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Dak Prescott Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Dak Prescott.

Please note: Gerben IP does not represent Dak Prescott. This page is provided for informational purposes and reflects information available in public USPTO records.

April 9, 2024

Dak Prescott is a quarterback for the Dallas Cowboys in the Nation Football League. He was named 2016 NFL Rookie of the Year and is a two-time Pro Bowler.

Rayne Dakota Prescott was born in Sulphur, Louisiana in 1993. He was raised by his mother Peggy and was the youngest of three children. He went to Haughton High School where he was a standout football player, leading his team to a district championship. His mother died in 2013 of colon cancer.

Prescott chose to attend Mississippi State University where he redshirted his freshman year. In 2012, as a redshirt freshman, he was second on the depth chart but saw action in 12 games, racking up 194 yards and four touchdowns as well as 110 rushing yards. In his redshirt sophomore year, the Mississippi State University’s starting quarterback suffered a concussion. During his time as starter that season, he threw 10 touchdowns, almost 2,000 yards, and seven interceptions, while rushing for 13 touchdowns and 829 yards. He was named as a starter for the next season, where he threw for 27 touchdowns and was responsible for nearly 4,500 yards of total offense. He broke at least ten school records during the season and was the Manning Award Player of the Week, and SEC Offensive Player of the Week a total of eight times combined. He was also an Honorable Mention All-American, First-Team All-SEC, and won the Conerly Trophy (which goes to the best college football player in Mississippi). In 2015, he had 29 passing touchdowns and 10 rushing touchdowns. For his collegiate career, he had 111 touchdowns and set a total of 38 school records, three Orange Bowl records, and three Belk Bowl records.

While in college, a vendor sold T-shirts with Prescott’s name on them. According to NCAA policy, a student-athlete is required to take action if their name or likeness is used for commercial items. Dak Prescott filed a trademark application for his name “Dak Prescott” in 2014, on the advice of a lawyer who was paid for by the NCAA Opportunity Fund. He had to pursue a lawsuit or risk losing his eligibility to play college football.

Prescott declared for the 2016 draft and attended the combine, where he ran a 4.79-second 40-yard dash and scored 25 on the Wonderlic test. He was drafted in the fourth round by the Dallas Cowboys and was considered a developmental project. When the team’s backup broke his leg, they tried to trade for another backup but failed. Prescott beat out Jameill Showers for the backup position. During the preseason, Tony Romo, the starting quarterback, suffered a back injury, which would sideline him for two to three months, and Prescott was named the starter. In week two, the Cowboys beat rival Washington, giving Prescott his first professional victory in a regular-season game. The Cowboys finished the season with 13 wins and three losses. They won the NFC East title but lost in the playoffs in the divisional round. He was named NFL Offensive Rookie of the Year, named to the All-Rookie Team, and voted to the Pro Bowl. He was voted fourteenth on the NFL Top 100 Players list. In his second season, he threw 22 touchdowns, 3,324 yards, and 13 interceptions, as well as rushed for 357 yards and six touchdowns.

In 2018, the Cowboys won 10 games and lost six. They went to the playoffs and lost in the divisional round to the Los Angeles Rams. That year Prescott passed for 3,885 yards and 22 touchdowns with eight interceptions, as well as rushed for 305 yards and six touchdowns and he was voted to the Pro Bowl. In 2019, the Cowboys won eight games and lost eight games, missing the playoffs. Prescott amassed 4,902 passing yards with 30 touchdowns and 11 interceptions, as well as 277 rushing yards and three touchdowns. He was ranked thirty-first on the NFL Top 100 Players list. The Cowboys used the franchise tag on Prescott for the 2020 season. He only played in 5 games that year due to a compound fracture and dislocation of his ankle. He passed for 403 yards and three touchdowns before being placed on the injury reserve list. Even with the injury, he was ranked forty-sixth on the NFL Top 100 Players list. After much speculation, he signed a contract with the Cowboys for $160 million over four years and started the 2021 season for the team.

In 2019, Prescott obtained a federal trademark registration for “D4K” covering athletic apparel and other clothing items. The “D4K” is used on merchandise sold in the Official Dak Prescott store which can be found online.

Dak Prescott is still an active NFL player and lives in Prosper, Texas. It is believed that his net worth is around $40 million.

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Quick Links for Dak Prescott Trademarks
  1. D4K


Serial Number:
Registration Number:
Word Mark:
Goods and Services:

IC 025. US 022 039. G & S Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps; Athletic shorts, Footwear, Headwear, T-shirts. FIRST USE: 20170124. FIRST USE IN COMMERCE: 20170716.

Filling Date:
Registration Date:
Current Basis:
Prescott, Rayne Dakota
Attorney of Record:
Kristine Miller
Description of Mark:
(4) Standard character mark.
Type of Mark:
Live or Dead:
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