Good Morning America Discusses Taylor Swift’s New Trademark Filings with Josh Gerben

Taylor Swift is attempting a novel strategy to protect herself from AI generated content by filing trademarks to protect her voice and likeness. Josh Gerben analyzed the trademarks and explained the legal theory to Good Morning America.

Source: Leib, Mason. “Taylor Swift makes move to protect herself from AI” Good Morning America. April 28, 2026. https://www.goodmorningamerica.com/culture/story/taylor-swift-makes-move-protect-ai-132447038