICLE APHRODISIAC

Serial Number:
78299679
Registration Number:
2879621
Word Mark:
ICICLE APHRODISIAC
Goods and Services:

IC 033. US 047 049. G & S Prepared alcoholic cocktails. FIRST USE: 20021101. FIRST USE IN COMMERCE: 20021101.

Filling Date:
2003-09-12
Registration Date:
2004-08-31
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Bonefish Grill, LLC
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH GRILL

Serial Number:
78077406
Registration Number:
2836310
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 042. US 100 101. G & S Restaurant services. FIRST USE: 20000131. FIRST USE IN COMMERCE: 20000313.

Filling Date:
2001-08-03
Registration Date:
2004-04-27
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Natalie Lontchar
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH  GRILL

Serial Number:
78077187
Registration Number:
2806557
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 042. US 100 101. G & S Restaurant services. FIRST USE: 20000131. FIRST USE IN COMMERCE: 20000313.

Filling Date:
2001-08-02
Registration Date:
2004-01-20
Current Basis:
1A
Owner:
BONEFISH GRILL, LLC
Attorney of Record:
Natalie Lontchar
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH GRILL

Serial Number:
77281900
Registration Number:
3529931
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 025. US 022 039. G & S T-shirts sold through restaurant retail outlets, including restaurants, restaurant gift shops and restaurant websites. FIRST USE: 20070907. FIRST USE IN COMMERCE: 20070907.

Filling Date:
2007-09-18
Registration Date:
2008-11-11
Current Basis:
1A
Owner:
Bonefish Grill, LLC
Attorney of Record:
Natalie G Lontchar
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BONEFISH GRILL

Serial Number:
76068923
Registration Number:
2772900
Word Mark:
BONEFISH GRILL
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 20000131. FIRST USE IN COMMERCE: 20000313.

Filling Date:
2000-06-12
Registration Date:
2003-10-14
Current Basis:
1A
Owner:
BONEFISH GRILL, LLC
Attorney of Record:
Natalie Lontchar
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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