Cole Haan Trademarks
Please note: Gerben IP does not represent Cole Haan. This page is provided for informational purposes and reflects information available in public USPTO records.
September 21, 2023
Cole Haan is an American brand selling men’s and women’s footwear and accessories. It serves markets globally with its headquarters in both New York City and Greenland, New Hampshire. The company is publicly listed and is one of the largest clothing retailers worldwide.
Since its inception in 1928, the company has switched hands several times, often under the stewardship of new management. Let’s look into the company’s history, retail stores, and trademarks.
Cole Haan Company History
Trafton Cole and Eddie Haan founded Cole Haan in 1928 in Chicago. The duo built the company on the premise of running a business with a reputation for craftsmanship, quality, service, and style. For over 90 years that the business has been operational, the company’s culture has maintained this spirit and goal.
The business started as a men’s footwear brand and was originally named Cole, Rood & Haan, before expanding into children’s and women’s products. After several years of successful operations, in 1975, a group of partners, led by George Denney, acquired the business. The new owners built upon the company’s foundations established by Cole and Haan for over a decade, transforming the relatively small label into a household name.
In 1982, Cole Haan launched a retail division comprised of 42 stores worldwide. By 1996, the company’s cumulative sales had hit nearly $70 million.
Nike, which observed how strongly the footwear brand was growing, acquired Cole Haan. The 1988 deal closed for $80 million. It also marked Nike’s first foray outside the athletic shoe business.
Cole Haan has a different market approach compared to its competition. While the competition depends on licensed designer labels to increase sales, Cole Haan focuses on building its own brand.
Therefore, the company has expanded its brand into sandals, flats, pumps, and other formal and casual styles. It also offers branded leather accessories such as briefcases, handbags, wallets, and belts. Cole Haan also sells compatible products such as hosiery.
As part of expanding its product line, Cole Haan introduced a collection of driving shoes for European customers in 1996. This was part of its mid-90s drive to break into the European market. These driving shoes are one of the best-sellers for the brand on the continent. It was relaunched with longer-lasting materials, new colors, and softer leathers.
During this time, Cole Haan also introduced suede and fashion leather versions of the Anaconda chukka boots made for Europe. Cole Haan’s products were sold in more than 300 retail stores in Italy.
Despite an aggressive and successful expansion drive in the mid-90s, the late ’90s were rougher for the brand. Sales dipped, which led to layoffs and the company’s president resigning. Nike was also facing a rough patch with marketing and financial problems.
However, Cole Haan’s problems were thought to be different from Nike’s. Therefore, in 1998, several executives moved from Nike into the company to help bring the brand back on its feet.
The migrations also came with changes from Nike, with the parent brand repositioning Cole Haan in the market and introducing new footwear items featuring more modern styling. The brand also doubled down on its quality commitment.
This new market position was called “Modern Artisan” and was promoted by a lifestyle advertising campaign. The company pledged that 60 to 80% of product lines each year would feature new styles, with the remainder being a carryover of classic styles.
The goal was to be more appealing to the 30 to 50-year-old market segment the company was targeting.
This modern take on Cole Haan kicked off well, with product lines divided into several unique lifestyle collections, each appealing to a different set of consumers. Nike would divest Cole Haan in 2012, along with Umbro, in an attempt to focus the company’s efforts on the Nike brand.
Cole Haan Retail Stores
Cole Haan has over 300 stores, with most locations in the Americas, Middle East, and Asia. The company also has one store in Istanbul and South Africa, with the Istanbul store being the only location in Europe, with none in New Zealand or Australia.
However, international customers can still buy Cole Haan’s products through its website or websites operated by its international distribution partners.
Cole Haan also sells its products through retailers such as Nordstrom, Zappos, Shoe Carnival, Lord & Taylor, Macy’s, Hudson’s Bay Company, and Neiman Marcus.
Cole Haan Trademarks
Cole Haan has sought or obtained federal trademark registration for about 31 trademarks. These include “PINCH HAND SEWN,” “CHANGE FORWARD,” and “FLOWERFOAM.”
On April 5, 2016, Cole Haan obtained federal trademark registration for “PINCH HAND SEWN” and uses the trademark for its footwear, including boots, shoes, pumps, sneakers, slippers, and sandals.
Cole Haan sought federal trademark registration for “CHANGE FORWARD” on December 14, 2021. The company intends to use the trademark for its footwear, retail, and online services.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- CH
- ZERØGRAND
- COLE HAAN
- Logo #1
- FLOWERFOAM
- ICI COLE HAAN AMERICAN CLASSICS DESIGNED IN NEW ENGLAND, USA MADE WITH GRAND 36Ø TRADEMARK
- CHANGE FORWARD
- Logo #2
- GRANDSHØP
- GRANDFØAM
- ØRIGINALGRAND
- ZERØGRAND
- GRAND
- GRANDPRØ
- COLE HAAN AMERICAN CLASSICS DESIGNED INNEW ENGLAND, USA MADE WITH GRAND.36Ø TRADEMARK
- STITCHLITE
- COLE HAAN
- PINCH MAINE CLASSIC
- PINCH MAINE CLASSIC
- GRAND.OS
- COLE HAAN
- ZEROGRAND
- COLE HAAN
- COLE-HAAN
- COLE HAAN
- COLE HAAN
- COLE HAAN
- BRAGANO
- COLE-HAAN
IC 018. US 001 002 003 022 041. G & S Attaché bags, wallets, traveling bags, duffle bags, ruck sacks, purses, shoulder bags, tote bags.
IC 025. US 022 039. G & S Footwear; boots, shoes, sneakers, pumps, sandals and slippers, espadrilles; clothing, namely, jackets, hoodies, coats, socks, belts for clothing; hats, beanies, gloves, scarves.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags and fashion accessories for use online and in online virtual worlds; Digital media, namely, downloadable digital images and videos relating to footwear, clothing, headwear, eyewear, luggage, bags and fashion accessories; Downloadable image files containing trading cards, artwork, memes, sneakers, footwear, clothing, headwear, eyewear, bags and fashion accessories, authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; Downloadable multimedia files, audio recordings, video recordings and image files containing artwork, text, audio, and video relating to footwear, clothing, headwear, eyewear, luggage, bags and fashion accessories authenticated by non-fungible tokens (NFTs); Downloadable computer applications, downloadable software in the nature of browser extensions and widgets, downloadable digital images and downloadable images in the nature of emoticons, downloadable game software enhancements and components all in the nature of downloadable software updates featuring downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; Downloadable electronic data files relating to footwear, clothing, headwear, eyewear, luggage, bags and fashion accessories authenticated by non-fungible tokens (NFTs).
IC 035. US 100 101 102. G & S Retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; On-line retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital goods, namely, art images, footwear, clothing, headwear, eyewear, bags and fashion accessories authenticated by non-fungible tokens (NFTs); Operating an online retail store in online environments, virtual online environments, and extended reality virtual environments, featuring physical goods, namely clothing, footwear, headwear, eyewear, bags, fashion accessories and also featuring virtual goods, namely clothing, footwear, headwear, eyewear, bags, fashion accessories for use in online virtual worlds.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags and fashion accessories for use in virtual environments.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags and fashion accessories for use online and in online virtual worlds; Digital media, namely, downloadable digital images and videos relating to footwear, clothing, headwear, eyewear, luggage, bags and fashion accessories; Downloadable image files containing trading cards, artwork, memes, sneakers, footwear, clothing, headwear, eyewear, bags and fashion accessories, authenticated by non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; Downloadable multimedia files, audio recordings, video recordings and image files containing artwork, text, audio, and video relating to footwear, clothing, headwear, eyewear, luggage, bags and fashion accessories authenticated by non-fungible tokens (NFTs); Downloadable computer applications, downloadable software in the nature of browser extensions and widgets, downloadable digital images and downloadable images in the nature of emoticons, downloadable game software enhancements and components all in the nature of downloadable software updates featuring downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; Downloadable electronic data files relating to footwear, clothing, headwear, eyewear, luggage, bags and fashion accessories authenticated by non-fungible tokens (NFTs).
IC 035. US 100 101 102. G & S Retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; On-line retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, eyewear, bags and fashion accessories for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital goods, namely, art images, footwear, clothing, headwear, eyewear, bags and fashion accessories authenticated by non-fungible tokens (NFTs); Operating an online retail store in online environments, virtual online environments, and extended reality virtual environments, featuring physical goods, namely clothing, footwear, headwear, eyewear, bags, fashion accessories and also featuring virtual goods, namely clothing, footwear, headwear, eyewear, bags, fashion accessories for use in online virtual worlds.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags and fashion accessories for use in virtual environments.
IC 025. US 022 039. G & S footwear; foam cushioning sold as component part of footwear; shoe soles. FIRST USE: 20220418. FIRST USE IN COMMERCE: 20220418.
IC 025. US 022 039. G & S footwear; foam cushioning sold as component part of footwear; shoe soles. FIRST USE: 20220201. FIRST USE IN COMMERCE: 20220201.
IC 018. US 001 002 003 022 041. G & S Attaché bags, wallets, travelling bags, duffle bags, rucksacks, purses, shoulder bags, tote bags.
IC 025. US 022 039. G & S Footwear; boots, shoes, sneakers, pumps as footwear, sandals and slippers, espadrilles; apparel; jackets, hoodies, coats, socks, clothing belts.
IC 035. US 100 101 102. G & S Retail store services and on-line retail store services featuring footwear; promoting public awareness of sustainability initiatives and issues. FIRST USE: 20220222. FIRST USE IN COMMERCE: 20220222.
IC 025. US 022 039. G & S footwear. FIRST USE: 20200909. FIRST USE IN COMMERCE: 20200909.
IC 035. US 100 101 102. G & S retail store and online retail store services in the field of apparel, belts, footwear, bags, wallets, briefcases, eyewear and fashion items. FIRST USE: 20200305. FIRST USE IN COMMERCE: 20200305.
IC 025. US 022 039. G & S Footwear; boots, shoes, sneakers, pumps as footwear, sandals and slippers. FIRST USE: 20190510. FIRST USE IN COMMERCE: 20190510.
IC 025. US 022 039. G & S Footwear; boots; shoes; sneakers. FIRST USE: 20150100. FIRST USE IN COMMERCE: 20150100.
IC 018. US 001 002 003 022 041. G & S Bags, namely, tote bags, duffle bags, briefcase-type portfolios, purses, backpacks, handbags, shoulder bags, sports-bags; traveling bags; rucksacks; umbrellas. FIRST USE: 20150100. FIRST USE IN COMMERCE: 20150100.
IC 025. US 022 039. G & S Clothing for men and women, namely, socks, jackets, and coats; footwear; boots; shoes; sneakers; sandals; slippers. FIRST USE: 20150100. FIRST USE IN COMMERCE: 20150100.
IC 025. US 022 039. G & S Footwear; boots; shoes; sneakers. FIRST USE: 20140600. FIRST USE IN COMMERCE: 20140600.
IC 025. US 022 039. G & S Footwear; sneakers. FIRST USE: 20150600. FIRST USE IN COMMERCE: 20150600.
IC 025. US 022 039. G & S Footwear; shoes. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.
IC 018. US 001 002 003 022 041. G & S handbags, shoulder bags. FIRST USE: 20160804. FIRST USE IN COMMERCE: 20160804.
IC 025. US 022 039. G & S Footwear; shoes, sneakers, sandals. FIRST USE: 20181201. FIRST USE IN COMMERCE: 20181201.
IC 014. US 002 027 028 050. G & S Watches; watch straps, watch bands; jewelry; earrings; necklaces, rings, bracelets and pendants; watch parts and fittings. FIRST USE: 19870213. FIRST USE IN COMMERCE: 19870213.
IC 025. US 022 039. G & S Clothing for men, women and children; pants, bottoms, shirts, t-shirts, tops, skirts, socks, jackets, coats, shorts, blouses, sweaters, vests, dresses, scarves, gloves, shawls, capes, rainwear, ski-wear, swimwear, undergarments, hosiery; neckties; footwear; boots, shoes, sneakers, pumps, sandals and slippers; headwear, caps, hats. FIRST USE: 19580000. FIRST USE IN COMMERCE: 19580000.
IC 025. US 022 039. G & S Footwear; [ boots, ] shoes [, sneakers, pumps, sandals and slippers ]. FIRST USE: 20140401. FIRST USE IN COMMERCE: 20140401.
IC 025. US 022 039. G & S [ Clothing for men, women and children, namely, jeans, pants, bottoms, shirts, t-shirts, tops, tank tops, skirts, socks, jackets, coats, shorts, blouses, sweaters, vests, dresses, scarves, gloves, shawls, jumpsuits, capes, rainwear, ski-wear, swimwear, undergarments, singlets, and hosiery; neckties; ] footwear; [ boots, ] shoes [, sneakers, pumps, sandals and slippers ]. FIRST USE: 20140526. FIRST USE IN COMMERCE: 20140526.
IC 025. US 022 039. G & S Footwear; boots, shoes, sneakers, pumps, sandals and slippers. FIRST USE: 20140401. FIRST USE IN COMMERCE: 20140401.
IC 003. US 001 004 006 050 051 052. G & S [ Bleaching preparations for laundry use; cleaning agents and preparations; polishing, scouring and abrasive preparations; soaps for household use; soaps for personal use; perfumery, essential oils, cosmetics, hair lotions; dentifrices, ] shoe maintenance preparations, namely, shoe creams; [ shoe care products, namely, shoe polish applicators containing shoe polish; ] shoe polish; shoe wax; wax for polishing leather. FIRST USE: 20130000. FIRST USE IN COMMERCE: 20130000.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ Newspapers; magazines featuring shoes and comics books; photographs; bookbinding materials; stationery; adhesives for stationery or household purposes; printed instructional and teaching material in the field of shoe care; plastic materials for packaging, namely, bags, film, and bubble packs; diaries; daily planners, notepad holders, leather book covers, personal organizers ]. FIRST USE: 20140000. FIRST USE IN COMMERCE: 20140000.
IC 035. US 100 101 102. G & S Retail store services and on-line retail store services in the field of cleaning preparations, polishing preparations, [ abrasive preparations, soaps, perfumery, essential oils, cosmetics, hair lotions, dentifrices, ] shoe care products, [ shoe polish, ] shoe cream, [ shoe wax, ] eyewear, sunglasses, eyewear frames, [ spectacles, spectacle frames, spectacle glasses, spectacle lenses, spectacle cases, containers for spectacles, spectacle chains, sports glasses, protective eyewear, parts and accessories for eyewear, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, computer software, downloadable computer software, computer software in the form of an app for mobile devices and computers, watches, watch straps, watch bands, chronographs for use as timepieces, stopwatches, mechanical and automatic watches, clocks, jewelry, earrings, necklaces, rings, bracelets, pendants, parts and fittings for watches and jewelry, printed matter, periodical publications, newspapers, magazines, comics, books, photographs, bookbinding materials, stationery, adhesives for stationery or household purposes, office requisites except furniture, instructional and teaching materials except apparatus, plastic materials for packaging not included in other classes, diaries, diary planners, notepad holders, leather book covers, pocket organizers, briefcases, ] wallets, [ suitcases, trunks, ] traveling bags, rucksacks, leather bags, handbags, [ purses, ] leather shopping bags, [ leather key cases, ] business card holders, credit card holders, [ money clips, key fobs, ] shoulder bags, [ luggage, clutches, all-purpose athletic bags, sports-bags, beach bags, ] shoulder bags, pocket wallets, [ umbrellas, textile goods, bed covers, table covers, handkerchiefs, household linen, curtains, pillow-cases, towels, bed-, wall-, window- and table coverings, blankets, napkins, washcloths, mats, rugs, flags, banners, pennants, ] clothing for men and women [ and children, jeans, pants, bottoms, shirts, t-shirts, tops, tank tops, skirts ], socks, jackets, coats, [ shorts, blouses, ] sweaters, [ vests, dresses, ] scarves, gloves, shawls, [ jumpsuits, capes, ] rainwear, [ ski-wear, swimwear, undergarments, singlet's, ] hosiery, [ neckties, ] footwear, boots, shoes, sneakers, pumps, sandals, slippers [, headwear, caps, hats; business management; business administration and office functions; sales promotion for others, also provided through the Internet, marketing services and advertising services for others, also provided through the Internet; commercial business management and administration services in the field of franchising and operation of retail store and online retail businesses ]. FIRST USE: 19820000. FIRST USE IN COMMERCE: 19820000.
IC 018. US 001 002 003 022 041. G & S Hand bags, purses, shoulder bags, tote bags, luggage, briefcases, briefcase-type portfolios, messenger bags, duffel bags. FIRST USE: 20151000. FIRST USE IN COMMERCE: 20151000.
IC 025. US 022 039. G & S footwear, hosiery, coats, blazers, anoraks, sweaters, vests, sweatshirts, socks, and jackets. FIRST USE: 20140708. FIRST USE IN COMMERCE: 20140708.
IC 009. US 021 023 026 036 038. G & S Eyeglasses, sunglasses, cases for spectacles and sunglasses. FIRST USE: 20071109. FIRST USE IN COMMERCE: 20071109.
IC 016. US 037. G & S diary planners, notepad holders and leather check book covers, pocket secretaries and pocket organizers. FIRST USE: 19900726. FIRST USE IN COMMERCE: 19900726.
IC 018. US 003. G & S leather key cases, business card holders, credit card holders and money clips. FIRST USE: 19901001. FIRST USE IN COMMERCE: 19901001.
IC 025. US 039. G & S hosiery. FIRST USE: 19901001. FIRST USE IN COMMERCE: 19901001.
IC 018. US 003. G & S shoulder bags, travel bags, handbags, purses, luggage, briefcase-type portfolios, and wallets. FIRST USE: 19831101. FIRST USE IN COMMERCE: 19831101.
IC 042. US 101. G & S RETAIL STORE SERVICES IN THE FIELD OF FOOTWEAR AND APPAREL AND RELATED ACCESSORIES. FIRST USE: 19820527. FIRST USE IN COMMERCE: 19830901.
IC 025. US 039. G & S Men's and Ladies' Footwear. FIRST USE: 19740100. FIRST USE IN COMMERCE: 19740100.
IC 039. US 039. G & S SHOES. FIRST USE: 19580000. FIRST USE IN COMMERCE: 19580000.