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Clif Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Clif.

Please note: Gerben IP does not represent Clif. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 19, 2023

In today’s health-conscious society, there are many types of protein and energy bars to choose from, but back in 1990, there was really only one option available. One day, after eating six of the same energy bars while on a 175-mile bike ride with a friend, Gary Erickson had had enough of the same unappealing, hard-to-stomach bars. It was that very moment, which he refers to as “The Epiphany”, that led to the creation and founding of the CLIF Bar and Company – a brand whose trademarks and products, such as the CLIF bar and Luna bar, are extremely popular today.

After that initial idea, Erickson went to see his mom, the best baker he knew. They spent a lot of time experimenting to find the perfect combination of energy-boosting, nutritious ingredients. Finally, in 1992, they were successful in making a bar they were happy with and Erickson named it the CLIF bar, after his father, Clifford.  He was the one who had encouraged Erickson to follow his dreams and had given him his love of outdoor adventure.

They launched the brand formally in 1992, the bars clad in their registered trademark wrap with bright red lettering and a mountain climber – originally drawn on a napkin by Doug Gilmour over dinner one night. They immediately were a hit with climbers and bikers, and were sold in bike and other sports shops as well as natural food stores. After making $700,000 the first year, sales picked up and the company expanded their market to grocery stores, convenience stores and other retail markets. Doubling their profits each year, they reached $20 million in sales in 1997. That same year, the company changed their name from Kali’s SportNaturals to Clif Bar, Inc.; making the registered trademark CLIF bar the focus of the brand.

During the late 1990’s, as the energy bar market expanded, many small companies were being bought out by large, multinational conglomerates. Gary Erickson and his wife, Kit Crawford, felt the pressure to sell. However, they turned down a $120 million offer from Quaker Oats in April of 2000 to keep the company private so they could focus on their unique business model: “Five Aspirations – Sustaining our Business, Brands, People, Community and the Planet.” Their vision has guided the company into being a very green-friendly brand, with an emphasis on organic ingredients. They also took measures to cut back on plastic use by eliminating shrink wrap – this saves 90,000 pounds of plastic annually and they also invested in wind energy to cut down their carbon footprint.  It is also a very employee focused organization, with perks such as allowances towards the purchase of commuter bikes, electric vehicles and eco-improvements to their homes, such as solar panels. In 2010, they instituted an employee stock option.

In 1999, the registered trademark Luna was created by the company’s female employees to be a brand that focused on women’s nutrition. Their products, Luna Bar and Luna Bar Protein, are also registered as trademarks. As part of the brand’s community focus, they donate a portion of profits to the Breast Cancer Foundation and are aiding in the nation fight for equal pay for women.

Another trademark brand is CLIF Kid – which focuses on delicious and healthy snacks for children, made with organic, non-GMO ingredients and without artificial flavors and corn syrup. Their registered trademark products are the CLIF Kid Z Bar, Z Bar Protein, Z Bar Filled and ZFruit.

Today, the CLIF bar brand has expanded to multiple products, all of which are registered as a trademark. They include the original bar as well as BUILDERS Protein, Nut Butter Bar, CLIF Whey Protein, CLIF Granola, BLOKS Energy Chews, as well as several others.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

CLIF IN GOOD COMPANY

Serial Number:
97696131
Registration Number:
Pending Application
Word Mark:
CLIF IN GOOD COMPANY
Goods and Services:

IC 035. US 100 101 102. G & S Charitable services, namely, organizing and conducting volunteer programs and community service projects; advertising and marketing services for organizing and conducting volunteer programs and community service projects.

Filling Date:
2022-11-29
Current Basis:
1B
Owner:
CLIF BAR & COMPANY, LLC
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "CLIF" in a vertical rectangular box with an arrow in the box pointing downward, a small circle on top of the box, and a small circle to the left of the box. To the right of the box are the words "IN GOOD" above the word "COMPANY" with the design of a sprig of leaves between the words "IN" and "GOOD".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BL1SS

Serial Number:
97569584
Registration Number:
Pending Application
Word Mark:
CLIF BL1SS
Goods and Services:

IC 029. US 046. G & S nut-based food bars; seed-based snack bars; ready-to-eat nut based snacks.

IC 030. US 046. G & S grain-based food bars; cereal based food bars; chocolate-based ready-to-eat food bars; ready-to eat grain based snacks.

Filling Date:
2022-08-29
Current Basis:
1B
Owner:
Clif Bar & Company
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

IMAGINATION NEEDS FUEL

Serial Number:
97358723
Registration Number:
6918397
Word Mark:
IMAGINATION NEEDS FUEL
Goods and Services:

IC 030. US 046. G & S Grain-based food bars. FIRST USE: 20190716. FIRST USE IN COMMERCE: 20190716.

Filling Date:
2022-04-12
Registration Date:
2022-12-06
Current Basis:
1A
Owner:
CLIF BAR & COMPANY, LLC
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF PET

Serial Number:
97178243
Registration Number:
6918186
Word Mark:
CLIF PET
Goods and Services:

IC 031. US 001 046. G & S pet food; edible pet treats. FIRST USE: 20220323. FIRST USE IN COMMERCE: 20220323.

Filling Date:
2021-12-17
Registration Date:
2022-12-06
Current Basis:
1A
Owner:
CLIF BAR & COMPANY, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ZBAR

Serial Number:
97105193
Registration Number:
6917097
Word Mark:
ZBAR
Goods and Services:

IC 030. US 046. G & S grain-based food bars. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20180800.

Filling Date:
2021-11-02
Registration Date:
2022-12-06
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the word "ZBAR" in stylized letters with the "Z" in red outlined in blue and "BAR" in blue.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF FAMILY

Serial Number:
90692149
Registration Number:
6829204
Word Mark:
CLIF FAMILY
Goods and Services:

IC 043. US 100 101. G & S restaurant services, namely, providing of food and beverages for consumption on and off the premises. FIRST USE: 20140800. FIRST USE IN COMMERCE: 20140800.

Filling Date:
2021-05-05
Registration Date:
2022-08-23
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CLIF FAMILY

Serial Number:
90031530
Registration Number:
6216842
Word Mark:
CLIF FAMILY
Goods and Services:

IC 029. US 046. G & S Edible oils; jams and marmalades; fruit preserves; seasoned nuts; snack mix consisting of processed nuts and seeds. FIRST USE: 20180313. FIRST USE IN COMMERCE: 20180313.

IC 030. US 046. G & S Chocolate; chocolate covered nuts; honey; tomato sauce; spices; spice blends; hot sauce. FIRST USE: 20180201. FIRST USE IN COMMERCE: 20180201.

IC 033. US 047 049. G & S Wine. FIRST USE: 20150100. FIRST USE IN COMMERCE: 20150100.

Filling Date:
2020-07-01
Registration Date:
2020-12-08
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF

Serial Number:
88981005
Registration Number:
6330546
Word Mark:
CLIF
Goods and Services:

IC 005. US 005 006 018 044 046 051 052. G & S dietary and nutritional supplements. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

IC 029. US 046. G & S nut-based food bars; soy-based food bars; fruit-based food bars. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

IC 030. US 046. G & S grain-based food bars; cereal based food bars; chocolate-based ready-to-eat food bars; brown-rice-syrup-based food bars; granola; energy snack food chews made primarily of tapioca syrup; energy gels made primarily of maltodextrin. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

IC 032. US 045 046 048. G & S powders used in the preparation of isotonic sports drinks and sports beverages. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

Filling Date:
2020-04-02
Registration Date:
2021-04-20
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "CLIF" and a triangle design in white, outlined in black. The wording and design appear on a red rectangular background.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ULTIMATE ENERGY BAR

Serial Number:
88915943
Registration Number:
6358003
Word Mark:
THE ULTIMATE ENERGY BAR
Goods and Services:

IC 029. US 046. G & S Nut-based food bars; soy-based food bars. FIRST USE: 20200800. FIRST USE IN COMMERCE: 20210211.

IC 030. US 046. G & S Grain-based food bars; cereal based food bars; chocolate-based ready-to-eat food bars; brown-rice-syrup-based food bars. FIRST USE: 20200800. FIRST USE IN COMMERCE: 20210211.

Filling Date:
2020-05-14
Registration Date:
2021-05-18
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

CLIF

Serial Number:
88857303
Registration Number:
Pending Application
Word Mark:
CLIF
Goods and Services:

IC 029. US 046. G & S seed-based snack bars.

IC 030. US 046. G & S granola-based ready-to-eat food bars.

Filling Date:
2020-04-02
Current Basis:
1B
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "CLIF" and a triangle design in white, outlined in black. The wording and design appear on a red rectangular background.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BAR

Serial Number:
88857299
Registration Number:
6330244
Word Mark:
CLIF BAR
Goods and Services:

IC 029. US 046. G & S Nut-based food bars; soy-based food bars; seed-based snack bars; fruit-based food bars. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

IC 030. US 046. G & S Grain-based food bars; cereal based food bars; chocolate-based ready-to-eat food bars; brown-rice-syrup-based food bars. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

Filling Date:
2020-04-02
Registration Date:
2021-04-20
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "CLIF BAR" and a triangle design in white on a red rectangular background with a black border. The color black also appears as the shadowing and outline of the wording and triangle design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUNA

Serial Number:
88636266
Registration Number:
6018975
Word Mark:
LUNA
Goods and Services:

IC 029. US 046. G & S food bars, namely, nut-based food bars, soy-based food bars, fruit-based food bars. FIRST USE: 20150713. FIRST USE IN COMMERCE: 20150713.

IC 030. US 046. G & S food bars, namely, grain-based food bars, chocolate-based ready-to-eat food bars. FIRST USE: 20150713. FIRST USE IN COMMERCE: 20150713.

Filling Date:
2019-09-30
Registration Date:
2020-03-24
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of stylized word "LUNA" inside a rectangular design with a crescent moon inside the letter "A".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RATED EQUAL

Serial Number:
88598765
Registration Number:
6071104
Word Mark:
RATED EQUAL
Goods and Services:

IC 036. US 100 101 102. G & S Charitable fundraising services by means of conducting entertainment exhibitions in the nature of film festivals. FIRST USE: 20190926. FIRST USE IN COMMERCE: 20190926.

IC 041. US 100 101 107. G & S Conducting entertainment exhibitions in the nature of film festivals. FIRST USE: 20190926. FIRST USE IN COMMERCE: 20190926.

Filling Date:
2019-08-29
Registration Date:
2020-06-02
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BUILDERS

Serial Number:
88326558
Registration Number:
6075966
Word Mark:
BUILDERS
Goods and Services:

IC 029. US 046. G & S Soy-based food bars. FIRST USE: 20040517. FIRST USE IN COMMERCE: 20040517.

IC 030. US 046. G & S rice-based food bars. FIRST USE: 20040517. FIRST USE IN COMMERCE: 20040517.

Filling Date:
2019-03-05
Registration Date:
2020-06-09
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BUILT WITH PURPOSE

Serial Number:
88239799
Registration Number:
5985866
Word Mark:
BUILT WITH PURPOSE
Goods and Services:

IC 029. US 046. G & S Soy-based food bars. FIRST USE: 20190900. FIRST USE IN COMMERCE: 20190900.

IC 030. US 046. G & S Brown-rice-syrup-based food bars. FIRST USE: 20190900. FIRST USE IN COMMERCE: 20190900.

Filling Date:
2018-12-21
Registration Date:
2020-02-11
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FOR YOUR MINI ADVENTURES

Serial Number:
88215894
Registration Number:
5910170
Word Mark:
FOR YOUR MINI ADVENTURES
Goods and Services:

IC 030. US 046. G & S Grain-based food bars; brown-rice-syrup-based food bars. FIRST USE: 20190729. FIRST USE IN COMMERCE: 20190729.

Filling Date:
2018-12-04
Registration Date:
2019-11-12
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BORN ON A BIKE

Serial Number:
88116397
Registration Number:
6996885
Word Mark:
BORN ON A BIKE
Goods and Services:

IC 029. US 046. G & S nut-based food bars; soy-based food bars. FIRST USE: 20190000. FIRST USE IN COMMERCE: 20190000.

IC 030. US 046. G & S grain-based food bars; cereal-based energy bars. FIRST USE: 20190000. FIRST USE IN COMMERCE: 20190000.

Filling Date:
2018-09-13
Registration Date:
2023-03-07
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FILLEDILICIOUS

Serial Number:
87980254
Registration Number:
5933067
Word Mark:
FILLEDILICIOUS
Goods and Services:

IC 029. US 046. G & S food bars, namely, nut-based food bars, soy-based food bars; snacks, namely, nut-based snack foods, soy-based snack foods. FIRST USE: 20190207. FIRST USE IN COMMERCE: 20190207.

IC 030. US 046. G & S food bars, namely, grain-based food bars, chocolate-based ready-to-eat food bars; snacks, namely, grain-based snack foods. FIRST USE: 20190207. FIRST USE IN COMMERCE: 20190207.

Filling Date:
2017-04-13
Registration Date:
2019-12-10
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NUTRITION FOR SUSTAINED ENERGY

Serial Number:
87731160
Registration Number:
6119387
Word Mark:
NUTRITION FOR SUSTAINED ENERGY
Goods and Services:

IC 030. US 046. G & S grain-based energy bars also containing brown rice syrup; ready-to-eat grain-based food bars. FIRST USE: 19990200. FIRST USE IN COMMERCE: 19990200.

Filling Date:
2017-12-21
Registration Date:
2020-08-04
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FUEL FOR ADVENTURE

Serial Number:
87667863
Registration Number:
5657267
Word Mark:
FUEL FOR ADVENTURE
Goods and Services:

IC 030. US 046. G & S High energy gels comprised primarily of dried cane syrup. FIRST USE: 20140100. FIRST USE IN COMMERCE: 20140100.

Filling Date:
2017-11-01
Registration Date:
2019-01-15
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF FAMILY KITCHEN

Serial Number:
87168628
Registration Number:
5320654
Word Mark:
CLIF FAMILY KITCHEN
Goods and Services:

IC 029. US 046. G & S edible oils; fruit and vegetable preserves; wine vinegar; flavored nuts; roasted nuts. FIRST USE: 20150000. FIRST USE IN COMMERCE: 20150000.

IC 030. US 046. G & S chocolate and candy coated nuts being candy, spice blends and rubs; flavored balsamic vinegar, hot sauce. FIRST USE: 20150000. FIRST USE IN COMMERCE: 20150000.

Filling Date:
2016-09-12
Registration Date:
2017-10-31
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ORGANIC FOR GOOD

Serial Number:
87048777
Registration Number:
5114439
Word Mark:
ORGANIC FOR GOOD
Goods and Services:

IC 035. US 100 101 102. G & S Charitable services, namely, promoting environmental awareness; public advocacy to promote public health, food system strength, community strength, and to safeguard the environment and natural resources. FIRST USE: 20150623. FIRST USE IN COMMERCE: 20150623.

Filling Date:
2016-05-24
Registration Date:
2017-01-03
Current Basis:
1A
Owner:
Clif Bar & Company, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FEED YOUR ADVENTURE

Serial Number:
86979353
Registration Number:
5005186
Word Mark:
FEED YOUR ADVENTURE
Goods and Services:

IC 030. US 046. G & S Energy bar [ and energy gels, both ] comprised primarily of brown rice syrup; ready-to-eat grain based food bars. FIRST USE: 20160107. FIRST USE IN COMMERCE: 20160107.

Filling Date:
2014-05-14
Registration Date:
2016-07-19
Current Basis:
1A
Owner:
Clif Bar & Company, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BLOKS

Serial Number:
86665657
Registration Number:
5239047
Word Mark:
BLOKS
Goods and Services:

IC 030. US 046. G & S energy snack food chews made primarily from tapioca syrup for consumption during athletic activities. FIRST USE: 20050816. FIRST USE IN COMMERCE: 20050816.

Filling Date:
2015-06-17
Registration Date:
2017-07-11
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COME OUT TO PLAY

Serial Number:
86648713
Registration Number:
5096389
Word Mark:
COME OUT TO PLAY
Goods and Services:

IC 035. US 100 101 102. G & S Promoting public awareness of the need for children's outdoor activity and exercise. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.

Filling Date:
2015-06-02
Registration Date:
2016-12-06
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FITNESS IS BUILT

Serial Number:
86625577
Registration Number:
5096351
Word Mark:
FITNESS IS BUILT
Goods and Services:

IC 029. US 046. G & S Soy-based food bars; nut-based food bars. FIRST USE: 20151031. FIRST USE IN COMMERCE: 20151031.

Filling Date:
2015-05-11
Registration Date:
2016-12-06
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF FAMILY WINERY

Serial Number:
85787272
Registration Number:
4468881
Word Mark:
CLIF FAMILY WINERY
Goods and Services:

IC 029. US 046. G & S [ Edible oils; dried fruits; roasted nuts ]. FIRST USE: 20090200. FIRST USE IN COMMERCE: 20090200.

IC 033. US 047 049. G & S Wine. FIRST USE: 20090200. FIRST USE IN COMMERCE: 20090200.

Filling Date:
2012-11-26
Registration Date:
2014-01-21
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PROTECT THE PLACES WE PLAY

Serial Number:
85512685
Registration Number:
4388877
Word Mark:
PROTECT THE PLACES WE PLAY
Goods and Services:

IC 035. US 100 101 102. G & S Charitable services, namely, promoting environmental awareness. FIRST USE: 20081021. FIRST USE IN COMMERCE: 20081021.

Filling Date:
2012-01-10
Registration Date:
2013-08-20
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CLIF KID

Serial Number:
85331162
Registration Number:
4191730
Word Mark:
CLIF KID
Goods and Services:

IC 029. US 046. G & S Organic dried fruit snacks. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

IC 030. US 046. G & S Snacks, namely, grain-based, nutrient-dense ready-to-eat food bars, also containing dried fruits, chocolate, [ nuts, seeds ] and soy. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

Filling Date:
2011-05-26
Registration Date:
2012-08-14
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "CLIF KID" with a red rectangle design appearing behind the term "CLIF". A blue rectangle design overlaps the red rectangle design. The term "KID" appears in blue lettering. The color white represents transparent and background areas of the mark and is not claimed as a feature of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF KID

Serial Number:
85331156
Registration Number:
4195687
Word Mark:
CLIF KID
Goods and Services:

IC 029. US 046. G & S [ Organic dried fruit snacks ]. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

IC 030. US 046. G & S Snacks, namely, grain-based, nutrient-dense ready-to-eat food bars, also containing dried fruits, chocolate, [ nuts, seeds ] and soy. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

Filling Date:
2011-05-26
Registration Date:
2012-08-21
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "CLIF KID" with a red rectangle design appearing behind the term "CLIF". A blue rectangle design overlaps the red rectangle design. The term "KID" appears in blue lettering. A yellow cloud design encloses the wording and rectangle design elements in the mark. The color white represents transparent and background areas in the mark and is not claimed as a feature of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF KID ZBAR

Serial Number:
85296018
Registration Number:
4187665
Word Mark:
CLIF KID ZBAR
Goods and Services:

IC 030. US 046. G & S Snacks, namely, grain-based, nutrient-dense, ready-to-eat food bars, also containing dried fruits, chocolate, [ nuts, seeds ] and soy. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

Filling Date:
2011-04-15
Registration Date:
2012-08-07
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FUEL FOR ADVENTURE

Serial Number:
79057985
Registration Number:
3778186
Word Mark:
FUEL FOR ADVENTURE
Goods and Services:

IC 030. US 046. G & S Cereal preparations, namely, [ cereal based snack foods, cereal based high energy snack foods, ] cereal based snack bars, [ cereal based high protein snack foods, ] cereal based high protein snack bars, cereal based high energy bars [, breakfast cereals; confectionery, namely, chocolate bars, glucose based snack foods in the nature of candy bars, glucose candy bars, high energy gels in the nature of candy, glucose gels in the nature of candy, pastilles, and frozen confectionery; coffee, tea, honey; cereal preparations, namely, corn based snack foods and rice based snack foods; cereal preparations, namely, prepared meals consisting primarily of processed cereals, rice, processed wholegrain, and muesli, and also containing fruit, nuts, chocolate, confectionery, sugar, bread, pastry, glucose, bran, wheatgerm, oats, spices and honey ].

Filling Date:
2008-07-08
Registration Date:
2010-04-20
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NUTRITION FOR SUSTAINED ENERGY

Serial Number:
78893475
Registration Number:
3339651
Word Mark:
NUTRITION FOR SUSTAINED ENERGY
Goods and Services:

IC 029. US 046. G & S Baked products, namely, ready-to-eat soy-based food bars also containing grains, dried fruits, chocolate, nuts. FIRST USE: 19990200. FIRST USE IN COMMERCE: 19990200.

Filling Date:
2006-05-25
Registration Date:
2007-11-20
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RAZZ

Serial Number:
78843264
Registration Number:
3255484
Word Mark:
RAZZ
Goods and Services:

IC 030. US 046. G & S Energy gels comprised primarily of * dried cane syrup * [ brown rice syrup and dried fruit ]. FIRST USE: 20060200. FIRST USE IN COMMERCE: 20060200.

Filling Date:
2006-03-22
Registration Date:
2007-06-26
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRAN-RAZZ

Serial Number:
78838364
Registration Number:
3722416
Word Mark:
CRAN-RAZZ
Goods and Services:

IC 030. US 046. G & S Snack food chews made primarily from [ brown rice ] * tapioca * syrup for consumption during athletic activities. FIRST USE: 20050816. FIRST USE IN COMMERCE: 20050816.

Filling Date:
2006-03-15
Registration Date:
2009-12-08
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GARY'S IMPROV

Serial Number:
78836079
Registration Number:
3283878
Word Mark:
GARY'S IMPROV
Goods and Services:

IC 033. US 047 049. G & S Wine. FIRST USE: 20061110. FIRST USE IN COMMERCE: 20061110.

Filling Date:
2006-03-13
Registration Date:
2007-08-21
Current Basis:
1A
Owner:
Clif Bar Family Winery and Farm, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KIT'S KILLER CAB

Serial Number:
78836057
Registration Number:
3283877
Word Mark:
KIT'S KILLER CAB
Goods and Services:

IC 033. US 047 049. G & S Wine. FIRST USE: 20061211. FIRST USE IN COMMERCE: 20061211.

Filling Date:
2006-03-13
Registration Date:
2007-08-21
Current Basis:
1A
Owner:
Clif Bar Family Winery and Farm, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SALTY NEVER TASTED SO SWEET

Serial Number:
78742672
Registration Number:
3437889
Word Mark:
SALTY NEVER TASTED SO SWEET
Goods and Services:

IC 029. US 046. G & S Ready-to-eat nut-based food bars also containing dried fruits and pretzels. FIRST USE: 20071201. FIRST USE IN COMMERCE: 20071201.

Filling Date:
2005-10-28
Registration Date:
2008-05-27
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta, Esq.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF KID

Serial Number:
78722768
Registration Number:
3345539
Word Mark:
CLIF KID
Goods and Services:

IC 030. US 046. G & S Snacks, namely, grain-based, nutrient-dense ready-to-eat food bars, also containing dried fruits, chocolate, nuts, seeds, and soy. FIRST USE: 20070601. FIRST USE IN COMMERCE: 20070601.

IC 032. US 045 046 048. G & S [ powders used in the preparation of soft drinks ]. FIRST USE: 20070709. FIRST USE IN COMMERCE: 20070709.

Filling Date:
2005-09-28
Registration Date:
2007-11-27
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF MOJO

Serial Number:
78642572
Registration Number:
3450901
Word Mark:
CLIF MOJO
Goods and Services:

IC 029. US 046. G & S Packaged snack foods, namely, ready-to-eat food bars consisting primarily of fruits, nuts, and pretzels. FIRST USE: 20020400. FIRST USE IN COMMERCE: 20020400.

Filling Date:
2005-06-02
Registration Date:
2008-06-17
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta,
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NOT YOUR ORDINARY SNACK

Serial Number:
78638619
Registration Number:
3155226
Word Mark:
NOT YOUR ORDINARY SNACK
Goods and Services:

IC 029. US 046. G & S Snack food comprised primarily of dried fruit, nuts, and/or pretzels. FIRST USE: 20040331. FIRST USE IN COMMERCE: 20040331.

Filling Date:
2005-05-26
Registration Date:
2006-10-10
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUNA CHIX

Serial Number:
78629259
Registration Number:
3153280
Word Mark:
LUNA CHIX
Goods and Services:

IC 036. US 100 101 102. G & S charitable fundraising through sponsorship of sporting events and teams. FIRST USE: 20020228. FIRST USE IN COMMERCE: 20020228.

IC 041. US 100 101 107. G & S organizing, conducting and sponsoring sporting events, namely, mountain biking and road cycling races and events, running competitions, triathelons, and duathelons, organizing, conducting and sponsoring sports clinics in the field of mountain bicycling, road cycling, running, triathelons, and duathelons, organizing, conducting and sponsoring sports teams, and social clubs for recreational athletes. FIRST USE: 20020228. FIRST USE IN COMMERCE: 20020228.

Filling Date:
2005-05-13
Registration Date:
2006-10-10
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

COOL TAG

Serial Number:
78629192
Registration Number:
3336213
Word Mark:
COOL TAG
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S bumper stickers given in exchange for donations to be given to organizations engaged in developing renewable energy sources that reduce carbon dioxide emissions, promoting environmental sustainability. FIRST USE: 20050610. FIRST USE IN COMMERCE: 20050610.

IC 036. US 100 101 102. G & S [ Public benefit fund raising services, namely, organizing and conducting events and activities to raise money for organizations engaged in developing renewable energy sources that reduce carbon dioxide emissions, promoting environmental sustainability ]. FIRST USE: 20050610. FIRST USE IN COMMERCE: 20050610.

Filling Date:
2005-05-12
Registration Date:
2007-11-13
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

START GLOBAL COOLING

Serial Number:
78629183
Registration Number:
3090033
Word Mark:
START GLOBAL COOLING
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S bumper stickers. FIRST USE: 20050610. FIRST USE IN COMMERCE: 20050610.

IC 036. US 100 101 102. G & S Public benefit fund raising services, namely, organizing and conducting events and activities to raise money for organizations engaged in developing renewable energy sources that reduce carbon dioxide emissions, promoting environmental sustainability. FIRST USE: 20050610. FIRST USE IN COMMERCE: 20050610.

Filling Date:
2005-05-12
Registration Date:
2006-05-09
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIFPRO

Serial Number:
78561242
Registration Number:
3128895
Word Mark:
CLIFPRO
Goods and Services:

IC 029. US 046. G & S Soy-based food used as an ingredient in food bars. FIRST USE: 19990930. FIRST USE IN COMMERCE: 19990930.

Filling Date:
2005-02-04
Registration Date:
2006-08-15
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF SHOT

Serial Number:
78548048
Registration Number:
3029171
Word Mark:
CLIF SHOT
Goods and Services:

IC 030. US 046. G & S high energy gels made primarily from [ brown rice ] * dried cane * syrup. FIRST USE: 20050400. FIRST USE IN COMMERCE: 20050400.

IC 032. US 045 046 048. G & S Non-alcoholic beverages, namely, sports drinks. FIRST USE: 20050400. FIRST USE IN COMMERCE: 20050400.

Filling Date:
2005-01-14
Registration Date:
2005-12-13
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BAR PACE TEAM

Serial Number:
78348255
Registration Number:
2920792
Word Mark:
CLIF BAR PACE TEAM
Goods and Services:

IC 041. US 100 101 107. G & S Providing marathon pacing services for runners. FIRST USE: 20031215. FIRST USE IN COMMERCE: 20031215.

Filling Date:
2004-01-06
Registration Date:
2005-01-25
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta, Esq.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MOJO

Serial Number:
78330908
Registration Number:
2939853
Word Mark:
MOJO
Goods and Services:

IC 029. US 046. G & S ready-to-eat food bars containing soy, nuts, rice, and fruit. FIRST USE: 20020400. FIRST USE IN COMMERCE: 20020400.

Filling Date:
2003-11-20
Registration Date:
2005-04-12
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BUILDER'S

Serial Number:
78303877
Registration Number:
2945915
Word Mark:
BUILDER'S
Goods and Services:

IC 029. US 046. G & S Baked products, namely, ready-to-eat primarily soy-based food bars also containing grain and rice. FIRST USE: 20040517. FIRST USE IN COMMERCE: 20040517.

Filling Date:
2003-09-22
Registration Date:
2005-05-03
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta, Esq.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PEANUT TOFFEE BUZZ

Serial Number:
78182794
Registration Number:
2807508
Word Mark:
PEANUT TOFFEE BUZZ
Goods and Services:

IC 030. US 046. G & S Grain, soy and rice-based ready to eat energy food bars. FIRST USE: 20030100. FIRST USE IN COMMERCE: 20030100.

Filling Date:
2002-11-07
Registration Date:
2004-01-20
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
77839666
Registration Number:
4219832
Goods and Services:

IC 030. US 046. G & S Grain-based energy bars comprised of brown rice syrup; ready-to-eat grain-based food bars. FIRST USE: 19911009. FIRST USE IN COMMERCE: 19911009.

Filling Date:
2009-10-01
Registration Date:
2012-10-09
Current Basis:
1A
Owner:
Clif Bar & Company, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a configuration of goods consisting of a three dimensional sloped and divoted quadrangular food bar design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

IN GOOD COMPANY

Serial Number:
77648149
Registration Number:
3729827
Word Mark:
IN GOOD COMPANY
Goods and Services:

IC 035. US 100 101 102. G & S Charitable services, namely, organizing and conducting volunteer programs and community service projects; advertising and marketing services for organizing and conducting volunteer programs and community service projects. FIRST USE: 20081000. FIRST USE IN COMMERCE: 20081000.

Filling Date:
2009-01-13
Registration Date:
2009-12-22
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CLIF

Serial Number:
77619135
Registration Number:
3842287
Word Mark:
CLIF
Goods and Services:

IC 030. US 046. G & S [ Energy bar and energy gels, both comprised primarily of brown rice syrup; ready-to-eat grain based food bars, Energy bars, comprised primarily of brown rice syrup; energy gels, comprised primarily of dried cane syrup; ready-to-eat grain based food bars ] * Energy bars, comprised primarily of brown rice syrup; energy gels, comprised primarily of [ dried cane syrup ] (maltodextrin); ready-to-eat grain based food bars *. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

IC 032. US 045 046 048. G & S [ Energy drinks; sports drinks; powders used in the preparation of isotonic sports drinks and sports beverages; concentrates, syrups or powders used in the preparation of soft drinks ] *Powders used in the preparation of isotonic sports drinks and sports beverages *. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

Filling Date:
2008-11-20
Registration Date:
2010-08-31
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized lettering of the wording "CLIF" and a triangle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BAR

Serial Number:
77619126
Registration Number:
3842286
Word Mark:
CLIF BAR
Goods and Services:

IC 030. US 046. G & S Energy bar [and energy gels, both] comprised primarily of brown rice syrup; ready-to-eat grain based food bars. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200.

Filling Date:
2008-11-20
Registration Date:
2010-08-31
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized lettering of the wording "CLIF" and a triangle in a rectangle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUNA

Serial Number:
77543025
Registration Number:
3842162
Word Mark:
LUNA
Goods and Services:

IC 012. US 019 021 023 031 035 044. G & S [ Women's bicycle saddles; saddle bags, namely, pannier bags for bicycles for attachment to bicycle saddles ]. FIRST USE: 20080900. FIRST USE IN COMMERCE: 20090300.

IC 025. US 022 039. G & S Women's bicycle clothing and accessories, namely, [ shorts, tights, knickers, short-sleeve jerseys, long-sleeve jerseys, sleeveless jerseys, wind jackets, insulated warm-up jackets, sweaters, sweatshirts, arm warmers, leg warmers, knee warmers, summer gloves, winter gloves, summer hats, ] winter hats [ ; women's athletic clothing, namely, sweat pants, tops, sweaters, socks, sports bras; women's hiking, running, and yoga clothing, namely, shirts, pants, shorts, jackets, footwear, hats and caps, socks, tights, sports bras; women's triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits ]. FIRST USE: 20080900. FIRST USE IN COMMERCE: 20090300.

Filling Date:
2008-08-08
Registration Date:
2010-08-31
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta, Esq.
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The drawing is amended to appear as follows: stylized word "LUNA" inside a rectangular design. With a design element composed of a crescent moon inside the letter "A".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF KID ORGANIC ZBAR

Serial Number:
77512271
Registration Number:
3572291
Word Mark:
CLIF KID ORGANIC ZBAR
Goods and Services:

IC 030. US 046. G & S Snacks, namely, grain based, nutrient-dense ready-to-eat food bars, also containing [ dried fruits, ] chocolate, [ nuts, seeds ] and soy. FIRST USE: 20070601. FIRST USE IN COMMERCE: 20070601.

Filling Date:
2008-07-01
Registration Date:
2009-02-10
Current Basis:
1A
Owner:
Clif Bar & Company
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BAR GREEN NOTES

Serial Number:
77287549
Registration Number:
3523359
Word Mark:
CLIF BAR GREEN NOTES
Goods and Services:

IC 035. US 100 101 102. G & S Promoting public awareness to entertainment groups and their fans of the need for making positive environmental changes. FIRST USE: 20070621. FIRST USE IN COMMERCE: 20070621.

IC 041. US 100 101 107. G & S [ Education, namely, training of entertainment groups to help them reduce the environmental impact of their entertainment services; training courses for entertainment groups in strategic planning relating to the promotion of positive environmental changes for their fans and distribution of downloadable course materials in connection therewith ]. FIRST USE: 20070621. FIRST USE IN COMMERCE: 20070621.

IC 042. US 100 101. G & S Consulting with entertainment groups to help them reduce the environmental impact of their entertainment services to protect the environment; providing a website with information on reducing the environmental impact in the entertainment industry and by music fans. FIRST USE: 20070620. FIRST USE IN COMMERCE: 20070620.

Filling Date:
2007-09-24
Registration Date:
2008-10-28
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "CLIF BAR GREEN NOTES" and a bird and musical notes and leaves design.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

LUNA

Serial Number:
77285630
Registration Number:
3435304
Word Mark:
LUNA
Goods and Services:

IC 029. US 046. G & S Soy-based food bars also containing grains, nuts and fruit. FIRST USE: 19990312. FIRST USE IN COMMERCE: 19990312.

IC 030. US 046. G & S Grain-based food bars also containing nuts and fruit. FIRST USE: 19990312. FIRST USE IN COMMERCE: 19990312.

Filling Date:
2007-09-21
Registration Date:
2008-05-27
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MOJO

Serial Number:
77261860
Registration Number:
3391730
Word Mark:
MOJO
Goods and Services:

IC 029. US 046. G & S Packaged snack foods, namely, ready-to-eat nut-based food bars, also containing soy, pretzels, dried fruit, seeds and chocolate. FIRST USE: 20050100. FIRST USE IN COMMERCE: 20050100.

Filling Date:
2007-08-22
Registration Date:
2008-03-04
Current Basis:
1A
Owner:
Clif Bar & Co.
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "MOJO".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF MOJO

Serial Number:
77261848
Registration Number:
3391729
Word Mark:
CLIF MOJO
Goods and Services:

IC 029. US 046. G & S Packaged snack foods, namely, ready-to-eat nut-based food bars, also containing soy, pretzels, dried fruit, seeds and chocolate. FIRST USE: 20070100. FIRST USE IN COMMERCE: 20070100.

Filling Date:
2007-08-22
Registration Date:
2008-03-04
Current Basis:
1A
Owner:
Clif Bar & Co.
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of CLIF MOJO & Rectangle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEMONZEST

Serial Number:
77215741
Registration Number:
3362201
Word Mark:
LEMONZEST
Goods and Services:

IC 029. US 046. G & S Soy-based food bars also containing grain and rice. FIRST USE: 19990312. FIRST USE IN COMMERCE: 19990312.

Filling Date:
2007-06-26
Registration Date:
2008-01-01
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NOURISHING KIDS IN MOTION

Serial Number:
77086042
Registration Number:
3554622
Word Mark:
NOURISHING KIDS IN MOTION
Goods and Services:

IC 029. US 046. G & S Dried fruit snack; soy-based snack food. FIRST USE: 20070709. FIRST USE IN COMMERCE: 20070709.

IC 030. US 046. G & S Snacks, namely, grain-based, nutrient-dense ready-to-eat food bars, also containing dried fruits, chocolate, nuts, [ seeds, ] and soy; rice-based snack food. FIRST USE: 20070601. FIRST USE IN COMMERCE: 20070601.

Filling Date:
2007-01-18
Registration Date:
2008-12-30
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta, Esq.
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF KID

Serial Number:
77086031
Registration Number:
3370059
Word Mark:
CLIF KID
Goods and Services:

IC 029. US 046. G & S Dried fruit snack. FIRST USE: 20070709. FIRST USE IN COMMERCE: 20070709.

IC 032. US 045 046 048. G & S [ Powders used in the preparation of fruit-flavored soft drinks ]. FIRST USE: 20070709. FIRST USE IN COMMERCE: 20070709.

Filling Date:
2007-01-18
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE CLIMBER

Serial Number:
77059548
Registration Number:
3394044
Word Mark:
THE CLIMBER
Goods and Services:

IC 033. US 047 049. G & S Wine. FIRST USE: 20061110. FIRST USE IN COMMERCE: 20061110.

Filling Date:
2006-12-07
Registration Date:
2008-03-11
Current Basis:
1A
Owner:
Clif Bar Family Winery and Farm, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BAR

Serial Number:
76251420
Registration Number:
2573420
Word Mark:
CLIF BAR
Goods and Services:

IC 030. US 046. G & S Energy gels comprised primarily of brown rice syrup, flour, and dried fruit; baked products, namely, ready-to-eat grain based food bars. FIRST USE: 19910910. FIRST USE IN COMMERCE: 19910910.

Filling Date:
2001-05-04
Registration Date:
2002-05-28
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LITTER LEASH

Serial Number:
76231062
Registration Number:
2740720
Word Mark:
LITTER LEASH
Goods and Services:

IC 029. US 046. G & S EDIBLE FRUIT BASED FOOD GELS. FIRST USE: 20010600. FIRST USE IN COMMERCE: 20010600.

IC 030. US 046. G & S EDIBLE GRAIN BASED FOOD GELS. FIRST USE: 20010600. FIRST USE IN COMMERCE: 20010600.

Filling Date:
2001-03-26
Registration Date:
2003-07-22
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUNAFEST

Serial Number:
76196560
Registration Number:
2669967
Word Mark:
LUNAFEST
Goods and Services:

IC 041. US 100 101 107. G & S Conducting entertainment exhibitions in the nature of film festivals. FIRST USE: 20010501. FIRST USE IN COMMERCE: 20010501.

Filling Date:
2001-01-17
Registration Date:
2002-12-31
Current Basis:
1A
Owner:
CLIF BAR & COMPANY, LLC
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

COOL MINT CHOCOLATE

Serial Number:
76179509
Registration Number:
2558445
Word Mark:
COOL MINT CHOCOLATE
Goods and Services:

IC 030. US 046. G & S GRAIN-BASED READY TO EAT ENERGY FOOD BARS. FIRST USE: 20010315. FIRST USE IN COMMERCE: 20010315.

Filling Date:
2000-12-12
Registration Date:
2002-04-09
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NUTZ OVER CHOCOLATE

Serial Number:
75656359
Registration Number:
2416447
Word Mark:
NUTZ OVER CHOCOLATE
Goods and Services:

IC 030. US 046. G & S grain-based, ready-to-eat energy bars comprising primarily of soy protein, soy beans, flour, rice flour, rice syrup, nuts, and cocoa. FIRST USE: 19990312. FIRST USE IN COMMERCE: 19990312.

Filling Date:
1999-03-08
Registration Date:
2000-12-26
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta, Esq.
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LEMONZEST

Serial Number:
75656358
Registration Number:
2491560
Word Mark:
LEMONZEST
Goods and Services:

IC 030. US 046. G & S GRAIN, RICE AND SOY-BASED READY-TO-EAT ENERGY BARS. FIRST USE: 19990312. FIRST USE IN COMMERCE: 19990312.

Filling Date:
1999-03-08
Registration Date:
2001-09-18
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

SHOT

Serial Number:
75121961
Registration Number:
2089043
Word Mark:
SHOT
Goods and Services:

IC 030. US 046. G & S high energy gels made primarily [ from brown rice syrup, flour and dried fruits ] * OF DRIED CANE SYRUP *. FIRST USE: 19960901. FIRST USE IN COMMERCE: 19960901.

Filling Date:
1996-06-19
Registration Date:
1997-08-19
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF

Serial Number:
75121959
Registration Number:
2089042
Word Mark:
CLIF
Goods and Services:

IC 030. US 046. G & S [energy bars and energy gels, both comprised primarily of brown rice syrup, flour, unprocessed grains for eating and dried fruit] *Energy bars comprised primarily of brown rice syrup, flour, unprocessed grains, for eating and dried fruit; energy gels comprised primarily of dried cane syrup*. FIRST USE: 19910910. FIRST USE IN COMMERCE: 19910910.

Filling Date:
1996-06-19
Registration Date:
1997-08-19
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
ANTHONY J. MALUTTA
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLIF BAR

Serial Number:
74486088
Registration Number:
2143787
Word Mark:
CLIF BAR
Goods and Services:

IC 030. US 046. G & S grain based food bar. FIRST USE: 19910910. FIRST USE IN COMMERCE: 19920120.

Filling Date:
1994-02-03
Registration Date:
1998-03-17
Current Basis:
1A
Owner:
CLIF BAR & COMPANY
Attorney of Record:
Anthony J. Malutta
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consist of the words "CLIF BAR" and a climber on a rock.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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