CNN Quotes Josh Gerben About Fox Media’s “OK, BOOMER” Trademark

Fox Media, LLC has filed a trademark for “OK, BOOMER”.  They are hoping to capitalize on the popular Internet meme for use in a future television show.

Josh Gerben was quoted by CNN regarding the details and his analysis of the filing:

“It would seem unlikely that a company of this size would file such an application unless a show was being considered,” Gerben tells CNN.

“In all likelihood, the USPTO will deny all of these applications because OK BOOMER has become a ‘widely used message,'” Gerben said. “A trademark registration will not issue in a phrase that is commonly used to convey a social or political message. This is because such a ‘viral’ phrase is incapable of identifying the source of a product or service — which is what trademarks must do to be capable of registration.”

FOX has filed a trademark application for “OK BOOMER.”

The media giant filed the application on November 11th.

According to the filing, FOX intends to launch a reality, comedy and/or game show called OK BOOMER.

My full breakdown ?#OkBoomer#FoxNews pic.twitter.com/tmEDHC3QgM

— Josh Gerben (@JoshGerben) November 18, 2019

Source: Kim, A.  “Fox has filed a trademark application for a TV show called ‘OK boomer””.  CNN.com.  18 November 2019.