Tyrese Maxey Trademarks
Please note: Gerben IP does not represent Tyrese Maxey. This page is provided for informational purposes and reflects information available in public USPTO records.
September 12, 2023
Tyrese Maxey is a starting point guard for the Philadelphia 76ers in the National Basketball Association.
He was born in Dallas, Texas, and raised in the nearby suburb of Garland. His father, Tyrone Maxey, is a former college basketball player, who later became a coach. Maxey says that his father is his greatest inspiration and his mother, Denise still attends many of his games. Maxey also has three sisters, Denasia, Talia, and Keiara.
Inspired by Dwayne Wade, Maxey wanted to play basketball even as a small child. His father helped him by designing a training regime and teaching him the sport. By the time he was in middle school, Maxey was playing with an Amateur Athletic Association (AAU) team. He helped the team to win a national championship, all while playing with a broken finger.
Maxey attended South Garland High School and played as a shooting guard for the school’s basketball team. He averaged more than 22 points per game as both a sophomore and a junior and even contemplated leaving high school early and enrolling in college to advance his basketball career. However, he decided to finish his high school career and recorded more than 21 points per game in his senior season. He also averaged 6.3 rebounds and 3.6 assists per game that year.
On top of graduating in the top five percent of his class, Maxey was also considered a five-star recruit and the 14th best basketball player in the country. He was honored as a McDonald’s All-American, First-Team All-Area, and named Mr. Texas Basketball. Maxey signed a National Letter of Intent with the University of Kentucky, before his senior year of high school began, after entertaining offers from a variety of Division I programs.
Maxey’s college debut was at the Champion’s Classic at Madison Square Garden. He had a stand-out performance in the game, scoring 26 points off the bench to help his team to defeat the Michigan State Spartans. This was followed by a relatively quiet period for Maxey that was broken with an NCAA Division I National Player of the Week award, after he recorded four three-pointers and a total of 21 points in a win against the Lamar Cardinals. His performance in that game was also recognized by the SEC and the United States Basketball Writers Association. Maxey helped the team to win the SEC regular season championship over the Auburn Tigers that year and led the team into the SEC Championship and the NCAA Basketball Tournament as the number one seed.
Maxey’s first and only season at Kentucky was cut short when both of the tournaments were canceled due to the COVID-19 pandemic. In his time at Kentucky, he averaged 14 points per game while recording an average of 4.3 rebounds, and 3.2 assists per game. He started in 28 of the 31 games he appeared in for Kentucky and played an average of 34 and a half minutes per game, more than anyone else on the team. While he was at Kentucky, Maxey developed a good reputation for his strong work ethic and upbeat personality. He was named to the SEC All-Freshman Team and the All-SEC Second Team. He declared for the NBA Draft at the end of the season.
In what has since been called a draft steal by many analysts, Tyrese Maxey was taken 21st overall by the Philadelphia 76ers. Due to the restrictions in place because of the COVID-19 pandemic, Maxey did not experience the normal training camp and transition period into the professional arena. He only had the opportunity to play in two preseason games but played well enough that Coach Doc Rivers saw Maxey as a staple bench player for the upcoming season.
In his debut game as a professional, he scored six points coming off the bench. Due to many COVID-19 illnesses, Maxey was given extended playing time in several games that season, including a game against the Denver Nuggets, where he scored 39 points. He did not start for his team during any of their games in the 2021 NBA playoffs, however, he did play in all of those games.
In the following season, Ben Simmons decided to sit out which meant that Maxey would see even more playing time, as he was only splitting time with Shake Milton. After averaging almost 17 points per game, he was invited to the Rising Stars Challenge at the NBA All-Star Weekend. During this time, the 76ers acquired James Harden from the Brooklyn Nets. Many analysts believed this would take playing time away from Maxey. The opposite happened and Maxey’s play has only been elevated with the presence of Harden, having started every game since his arrival. Maxey finished the regular season with an average of 17.5 points per game. He also started in his first playoff game, scoring 38 points in a win against the Toronto Raptors, making him the youngest player in franchise history to score more than 30 points in a playoff game.
In 2021, Tyrese Maxey filed a federal trademark application for “ONE PERCENT” to be used in association with basketball camps and charitable services. Maxey, like most NBA players, runs a youth basketball camp in the off-season and is very involved in charitable endeavors. He chose the phrase “One Percent” because his goal is to “get one percent better” every day.
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IC 035. US 100 101 102. G & S Brand concept and brand development services for corporate and individual clients; Business consulting services; Professional business consulting.
IC 035. US 100 101 102. G & S Charitable services, namely, organizing youth groups to undertake projects to benefit the needy and the community to encourage leadership, character, compassion, and good citizenship; Sports recruiting services for college athletes.
IC 041. US 100 101 107. G & S Basketball camps; College consulting services, namely, assisting students in finding colleges and universities and completing the application process; Encouraging intercollegiate athletic programs by organizing and conducting educational programs and activities for intercollegiate athletes and alumni; Contests and incentive award programs to encourage students and organization members to set up and achieve goals in academics, attendance, citizenship and conduct; Education services, namely, mentoring in the field of basketball; Organizing community sporting and cultural events.
IC 035. US 100 101 102. G & S Brand concept and brand development services for corporate and individual clients; Management of professional athletes; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business management consulting; Business management consulting and advisory services for the professional sports industry; Concept and brand development in the professional sports industry. FIRST USE: 20200430. FIRST USE IN COMMERCE: 20200430.