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Dez Bryant Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Dez Bryant.

Please note: Gerben IP does not represent Dez Bryant. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 8, 2024

Dez Bryant was a professional football player in the National Football League for more than a decade. He played wide receiver for the Dallas Cowboys for the majority of his career. He also had a significant collegiate football career while attending Oklahoma State University. Bryant is also an astute businessman and well-recognized celebrity.

Desmond Demond Bryant is from Galveston Island, Texas, and was born in 1988. He was raised in Lufkin, Texas where he attended high school. He was a standout athlete in both football and track and field. In his senior year, he had 21 touchdowns and over 1,200 yards. He was given All-State and All-American honors. Bryant was also a participant in the Offense-Defense All-American Bowl. As a four-star recruit coming out of high school, he was recruited by Texas A&M, Texas Tech, and Oklahoma State. He chose to attend Oklahoma State to play for head coach, Mike Gundy.

During his freshman year, Bryant played in 12 games and had 622 yards and six touchdowns. As a sophomore, he had an outstanding season, in which he recorded 1,480 yards and a total of 21 touchdowns, as well as being named an All-American. As a junior, he played in only three games where he put up a total of 323 yards and five touchdowns. He was then ruled ineligible by the NCAA and his collegiate football career ended.

It was during Bryant’s college football career that he first started his signature touchdown celebration of “throwing up the X” in which he raises his arms in an “X” fashion. According to Bryant, he does this to keep away negativity and prove his doubters wrong.

Bryant was not invited to the NFL Combine, however, he ran a 4.52-second 40-yard dash at Oklahoma State’s Pro Day. The Dallas Cowboys traded up to take him late in the first round of the 2010 NFL Draft. He was given the number 88 jersey, which is very significant to the Cowboys organization. The number was previously worn by the great wide receivers, Michael Irvin and Drew Pearson. This group of wide receivers is fondly referred to as “The 88 Club.”

As a rookie, Bryant broke Irvin’s record to become the youngest Cowboy player to have three touchdowns in one game. He recorded 561 yards and six touchdowns as a receiver and three return touchdowns in only twelve games. His season ended prematurely due to an ankle injury, but he was still named to the NFL All-Rookie Team. In his second year playing for the Cowboys, he officially became the starting wideout for the team and also continued some punt return duties. He had nine touchdowns and recorded 928 yards as a receiver that season.

Although he did not catch his first touchdown until week six of the 2012 season, he amassed 12 touchdowns and 1,382 yards from 92 receptions. In 2013, Bryant started every game and recorded 1,233 receiving yards and 13 touchdowns. He was voted to his first Pro Bowl at the end of the season. In 2014, the final year of his rookie contract, Bryant broke the franchise record for touchdowns in a season with 16, while also recording 1,320 yards in 88 catches. He helped the Cowboys to the playoffs for the first time in his career. His season ended with a controversial play, which ultimately led the NFL to redefine what constituted a catch. The pass, which many believe that he caught, was deemed incomplete costing the Cowboys a shot at the Super Bowl.

In 2015, the organization placed the franchise tag on Bryant, keeping him with the team for another year. Just a few months later they negotiated a new contract worth more than $70 million over five years. That year he was only able to play in nine games and recorded just three touchdowns and 401 yards. He required foot and ankle surgery during the off-season.

Bryant continued to play for the Cowboys throughout 2016 and 2017 before being released by the team at the end of the 2017 season. He had injury-plagued stints with both the New Orleans Saints and Baltimore Ravens between 2018 and 2020.

In 2015, Bryant obtained a federal trademark registration for “#THROWUPTHEX” a reference to his signature touchdown celebration for athletic shirts, graphic t-shirts, hoodies, and similar clothing items.

He also obtained a federal trademark registration for a logo design of the number “88” which was his jersey number, for t-shirts and other clothing items.

In 2019, he applied for a trademark for “SOCIETY X” for cosmetics and health and beauty aids such as make-up, bath salts, facial cleansers, skin lotions, and similar items, for eyewear such as sunglasses, for jewelry such as tie clips, lapel pins, and watches, for sports and athletic style bags, for clothing items including jeans, shorts, suits and coats, and for retail store services, conducting tradeshows, promoting the services of others and similar items.

Bryant also submitted a federal trademark application for “THROW UP THE X” for athletic shirts, graphic t-shirts, hoodies, and similar clothing items in 2022.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Dez Bryant Trademarks
  1. SOCIETY X
  2. SOCIETY X
  3. SOCIETY X
  4. THROW UP THE X
  5. 88
  6. #THROWUPTHEX

SOCIETY X

Serial Number:
98053535
Registration Number:
Pending Application
Word Mark:
SOCIETY X
Goods and Services:

IC 035. US 100 101 102. G & S Retail stores services, wholesale stores services, mail order services, on-line ordering services and on-line retail store services, and retail store services available through computer communications and interactive television, all of the aforesaid featuring cosmetics, fragrances, hair, nail, bath and body products, bags and accessories therefor, clothing and accessories therefor, footwear, headwear, eyewear and accessories therefor, jewelry and watches and accessories therefor, items of precious metal, clocks; public relations; publicity agents; management of performing artists and professional athletes; talent agencies; advertising, promotional, and marketing services, and branding services, namely, consulting, development, management and marketing of brands for businesses; product merchandising for others; promoting the goods and services of others through issuance of product and/or service endorsements, and through arranging personal appearances by persons working in the relevant field for the distribution of product and/or service advertising; providing a web site which features advertisements for the goods and services of others on a global computer network; providing space at a web site for the advertisement of the goods and services of others; providing a web site featuring an online marketplace at which users can offer goods for sale and buy goods offered by others; promoting the goods and services of others by providing hypertext links to the web sites of others; promoting the goods and services of others by providing a web site featuring links to music, entertainment, television, film, fashion, beauty, lifestyles, home furnishings, games, and the arts; providing on-line directory information services featuring hyperlinks to the web sites of others; providing consumer review, recommendation and rating related information about the goods and services of others via the global computer network; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; promotional services, namely, distribution of advertising flyers, coupons, catalogs and promotional items of others; providing an on-line showroom for the goods of others in the fields of music, entertainment, television, film, fashion, beauty, lifestyles, home furnishings, games, and the arts; promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; promoting and conducting trade shows in the fields of music, entertainment, television, film, fashion, beauty, lifestyles, home furnishings, games, and the arts; conducting an on-line trade show exhibition, in the fields of music, entertainment, television, film, fashion, beauty, lifestyles, home furnishings, games, and the arts; promoting the concerts of others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with music, cultural and entertainment events.

Filling Date:
2023-06-21
Current Basis:
1B
Owner:
Bryant, Desmond Demond
Attorney of Record:
BRAD D. ROSE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SOCIETY X

Serial Number:
98053531
Registration Number:
Pending Application
Word Mark:
SOCIETY X
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, t-shirts, tank tops, polo shirts, cardigans, jerseys, tops, blouses, dresses, skirts, bottoms, leggings, tights, pants, jeans, denim jeans, denim pants, denim jackets, cargo pants, jump suits, jumpers, rompers, shorts, boxer shorts, sweat shirts, hooded sweat shirts, sweat shorts, sweat pants, sweat suits, warm-up suits, sweaters, wraps, shrugs, pashmina shawls, ponchos, overalls, vests, fleece vests, anoraks, jackets, pullovers, blazers, suits, coats, turtlenecks, swimwear, beachwear, tankinis, headwear, hats, baseball caps, cap visors, headwear, headbands, ear muffs, scarves, aprons, bandanas, belts, neckwear, suspenders, underwear, briefs, socks, hosiery, leg warmers, gloves, mittens, loungewear, robes, underclothes, undergarments, pajamas, lingerie, sleepwear, infantwear, layettes, infant sleepers, booties, rainwear, footwear, shoes, sneakers, boots, sandals, flip-flops and slippers.

Filling Date:
2023-06-21
Current Basis:
1B
Owner:
Bryant, Desmond Demond
Attorney of Record:
BRAD D. ROSE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SOCIETY X

Serial Number:
98053530
Registration Number:
Pending Application
Word Mark:
SOCIETY X
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Eyewear; eyewear cases; eyeglasses and eyeglass frames; sunglasses and sunglass frames; clip-on sunglasses.

Filling Date:
2023-06-21
Current Basis:
1B
Owner:
Bryant, Desmond Demond
Attorney of Record:
BRAD D. ROSE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THROW UP THE X

Serial Number:
97555555
Registration Number:
Pending Application
Word Mark:
THROW UP THE X
Goods and Services:

IC 025. US 022 039. G & S Athletic shirts; shirts; t-shirts, graphic t-shirts; long-sleeved shirts; short-sleeved and long-sleeved t-shirts; hooded sweat shirts; jerseys being clothing; tops as clothing; bottoms as clothing; headwear; hats; footwear.

Filling Date:
2022-08-19
Current Basis:
1B
Owner:
Bryant, Desmond
Attorney of Record:
Brad D. Rose
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

88

Serial Number:
86610647
Registration Number:
4866319
Word Mark:
88
Goods and Services:

IC 025. US 022 039. G & S Apparel, namely, shirts, t-shirts, pants, jackets, hats, caps, headwear, footwear, and athletic uniforms. FIRST USE: 20130925. FIRST USE IN COMMERCE: 20130925.

Filling Date:
2015-04-27
Registration Date:
2015-12-08
Current Basis:
1A
Owner:
Bryant, Desmond
Attorney of Record:
Brad D. Rose
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of a fanciful presentation of the numeral "88".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

#THROWUPTHEX

Serial Number:
86610620
Registration Number:
4866317
Word Mark:
#THROWUPTHEX
Goods and Services:

IC 025. US 022 039. G & S Athletic shirts; shirts; t-shirts, graphic t-shirts; long-sleeved shirts; short-sleeved and long-sleeved t-shirts; hooded sweat shirts; jerseys. FIRST USE: 20130925. FIRST USE IN COMMERCE: 20130925.

Filling Date:
2015-04-27
Registration Date:
2015-12-08
Current Basis:
1A
Owner:
Bryant, Desmond
Attorney of Record:
Brad D. Rose
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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