Fox Media, LLC has filed a trademark for “OK, BOOMER”. They are hoping to capitalize on the popular Internet meme for use in a future television show.
Josh Gerben was quoted by CNN regarding the details and his analysis of the filing:
“It would seem unlikely that a company of this size would file such an application unless a show was being considered,” Gerben tells CNN.
“In all likelihood, the USPTO will deny all of these applications because OK BOOMER has become a ‘widely used message,'” Gerben said. “A trademark registration will not issue in a phrase that is commonly used to convey a social or political message. This is because such a ‘viral’ phrase is incapable of identifying the source of a product or service — which is what trademarks must do to be capable of registration.”
FOX has filed a trademark application for “OK BOOMER.”
The media giant filed the application on November 11th.
According to the filing, FOX intends to launch a reality, comedy and/or game show called OK BOOMER.
— Josh Gerben (@JoshGerben) November 18, 2019
Source: Kim, A. “Fox has filed a trademark application for a TV show called ‘OK boomer””. CNN.com. 18 November 2019.