The USPTO has recently refused LeBron James’ “TACO TUESDAY” trademark filing. They cite that the mark does not meet the requirements for a trademark or service mark.
CBS Sports, Yahoo Sports, and Bleacher Report have quoted Josh Gerben’s analysis for why the mark was refused:
1. CBS Sports
Josh explained that LeBron James received a refusal for “TACO TUESDAY” because the phrase is a commonplace message and cannot be trademarked.
2. Yahoo Sports
Following comments from LeBron James’ company that the trademark was filed for marketing and advertising purposes, Josh explained that a prior registration for these goods and services would have blocked a portion of the application.
3. Bleacher Report
Josh analyzed the reason for the refusal and the possibility of LeBron James starting a podcast given the language used in the application for “podcasting services” and “online entertainment services.”
Source: Maloney, J. “LeBron James’ ‘Taco Tuesday’ trademark application rejected by U.S. Patent and Trademark Office”. CBSSports.com. September 11 2019
Source: Hart, T. “LeBron James’ company’s request to trademark ‘Taco Tuesday’ denied”. YahooSports.com. September 11 2019.
Source: Polacek, S. “LeBron James’ ‘Taco Tuesday’ Trademark Application Denied by US Patent Office”. BleacherReport.com. September 11 2019.