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Applebee's Grill & Bar

Applebee’s Grill & Bar Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Applebee’s Grill & Bar.

Please note: Gerben IP does not represent Applebee’s Grill & Bar. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 21, 2023

Applebee’s Neighborhood Grill + Bar is an American chain of casual dining restaurants whose menu focuses on mainstream American dishes such as chicken, salads, burgers, and pasta. Applebee’s has a signature dish known as riblets, which is similar to a rack of ribs but is much more budget-friendly for consumers.

Let’s dive into Applebee’s Restaurants L.L.C.’s history, advertising techniques, and trademarks.

Applebee’s History

Bill and T.J Palmer founded Applebee’s chain in 1980 with the vision of creating a restaurant with the feel of a neighborhood pub. To complete their vision, the restaurant was to be staffed by friendly servers and the high-quality food was to have a lower price point than most of their competition.

The first name for their concept was Appleby, however, this name had already been registered. The duo considered other options such as “Pepper’s” and “Cinnamon’s” before settling on Applebee’s.

The first Applebee’s was opened in Atlanta, Georgia, and was named T.J. Applebee’s Rx for Edibles and Elixirs. A few years later, the company opened a second location. By 1983, the Palmers sold the company to W. R. Grace and Company.

According to the acquisition agreement, Bill Palmer became the president of the Applebee’s division of the W. R. Grace Company, guiding the company into a fully-fledged franchise operation system.

Applebee’s would be renamed Applebee’s Neighborhood Grill & Bar in 1986. Applebee’s International, Inc. created by Kansas City franchisee owners, Abe Gustin and John Hamra, would purchase the rights to Applebee’s concept from W. R. Grace in 1988.

By 1989 the company would open its 100th restaurant in Nashville, Tennessee.

The 90s saw many milestones for Applebee’s as it became one of America’s largest sit-down restaurant chains and it also began to be publicly traded. By 1998, the company would open its 1000th restaurant.

In July 2007, IHOP Corp. announced plans to acquire Applebee’s International for $2.1 billion. IHOP Corp. completed the acquisition in November 2007, after paying Applebee’s shareholders $25.50 cash per share. IHOP Corp. was then renamed to DineEquity. DineEquity would become the largest full-service restaurant company, covering more than 3,250 locations globally. The new owner planned to revitalize the chain and employ the franchise model in most of the restaurant’s locations.

DineEquity began to focus on advertising in late 2017, focusing advertising budgets on its low-price cocktails like the $1 margarita. The promotion, dubbed “Dollarita,” aired in October and was soon followed up by $1 Long Island Iced Tea which the company promoted as “L.I.Ts” in December 2017.

The promotion of low-cost cocktails helped to facilitate a major financial turnaround for the company, which had been suffering from poor sales for a while. Almost all customers interested in these low-cost cocktails would also order food. The low-cost cocktails would also encourage some customers to move on to other more expensive cocktails on the menu.

Applebee’s Advertising Techniques

In 2007, Applebee’s hired Wanda Sykes to voice Applebee’s Apple, the chain’s new mascot. The mascot was part of the company’s marketing campaign and slogans, “Together is good” and “Get it together, baby!” Applebee’s Apple mascot appeared in commercials touting these slogans.

In February 2008, Applebee’s started a new advertising campaign, this time without Wanda Sykes’ mascot voice-over. The new campaign was based on the slogan, “It’s a whole new neighborhood.”

In 2009, Applebee’s updated the phrase to “There’s no place like the neighborhood.”

From 2012 to 2016, Applebee’s ran a new campaign, this time with actor Jason Sudeikis providing narration for the commercials. This new campaign featured the slogan “See you tomorrow,” and promoted the company’s focus on fresh ingredients and new dishes.

In 2012, the company created the “Thank You Movement” campaign as a way to honor U.S. military members on Veteran’s Day. As part of this campaign, Applebee’s partnered with the country group, Zac Brown Band, and featured the band’s song “Chicken Fried” in some commercials.

In February 2022, Applebee’s pulled its commercials from CNN after the news network inappropriately timed a split-screen commercial break with live footage of the Russian invasion of Ukraine.

Applebee’s Trademarks

Applebee’s has obtained or sought federal registration for over 45 trademarks. These include “CARSIDE TO GO,” “PUB DIET,” “DOLLARMAMA,” “SPOOKYSIPS,” and “SAUCY GLOSS.”

Applebee’s obtained a federal trademark registration for “CARSIDE TO GO” in September 2010 and uses the trademark for restaurant carryout services.

The restaurant company obtained a federal trademark registration for “PUB DIET” on March 8, 2016. The company uses the trademark for meals consisting primarily of fish, meat, poultry, egg, fruit, or vegetables for consumption on or off-premises.

Applebee’s also obtained a federal trademark registration for “DOLLARMAMA” in 2019 and uses this trademark for its restaurant services and alcoholic beverages, except beer.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

SAUCERORITY

Serial Number:
98177512
Registration Number:
Pending Application
Word Mark:
SAUCERORITY
Goods and Services:

IC 043. US 100 101. G & S Restaurant services.

Filling Date:
2023-09-13
Current Basis:
1B
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SAUCY GLOSS

Serial Number:
97250115
Registration Number:
Pending Application
Word Mark:
SAUCY GLOSS
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Lip gloss.

Filling Date:
2022-02-02
Current Basis:
1B
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SAINTLY SIPS

Serial Number:
97240990
Registration Number:
Pending Application
Word Mark:
SAINTLY SIPS
Goods and Services:

IC 033. US 047 049. G & S Alcoholic beverages, except beer. FIRST USE: 20190304. FIRST USE IN COMMERCE: 20190304.

Filling Date:
2022-01-27
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

METAVERSE MEAL

Serial Number:
97169615
Registration Number:
7045108
Word Mark:
METAVERSE MEAL
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20211213. FIRST USE IN COMMERCE: 20211213.

Filling Date:
2021-12-13
Registration Date:
2023-05-02
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

METAVERSE MONDAY

Serial Number:
97169611
Registration Number:
7028100
Word Mark:
METAVERSE MONDAY
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20211213. FIRST USE IN COMMERCE: 20211213.

Filling Date:
2021-12-13
Registration Date:
2023-04-11
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

SPOOKY SIPS

Serial Number:
97079749
Registration Number:
7046156
Word Mark:
SPOOKY SIPS
Goods and Services:

IC 033. US 047 049. G & S Alcoholic beverages except beer. FIRST USE: 20181001. FIRST USE IN COMMERCE: 20181001.

Filling Date:
2021-10-18
Registration Date:
2023-05-09
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COSMIC WINGS

Serial Number:
90491732
Registration Number:
6748410
Word Mark:
COSMIC WINGS
Goods and Services:

IC 029. US 046. G & S Chicken wings. FIRST USE: 20210215. FIRST USE IN COMMERCE: 20210215.

IC 043. US 100 101. G & S Restaurant services, take-out restaurant services and restaurants featuring home delivery. FIRST USE: 20210215. FIRST USE IN COMMERCE: 20210215.

Filling Date:
2021-01-27
Registration Date:
2022-05-31
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the word "COSMIC" over the word "WINGS" on a slight angle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COSMIC WINGS

Serial Number:
90425448
Registration Number:
6688045
Word Mark:
COSMIC WINGS
Goods and Services:

IC 029. US 046. G & S Chicken wings. FIRST USE: 20210215. FIRST USE IN COMMERCE: 20210215.

IC 043. US 100 101. G & S Restaurant services, take-out restaurant services and restaurants featuring home delivery. FIRST USE: 20210215. FIRST USE IN COMMERCE: 20210215.

Filling Date:
2020-12-29
Registration Date:
2022-03-29
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MUCHO COCKTAIL

Serial Number:
90132149
Registration Number:
Pending Application
Word Mark:
MUCHO COCKTAIL
Goods and Services:

IC 033. US 047 049. G & S Prepared cocktails consisting primarily of distilled spirits; Prepared wine cocktails; Prepared alcoholic cocktails.

Filling Date:
2020-08-24
Current Basis:
1B
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

IRRESIST-A-BOWLS

Serial Number:
88628127
Registration Number:
6329711
Word Mark:
IRRESIST-A-BOWLS
Goods and Services:

IC 029. US 046. G & S Menu item, namely, prepared entrees consisting primarily of meat, fish, poultry and vegetables. FIRST USE: 20200206. FIRST USE IN COMMERCE: 20200206.

Filling Date:
2019-09-24
Registration Date:
2021-04-20
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOIN' GOOD IN THE NEIGHBORHOOD

Serial Number:
88106819
Registration Number:
6380720
Word Mark:
DOIN' GOOD IN THE NEIGHBORHOOD
Goods and Services:

IC 036. US 100 101 102. G & S Charitable fundraising services; financial sponsorship of local charities and local food drives; community outreach services, namely, providing educational scholarship programs for students and community members; providing information in the field of charitable fundraising to community members and restaurant diners. FIRST USE: 20191101. FIRST USE IN COMMERCE: 20191101.

IC 041. US 100 101 107. G & S Community outreach services, namely, providing information, news and commentary in the field of current events. FIRST USE: 20191101. FIRST USE IN COMMERCE: 20191101.

Filling Date:
2018-09-06
Registration Date:
2021-06-08
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S GRILL + BAR

Serial Number:
88084605
Registration Number:
5720841
Word Mark:
APPLEBEE'S GRILL + BAR
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180301. FIRST USE IN COMMERCE: 20180301.

Filling Date:
2018-08-20
Registration Date:
2019-04-09
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of an shaded apple over a stylized word "Applebee's" over the words "Grill + Bar".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S CATERING

Serial Number:
88015965
Registration Number:
5945179
Word Mark:
APPLEBEE'S CATERING
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Catering services. FIRST USE: 20180718. FIRST USE IN COMMERCE: 20180718.

Filling Date:
2018-06-26
Registration Date:
2019-12-24
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the design of an apple over the word "APPLEBEE'S" in stylized font, which is over the word "CATERING" in stylized script with an underline.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S CARSIDE TO GO

Serial Number:
87958611
Registration Number:
5822997
Word Mark:
APPLEBEE'S CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services, namely, restaurant carryout services. FIRST USE: 20190318. FIRST USE IN COMMERCE: 20190318.

Filling Date:
2018-06-12
Registration Date:
2019-07-30
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of an apple over the word "APPLBEE'S" which is over the words "Carside to Go" with a line under it.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DOLLAR L.I.T.

Serial Number:
87923608
Registration Number:
5699576
Word Mark:
DOLLAR L.I.T.
Goods and Services:

IC 033. US 047 049. G & S Alcoholic cocktail mixes; Alcoholic fruit cocktail drinks. FIRST USE: 20171201. FIRST USE IN COMMERCE: 20171201.

IC 043. US 100 101. G & S Bar services; Restaurant services. FIRST USE: 20171201. FIRST USE IN COMMERCE: 20171201.

Filling Date:
2018-05-16
Registration Date:
2019-03-12
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

EATIN' GOOD MADE EASY

Serial Number:
87911499
Registration Number:
5783197
Word Mark:
EATIN' GOOD MADE EASY
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180828. FIRST USE IN COMMERCE: 20180828.

Filling Date:
2018-05-08
Registration Date:
2019-06-18
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FROM OUR PLACE TO YOURS

Serial Number:
87911485
Registration Number:
5933003
Word Mark:
FROM OUR PLACE TO YOURS
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180200. FIRST USE IN COMMERCE: 20180200.

Filling Date:
2018-05-08
Registration Date:
2019-12-10
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S DELIVERY

Serial Number:
87858028
Registration Number:
5950810
Word Mark:
APPLEBEE'S DELIVERY
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; Restaurant carryout services; Restaurant featuring home delivery. FIRST USE: 20180400. FIRST USE IN COMMERCE: 20180400.

Filling Date:
2018-03-31
Registration Date:
2019-12-31
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the design of an apple over the word "APPLEBEE'S" in stylized font, which is over the word "DELIVERY" in stylized script with an underline.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DOLLARMAMA

Serial Number:
87735138
Registration Number:
5723280
Word Mark:
DOLLARMAMA
Goods and Services:

IC 033. US 047 049. G & S Alcoholic beverages, except beer. FIRST USE: 20180201. FIRST USE IN COMMERCE: 20180201.

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180201. FIRST USE IN COMMERCE: 20180201.

Filling Date:
2017-12-27
Registration Date:
2019-04-09
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EATIN' GOOD IN THE NEIGHBORHOOD APPLEBEE'S

Serial Number:
87705366
Registration Number:
5634334
Word Mark:
EATIN' GOOD IN THE NEIGHBORHOOD APPLEBEE'S
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20180100. FIRST USE IN COMMERCE: 20180100.

Filling Date:
2017-12-01
Registration Date:
2018-12-18
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a words "EATIN' GOOD IN THE NEIGHBORHOOD" over a shaded apple between two lines, which is over the word "APPLEBEE'S".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S TO GO

Serial Number:
87705359
Registration Number:
5728968
Word Mark:
APPLEBEE'S TO GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services; restaurant carryout services. FIRST USE: 20180100. FIRST USE IN COMMERCE: 20180100.

Filling Date:
2017-12-01
Registration Date:
2019-04-16
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a depiction of an apple over the word "APPLEBEE'S" which is over the underlined words "TO GO".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SEE YOU TOMORROW

Serial Number:
87705356
Registration Number:
5453704
Word Mark:
SEE YOU TOMORROW
Goods and Services:

IC 041. US 100 101 107. G & S Non-downloadable training communications for the development of restaurant employees. FIRST USE: 20120500. FIRST USE IN COMMERCE: 20120500.

Filling Date:
2017-12-01
Registration Date:
2018-04-24
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DOLLARITA

Serial Number:
87616378
Registration Number:
5885929
Word Mark:
DOLLARITA
Goods and Services:

IC 033. US 047 049. G & S Alcoholic cocktail mixes; Alcoholic fruit cocktail drinks. FIRST USE: 20180802. FIRST USE IN COMMERCE: 20180802.

Filling Date:
2017-09-20
Registration Date:
2019-10-15
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ANYWHERE ANYTIME

Serial Number:
87324710
Registration Number:
5439386
Word Mark:
ANYWHERE ANYTIME
Goods and Services:

IC 043. US 100 101. G & S Restaurant services and catering services. FIRST USE: 20130500. FIRST USE IN COMMERCE: 20130500.

Filling Date:
2017-02-04
Registration Date:
2018-04-03
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
87069447
Registration Number:
5402455
Goods and Services:

IC 043. US 100 101. G & S Restaurant services. FIRST USE: 20171105. FIRST USE IN COMMERCE: 20171105.

Filling Date:
2016-06-13
Registration Date:
2018-02-13
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized apple shape. The design inside the apple is styled to look like it is rippling. Inside the apple are white stars on a blue background, which varies in shade with the ripple, in a rectangular shape in the upper-left corner of the apple. To the right of and below the blue background are alternating red and white stripes, beginning with a white stripe, which also vary in shade with the ripple. There are two white stripes and two red stripes. Above the stylized apple is a green leaf that fades to a darker green to the lower right of the leaf, below a stylized vein in the leaf. The white background is not claimed as a feature of the mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SHORTY SHAKES

Serial Number:
86983658
Registration Number:
5429006
Word Mark:
SHORTY SHAKES
Goods and Services:

IC 029. US 046. G & S Beverages, namely, ice cream shakes and shakes, sold in restaurants for consumption on or off the premises. FIRST USE: 20160800. FIRST USE IN COMMERCE: 20160800.

Filling Date:
2016-01-22
Registration Date:
2018-03-20
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S CARSIDE TO GO

Serial Number:
86950077
Registration Number:
5433943
Word Mark:
APPLEBEE'S CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services, namely, restaurant carryout services. FIRST USE: 20170500. FIRST USE IN COMMERCE: 20170500.

Filling Date:
2016-03-23
Registration Date:
2018-03-27
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
MICHAEL G. KELBER
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "APPLEBEE'S CARSIDE TO GO" beneath an apple.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S

Serial Number:
86488921
Registration Number:
4995848
Word Mark:
APPLEBEE'S
Goods and Services:

IC 035. US 100 101 102. G & S Offering business franchising assistance in the establishment and operation of restaurants. FIRST USE: 20141112. FIRST USE IN COMMERCE: 20141112.

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20141112. FIRST USE IN COMMERCE: 20141112.

Filling Date:
2014-12-23
Registration Date:
2016-07-12
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "Applebee's" with an apple above the letters "pp".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
86488913
Registration Number:
5001033
Goods and Services:

IC 035. US 100 101 102. G & S Offering business franchising assistance in the establishment and operation of restaurants. FIRST USE: 20141112. FIRST USE IN COMMERCE: 20141112.

IC 043. US 100 101. G & S Restaurant and catering services. FIRST USE: 20141112. FIRST USE IN COMMERCE: 20141112.

Filling Date:
2014-12-23
Registration Date:
2016-07-19
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of an image of an apple.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S CARSIDE TO GO

Serial Number:
86488893
Registration Number:
4984295
Word Mark:
APPLEBEE'S CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S Restaurant services, namely, restaurant carryout services. FIRST USE: 20150223. FIRST USE IN COMMERCE: 20150223.

Filling Date:
2014-12-23
Registration Date:
2016-06-21
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "APPLEBEE'S CARSIDE TO GO" beneath a bag with an image of an apple on it.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S CARSIDE TO GO

Serial Number:
86046223
Registration Number:
4566863
Word Mark:
APPLEBEE'S CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT CARRYOUT SERVICES. FIRST USE: 20110500. FIRST USE IN COMMERCE: 20110500.

Filling Date:
2013-08-23
Registration Date:
2014-07-15
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "CARSIDE TO GO" within and overlapping an oval, with the top part of the oval consisting of the word "APPLEBEE'S" with an apple above the letters "PP".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CLUB APPLEBEE'S

Serial Number:
85766335
Registration Number:
4360782
Word Mark:
CLUB APPLEBEE'S
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT AND BAR SERVICES, INCLUDING RESTAURANT CARRYOUT SERVICES. FIRST USE: 20120901. FIRST USE IN COMMERCE: 20120901.

Filling Date:
2012-10-29
Registration Date:
2013-07-02
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S

Serial Number:
78776156
Registration Number:
3126987
Word Mark:
APPLEBEE'S
Goods and Services:

IC 043. US 100 101. G & S CATERING SERVICES. FIRST USE: 20050411. FIRST USE IN COMMERCE: 20050411.

Filling Date:
2005-12-19
Registration Date:
2006-08-08
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Serial Number:
78684004
Registration Number:
3186126
Word Mark:
"A" IS FOR APPLEBEE'S
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT SERVICES. FIRST USE: 19941001. FIRST USE IN COMMERCE: 19941001.

Filling Date:
2005-08-02
Registration Date:
2006-12-19
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

YOU CALL IT IN.  WE BRING IT OUT.

Serial Number:
78319845
Registration Number:
2895850
Word Mark:
YOU CALL IT IN. WE BRING IT OUT.
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT CARRYOUT SERVICES. FIRST USE: 20030815. FIRST USE IN COMMERCE: 20030815.

Filling Date:
2003-10-28
Registration Date:
2004-10-19
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CARSIDE TO GO

Serial Number:
78272304
Registration Number:
2969882
Word Mark:
CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT CARRYOUT SERVICES. FIRST USE: 20030611. FIRST USE IN COMMERCE: 20030611.

Filling Date:
2003-07-09
Registration Date:
2005-07-19
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
APPLEBEE'S RESTAURANTS, LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TRIPLE CHOCOLATE MELTDOWN

Serial Number:
78225340
Registration Number:
3119040
Word Mark:
TRIPLE CHOCOLATE MELTDOWN
Goods and Services:

IC 030. US 046. G & S ICE CREAM DESSERTS SOLD IN RESTAURANTS. FIRST USE: 20030327. FIRST USE IN COMMERCE: 20030327.

Filling Date:
2003-03-13
Registration Date:
2006-07-25
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARSIDE TO GO

Serial Number:
77645927
Registration Number:
3852095
Word Mark:
CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT CARRYOUT SERVICES. FIRST USE: 20080225. FIRST USE IN COMMERCE: 20080225.

Filling Date:
2009-01-08
Registration Date:
2010-09-28
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). THE MARK CONSISTS OF THE WORDS "CARSIDE TO GO" WITHIN AND OVERLAPPING AN OVAL, WITH THE TOP PART OF THE OVAL CONSISTING OF AN APPLE SUPERIMPOSED ON AN ARROW.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CARSIDE TO GO

Serial Number:
77645880
Registration Number:
3852094
Word Mark:
CARSIDE TO GO
Goods and Services:

IC 043. US 100 101. G & S RESTAURANT CARRYOUT SERVICES. FIRST USE: 20030611. FIRST USE IN COMMERCE: 20030611.

Filling Date:
2009-01-08
Registration Date:
2010-09-28
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
77289412
Registration Number:
3495064
Goods and Services:

IC 035. US 100 101 102. G & S [ FRANCHISING, NAMELY, OFFERING TECHNICAL ASSISTANCE IN THE ESTABLISHMENT AND OPERATION OF RESTAURANTS ]. FIRST USE: 20071022. FIRST USE IN COMMERCE: 20071022.

IC 043. US 100 101. G & S RESTAURANT AND CATERING SERVICES. FIRST USE: 20071022. FIRST USE IN COMMERCE: 20071022.

Filling Date:
2007-09-26
Registration Date:
2008-09-02
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S

Serial Number:
77287079
Registration Number:
3435409
Word Mark:
APPLEBEE'S
Goods and Services:

IC 035. US 100 101 102. G & S FRANCHISING, NAMELY, OFFERING TECHNICAL ASSISTANCE IN THE ESTABLISHMENT AND OPERATION OF RESTAURANTS. FIRST USE: 20071022. FIRST USE IN COMMERCE: 20071022.

IC 043. US 100 101. G & S RESTAURANT AND CATERING SERVICES. FIRST USE: 20071022. FIRST USE IN COMMERCE: 20071022.

Filling Date:
2007-09-24
Registration Date:
2008-05-27
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
76261734
Registration Number:
2552524
Goods and Services:

IC 029. US 046. G & S PREPARED FOOD SERVED IN RESTAURANTS, NAMELY, ENTREES, SIDE DISHES, MEAT, FISH, POULTRY, FRUITS, VEGETABLES AND SALADS. FIRST USE: 19911015. FIRST USE IN COMMERCE: 19911015.

Filling Date:
2001-05-23
Registration Date:
2002-03-26
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EATIN' GOOD IN THE NEIGHBORHOOD

Serial Number:
76229557
Registration Number:
2510402
Word Mark:
EATIN' GOOD IN THE NEIGHBORHOOD
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT SERVICES. FIRST USE: 20010114. FIRST USE IN COMMERCE: 20010114.

Filling Date:
2001-03-26
Registration Date:
2001-11-20
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S

Serial Number:
75204357
Registration Number:
2174392
Word Mark:
APPLEBEE'S
Goods and Services:

IC 042. US 100 101. G & S restaurant services. FIRST USE: 19850517. FIRST USE IN COMMERCE: 19850517.

Filling Date:
1996-11-26
Registration Date:
1998-07-21
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SUMMER SQUEEZE

Serial Number:
75121295
Registration Number:
2073776
Word Mark:
SUMMER SQUEEZE
Goods and Services:

IC 033. US 047 049. G & S prepared alcoholic cocktail served on the premises. FIRST USE: 19930531. FIRST USE IN COMMERCE: 19930531.

Filling Date:
1996-06-11
Registration Date:
1997-06-24
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S

Serial Number:
74488449
Registration Number:
1927107
Word Mark:
APPLEBEE'S
Goods and Services:

IC 035. US 101. G & S franchising; namely, offering technical assistance in the establishment and operation of restaurants. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
1994-02-09
Registration Date:
1995-10-17
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S NEIGHBORHOOD GRILL

Serial Number:
74387188
Registration Number:
1926020
Word Mark:
APPLEBEE'S NEIGHBORHOOD GRILL
Goods and Services:

IC 042. US 101. G & S restaurant and bar services. FIRST USE: 19890627. FIRST USE IN COMMERCE: 19890627.

Filling Date:
1993-05-05
Registration Date:
1995-10-10
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
APPLEBEE'S RESTAURANTS LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BREWTUS

Serial Number:
74255218
Registration Number:
1783594
Word Mark:
BREWTUS
Goods and Services:

IC 032. US 048. G & S beer. FIRST USE: 19920309. FIRST USE IN COMMERCE: 19920309.

Filling Date:
1992-03-13
Registration Date:
1993-07-20
Current Basis:
1A
Owner:
Applebee's Restaurants LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S

Serial Number:
74155247
Registration Number:
1695071
Word Mark:
APPLEBEE'S
Goods and Services:

IC 042. US 100 101. G & S restaurant and bar services. FIRST USE: 19850200. FIRST USE IN COMMERCE: 19850200.

Filling Date:
1991-04-08
Registration Date:
1992-06-16
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

APPLEBEE'S NEIGHBORHOOD GRILL & BAR

Serial Number:
73576958
Registration Number:
1477153
Word Mark:
APPLEBEE'S NEIGHBORHOOD GRILL & BAR
Goods and Services:

IC 042. US 100. G & S RESTAURANT SERVICES. FIRST USE: 19850517. FIRST USE IN COMMERCE: 19850517.

Filling Date:
1986-01-09
Registration Date:
1988-02-16
Current Basis:
1A
Owner:
APPLEBEE'S RESTAURANTS LLC
Attorney of Record:
Michael G. Kelber
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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