Quaker Oats Trademarks
Please note: Gerben IP does not represent Quaker Oats. This page is provided for informational purposes and reflects information available in public USPTO records.
September 27, 2023
Quaker Oats is an American food conglomerate headquartered in Chicago. Since 2001, the company has been under the ownership of PepsiCo.
Otherwise known as Quaker, Quaker Oats is known for manufacturing oatmeal and other foods and beverages. Previously, the company was called Quaker Oats Company before being acquired by PepsiCo., Inc in 2001.
This company has a vibrant history and product catalog. Let’s look at this history, the company’s facilities, giveaways, and trademarks.
Quaker Oats Company History
Henry Seymour founded the Quaker Mill Company in Ravenna, Ohio. In 1877, the Quaker Mill Company sought the first federal trademark registration for Quaker Oats, which would be registered as “a man in ‘Quaker garb.” This trademark was intended to be used for the company’s first breakfast cereal. The company would eventually go bankrupt and the company – along with its well-known trademark – was purchased by Henry Parsons Crowell.
One year later, Crowell launched a national advertising campaign for Quaker Oats. This was the first cereal box that you could buy in quantities other than bulk.
The Quaker Oats Company was officially founded in 1901 in New Jersey. The company, headquartered in Chicago, was formed out of a merger of four oat mills. These were the Quaker Mill Company in Ravenna, Ohio, Cedar Rapids, a cereal mill in Lowa, German Mills American Oatmeal Company in Akron, Ohio, and the Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.
Quaker Oats’s first major acquisition was in 1911 when the company acquired Great Western Cereal Company. At the same time, Quaker Oats introduced the concept of putting cookie recipes on the cereal box. In 1915, consumers would first see the iconic Quaker Oats cylindrical packaging.
Also in 1915, Quaker Oats would be the first company to offer a cereal box premium to buyers. Customers who sent a cutout picture of the “Quaker Man” and one dollar would receive a double boiler to cook the oatmeal.
The popularity of Quaker Oats continued to grow and in 2001, Pepsi Co. acquired the company for $14 billion.
Quaker Oats Facility and Giveaways
Quaker Oats has its major Canadian production facility situated in Peterborough, Ontario. The factory was initially the American Cereal Company, established on the shores of Otonabee River in 1902 during the city’s industrialization.
During this time, the city was known as “The Electric City” thanks to the hydropower resources that attracted many companies to the site. Nearby Trent-Severn Waterway was thought to provide an alternative shipping route from inland areas surrounding the city, however, this shipping route was seemingly never used in practice.
On December 11, 1916, the facility burnt to the ground leaving 23 dead and damages worth around $2 million. Quaker would rebuild the facility and sought to incorporate the few remaining areas that were not burnt.
This is the facility would be the location where PepsiCo consolidated all other Canadian operating facilities after acquiring the company. This facility assumed the QTG moniker, which stands for Quaker Tropicana Gatorade and it supplies most of Canada, as well as limited exports to the United States.
The facility’s production includes Quaker Chewy Bars, Quaker Oatmeal, Pearl Milling Company instant pancake mixes, pancake syrups, Cap’n Crunch Cereal, Quaker Oat Bran, and Corn Bran Cereals.
Quaker Oats, in 1902, started including a coupon redeemable for a title deed in a tiny lot in Connecticut, Milford on every oatmeal box. While each lot may be as small as 10 feet by 10 feet, it was located on a 15-acre land called Liberty Park. It was hoped that “landowners” would combine their tracts of land and then hire a local developer to build homes.
However, there have been hurdles in developing the piece of land, with the town putting an end to oatmeal lots, thus condemning nearly all property.
Quaker Oats Trademarks
Quaker Oats has obtained or sought federal trademark registration for about 109 trademarks. These include “QUAKER,” “OFF YOU GO,” and “STACK UP THE MOMENTS.”
Quaker obtained federal trademark registration for “QUAKER” on September 23, 2008. The company used the trademark for its breakfast cereals and cereal-based preparations.
Quaker also obtained a federal trademark registration for “OFF YOU GO” on September 27, 2016. The company used the trademark for its oatmeal.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- QUAKER CHEWY GRANOLA
- C
- QUAKER OATS ESTD 1877
- QUAKER HAPPY LIFE
- QUAKER NIGHT LIFE
- QUAKER MIGHTY LIFE
- SINCE 1889 PEARL MILLING COMPANY
- QUAKER ESTD 1877 FRUIT FUSION
- CAP'N CRUNCH
- CAP'N CRUNCH
- C
- Logo #1
- QUAKER
- QUAKER
- LIFE
- CAP'N CRUNCH'S BIRTHDAY CRUNCH
- SINCE 1889 PEARL MILLING COMPANY
- LIFE
- STACK UP THE MOMENTS
- QUAKER ESTD 1877 REALLY GOSH DARN TASTY
- QUAKER CHEWY PLAY FUND
- TODDYNHO
- PEARL PLEDGE
- QUAKER CHEWY MINI DIPPS
- PEARL MILLING COMPANY
- START OF A NEW DAY
- PEARL MILLING COMPANY
- C
- SINCE 1889 PEARL MILLING COMPANY
- PEARL MILLING COMPANY
- PEARL MILLING COMPANY
- QUAKER CHEWY FRUITY FUN GRANOLA BARS AMAZING APPLE
- QUAKER CHEWY
- CAP'N CRUNCH'S CRUNCH MEGA BERRIES
- CAMBIA TU VIDA POR DENTRO
- Logo #2
- CAP'N CRUNCH'S BERRYTASTIC PANCAKE MIX
- C
- LIFE
- QUAKER CHEWY DIPPS LLAMA RAMA
- LIFE
- LIFE
- QUAKER KIDS
- FORGED BY QUAKER
- JEAN LAFOOTE
- QUISP
- Q
- Logo #3
- QUISP
- LIFE
- LIFE
- QUAKER SIMPLE & WHOLESOME ORGANIC
- QUAKER -ESTD- 1877 MORNING GO-KIT
- MORNING GO-KIT
- C
- CAP'N CRUNCH
- QUAKER
- CAP'N CRUNCH'S SOCCER CRUNCH
- CAP'N CRUNCH
- Logo #4
- CHEWY SNOWDAY
- QUAKER
- QUAKER
- Logo #5
- HELPS FILL YOU UP
- QUAKER EST 1877
- QUAKER
- QUAKER ESTD. 1877
- FOUNDED IN 1877 QUAKER OATS MILLERS & MAKERS
- QUAKER EST 1877 CHEWY
- COMIENZA BIEN TU DIA CON QUAKER
- CRUNCH-O-METER
- CAP'N CRUNCH'S SPRINKLED DONUT CRUNCH
- GET A PERFECT START TO YOUR DAY
- SOME TRADITIONS JUST GROW STRONGER
- CHEWY
- QUAKER OATS EST 1877
- QUAKER
- C
- Logo #6
- QUAKER
- Logo #7
- CAP'N CRUNCH
- QUAKER EST 1877
- QUAKER
- QUAKER
- QUAKER CHEWY
- AUNT JEMIMA
- MOTHER'S
- MOTHER'S SOMEONE TO TRUST SINCE 1895
- QUAKER
- CRUNCH-A-TIZE ME CAP'N
- CAP'N CRUNCH'S HALLOWEEN CRUNCH
IC 030. US 046. G & S Breakfast cereals.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20230500. FIRST USE IN COMMERCE: 20230500.
IC 030. US 046. G & S Oatmeal. FIRST USE: 20180900. FIRST USE IN COMMERCE: 20180900.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals.
IC 030. US 046. G & S Flour; Grits; Corn meal; Pancake mixes; Pancakes.
IC 030. US 046. G & S Oatmeal; Breakfast cereals. FIRST USE: 20230508. FIRST USE IN COMMERCE: 20230508.
IC 028. US 022 023 038 050. G & S Video game interactive hand held remote controls for playing electronic games; Video game interactive remote control units; Player-operated electronic controllers for electronic video game machines; Protective carrying cases specially adapted for video game consoles for use with an external display screen or monitor; Protective carrying cases specially adapted for handheld video games.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; digital media, namely, downloadable multimedia files containing artwork, text, audio, and video relating to food authenticated by non-fungible tokens.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; digital media, namely, downloadable multimedia files containing artwork, text, audio, and video relating to food authenticated by non-fungible tokens.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; digital media, namely, downloadable multimedia files containing artwork, text, audio, and video relating to food authenticated by non-fungible tokens.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; digital media, namely, downloadable multimedia files containing artwork, text, audio, and video relating to food authenticated by non-fungible tokens.
IC 030. US 046. G & S Brownie mixes; Mixes for making baking batters; Mixes for making quick breads, namely, mixes for making banana bread; Muffin mixes.
IC 030. US 046. G & S Grain-based food bars; Ready to eat, cereal derived food bars.
IC 030. US 046. G & S Ready-to-eat cereals. FIRST USE: 20221200. FIRST USE IN COMMERCE: 20221200.
IC 030. US 046. G & S Pancake mixes. FIRST USE: 20210531. FIRST USE IN COMMERCE: 20210531.
IC 030. US 046. G & S Cereal-based snack bars; Cereal-based snack foods.
IC 030. US 046. G & S Pancake mixes; Pancake syrup. FIRST USE: 20210614. FIRST USE IN COMMERCE: 20210614.
IC 030. US 046. G & S Rice-based snack foods.
IC 036. US 100 101 102. G & S Charitable services, namely, providing financial support to organizations and missions that help enrich children's lives through play. FIRST USE: 20230400. FIRST USE IN COMMERCE: 20230400.
IC 030. US 046. G & S Chocolate-based beverages.
IC 036. US 100 101 102. G & S charitable services, namely, providing funding for 501c(3) organizations that focus on supporting black women and girls. FIRST USE: 20210513. FIRST USE IN COMMERCE: 20210513.
IC 030. US 046. G & S Grain-based food bars; Grain-based snack foods; Granola snacks; Granola-based snack bars; Ready to eat, cereal derived food bars. FIRST USE: 20210600. FIRST USE IN COMMERCE: 20210600.
IC 030. US 046. G & S Flour. FIRST USE: 20210800. FIRST USE IN COMMERCE: 20210800.
IC 030. US 046. G & S Pancake mixes. FIRST USE: 20210531. FIRST USE IN COMMERCE: 20210531.
IC 030. US 046. G & S Pancake mixes; Pancake syrup. FIRST USE: 20210531. FIRST USE IN COMMERCE: 20210531.
IC 030. US 046. G & S Breakfast cereals; ready-to-eat cereals. FIRST USE: 20210300. FIRST USE IN COMMERCE: 20210300.
IC 030. US 046. G & S Pancake mix, pancakes, pancake syrup, grits, corn meal mix and corn meal.
IC 030. US 046. G & S Corn grits; Corn meal. FIRST USE: 20210800. FIRST USE IN COMMERCE: 20210800.
IC 030. US 046. G & S Pancake mix, pancake syrup, grits, corn meal mix, corn meal. FIRST USE: 20210800. FIRST USE IN COMMERCE: 20210800.
IC 030. US 046. G & S Grain-based food bars; Grain-based snack foods. FIRST USE: 20210607. FIRST USE IN COMMERCE: 20210607.
IC 030. US 046. G & S Grain-based food bars; Grain-based snack foods; Granola snacks; Ready to eat, cereal derived food bars. FIRST USE: 20210600. FIRST USE IN COMMERCE: 20210600.
IC 030. US 046. G & S Cereal-based snack foods; Grain-based snack foods; Ready-to-eat cereals. FIRST USE: 20210600. FIRST USE IN COMMERCE: 20210600.
IC 030. US 046. G & S Biscuits; Cookies; Grain-based snack foods; Breakfast cereals; Ready-to-eat cereals. FIRST USE: 20200100. FIRST USE IN COMMERCE: 20200100.
IC 030. US 046. G & S Pancake mixes; Pancake syrup. FIRST USE: 19891001. FIRST USE IN COMMERCE: 19891001.
IC 030. US 046. G & S Pancake mixes. FIRST USE: 20200300. FIRST USE IN COMMERCE: 20200300.
IC 030. US 046. G & S Pancake mixes; Pancake syrup; Table syrup. FIRST USE: 20200300. FIRST USE IN COMMERCE: 20200300.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals. FIRST USE: 20190900. FIRST USE IN COMMERCE: 20190900.
IC 030. US 046. G & S Grain-based snack foods; Granola-based snack bars. FIRST USE: 20190900. FIRST USE IN COMMERCE: 20190900.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals. FIRST USE: 20190800. FIRST USE IN COMMERCE: 20190800.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals. FIRST USE: 20190800. FIRST USE IN COMMERCE: 20190800.
IC 030. US 046. G & S Grain-based food bars; Grain-based snack foods. FIRST USE: 20181214. FIRST USE IN COMMERCE: 20181214.
IC 030. US 046. G & S Grain-based snack foods; Grain-based food bars. FIRST USE: 20190204. FIRST USE IN COMMERCE: 20190204.
IC 028. US 022 023 038 050. G & S Toy figures. FIRST USE: 20180400. FIRST USE IN COMMERCE: 20180400.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231.
IC 028. US 022 023 038 050. G & S Toy candy dispensers; Toy figures; Molded toy figures. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20011231. FIRST USE IN COMMERCE: 20011231.
IC 028. US 022 023 038 050. G & S Toy candy dispensers; Toy figures; Molded toy figures. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.
IC 030. US 046. G & S Breakfast cereals; Ready-to-eat cereals. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20180625. FIRST USE IN COMMERCE: 20180625.
IC 029. US 046. G & S Snack mix consisting primarily of processed fruits, processed nuts and/or raisins and yogurt, all sold together in a kit also containing grain-based food bars and grain-based snack foods. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.
IC 030. US 046. G & S Grain-based food bars and grain-based snack foods, all sold together in a kit also containing snack mix consisting primarily of processed fruits, processed nuts and/or raisins and yogurt. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.
IC 029. US 046. G & S Snack mix consisting primarily of processed fruits, processed nuts and/or raisins and yogurt, all sold together in a kit also containing grain-based food bars and grain-based snack foods. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.
IC 030. US 046. G & S Grain-based food bars and grain-based snack foods, all sold together in a kit also containing snack mix consisting primarily of processed fruits, processed nuts and/or raisins and yogurt. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.
IC 025. US 022 039. G & S Socks; T-shirts. FIRST USE: 20200700. FIRST USE IN COMMERCE: 20200700.
IC 025. US 022 039. G & S Socks and T-shirts. FIRST USE: 20191200. FIRST USE IN COMMERCE: 20191200.
IC 029. US 046. G & S Oat-based milk substitute. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Breakfast cereals; ready-to-eat cereals. FIRST USE: 20180400. FIRST USE IN COMMERCE: 20180400.
IC 028. US 022 023 038 050. G & S Toy candy dispensers; Toy figures; Molded toy figures. FIRST USE: 20170300. FIRST USE IN COMMERCE: 20170300.
IC 029. US 046. G & S Oat-based beverages for use as a milk substitute. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Grain-based snack foods; Grain-based food bars. FIRST USE: 20171000. FIRST USE IN COMMERCE: 20171000.
IC 029. US 046. G & S Oat-based beverages for use as a milk substitute. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 029. US 046. G & S Oat-based beverages for use as a milk substitute. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Cookies; Grain-based snack foods; Granola; Granola snacks; Oatmeal; Ready-to-eat cereals; Rice-based snack foods; Ready to eat, cereal derived food bars. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Grain-based food bars also containing fruit and nuts. FIRST USE: 20170100. FIRST USE IN COMMERCE: 20170100.
IC 030. US 046. G & S Oatmeal. FIRST USE: 20181000. FIRST USE IN COMMERCE: 20181000.
IC 030. US 046. G & S Cookies; Grain-based snack foods; Granola; Granola snacks; Oatmeal; Ready-to-eat cereals; Rice-based snack foods; Ready to eat, cereal derived food bars. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Cereal-based snack foods; Cookies; Grain-based snack foods; Granola; Granola snacks; Granola-based snack bars; Oatmeal; Ready-to-eat cereals; Rice-based snack foods; Ready to eat, cereal derived food bars. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.
IC 030. US 046. G & S Granola; Oatmeal; Ready-to-eat cereals. FIRST USE: 20170700. FIRST USE IN COMMERCE: 20170700.
IC 030. US 046. G & S Grain-based snack foods; granola snacks; granola-based snack bars; ready to eat, cereal derived food bars. FIRST USE: 20160900. FIRST USE IN COMMERCE: 20160900.
IC 030. US 046. G & S Oatmeal; Ready-to-eat cereals. FIRST USE: 20170100. FIRST USE IN COMMERCE: 20170100.
IC 030. US 046. G & S Ready-to-eat cereals. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.
IC 030. US 046. G & S Cereal-based snack foods; Grain-based snack foods; Ready to eat, cereal derived food bars; Ready-to-eat cereals. FIRST USE: 20140100. FIRST USE IN COMMERCE: 20140100.
IC 030. US 046. G & S Oatmeal; ready-to-eat cereals. FIRST USE: 20130800. FIRST USE IN COMMERCE: 20130800.
IC 030. US 046. G & S Pancake mixes; pancake syrup. FIRST USE: 20150200. FIRST USE IN COMMERCE: 20150200.
IC 030. US 046. G & S Grain-based snack foods; Granola snacks; Ready to eat, cereal derived food bars. FIRST USE: 19810710. FIRST USE IN COMMERCE: 19810710.
IC 030. US 046. G & S Oatmeal. FIRST USE: 20121000. FIRST USE IN COMMERCE: 20121000.
IC 030. US 046. G & S Cookies. FIRST USE: 20051200. FIRST USE IN COMMERCE: 20051200.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20050730. FIRST USE IN COMMERCE: 20050730.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20120300. FIRST USE IN COMMERCE: 20120300.
IC 029. US 046. G & S [ Yogurt ]. FIRST USE: 20120800. FIRST USE IN COMMERCE: 20120800.
IC 030. US 046. G & S [ Breakfast cereals; ] grain based snacks. FIRST USE: 20130400. FIRST USE IN COMMERCE: 20130400.
IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20120800. FIRST USE IN COMMERCE: 20120800.
IC 025. US 022 039. G & S T-shirts. FIRST USE: 20110624. FIRST USE IN COMMERCE: 20110624.
IC 030. US 046. G & S Breakfast cereals, namely, ready to eat cereals and hot cereals; biscuits and cookies; rolled oats [ and wheat; processed cracked wheat; processed flaked wheat ] ; oatmeal, porridge, hominy grits; cornmeal; pearl barley; [ pancakes, pancake mixes, prepared baking mixes, namely, cake mixes; ] grain-based snack bars; grain-based snack mix; cereal-based snack foods; grain-based rice cakes; granola-based snack food. FIRST USE: 20111100. FIRST USE IN COMMERCE: 20111100.
IC 030. US 046. G & S Snack mix consisting of tortilla chips, multigrain snack chips, cheese flavored puffed corn snacks, pretzel, ready to eat cereal and/or crackers. FIRST USE: 20060703. FIRST USE IN COMMERCE: 20060703.
IC 030. US 046. G & S Snack mix consisting of tortilla chips, multigrain snack chips, cheese flavored puffed corn snacks, pretzel, ready to eat cereal and/or crackers. FIRST USE: 20060703. FIRST USE IN COMMERCE: 20060703.
IC 030. US 046. G & S Grain-based snack bars consisting primarily of grain, and grain-based snack bars containing chocolate, nuts and/or dried fruit. FIRST USE: 19810710. FIRST USE IN COMMERCE: 19810710.
IC 029. US 046. G & S FROZEN PREPARED BREAKFAST MEALS CONSISTING PRIMARILY OF MEAT, EGGS, CHEESE, MEAT EXTRACTS, POTATOES OR OTHER DAIRY PRODUCTS. FIRST USE: 20040601. FIRST USE IN COMMERCE: 20040601.
IC 030. US 046. G & S FROZEN PREPARED BREAKFAST MEALS CONSISTING PRIMARILY OF BREAKFAST SANDWICHES. FIRST USE: 20040601. FIRST USE IN COMMERCE: 20040601.
IC 030. US 046. G & S Breakfast cereals, namely, processed hot and cold cereals; grain cakes [; wheat germ]. FIRST USE: 20100131. FIRST USE IN COMMERCE: 20100131.
IC 030. US 046. G & S Breakfast cereals, namely, processed hot and cold cereals; grain cakes; wheat germ. FIRST USE: 20100131. FIRST USE IN COMMERCE: 20100131.
IC 030. US 046. G & S Breakfast cereals and cereal-based preparations, namely, ready-to-eat cereal food bars, cereal based snack foods. FIRST USE: 20071210. FIRST USE IN COMMERCE: 20071210.
IC 030. US 046. G & S Breakfast cereal. FIRST USE: 20011031. FIRST USE IN COMMERCE: 20011031.
IC 030. US 046. G & S Ready to eat cereal. FIRST USE: 20070831. FIRST USE IN COMMERCE: 20070831.