Orlando Magic Trademarks
Please note: Gerben IP does not represent Orlando Magic. This page is provided for informational purposes and reflects information available in public USPTO records.
September 12, 2023
The Orlando Magic, aptly named for the team’s proximity to Disney World, has played in the NBA Eastern Conference Southeast Division since 1989. When the team was being founded, the city hosted a name-the-team contest, and the winner was actually “the Challengers.” Some of the other suggestions were Floridians, Juice, Orbits, Astronauts, and Aquamen, but the panel of judges in charge, decided to go with Magic. The team has not had much notable success, but the roster has held a very notable player – Shaquille O’Neal.
The Magic’s logo was a collaboration between suggestions, the team, and some Walt Disney artists. The first logo was MAGIC, with a star for the A, and stars on a basketball. The team filed a trademark for this logo in 1993, and it was registered in 1996. While some of the logo has changed, the affinity for the stars has never wavered.
As well as their logo, the team has protected their mascot and its name. The Magic mascot was born with the team, and his name is Stuff. He was a pun on “Puff the Magic Dragon.” Stuff was first debuted by the Philly Phanatic as he hatched out of an egg, since the mascots were both works for hire created by the same outside company. The Magic filed for trademarks for the “Stuff” wordmark and stylized “Stuff” in 1994 for clothes, stuffed animals, and personal appearances by the mascot.
Since its founding, the team has not changed or added much to their trademark portfolio, but they did update the logo in 1999. The major logo change came in 2010 where the word “Magic” is no longer curved, and this is the logo we still see today.
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- OSCEOLA MAGIC
- OSCEOLA MAGIC
- MAGIC GAMING
- MAGIC GAMING
- MAGIC GAMING
- Logo #1
- Logo #2
- LAKELAND MAGIC
- LAKELAND MAGIC
- LAKELAND MAGIC
- LAKELAND MAGIC
- OMYF ORLANDO MAGIC YOUTH FOUNDATION
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
- Logo #3
- WHY NOT US? WHY NOT NOW?
- JUNIOR MAGIC
- STUFF
- STUFF
- ORLANDO MAGIC YOUTH FOUNDATION
- MAGIC
- MAGIC
- ORLANDO MAGIC
- ORLANDO MAGIC
IC 041. US 100 101 107. G & S Entertainment services in the nature of ongoing television and radio programs in the field of basketball and arranging, organizing, conducting, and hosting live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, sport coaches' clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights being videos, interactive television highlights being interactive videos, video recordings, video stream recordings, interactive video highlight selections being interactive videos, radio programs being audio recordings, radio highlights being audio recordings, and audio recordings, all in the field of basketball; providing news and information in the nature of statistics and trivia in the nature of team information, all in the field of basketball; providing online non-downloadable games, namely, computer games, video games, interactive video games, and trivia games, all of the foregoing being online and non-downloadable; entertainment services in the nature of fantasy basketball leagues; providing an online computer database in the field of basketball.
IC 025. US 022 039. G & S Clothing, namely, T-shirts, shirts, hats, and caps being headwear. FIRST USE: 20230411. FIRST USE IN COMMERCE: 20230411.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of arranging, organizing and conducting electronic online game competitions, electronic game contests, electronic game tournaments, entertainment exhibitions in the nature of basketball games, sports competitions, fantasy sports and electronic game leagues, guided tours of sports arenas and stadiums, basketball and electronic gaming clinics and events composed of electronic games athletes, electronic sports athletes, and virtual sports athletes, participating in interactive competitive, professional video game playing sports and gaming displays, activities and contests; entertainment exhibitions, sports competitions, leagues, tours, clinics, and events; providing a web-based system and online portal for customers to participate in on-line electronic games; operation and coordination of electronic game tournaments, fantasy sports and electronic game leagues; production and distribution of webcasts, podcasts, internet shows featuring news highlights, video recordings and video stream recordings of electronic game tournaments, entertainment exhibitions, sports competitions; providing online news, information, commentary and strategy in the field of basketball, basketball electronic games, basketball electronic sports and basketball virtual sports; providing news and information in the nature of statistics in the field of basketball, basketball electronic games, basketball electronic sports and basketball virtual sports; all of the foregoing in the field of basketball, electronic games, electronic sports and virtual sports. FIRST USE: 20210210. FIRST USE IN COMMERCE: 20210210.
IC 038. US 100 101 104. G & S Broadcast and streaming of electronic gameplay and electronic game competitions over global communications networks, the Internet, and wireless networks; web-casting services in the nature of providing on-line chat rooms and interactive discussion forums among participants in and players or fans of electronic games. FIRST USE: 20210302. FIRST USE IN COMMERCE: 20210302.
IC 025. US 022 039. G & S Clothing, namely, T-shirts, sweatshirts; all of the foregoing in connection with the field of basketball, electronic games, electronic sports, and virtual sports. FIRST USE: 20200626. FIRST USE IN COMMERCE: 20200626.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball. FIRST USE: 20171006. FIRST USE IN COMMERCE: 20171104.
IC 025. US 022 039. G & S Clothing, namely, hosiery, footwear, basketball shoes, basketball sneakers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs. FIRST USE: 20171130. FIRST USE IN COMMERCE: 20171130.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball. FIRST USE: 20171214. FIRST USE IN COMMERCE: 20180130.
IC 025. US 022 039. G & S Clothing, namely, hosiery, footwear, basketball shoes, basketball sneakers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs. FIRST USE: 20180202. FIRST USE IN COMMERCE: 20180202.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball. FIRST USE: 20171214. FIRST USE IN COMMERCE: 20180130.
IC 025. US 022 039. G & S Clothing, namely, T-shirts, shirts,sweatshirts. FIRST USE: 20180202. FIRST USE IN COMMERCE: 20180202.
IC 036. US 100 101 102. G & S fund raising for charitable and educational endeavors for youth and underprivileged youth. FIRST USE: 20110731. FIRST USE IN COMMERCE: 20110731.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, [ dance team clinics and camps ] and basketball games; [ entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, ] providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections [, radio programs, radio highlights, and audio recordings in the field of basketball ] ; providing news and information in the nature of statistics and trivia in the field of basketball; [ on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; ] providing an online computer database in the field of basketball. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 038. US 100 101 104. G & S Audio broadcasting; cable television broadcasting; radio broadcasting; [ subscription television broadcasting; ] television broadcasting [; video broadcasting; web-casting services in the nature of providing on-line chat rooms and on-line interactive chat rooms with guests for transmission of messages among computer users concerning the field of basketball; broadcasting programs over the internet; providing on-line electronic bulletin boards for transmission of messages among computer users concerning the field of basketball; providing multiple-user access to a global computer information network for the purpose of participating in interactive polling] in the field of basketball [ ; wireless communications services, namely, transmission of graphics to mobile telephones; wireless electronic transmission of voice signals, data, facsimiles, images and information; wireless broadband communications services]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 035. US 100 101 102. G & S Retail store services, computerized on-line retail store services, online ordering services, electronic retail store services via computer, [and electronic mail order catalog services,] all featuring an array of basketball-themed merchandise [; promoting the goods and services of others by arranging for sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the internet]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 028. US 022 023 038 050. G & S Toys, games and sporting goods, namely, basketballs, golf balls, [playground balls, sports balls, rubber action balls and foam action balls, plush balls for games, plastic balls for games, basketball nets, basketball backboards,] miniature basketball backboards, [pumps for inflating basketballs and needles therefore; golf clubs, golf bags, golf putters, golf accessories, namely, divot repair tools, tees, ball markers, golf bag covers, club head covers, golf gloves, golf ball sleeves, electronic] basketball table top games,[ basketball table top games, basketball board games,] action skill games, adult's and children's party games[, trivia information games and electronic video arcade game machines, basketball kit comprised of a net and whistle, dolls, decorative dolls, collectible dolls, toy action figures, bobblehead action figures, stuffed toys, novelty plush toys with wigs, jigsaw puzzles, toy building blocks, Christmas tree ornaments and Christmas stockings; toy vehicles in the nature of cars, trucks, trains and vans, all containing basketball themes, novelty foam toys in the shapes of fingers and trophies, toy trophies, playing cards, card games, toy noisemakers, pet toys; beach toys, namely, beach balls, inflatable balls, toy pails, toy shovels, sand toys, sand box toys, water-squirting toys; pool accessories, namely, swim floats, pool floats, toy water rafts, foam floats, swim rings, pool rings, foam rings, body boards, surf boards, swim fins, surf fins, arm floats and water wing swim aids for recreational use; volleyball game kits comprised of ball, net, sidelines and whistle, and water polo game kits comprised of ball, net and whistle; decorative cloth wind socks]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 025. US 022 039. G & S Clothing, namely, [hosiery, footwear, basketball shoes, basketball sneakers,] T-shirts, shirts, polo shirts, sweatshirts, sweatpants, [pants,] tank tops, [jerseys, shorts,] pajamas, [sport shirts, rugby shirts, sweaters, belts, ties, nightshirts,] hats, caps, [visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts,] jackets, wind resistant jackets, [parkas, coats,] baby bibs not of paper[, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 018. US 001 002 003 022 041. G & S Athletic bags, [ shoe bags for travel, ] overnight bags, umbrellas, backpacks, [ baby backpacks, knapsacks, ] duffel bags, [ tote bags, beach bags, beach tote bags, ] drawstring pouches, luggage, [ luggage tags, patio umbrellas, beach umbrellas, valises, attache cases, billfolds, wallets, briefcases, canes, business card cases, book bags, ] all purpose sports bags, golf umbrellas, gym bags, purses, [ coin purses, fanny packs, waist packs, cosmetic cases sold empty, garment bags for travel, handbags, key cases, leather key chains, suitcases, toiletry cases sold empty, trunks for traveling and rucksacks, pet clothing, pet leashes, and pet collars ]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ Publications and printed matter, namely, basketball trading cards, trading cards, stickers, ] decals, [ commemorative basketball stamps, collectible cardboard trading discs, memo boards, clipboards, paper coasters, post cards, place mats of paper, facial tissues, note cards, memo pads, note pads, ball point pens, crayons, felt tip markers, rubber bands, pencils, pen and paper holders, desktop document stands, scrap books, rubber stamps, drafting rulers, paper banners and flags, 3-ring binders, stationery folders, wirebound notebooks, portfolio notebooks, unmounted and mounted photographs, ] posters, calendars, [ bumper stickers, book covers, bookmarks, wrapping paper, children's activity books, children's coloring books; statistical books, guide books, and reference books, all in the field of basketball; magazines in the field of basketball, catalogs in the field of basketball, commemorative game and souvenir programs related to basketball, paper pennants, stationery, stationery-type portfolios, post cards, ] invitation cards [, printed certificates, greeting cards, Christmas cards, holiday cards, informational statistical sheets for basketball topics; newsletters, brochures, pamphlets, and game schedules ] in the field of basketball [ ; bank checks, check book covers, check book holders, comic books; non-magnetic credit cards and telephone calling cards not magnetically encoded ]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 009. US 021 023 026 036 038. G & S [Audio recordings and video recordings featuring entertainment and information in the field of basketball; audio discs, video discs, computer laser discs, pre-recorded audio and video cassettes, pre-recorded audio and video tapes, pre-recorded compact discs, pre-recorded computer laser discs, all featuring entertainment and information related to basketball; computer accessories, namely, mouse pads, mice, disc cases, computer carry-on cases, keyboard wrist pads, computer monitor cardboard frames, all related to basketball; computer programs for viewing information, statistics or trivia about basketball; computer software, namely, screen savers featuring basketball themes, computer software to access and view] computer wallpaper *featuring basketball themes * [, computer browsers, computer skins and computer cursors; computer game software; video game software, video game cartridges and video game machines and video game hand held controllers for use with televisions; wireless telephones; radios, telephones, and ] cell phone accessories, namely, face plates and cell phone covers [; video monitors, computer monitors, binoculars; sunglasses; eyeglass frames; eyewear straps and chains; eyeglass and sunglass cases; magnets; disposable cameras; credit cards and pre-paid telephone calling cards magnetically encoded, downloadable video recordings, video stream recordings, and audio recordings] in the field of basketball [provided over the Internet; downloadable computer software for viewing databases of information, statistical information, trivia, polling information, and interactive polling in the field of basketball provided over the Internet; downloadable computer game software; downloadable video game programs, interactive video games and trivia game software provided over the Internet; downloadable computer software for use as screensavers, wallpaper, browsers, skins, avatars and cursors over the Internet; downloadable electronic publications in the nature of magazines, newsletters, coloring books, game schedules all in the field of basketball provided over the Internet; downloadable catalogs provided over the Internet featuring an array of basketball-themed products; downloadable greeting cards provided over the Internet]. FIRST USE: 20101005. FIRST USE IN COMMERCE: 20101005.
IC 025. US 022 039. G & S Clothing, namely, [ hosiery, footwear, ] T-shirts [, sweatshirts, sweatpants, pants, tank tops, jerseys, ] and shorts [, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, warm-up suits, jackets, parkas, coats, cloth bibs, head bands, wrist bands, aprons, boxer shorts, slacks, caps, ear muffs, gloves, woven and knit shirts ]. FIRST USE: 20000627. FIRST USE IN COMMERCE: 20000627.
IC 016. US 002 005 022 023 029 037 038 050. G & S publications and printed matter, namely basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, commemorative basketball stamps, postcards, note cards, memo pads, ball point pens, pencils, 3-ring binders, stationery folders, wirebound notebooks, portfolio notebooks, cardboard trading discs, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping papers, children's activity books, basketball statistical books, guide books, reference books for basketball, magazines in the field of basketball, commemorative game programs, paper pennants, stationery portfolios, and statistical sheets for basketball topics, newsletters and pamphlets in the field of basketball for distribution to the television and radio media. FIRST USE: 19890700. FIRST USE IN COMMERCE: 19890700.
IC 041. US 100 101 107. G & S entertainment services in the nature of basketball games and basketball exhibitions. FIRST USE: 19891108. FIRST USE IN COMMERCE: 19891108.
IC 025. US 022 039. G & S clothing, namely, T-shirts, hats [, sweatshirts ]. FIRST USE: 19950527. FIRST USE IN COMMERCE: 19950527.
IC 041. US 107. G & S education and entertainment, namely organizing and running a youth basketball league for boys and girls. FIRST USE: 19931023. FIRST USE IN COMMERCE: 19931023.
IC 028. US 022 023 038 050. G & S toys and sporting goods, namely stuffed toy animals and balloons. FIRST USE: 19891013. FIRST USE IN COMMERCE: 19891013.
IC 041. US 100 101 107. G & S entertainment services, namely personal appearances, clowning, magic tricks, and dance routines by a costumed character. FIRST USE: 19891013. FIRST USE IN COMMERCE: 19891013.
IC 025. US 022 039. G & S clothing, namely, T-shirts. FIRST USE: 19891013. FIRST USE IN COMMERCE: 19891013.
IC 036. US 102. G & S fund raising for charitable and educational endeavors for youth and underprivileged youth. FIRST USE: 19930106. FIRST USE IN COMMERCE: 19930106.
IC 025. US 039. G & S clothing; namely, hosiery, footwear, T-shirts, sweat shirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, warm-up suits, jackets, parkas, coats, cloth bibs, head bands and wrist bands. FIRST USE: 19890900. FIRST USE IN COMMERCE: 19890900.
IC 025. US 022 039. G & S HOSIERY, FOOTWEAR, T-SHIRTS, SWEAT SHIRTS, SWEATPANTS, TANK TOPS, JERSEYS, SHORTS, PAJAMAS, SPORT SHIRTS, SWEATERS, BELTS, NIGHTSHIRTS, [ HATS, WARM-UP SUITS, ] JACKETS, BIBS [, HEAD BANDS AND WRIST BANDS ]. FIRST USE: 19871007. FIRST USE IN COMMERCE: 19871007.
IC 041. US 107. G & S ORGANIZING AND PROMOTING BASKETBALL COMPETITIONS AS PART OF A BASKETBALL LEAGUE. FIRST USE: 19860627. FIRST USE IN COMMERCE: 19860627.
IC 025. US 039. G & S CLOTHING, NAMELY, TEE SHIRTS. FIRST USE: 19870615. FIRST USE IN COMMERCE: 19870615.