St. Louis Blues Trademarks
Please note: Gerben IP does not represent St Louis Blues. This page is provided for informational purposes and reflects information available in public USPTO records.
September 1, 2023
The St. Louis Blues currently compete in the Central Division of the Western Conference of the National Hockey League. The franchise was one of the 1967 expansion and is fondly named after the W. C. Handy song “Saint Louis Blues.” The Blues are quite a successful team and have qualified for the playoffs in all but nine seasons and played in the Stanley Cup four times. However, despite their consistency, the team struggled to win the Cup until 2019, and as such were the last active team from the 1967 expansion to win it all.
The Blues have had a reliable attendance, and even in a year without a playoff appearance, the franchise averaged a 98.6% attendance, which is 18,883 fans, in their Enterprise Center arena. The team has not only had a steady attendance, but they have had the same blue and white jersey with the “Blue Note” crest and gold accents. At some points in the history, the team added red in different places, but they typically reverted to the blue, white, and gold.
The Blues have a tradition of live organ music at their games, and obviously the team plays the Saint Louis Blues song by W. C. Handy at every home game. The franchise also plays “When the Saints Go Marching In” and replaces the word “Saints” with “Blues.” Since music is such a rich part of the team’s history, On October 1, 2018, a local St. Louis band “The Urge” wrote a song for the team that would be played after every goal.
Despite the opportunity for the team to protect some of these important parts of their brand, they have only registered the name and a couple logos, such as the note, a trumpet, and a silhouette of the arch. The team has not filed for any trademarks relating to its 2019 Stanley Cup Victory, the team nicknames, or even the song written for the team “The Blues Have the Urge.”
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
IC 021. US 002 013 023 029 030 033 040 050. G & S Beverage containers, namely, cups and mugs; housewares and glass, namely, beverage glassware, mugs, drinking steins, bottle openers, thermal insulated cups; thermal insulated wraps for cans and bottles to keep the contents cold or hot; disposable cups; plates, cups, and bottles sold empty, the aforementioned items made of paper or plastic; paper plates and paper cups.
IC 025. US 022 039. G & S Headwear; clothing, namely, sport shirts and t-shirts, sweat shirts, headbands, and bandanas; infant wear and toddler and children's clothing, namely, shirts, hats, caps being headwear, and socks.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions.
IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20190914. FIRST USE IN COMMERCE: 20191121.
IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, baseball caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors being headwear, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20190914. FIRST USE IN COMMERCE: 20191119.
IC 041. US 100 101 107. G & S Entertainment services, namely, organization and presentation of professional ice hockey exhibitions and games rendered live and through radio, television, the Internet and other broadcast mediums; organizing and conducting [ community street hockey and ] ice hockey youth and adult programs and competitions; [ entertainment services in the nature of live musical and dance performances provided during intervals at sports events ]. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.
IC 025. US 022 039. G & S Clothing, namely, t-shirts. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.
IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20080921. FIRST USE IN COMMERCE: 20081121.
IC 025. US 022 039. G & S Clothing, namely, bandannas, boxer shorts, caps, coats, footwear, ear muffs, gloves, hats, headbands, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, socks, suits, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, warm-up suits, wristbands. FIRST USE: 20080921. FIRST USE IN COMMERCE: 20081119.
IC 041. US 100 101 107. G & S entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 19670605. FIRST USE IN COMMERCE: 19670605.
IC 041. US 100 101 107. G & S entertainment services, namely providing professional ice hockey exhibitions. FIRST USE: 19670000. FIRST USE IN COMMERCE: 19670000.
IC 025. US 022 039. G & S clothing, namely [ shirts, ] jerseys, [ sweaters, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, headbands, shorts, caps, hats, socks, nightshirts, scarves, mittens and cloth bibs ]. FIRST USE: 19851012. FIRST USE IN COMMERCE: 19851012.
IC 041. US 100 101 107. G & S entertainment services, namely providing professional ice hockey exhibitions. FIRST USE: 19851012. FIRST USE IN COMMERCE: 19851012.
IC 025. US 039. G & S clothing; namely, shirts, jerseys, sweaters, jackets, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, headbands, shorts, caps, hats, socks, nightshirts, mittens and cloth bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.
IC 025. US 022 039. G & S clothing; namely, shirts, jerseys, sweaters, jackets, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, [ headbands, ] shorts, caps, hats, socks, [ nightshirts, ] mittens and cloth bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.
IC 003. US 003. G & S [ MONEY CLIPS ]. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.
IC 013. US 013. G & S KEY CHAINS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.
IC 022. US 022. G & S HOCKEY PUCKS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.
IC 028. US 028. G & S [ TIE CLASPS, ] PENDANTS, [ CUFFLINKS, ] [ EARRINGS, ] [ COMPACTS UNFILLED AND MADE OF PRECIOUS METAL, ] AND PINS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.
IC 039. US 039. G & S MEN'S, WOMEN'S AND CHILDREN'S SHIRTS, ATHLETIC JERSEYS, HATS AND CAPS. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.
IC . US 050. G & S [ EMBLEMS FOR WEARING APPAREL ]. FIRST USE: 19671001. FIRST USE IN COMMERCE: 19671001.