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Pringles Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Pringles.

Please note: Gerben IP does not represent Pringles. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 17, 2024

Pringles are a brand of stackable potato-based crisps. This American snack product was originally sold by Procter & Gamble (P&G) before the brand was sold to Kellogg’s in 2012.

Pringles are sold in over 140 countries worldwide and in 2012 it was the fourth most popular snack brand, following Lay’s, Doritos, and Cheetos, with a 2.2% global market share. Let’s look into this brand’s massive history, success, markets, and trademarks.

Pringles Company History

Potato chips at the time were too greasy and often broken into bits when stacked on shelves, something consumers often complained about. Procter & Gamble sought to solve consumer complaints about potato chips. At the time, consumers complained that potato chips were too greasy, often broken into pieces, and often stale, due to the air in the bags.

In 1956, P&G, enlisted the help of Fredrick J. Baur, a chemist and mathematician, to create the perfect potato chip. Baur used a geometric formula to create a saddle-shaped chip that won’t break even when stacked in a cylindrical vacuum-sealed can.

Despite solving the market’s biggest problem, the chips tasted awful. P&G shelved the idea until the mid-1960s, when Alexander Liepa, another researcher for P&G, succeeded in improving the new chip’s taste. The new recipe was comprised of a paste of dehydrated potatoes, corn, rice, and wheat.

This new creation was dubbed Pringles Newfangled Potato Chips. The name stuck, but competing manufacturers objected, leading the Food and Drug Administration to rule that P&G could not use the word “chip” to describe its product as it was made from a dough vs a sliced potato.

Pringles would adopt the name crisps for its product instead.

On May 13, 2012, Kellogg acquired Pringles for $2.695 billion, making Kellogg the second-largest snack company in the world.

Pringles Markets and Marketing

Throughout its history, Pringles has used its ad campaigns to compare itself to conventional potato chips. When the brand was called Pringles Newfangled Potato Chips, the company advertised the product under the slogan “Other potato chips just don’t stack up.”

The brand used pop-top cans, claiming the can kept their potato chips fresh and unbroken while holding as many chips as a typical large bag, with a shape that made it easy to stack up the chips. Pringles advertises in Canada, United States, United Kingdom, Ireland, and Australia under the slogan “Once you pop, the fun don’t stop.” The company also uses the original slogan, “Once you pop, you can’t stop!”

In the late 1980s, the company replaced pop-top cans with foil tops.

The 1980 “Pringle Jingle” campaign is credited as the marketing drive that blew up the demand for Pringles. The campaign featured a song with the lyrics, “Once you taste the flavor (“It’s a deep-fried taste!”), then you get the fever (“With a crispy crunch!”), then you’ve got the fever for the flavor of a Pringle!”

Pringles has continued comparing its potato crisp product to bagged chips, deeming the latter as broken and greasy in its marketing.

The Pringles logo features a stylized cartoon caricature of the head of a male figure. It is the original design of Louis R. Dixon and features a large mustache and parted bangs. Until 2001, the character had eyebrows, and a bowtie framed the product name.

The bangs and the lips were removed in 1998, and the head widened a little. The most recent revision to the logo occurred in 2020, with the character getting a minimalistic makeover.

Pringles is an easily identifiable product by its packaging, which features a tubular paperboard can with a foil-lined interior and a resealable plastic lid.

Pringles Trademarks

Pringles has obtained or sought federal registration for about eleven trademarks. Some of the most notable ones include “PRINGLES,” “SNACK STACKS,” “POP PLAY EAT,” and “SMART CRISPS.”

Pringles obtained federal trademark registration for “SNACK STACKS” on November 5, 2002. The brand uses the trademark for snack foods such as potato chips and crisps.

Pringles also obtained federal trademark registration for “POP PLAY EAT” on August 29, 2017. The company also uses this trademark for potato crisps and chips.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

PRINGLES MINGLES

Serial Number:
98216599
Registration Number:
Pending Application
Word Mark:
PRINGLES MINGLES
Goods and Services:

IC 029. US 046. G & S Potato-based snack foods; vegetable-based snack foods; potato chips; cheese flavored potato-based snack foods.

IC 030. US 046. G & S Grain-based snack foods; corn-based snack foods; corn-based chips; crackers; cheese flavored corn-based snack foods.

Filling Date:
2023-10-10
Current Basis:
1B
Owner:
Pringles LLC
Attorney of Record:
JULIE E. REITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PRINGLES

Serial Number:
98012356
Registration Number:
Pending Application
Word Mark:
PRINGLES
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring food products for use in online virtual worlds; downloadable computer game software featuring virtual goods, namely, food products for use in online virtual worlds; digital media, namely, downloadable audio and video files featuring artwork, text, audio content and video content in the field of food; downloadable multimedia file containing artwork, text, audio recordings and video recordings relating to food authenticated by non-fungible tokens (NFTs); downloadable virtual goods in the nature of image files of food products for use in online virtual worlds; Downloadable video recordings featuring avatars authenticated by non-fungible tokens (NFTs); Downloadable image files of food products authenticated by non-fungible tokens (NFTs); crypto collectibles in the nature of downloadable image files of food authenticated by non-fungible tokens (NFTs); Downloadable multimedia file containing text relating to food authenticated by non-fungible tokens (NFTs); Digital collectibles in the nature of downloadable image files of food authenticated by non-fungible tokens (NFTs); Downloadable image files of avatars for use in virtual worlds; Downloadable virtual goods in the nature of image files of avatars for use in online virtual worlds; Downloadable image files of accessories for computer game avatars authenticated by non-fungible tokens (NFTs).

IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual food products for use in virtual environments created for entertainment purposes; Virtual reality game services provided on-line from a computer network; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, providing online browser-based video games; Providing online virtual reality game services featuring crypto tokens for use in virtual worlds.

Filling Date:
2023-05-24
Current Basis:
1B
Owner:
Pringles LLC
Attorney of Record:
JULIE E. REITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PRINGLES POPS

Serial Number:
97452709
Registration Number:
Pending Application
Word Mark:
PRINGLES POPS
Goods and Services:

IC 029. US 046. G & S Potato-based snack foods; Vegetable-based snack foods.

IC 030. US 046. G & S Corn-based snack foods; Grain-based snack foods.

Filling Date:
2022-06-10
Current Basis:
1B
Owner:
Pringles LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SMART CRISPS

Serial Number:
97091460
Registration Number:
Pending Application
Word Mark:
SMART CRISPS
Goods and Services:

IC 029. US 046. G & S Cheese-based snack foods; Dried fruit and vegetables; Potato chips; Potato crisps; Potato-based snack foods.

Filling Date:
2021-10-25
Current Basis:
1B
Owner:
Pringles LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PRINGLES

Serial Number:
90332257
Registration Number:
6708351
Word Mark:
PRINGLES
Goods and Services:

IC 029. US 046. G & S Potato based snack foods, potato crisps, potato chips. FIRST USE: 20210930. FIRST USE IN COMMERCE: 20210930.

Filling Date:
2020-11-20
Registration Date:
2022-04-19
Current Basis:
1A
Owner:
Pringles LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "PRINGLES" and design featuring a design of a man's head including raised eyebrows above the eyes and a mustache above the stylized word "PRINGLES" contained in a bowtie.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PRINGLES SCORCHIN'

Serial Number:
88899608
Registration Number:
6397850
Word Mark:
PRINGLES SCORCHIN'
Goods and Services:

IC 029. US 046. G & S Potato chips. FIRST USE: 20201215. FIRST USE IN COMMERCE: 20201215.

Filling Date:
2020-05-04
Registration Date:
2021-06-22
Current Basis:
1A
Owner:
Pringles LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

POP PLAY EAT

Serial Number:
87587767
Registration Number:
5591524
Word Mark:
POP PLAY EAT
Goods and Services:

IC 029. US 046. G & S Potato crisps and chips; potato-based snack foods. FIRST USE: 20171200. FIRST USE IN COMMERCE: 20171200.

Filling Date:
2017-08-29
Registration Date:
2018-10-23
Current Basis:
1A
Owner:
Pringles LLC
Attorney of Record:
JULIE E. REITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PRINGLES

Serial Number:
78114504
Registration Number:
2772656
Word Mark:
PRINGLES
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S Plastic container for food. FIRST USE: 20010919. FIRST USE IN COMMERCE: 20010919.

Filling Date:
2002-03-13
Registration Date:
2003-10-07
Current Basis:
1A
Owner:
Pringles LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a design of a man's head including a curl of hair parted in the middle, mustache, and bow tie existing with the word "Pringles".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SNACK STACKS

Serial Number:
78066855
Registration Number:
2647335
Word Mark:
SNACK STACKS
Goods and Services:

IC 029. US 046. G & S Snack foods, namely, potato chips and potato crisps. FIRST USE: 20010919. FIRST USE IN COMMERCE: 20010919.

Filling Date:
2001-06-01
Registration Date:
2002-11-05
Current Basis:
1A
Owner:
Pringles LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PRINGLES

Serial Number:
72357040
Registration Number:
916415
Word Mark:
PRINGLES
Goods and Services:

IC . US 046. G & S SNACK FOODS-NAMELY, POTATO CHIPS. FIRST USE: 19680923. FIRST USE IN COMMERCE: 19680923.

Filling Date:
1970-04-16
Registration Date:
1971-07-13
Current Basis:
1A
Owner:
PRINGLES LLC
Attorney of Record:
Julie E. Reitz
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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