Amazon and similar e-commerce websites have come under fire for shipping expired food from third-party sellers to consumers. As Amazon’s customer base grows, brand protection and consumer safety becomes increasingly important.
Josh Gerben discussed the implications of Amazon shipping expired products for brand loyalty and trust:
(1:30 – 1:42) “Amazon currently just has the potential for a massive liability and they’re certainly trying to take steps to clean things up and make the products that are being sold through the platform more reliable.”
(1:48 -1:56) “Consumers have this false sense of security that because it’s coming from Amazon, it must be okay. But what consumers really have to know is that you’re not buying from Amazon, they’re buying from somebody else.”
(2:44 – 2:57) “I would hope that Amazon is reading these stories in the news and understanding that third-party sellers are abusing their platform and selling these types of products. And