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Buffalo Sabres Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Buffalo Sabres.
Updated:
August 25, 2020

The Buffalo Sabres currently play in the Atlantic Division of the Eastern Conference of the NHL. The team was founded in 1970. The Sabres were part of the NHL expansion to bring the league to 14 teams, and we added along with the Vancouver Canucks. They have played in the Stanley Cup Finals twice but have not yet won the title. They first lost to the Philadelphia Flyers in 1975 and then the Dallas Stars in 1999. The current Sabres have the longest running playoff drought in the NHL, at a full nine seasons without playing in the postseason.

For the most part, the Sabres have used the same logo for their franchise. The primary logo features a bison atop two crossed sabres in a blue circle with gold trim. The original logo was used from 1970-1996, and in honor of completing their 50th season, will be brought back after their 2020 season. The team has also stuck to the same uniform colors for the early part of their career – the blue, gold, and white. However, when the team switched arenas, they also switched to red, black, and silver, and replaced the logo with the more modern “bison head.”

Since the Sabres have not changed their image much over their fifty years, their trademark portfolio is relatively small. At its inception, the team filed a trademark for its original logo, and then in 1995 filed for the second bison head logo. In 2006, the Bison got a sleeker look, and that was registered as well. The biggest outlier in the Sabres trademark portfolio is the “French Connection” mark. This was registered in 2018 and represents the best-known line for the team. The line consisted of three players, all of whose numbers are retired and now honored by a statue that was erected in 2012.

Quick Links for Buffalo Sabres Trademarks
  1. S
  2. S
  3. B
  4. FRENCH CONNECTION
  5. WE ARE HOCKEY
  6. Logo #1
  7. B
  8. Logo #2
  9. B
  10. BIG 4
  11. B
  12. S
  13. B
  14. Logo #3
  15. SABRES
  16. SABRES
  17. Logo #4

S

Serial Number:
88042532
Registration Number:
Pending Application
Word Mark:
S
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions.

Filling Date:
2018-07-18
Current Basis:
1B
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a sword through the letter "S".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

S

Serial Number:
88042516
Registration Number:
Pending Application
Word Mark:
S
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands.

Filling Date:
2018-07-18
Current Basis:
1B
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a sword through the letter "S".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
88042431
Registration Number:
5968354
Word Mark:
B
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, caps, hats, jerseys, pajamas, shirts, sweatpants, sweatshirts, t-shirts. FIRST USE: 19960701. FIRST USE IN COMMERCE: 19960701.

Filling Date:
2018-07-18
Registration Date:
2020-01-21
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a sword through the letter "B".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRENCH CONNECTION

Serial Number:
87603721
Registration Number:
5443159
Word Mark:
FRENCH CONNECTION
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment in the nature of hockey exhibitions, games, and tournaments; education services, namely, providing instruction in the field of hockey. FIRST USE: 20160600. FIRST USE IN COMMERCE: 20160600.

Filling Date:
2017-09-11
Registration Date:
2018-04-10
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
DANIEL F. DOVI
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WE ARE HOCKEY

Serial Number:
86358444
Registration Number:
4761889
Word Mark:
WE ARE HOCKEY
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment in the nature of hockey games. FIRST USE: 20150415. FIRST USE IN COMMERCE: 20150415.

Filling Date:
2014-08-06
Registration Date:
2015-06-23
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Daniel F. Dovi
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
78927159
Registration Number:
3370817
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20060900. FIRST USE IN COMMERCE: 20060900.

Filling Date:
2006-07-11
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
78927157
Registration Number:
3370816
Word Mark:
B
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20060900. FIRST USE IN COMMERCE: 20060900.

Filling Date:
2006-07-11
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
78927130
Registration Number:
3363773
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, boxer shorts, caps, coats, footwear, gloves, hats, jackets, jerseys, mittens, nightshirts, pajamas, pants, scarves, shirts, socks, suits, sweatpants, sweatshirts, t-shirts, toques, warm-up suits and wristbands. FIRST USE: 20060900. FIRST USE IN COMMERCE: 20060900.

Filling Date:
2006-07-11
Registration Date:
2008-01-01
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
78927125
Registration Number:
3370815
Word Mark:
B
Goods and Services:

IC 025. US 022 039. G & S [ Clothing, namely, boxer shorts, caps, coats, footwear, gloves, hats, jackets, ] jerseys * and caps * [, mittens, nightshirts, pajamas, pants, scarves, shirts, socks, sweatpants, sweatshirts, t-shirts, toques, warm-up suits and wristbands ]. FIRST USE: 20060900. FIRST USE IN COMMERCE: 20060900.

Filling Date:
2006-07-11
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG 4

Serial Number:
75222196
Registration Number:
2125621
Word Mark:
BIG 4
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, promoting and conducting basketball exhibitions and tournaments. FIRST USE: 19960630. FIRST USE IN COMMERCE: 19960630.

Filling Date:
1997-01-07
Registration Date:
1997-12-30
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Anne F. Downey
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
75087467
Registration Number:
2102241
Word Mark:
B
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19960914. FIRST USE IN COMMERCE: 19960914.

Filling Date:
1996-04-12
Registration Date:
1997-09-30
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

S

Serial Number:
75087308
Registration Number:
2152906
Word Mark:
S
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts, [ jerseys, jackets, sweatshirts, ] T-shirts, [ pants, sweatpants, warm-up suits, wristbands, shorts, caps, hats, socks, mittens and gloves ]. FIRST USE: 19960701. FIRST USE IN COMMERCE: 19960701.

Filling Date:
1996-04-12
Registration Date:
1998-04-21
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
75087307
Registration Number:
2157377
Word Mark:
B
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts, jerseys, jackets, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, wristbands, shorts, caps, hats, socks, mittens, gloves, ties. FIRST USE: 19960701. FIRST USE IN COMMERCE: 19960701.

Filling Date:
1996-04-12
Registration Date:
1998-05-12
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
75017090
Registration Number:
2080092
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19960914. FIRST USE IN COMMERCE: 19960914.

Filling Date:
1995-11-09
Registration Date:
1997-07-15
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SABRES

Serial Number:
74115173
Registration Number:
1675926
Word Mark:
SABRES
Goods and Services:

IC 025. US 039. G & S clothing; namely, shirts, jerseys, sweaters, sweatshirts, T-shirts, jackets, sweatpants, warm-up suits, shorts, caps, hats, scarves, mittens and bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1990-11-14
Registration Date:
1992-02-18
Current Basis:
1A
Owner:
Hockey Western New York, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SABRES

Serial Number:
72373371
Registration Number:
920398
Word Mark:
SABRES
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, THE PRESENTATION OF ICE HOCKEY EXHIBITIONS. FIRST USE: 19700217. FIRST USE IN COMMERCE: 19700217.

Filling Date:
1970-10-15
Registration Date:
1971-09-14
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
72373370
Registration Number:
920397
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, THE PRESENTATION OF ICE HOCKEY EXHIBITIONS. FIRST USE: 19700302. FIRST USE IN COMMERCE: 19700302.

Filling Date:
1970-10-15
Registration Date:
1971-09-14
Current Basis:
1A
Owner:
HOCKEY WESTERN NEW YORK, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE