Philadelphia 76ers star Joel Embiid has re-filed a trademark application with the USPTO for the phrase “Trust the Process.” The initial trademark application from 2018 is about to be cancelled because the basketball player has not proven that he is using the trademark yet.
The Philadelphia Business Journal discusses the significance of the refiling with Josh Gerben.
The United States Patent and Trademark Office will not approve and register a trademark without proof of use in commerce. An applicant must demonstrate how they are actually using the trademark in connection with the goods/services listed in the application.
“This new filing re-ups Embiid’s desire to commercialize the phrase,” Gerben said.
Source: George, John. https://www.bizjournals.com. “A ‘Trust the Process’ video game? 76ers star Joel Embiid seeks trademark to use phrase on a variety of toys.” 25 January 2023.