Gerben IP https://www.gerbenlaw.com/ Trademark Attorneys Trusted For Our Experience® Tue, 05 May 2026 13:38:30 +0000 en-US hourly 1 https://www.gerbenlaw.com/wp-content/uploads/2023/07/cropped-favicon-512x512-1-32x32.jpg Gerben IP https://www.gerbenlaw.com/ 32 32 Trump Org’s Airport Naming Deal with Palm Beach County Revealed https://www.gerbenlaw.com/blog/trump-orgs-airport-naming-deal-with-palm-beach-county-revealed/ Mon, 04 May 2026 21:33:50 +0000 https://www.gerbenlaw.com/?p=76555 Trump Org’s airport naming deal with Palm Beach County reveals non-exclusive rights, strict merchandise controls, and ongoing brand oversight.

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]]> Jimmy Kimmel Files Trademarks to Protect His Voice and Image from AI https://www.gerbenlaw.com/blog/jimmy-kimmel-files-trademarks-to-protect-his-voice-and-image-from-ai/ Fri, 01 May 2026 14:43:17 +0000 https://www.gerbenlaw.com/?p=76507 Jimmy Kimmel files trademarks to protect his voice and image from AI misuse. A look at how trademark law is evolving to protect identity.

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]]> Taylor Swift Moves to Trademark Her Voice and Image as AI Threats Grow https://www.gerbenlaw.com/blog/taylor-swift-moves-to-trademark-her-voice-and-image-as-ai-threats-grow/ Mon, 27 Apr 2026 13:56:24 +0000 https://www.gerbenlaw.com/?p=76408 Taylor Swift’s new trademark filings target AI voice and image misuse. Here’s how trademarks are becoming a key tool for identity protection.

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]]> McDonald’s Bid to Re-register ‘Extra Value Meal’ Trademark Denied by USPTO https://www.gerbenlaw.com/blog/mcdonalds-bid-to-re-register-extra-value-meal-trademark-denied-by-uspto/ Tue, 21 Apr 2026 15:26:14 +0000 https://www.gerbenlaw.com/?p=76381 The USPTO denied McDonald’s bid to re-register ‘Extra Value Meal.’ Here’s why and how a procedural misstep made the fight harder.

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]]> Fernando Mendoza Files 12 Trademarks Ahead of NFL Draft https://www.gerbenlaw.com/blog/fernando-mendoza-files-12-trademarks-ahead-of-nfl-draft/ Mon, 20 Apr 2026 15:18:23 +0000 https://www.gerbenlaw.com/?p=76364 Top NFL prospect Fernando Mendoza filed 12 trademarks before the draft. Here’s why it matters and what it signals about his brand strategy.

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]]> USPTO Denies Nike’s Trademark Application for Bronny James’ New Logo  https://www.gerbenlaw.com/blog/uspto-denies-nikes-trademark-application-for-bronny-james-new-logo/ Tue, 14 Apr 2026 16:54:22 +0000 https://www.gerbenlaw.com/?p=76328 Nike’s ‘B9’ trademark for Bronny James was refused by the USPTO due to an existing mark. Here’s what it means and whether Nike can overcome it.

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]]> Trump Org Files Trademark for ‘The 47 Plan’, Claiming a Mobile Phone Launch is Coming https://www.gerbenlaw.com/blog/trump-org-files-trademark-for-the-47-plan-claiming-a-mobile-phone-launch-is-coming/ Tue, 07 Apr 2026 14:31:10 +0000 https://www.gerbenlaw.com/?p=76208 Trump Org files a trademark for 'The 47 Plan,' signaling continued plans for a mobile phone launch tied to the presidency.

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]]> Fernando Mendoza Files Trademarks Ahead of Expected No. 1 Draft Selection https://www.gerbenlaw.com/blog/fernando-mendoza-files-trademarks-ahead-of-expected-no-1-draft-selection/ Tue, 31 Mar 2026 14:40:50 +0000 https://www.gerbenlaw.com/?p=76138 Top draft prospect Fernando Mendoza files trademarks ahead of the NFL Draft, but his limited filings may leave gaps in brand protection.

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]]> Taylor Swift Sued Over ‘The Life of a Showgirl’ Trademark as Las Vegas Performer Claims Prior Rights https://www.gerbenlaw.com/blog/taylor-swift-sued-over-the-life-of-a-showgirl-trademark-as-las-vegas-performer-claims-prior-rights/ Mon, 30 Mar 2026 17:46:27 +0000 https://www.gerbenlaw.com/?p=76117 Taylor Swift faces a trademark lawsuit over 'The Life of a Showgirl.' Maren Flagg claims prior rights and alleges reverse confusion.

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]]> Who Owns ‘Iceman’? George Gervin Challenges Caleb Williams in Trademark Showdown https://www.gerbenlaw.com/blog/who-owns-iceman-george-gervin-challenges-caleb-williams-in-trademark-showdown/ Fri, 27 Mar 2026 13:07:57 +0000 https://www.gerbenlaw.com/?p=76093 Caleb Williams and George Gervin clash over 'ICEMAN' trademark rights, but earlier filings by Chuck Liddell could decide the outcome.

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