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St. Louis Blues Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by St Louis Blues.
Updated:
February 20, 2021

The St. Louis Blues currently compete in the Central Division of the Western Conference of the National Hockey League. The franchise was one of the 1967 expansion and is fondly named after the W. C. Handy song “Saint Louis Blues.” The Blues are quite a successful team and have qualified for the playoffs in all but nine seasons and played in the Stanley Cup four times. However, despite their consistency, the team struggled to win the Cup until 2019, and as such were the last active team from the 1967 expansion to win it all.

The Blues have had a reliable attendance, and even in a year without a playoff appearance, the franchise averaged a 98.6% attendance, which is 18,883 fans, in their Enterprise Center arena. The team has not only had a steady attendance, but they have had the same blue and white jersey with the “Blue Note” crest and gold accents. At some points in the history, the team added red in different places, but they typically reverted to the blue, white, and gold.

The Blues have a tradition of live organ music at their games, and obviously the team plays the Saint Louis Blues song by W. C. Handy at every home game. The franchise also plays “When the Saints Go Marching In” and replaces the word “Saints” with “Blues.” Since music is such a rich part of the team’s history, On October 1, 2018, a local St. Louis band “The Urge” wrote a song for the team that would be played after every goal.

Despite the opportunity for the team to protect some of these important parts of their brand, they have only registered the name and a couple logos, such as the note, a trumpet, and a silhouette of the arch. The team has not filed for any trademarks relating to its 2019 Stanley Cup Victory, the team nicknames, or even the song written for the team “The Blues Have the Urge.”

ST. LOUIS BLUES

Serial Number:
88377107
Registration Number:
6211932
Word Mark:
ST. LOUIS BLUES
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20190914. FIRST USE IN COMMERCE: 20191121.

Filling Date:
2019-04-09
Registration Date:
2020-12-01
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a trumpet design and the words "ST. LOUIS BLUES" within a circle.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS BLUES

Serial Number:
88377078
Registration Number:
6211931
Word Mark:
ST. LOUIS BLUES
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, baseball caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors being headwear, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20190914. FIRST USE IN COMMERCE: 20191119.

Filling Date:
2019-04-09
Registration Date:
2020-12-01
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a trumpet design and the words "ST. LOUIS BLUES" within a circle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HEARTLAND OF HOCKEY

Serial Number:
86982520
Registration Number:
5257319
Word Mark:
HEARTLAND OF HOCKEY
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, organization and presentation of professional ice hockey exhibitions and games rendered live and through radio, television, the Internet and other broadcast mediums; organizing and conducting community street hockey and ice hockey youth and adult programs and competitions; entertainment services in the nature of live musical and dance performances provided during intervals at sports events. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.

Filling Date:
2015-10-07
Registration Date:
2017-08-01
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
MARK A. PASKAR
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HEARTLAND OF HOCKEY

Serial Number:
86781413
Registration Number:
5341260
Word Mark:
HEARTLAND OF HOCKEY
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.

Filling Date:
2015-10-07
Registration Date:
2017-11-21
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
MARK A. PASKAR
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS BLUES

Serial Number:
77574593
Registration Number:
3848356
Word Mark:
ST. LOUIS BLUES
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20080921. FIRST USE IN COMMERCE: 20081121.

Filling Date:
2008-09-19
Registration Date:
2010-09-14
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of concentric circles containing the words "ST. LOUIS BLUES" and two circles, and all containing a winged note design with an arc in the background.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS BLUES

Serial Number:
77574574
Registration Number:
3890622
Word Mark:
ST. LOUIS BLUES
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandannas, boxer shorts, caps, coats, footwear, ear muffs, gloves, hats, headbands, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, socks, suits, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, warm-up suits, wristbands. FIRST USE: 20080921. FIRST USE IN COMMERCE: 20081119.

Filling Date:
2008-09-19
Registration Date:
2010-12-14
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of concentric circles containing the words "ST. LOUIS BLUES" and two circles, and all containing a winged note design with an arc in the background.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
76337559
Registration Number:
2601068
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 19670605. FIRST USE IN COMMERCE: 19670605.

Filling Date:
2001-11-13
Registration Date:
2002-07-30
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS BLUES

Serial Number:
74641981
Registration Number:
1999249
Word Mark:
ST. LOUIS BLUES
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely providing professional ice hockey exhibitions. FIRST USE: 19670000. FIRST USE IN COMMERCE: 19670000.

Filling Date:
1995-03-03
Registration Date:
1996-09-10
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS

Serial Number:
74579101
Registration Number:
1929656
Word Mark:
ST. LOUIS
Goods and Services:

IC 025. US 022 039. G & S clothing, namely [ shirts, ] jerseys, [ sweaters, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, headbands, shorts, caps, hats, socks, nightshirts, scarves, mittens and cloth bibs ]. FIRST USE: 19851012. FIRST USE IN COMMERCE: 19851012.

Filling Date:
1994-09-27
Registration Date:
1995-10-24
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS

Serial Number:
74574867
Registration Number:
1931242
Word Mark:
ST. LOUIS
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely providing professional ice hockey exhibitions. FIRST USE: 19851012. FIRST USE IN COMMERCE: 19851012.

Filling Date:
1994-09-19
Registration Date:
1995-10-31
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
74107067
Registration Number:
1675177
Goods and Services:

IC 025. US 039. G & S clothing; namely, shirts, jerseys, sweaters, jackets, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, headbands, shorts, caps, hats, socks, nightshirts, mittens and cloth bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1990-10-19
Registration Date:
1992-02-11
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ST. LOUIS BLUES

Serial Number:
74107065
Registration Number:
1672658
Word Mark:
ST. LOUIS BLUES
Goods and Services:

IC 025. US 022 039. G & S clothing; namely, shirts, jerseys, sweaters, jackets, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, [ headbands, ] shorts, caps, hats, socks, [ nightshirts, ] mittens and cloth bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1990-10-19
Registration Date:
1992-01-21
Current Basis:
1A
Owner:
St. Louis Blues Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
72314465
Registration Number:
911957
Goods and Services:

IC 003. US 003. G & S [ MONEY CLIPS ]. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.

IC 013. US 013. G & S KEY CHAINS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.

IC 022. US 022. G & S HOCKEY PUCKS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.

IC 028. US 028. G & S [ TIE CLASPS, ] PENDANTS, [ CUFFLINKS, ] [ EARRINGS, ] [ COMPACTS UNFILLED AND MADE OF PRECIOUS METAL, ] AND PINS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.

IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S SHIRTS, ATHLETIC JERSEYS, HATS AND CAPS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.

IC . US 050. G & S [ EMBLEMS FOR WEARING APPAREL ]. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.

Filling Date:
1968-12-13
Registration Date:
1971-06-08
Current Basis:
1A
Owner:
ST. LOUIS BLUES HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE