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Big Chicken Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Big Chicken.

Please note: Gerben IP does not represent Big Chicken. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 4, 2024

Big Chicken is a fast-rising fast food company started by NBA Hall of Famer Shaquille O’Neal. The company has grown to 50 locations within four years, thanks to strong backing from JRS Hospitality and Authentic Brands Group.

Since its inception in 2018, the company has also obtained or sought federal registration for several trademarks. Let’s look into the company’s history, the main character, locations, and trademarks.

Big Chicken History

Big Chicken was founded in 2018 by Shaquille O’Neal. It was started to deliver his home-cooked favorite chicken dishes with a blend of modern trendy flavors.

The company is backed by two other partners, JRS Hospitality and Authentic Brands Group. JRS Hospitality is an established ownership group based in Las Vegas. On the other hand, Authentic Brands Group is a multi-national, multi-billion-dollar brand development, entertainment, and marketing company.

Big Chicken serves several dishes on its menu, primarily comprised of chicken. These include crispy chicken sandwiches and tenders. The restaurant also sells Cheez-It crusted mac n’ cheese, and hand-crafted ice cream shakes.

Most of the items on the menu tell a story about the life and personality of Shaquille O’Neal, one of the most celebrated athletes globally.

O’Neal has impeccable prowess in the basketball court and the business world. He identifies as an entrepreneur, restaurateur, brand ambassador, sports analyst, and DJ. Within Big Chicken, he’s built the mantra of “Business of Fun,” which he uses in other endeavors.

Before venturing into business, Shaq had an illustrious NBA career spanning almost two decades. During this time, he won several accolades such as NBA Rookie of the Year, NBA Most Valuable Player, First Ballot NBA Hall of Famer, and four NBA Championships.

Shaq has a Ph.D. in Leadership and Education. He’s used his academic qualifications to create the Shaquille O’Neal Foundation, which provides underserved youths with resources. He also runs several philanthropic programs such as Shaqsgiving, Shaq to School, and Shaq a Claus.

Authentic Brands Group is perhaps the biggest partner in Big Chicken. Headquartered in New York, the company owns a portfolio of large, global entertainment, media, and lifestyle brands.

The company has over 50 consumer brands and properties under its wing, which helps build long-term value. It does this by partnering with world-class manufacturers, retailers, and wholesalers to empower its portfolio brands and properties.

The brands under ABG have a global retail footprint across the specialty, luxury, mid-tier, department store, e-commerce, and mass channels with over 7,500 free-standing stores and shop-in-shops globally.

Big Chicken Locations

Big Chicken operates using the franchising model. The company has several traditional locations open with others in the pipeline as it prepares for larger U.S. and international expansion.

Big Chicken operates in Glendale, California, Las Vegas, Climate Pledge Arena in Seattle, two Carnival Cruise Ships (Radiance and Mardi Gras), and UBS Arena in New York. Lately, the company has also been opening new locations in Texas and Dayton area.

On April 6, 2022, Big Chicken announced a mega entry into the Texan market, setting up franchises in the four largest Texas markets. The company will expand into Texas through a multi-unit development agreement with a Texas-based owner and operator.

Big Chicken’s four new locations in Texas include Dallas, Houston, Austin, and San Antonio. These are four of the U.S.’s top 11 restaurant markets by population.

Big Chicken’s opening of its four Texas locations was graced by Emily Williams Knight Ed.D., the President, and CEO of the Texas Restaurant Association.

Fazil Malik and Frank Malik, who run North West Petroleum (NWP) and Skylark Construction are also a part of the team running Big Chicken’s expansion into Texas.

NWP is a gas station and convenience store business. Skylark Construction is a construction business of retail developments, convenience stores, gas stations, sit-downs, and quick-serve restaurants. These give Big Chicken leverage as it seeks to dominate the Texan market.

Noordin Jahver is another partner involved in the expansion to Texas. He is the CEO of Dew Real Estate Holdings LLC, a notable real estate ownership company in Texas. The company operates in the retail and restaurant space, running more than 50 Sonic restaurants with 45 more in development.

Noordin and the Maliks, who’ve known each other for more than 30 years, will now undertake the work of expanding Big Chicken into 50 locations in Texas.

Big Chicken Trademarks

Big Chicken has obtained or sought federal registration for over 20 trademarks. These include “BIG CHICKEN” and roughly six logos.

Big Chicken first obtained federal trademark registration for “BIG CHICKEN” on December 10, 2019, and uses the trademark for its bar and restaurant services.

In August 2019, Big Chicken sought another federal trademark registration for a “BIG CHICKEN” logo. The company intends to use the trademark on its decals, including photographs, posters, stickers and transfers, stationery, and writing utensils.

Big Chicken also sought to federally register a logo featuring a muscular chicken, as a trademark in September of 2020. The company intends to use the trademark for its chicken sandwiches.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

BIG CHICKEN

Serial Number:
97383217
Registration Number:
Pending Application
Word Mark:
BIG CHICKEN
Goods and Services:

IC 030. US 046. G & S Sauces.

Filling Date:
2022-04-26
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
97347174
Registration Number:
Pending Application
Word Mark:
BIG CHICKEN
Goods and Services:

IC 043. US 100 101. G & S Virtual restaurants, namely, providing online restaurant services featuring virtual food and beverage products; providing food and beverage.

Filling Date:
2022-04-05
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
97347161
Registration Number:
Pending Application
Word Mark:
BIG CHICKEN
Goods and Services:

IC 042. US 100 101. G & S Computer services, namely, creating an on-line community for members to participate in discussions, form virtual communities, and engage in social networking featuring user-generated content, cryptocurrency, digital currency, digital tokens, digital collectibles, digital assets, food, beverages, restaurants, music and entertainment authenticated by non-fungible tokens; software as a services (SAAS) featuring software which allows members to receive, access, spend, trade and manage cryptocurrency, digital currency, digital tokens, digital collectibles and digital assets authenticated by non-fungible tokens.

Filling Date:
2022-04-05
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
97347138
Registration Number:
Pending Application
Word Mark:
BIG CHICKEN
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, arranging and conducting contests; entertainment services, namely, providing online computer games, online video games, social virtual, video and computer games and multiplayer virtual, video and computer games; providing virtual environments in which users can interact through games for recreational, leisure or entertainment purposes; entertainment services, namely, providing non-downloadable multimedia files featuring art, animation and audio and video recordings in the field of food, beverages, restaurants, music and entertainment.

Filling Date:
2022-04-05
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
97347123
Registration Number:
Pending Application
Word Mark:
BIG CHICKEN
Goods and Services:

IC 035. US 100 101 102. G & S Online retail store services rendered in a virtual environment featuring virtual goods, namely, food and beverage products for use in online virtual worlds; provision of an online marketplace and registry for buyers and sellers of digital assets, digital collectibles, digital tokens authenticated by non-fungible tokens; providing incentive award programs for customers through issuance and processing of digital assets, digital collectibles, digital tokens for purchase of goods and services, and participation of contests and promotions, authenticated by non-fungible tokens.

Filling Date:
2022-04-05
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
97347088
Registration Number:
Pending Application
Word Mark:
BIG CHICKEN
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable multimedia files featuring art, animation and audio and video recordings featuring food, beverages, restaurants, music and entertainment; downloadable virtual goods in the nature of image files of food and beverage products for use online in virtual worlds; downloadable software which allows members to receive, access, spend, trade and manage crypto currency, digital currency, digital tokens, non-fungible tokens, digital collectibles and digital assets authenticated by non-fungible tokens; downloadable software for creating an on-line community for members to participate in discussions, form virtual communities, and engage in social networking featuring user-generated content, crypto currency, digital currency, digital tokens, non-fungible tokens, digital collectibles, digital assets, food, beverages, restaurant, music and entertainment authenticated by non-fungible tokens.

Filling Date:
2022-04-05
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
90186500
Registration Number:
Pending Application
Goods and Services:

IC 030. US 046. G & S Sandwiches; chicken sandwiches.

Filling Date:
2020-09-16
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the torso of a rooster with its arms crossed over its chest.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
90186477
Registration Number:
Pending Application
Goods and Services:

IC 029. US 046. G & S Poultry; Frozen appetizers consisting primarily of poultry; Frozen prepared entrees consisting primarily of poultry; Frozen prepared meals consisting primarily of poultry or vegetables.

Filling Date:
2020-09-16
Current Basis:
1B
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the torso of a rooster with its arms crossed over its chest.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
90186438
Registration Number:
6783096
Word Mark:
BIG CHICKEN
Goods and Services:

IC 030. US 046. G & S Sandwiches; chicken sandwiches. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2020-09-16
Registration Date:
2022-07-05
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized profile of a chicken's head with the text "BIG CHICKEN" superimposed over the design. The word "BIG" appears in larger font and is centered above the word "CHICKEN".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
90186397
Registration Number:
7019486
Word Mark:
BIG CHICKEN
Goods and Services:

IC 029. US 046. G & S Poultry; Frozen appetizers consisting primarily of poultry; Frozen prepared entrees consisting primarily of poultry; Frozen prepared meals consisting primarily of poultry or vegetables. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2020-09-16
Registration Date:
2023-04-04
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized profile of a chicken's head with the text "BIG CHICKEN" superimposed over the design. The word "BIG" appears in larger font and is centered above the word "CHICKEN".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
90186369
Registration Number:
6783095
Word Mark:
BIG CHICKEN
Goods and Services:

IC 030. US 046. G & S Sandwiches; chicken sandwiches. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2020-09-16
Registration Date:
2022-07-05
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
90186349
Registration Number:
7019485
Word Mark:
BIG CHICKEN
Goods and Services:

IC 029. US 046. G & S Poultry; Frozen appetizers consisting primarily of poultry; Frozen prepared entrees consisting primarily of poultry; Frozen prepared meals consisting primarily of poultry or vegetables. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2020-09-16
Registration Date:
2023-04-04
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
88801763
Registration Number:
6336288
Goods and Services:

IC 043. US 100 101. G & S Restaurant and bar services. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2020-02-18
Registration Date:
2021-04-27
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the torso of a rooster with its arms crossed over its chest.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
88801742
Registration Number:
6336287
Goods and Services:

IC 025. US 022 039. G & S Headwear; Tops as clothing. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2020-02-18
Registration Date:
2021-04-27
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the torso of a rooster with its arms crossed over its chest.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
88580881
Registration Number:
6342452
Word Mark:
BIG CHICKEN
Goods and Services:

IC 043. US 100 101. G & S Restaurant and bar services. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2019-08-15
Registration Date:
2021-05-04
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized profile of a chicken's head with the text "BIG CHICKEN" superimposed over the image.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
88580864
Registration Number:
7183162
Word Mark:
BIG CHICKEN
Goods and Services:

IC 030. US 046. G & S Sauces. FIRST USE: 20190101. FIRST USE IN COMMERCE: 20190101.

Filling Date:
2019-08-15
Registration Date:
2023-10-03
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized profile of a chicken's head with the text "BIG CHICKEN" superimposed over the image.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
88580831
Registration Number:
6342451
Word Mark:
BIG CHICKEN
Goods and Services:

IC 025. US 022 039. G & S Bottoms as clothing; Headwear; Tops as clothing. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2019-08-15
Registration Date:
2021-05-04
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized profile of a chicken's head with the text "BIG CHICKEN" superimposed over the image.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG CHICKEN

Serial Number:
87914062
Registration Number:
5933008
Word Mark:
BIG CHICKEN
Goods and Services:

IC 043. US 100 101. G & S Bar services; Restaurant services. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.

Filling Date:
2018-05-09
Registration Date:
2019-12-10
Current Basis:
1A
Owner:
BCIP LLC
Attorney of Record:
Jennifer Ko Craft
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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