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Serena Williams Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Serena Williams.

Please note: Gerben IP does not represent Serena Williams. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 24, 2024

Serena Williams is a legendary women’s singles and doubles tennis player. She has won a slew of championship titles as well as Olympic gold medals.

Serena Jameka Williams was born in Saginaw Michigan on September 26, 1981. Serena Williams along with her older sister Venus Williams was coached by her parents with very little outside influence. Williams went professional in 1995 but did not win her first major title until four years later at the U.S. Open. During 2002 and 2003, she won four major singles titles and dominantly faced her sister Venus in the finals every single time. In this time, she accomplished a non-calendar year Grand Slam and a Career Grand Slam, which is often referred to as the “Serena Slam.”

Although she would still win a major title during each of the next two years, this was considered a period of decline because she had been so dominant from the beginning of her career. She also faced multiple injuries during this time.

Williams battled back, first breaking the number one world ranking record, which she had already owned. Then in 2012, she won Wimbledon and returned to the Olympic Games to take gold there completing the elusive Career Golden Slam. Between 2014 and 2015 she won more than half of all of the singles major titles, providing her a full second career Grand Slam. Her 23rd major singles title came at the 2017 Australian Open, breaking the record set by legend Steffi Graf. After this accomplishment, she decided to take time off from tennis to start a family. She has since returned to playing tennis and has advanced to four major championships. She won her first title since giving birth at the 2020 ASB Classic.

Serena Williams is considered by many experts and analysts to be the greatest female tennis player of all time. She is considered a cultural icon and is known for ushering in a new era of tennis known for a more powerful and athletic style of play for women. She also inspired countless children of color to play the sport of tennis.

In 2017, Williams married Alexis Ohanian in New Orleans. The pair have a daughter, Alexis Olympia Ohanian Jr, often called just Olympia. Williams resides with her family in Palm Beach Gardens, Florida.

Williams has many business and property investments as well as partnerships and sponsorship deals. She also has interests in fashion, entertainment, and other sports including football and soccer. She is a minority owner of the Miami Dolphins franchise and part of a female investment group that has an ownership stake in a new franchise in the National Women’s Soccer League. It is believed that Serena Williams’ net worth is around $210 million.

In 2019, Serena Williams applied for a federal trademark registration for “ANERES” for a variety of men’s, women’s, and children’s clothing. Aneres is the name of Williams’ clothing line which she began designing in 2003. She studied fashion and design at the Art Institute of Fort Lauderdale. Additionally, in 2021, she applied to register “ANERES” as a trademark for use with cosmetics, skin and body lotions, watches, jewelry, cosmetic bags and cases, make-up brushes, sponges, and applicators, and pins, broaches, and charms for use on clothing and bags. All of these items are an extension of her celebrity clothing brand.

Williams obtained a federal trademark registration for “SWJ” for jewelry in 2020. This trademark is for use with her jewelry line, Serena Williams Jewelry, which is sold exclusively through Zales Jewelers. In 2021, she also applied for a trademark for “S” for use jewelry and a logo with the words “SW SERENA WILLIAMS JEWELRY” for the same use.

In 2020, Williams also applied for a trademark for “SERENA VENTURES” for investment funds to help fund start-up companies. This company, which was founded in 2008, operates with the goal of funding start-up companies that change everyday lives. In 2020, she also applied for a trademark for a logo which is a stylized “S” and “V” for these same purposes.

Serena Williams also applied for a federal trademark registration for a logo that shows the letter “S” and an image of the globe for clothing and online retail services in 2020. She also applied for a trademark for “SERENA’S WORLD” for use with online retail services for selling clothing and household products. Williams additionally applied to register “S BY SERENA” as a federal trademark for online retail services for selling clothing and household products. All of these filings are part of Williams’ “S” lifestyle brand.

In 2022, Serena Williams applied for a trademark for “SERENA WILLIAMS PICKLEBALL” for fitted protective covers specially adapted for sports equipment.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

NOTHING TO SEE

Serial Number:
98143689
Registration Number:
Pending Application
Word Mark:
NOTHING TO SEE
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FEATURING YOU

Serial Number:
98143688
Registration Number:
Pending Application
Word Mark:
FEATURING YOU
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WORD OF MOUTH

Serial Number:
98143687
Registration Number:
Pending Application
Word Mark:
WORD OF MOUTH
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SAY EVERYTHING

Serial Number:
98143685
Registration Number:
Pending Application
Word Mark:
SAY EVERYTHING
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MVP: MOST VERSATILE PIGMENT

Serial Number:
98143683
Registration Number:
Pending Application
Word Mark:
MVP: MOST VERSATILE PIGMENT
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NO WORDS NEEDED

Serial Number:
98143681
Registration Number:
Pending Application
Word Mark:
NO WORDS NEEDED
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BIG VISION

Serial Number:
98143679
Registration Number:
Pending Application
Word Mark:
BIG VISION
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TAKING SHAPE

Serial Number:
98143678
Registration Number:
Pending Application
Word Mark:
TAKING SHAPE
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GLIDELINE

Serial Number:
98143671
Registration Number:
Pending Application
Word Mark:
GLIDELINE
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-22
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRULY UNSTOPPABLE HYDRACOMPLEX

Serial Number:
98143662
Registration Number:
Pending Application
Word Mark:
TRULY UNSTOPPABLE HYDRACOMPLEX
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Body and beauty care cosmetics.

Filling Date:
2023-08-21
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
CLAIRE F. HAWKINS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WYN BEAUTY BY SERENA WILLIAMS

Serial Number:
97766741
Registration Number:
Pending Application
Word Mark:
WYN BEAUTY BY SERENA WILLIAMS
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; non-medicated cosmetic soaps; perfumery, essential oils, cosmetics, hair lotions, dentifrices.

Filling Date:
2023-01-24
Current Basis:
1B
Owner:
SW-Sanghvi Beauty USA, Inc.
Attorney of Record:
David C. Lee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

S

Serial Number:
97004818
Registration Number:
7270471
Word Mark:
S
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry. FIRST USE: 20211231. FIRST USE IN COMMERCE: 20211231.

Filling Date:
2021-08-31
Registration Date:
2024-01-09
Current Basis:
1A
Owner:
Williams, Serena
Attorney of Record:
Claire F. Hawkins
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the letter 'S' in a stylized font.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

#BELIEVEBEGREAT

Serial Number:
90827411
Registration Number:
6807308
Word Mark:
#BELIEVEBEGREAT
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry; diamond jewelry. FIRST USE: 20200500. FIRST USE IN COMMERCE: 20200500.

Filling Date:
2021-07-14
Registration Date:
2022-08-02
Current Basis:
1A
Owner:
WILLIAMS, SERENA
Attorney of Record:
MARTIN W. SCHIFFMILLER
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SERENA'S WORLD

Serial Number:
90449604
Registration Number:
Pending Application
Word Mark:
SERENA'S WORLD
Goods and Services:

IC 035. US 100 101 102. G & S Online retail store services featuring clothing, jewelry, and household products.

Filling Date:
2021-01-05
Current Basis:
1B
Owner:
Williams, Serena
Attorney of Record:
Claire F. Hawkins
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

S BY SERENA

Serial Number:
90449595
Registration Number:
7255536
Word Mark:
S BY SERENA
Goods and Services:

IC 035. US 100 101 102. G & S Online retail store services featuring clothing, jewelry, and household products. FIRST USE: 20211231. FIRST USE IN COMMERCE: 20211231.

Filling Date:
2021-01-05
Registration Date:
2023-12-26
Current Basis:
1A
Owner:
Williams, Serena
Attorney of Record:
Claire F. Hawkins
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

S WORLD

Serial Number:
90449592
Registration Number:
Pending Application
Word Mark:
S WORLD
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts, shirts, sweatshirts, hoodies, pants, sweatpants; headwear; knit face masks being headwear.

IC 035. US 100 101 102. G & S Online retail store services featuring clothing, jewelry, and household products.

Filling Date:
2021-01-05
Current Basis:
1B
Owner:
Williams, Serena
Attorney of Record:
Claire F. Hawkins
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a stylized letter "S", with a globe design forming the separated bottom tail of the "S", and a shaded circle forming the separated upper hook of the "S", all above the word "WORLD" in a stylized font.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SERENA VENTURES

Serial Number:
90321926
Registration Number:
Pending Application
Word Mark:
SERENA VENTURES
Goods and Services:

IC 036. US 100 101 102. G & S Investment of funds; Venture capital financing; Venture capital funding services to emerging and start-up companies; Venture capital services, namely, providing financing to emerging and start-up companies; Capital investment; Equity capital investment; Providing venture capital, development capital, private equity and investment funding. FIRST USE: 20170818. FIRST USE IN COMMERCE: 20181203.

Filling Date:
2020-11-16
Current Basis:
1A
Owner:
Williams, Serena
Attorney of Record:
Claire F. Hawkins
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WYN BEAUTY

Serial Number:
79361025
Registration Number:
Pending Application
Word Mark:
WYN BEAUTY
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; non-medicated cosmetic soaps; perfumery, essential oils, cosmetics, hair lotions, dentifrices.

Filling Date:
2022-09-14
Current Basis:
66A
Owner:
SW-SANGHVI BEAUTY USA, INC.
Attorney of Record:
David C. Lee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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