AXIOS and Josh Gerben Discuss the USPTO’s Refusal of Trump’s “TRUTH SOCIAL” Trademark

The United States Patent and Trademark Office (USPTO) recently refused Donald Trump’s trademark application for “Truth Social.”

Axios and Josh Gerben discuss the reason behind the refusal of the trademark application, which was to be the name of the former President’s social media company.

The main reason behind the USPTO’s refusal of the the “Truth Social” trademark application is that there is a “likelihood of confusion” due to two similar “Truth” marks, already on the federal register.

Most companies will have lawyers vet the desired term(s) to ensure that there are no conflicts with trademarks already on the register, before filing an application for a trademark.

“Ideally, you would pick a name where this wasn’t going to happen,” said Josh Gerben, a trademark lawyer in Washington D.C., who tweeted the PTO filing.

Source: Peck, Emily and Fisher, Sara. “Trump’s Truth Social has trademark application denied as setbacks pile up.” 25 August 2022.

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