Josh Gerben Explains Taylor Swift’s New Trademark Filings to The Today Show

Taylor Swift is proactively attempting to protect her voice and likeness from AI generated content with new trademark filings. The Today Show spoke with Josh Gerben about the trademarks Swift filed and the theory behind the new legal strategy.

Source: Kreutz, Liz. “Taylor Swift Files to Trademark Voice and Image to Protect from AI” The Today Show. April 28, 2026. https://www.today.com/video/taylor-swift-files-3-trademarks-for-voice-and-image-to-combat-ai-262243909999