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Dallas Stars Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Dallas Stars.
Updated:
February 13, 2021

The Dallas Stars are the only NHL team that play in Texas, and that play in the Central Division of the Western Conference. The Stars were founded as part of the 1967 NHL expansion, but they were called the “Minnesota North Stars.” Due to financial difficulties, just before the 1978 season, the team was forced to merge with the Cleveland Barons. The team did not land in Dallas until just before the 1993 season and did not play in their current stadium until 2001. During their time in Dallas, the Stars have won eight division titles, two Presidents’ Trophies, two Conference championships, and the Stanley Cup in 1998.

Despite the team’s success, the franchise has room to improve its intellectual property portfolio. The Stars have filed for their name and their logos, but not much else. However, the team did file for “5:MM,” which is their “5 Minute Major” t-shirt brand. An interesting thing to note about the 5:MM application is that the Stars openly limited their retail area to Texas and the surrounding states. In the team’s press release in 2014, it was announced that the brand was for the loyal Dallas fans, so it makes sense that the primary retail area is within Texas.

D

Serial Number:
90286639
Registration Number:
Pending Application
Word Mark:
D
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20130604. FIRST USE IN COMMERCE: 20130915.

Filling Date:
2020-10-29
Current Basis:
1A
Owner:
DSE Hockey Club, L.P.
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "D" in an outline of the state of Texas.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

D

Serial Number:
90286619
Registration Number:
Pending Application
Word Mark:
D
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, baseball caps, beach cover-ups, belts, body suits, boxer shorts, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors being headwear, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20130604. FIRST USE IN COMMERCE: 20130915.

Filling Date:
2020-10-29
Current Basis:
1A
Owner:
DSE Hockey Club, L.P.
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "D" within an outline of the state of Texas.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

5:MM

Serial Number:
86558732
Registration Number:
5166955
Word Mark:
5:MM
Goods and Services:

IC 025. US 022 039. G & S Shirts and T-shirts distributed only at professional sports venues, at events at which professional sports franchises participate, in physical retail outlets that sell professional sports-related apparel which are located in Texas, New Mexico, Oklahoma, Arkansas, Mississippi, Alabama, and Kansas, and through websites that sell professional sports-related apparel. FIRST USE: 20141129. FIRST USE IN COMMERCE: 20170113.

Filling Date:
2015-03-10
Registration Date:
2017-03-21
Current Basis:
1A
Owner:
DSE Hockey Club, LP
Attorney of Record:
David L. Odom
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

D

Serial Number:
85942276
Registration Number:
4645961
Word Mark:
D
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, providing professional ice hockey exhibitions. FIRST USE: 20130604. FIRST USE IN COMMERCE: 20130604.

Filling Date:
2013-05-24
Registration Date:
2014-11-25
Current Basis:
1A
Owner:
DSE Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "D" embedded in a single star with 5 points.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

D

Serial Number:
85942265
Registration Number:
4645960
Word Mark:
D
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, T-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20130604. FIRST USE IN COMMERCE: 20130604.

Filling Date:
2013-05-24
Registration Date:
2014-11-25
Current Basis:
1A
Owner:
DSE Hockey Club, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "D" embedded in a single star with 5 points.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

D

Serial Number:
77846399
Registration Number:
3817040
Word Mark:
D
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 19931000. FIRST USE IN COMMERCE: 19931000.

Filling Date:
2009-10-12
Registration Date:
2010-07-13
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "D" and a star design within an outline of Texas State.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

D

Serial Number:
77846362
Registration Number:
3817039
Word Mark:
D
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, boxer shorts, caps, coats, hats, headbands, jackets, jerseys, nightshirts, pajamas, pants, robes, shirts, shorts, socks, sun visors, sweatpants, sweatshirts, t-shirts, toques, underwear, warm-up suits. FIRST USE: 19931000. FIRST USE IN COMMERCE: 19931000.

Filling Date:
2009-10-12
Registration Date:
2010-07-13
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "D" and a star design within an outline of Texas State.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STARCENTER

Serial Number:
77496451
Registration Number:
3575485
Word Mark:
STARCENTER
Goods and Services:

IC 011. US 013 021 023 031 034. G & S Ice skating rinks. FIRST USE: 19980803. FIRST USE IN COMMERCE: 19980803.

IC 041. US 100 101 107. G & S Providing skating rinks for ice skating, ice skating instruction, and providing facilities for ice hockey leagues and figure skating competitions. FIRST USE: 19980803. FIRST USE IN COMMERCE: 19980803.

Filling Date:
2008-06-11
Registration Date:
2009-02-17
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
David L. Odom
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
76546273
Registration Number:
3011840
Goods and Services:

IC 025. US 022 039. G & S [ clothing, namely, bandannas, beach cover-ups, belts, body suits, boxer shorts, ] [caps, ][ cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, ] jerseys, [ leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, ][ T-shirts, ][ polo shirts, ties, toques, underwear, vests, warm-up suits and wristbands ]. FIRST USE: 20031100. FIRST USE IN COMMERCE: 20031100.

Filling Date:
2003-09-22
Registration Date:
2005-11-01
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
THOMAS H PROCHNOW
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
76546272
Registration Number:
3009191
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20031000. FIRST USE IN COMMERCE: 20031000.

Filling Date:
2003-09-22
Registration Date:
2005-10-25
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
THOMAS H PROCHNOW
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

STREETSTARS

Serial Number:
74627062
Registration Number:
2005593
Word Mark:
STREETSTARS
Goods and Services:

IC 041. US 100 101 107. G & S organizing and administering community-based street hockey programs and competitions for youths. FIRST USE: 19931206. FIRST USE IN COMMERCE: 19931206.

Filling Date:
1995-01-30
Registration Date:
1996-10-08
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DALLAS STARS

Serial Number:
74528670
Registration Number:
1953722
Word Mark:
DALLAS STARS
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely providing professional ice hockey exhibitions. FIRST USE: 19940911. FIRST USE IN COMMERCE: 19940911.

Filling Date:
1994-05-24
Registration Date:
1996-01-30
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
THOMAS H PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DALLAS STARS

Serial Number:
74528616
Registration Number:
2032570
Word Mark:
DALLAS STARS
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts, jerseys, [sweaters, sweatshirts,] T-shirts [, pants, sweatpants, warm-up suits, wristbands, headbands, shorts, caps, hats, socks, nightshirts, scarves, mittens and cloth bibs]. FIRST USE: 19940201. FIRST USE IN COMMERCE: 19940201.

Filling Date:
1994-05-24
Registration Date:
1997-01-21
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
THOMAS H PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STARS

Serial Number:
74127381
Registration Number:
1807615
Word Mark:
STARS
Goods and Services:

IC 025. US 039. G & S clothing; namely, T-shirts, sweaters, sweatshirts and caps. FIRST USE: 19900930. FIRST USE IN COMMERCE: 19901120.

Filling Date:
1991-01-02
Registration Date:
1993-11-30
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STARS

Serial Number:
74127244
Registration Number:
1665295
Word Mark:
STARS
Goods and Services:

IC 041. US 107. G & S entertainment services; namely, providing professional ice hockey exhibitions. FIRST USE: 19910300. FIRST USE IN COMMERCE: 19910300.

Filling Date:
1990-12-31
Registration Date:
1991-11-19
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

STARS

Serial Number:
74127030
Registration Number:
1705051
Word Mark:
STARS
Goods and Services:

IC 021. US 002 033. G & S glassware; namely, coffee mugs and old fashioned drinking glasses. FIRST USE: 19900926. FIRST USE IN COMMERCE: 19900926.

Filling Date:
1990-12-31
Registration Date:
1992-08-04
Current Basis:
1A
Owner:
DSE HOCKEY CLUB, L.P.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE