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National Collegiate Athletic Association Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by National Collegiate Athletic Association.
Updated:
April 7, 2021
Quick Links for National Collegiate Athletic Association Trademarks
  1. MASK MADNESS
  2. UNITED AS ONE
  3. BATTLE IN THE BUBBLE
  4. MARCH MADNESS
  5. DON'T BET ON IT
  6. NCAA NET
  7. THE ROAD TO INDIANAPOLIS
  8. SPRING MADNESS
  9. NCAA COLLEGE BASKETBALL ACADEMY
  10. ONETEAM
  11. NCAA TEAM WORKS
  12. EIGHT AT THE PLATE
  13. NEXT GENERATION SUNDAY
  14. BEYOND THE BASELINE
  15. 68 TEAMS, ONE DREAM
  16. NCAA FAST BREAK
  17. NCAA TICKET EXCHANGE
  18. NCAA TICKET EXCHANGE
  19. BASKETBALL MADNESS
  20. SELECTION SUNDAY
  21. MARCH IS ON
  22. PROTECT THE GAME
  23. READ TO THE FINAL FOUR
  24. MAKE IT YOURS
  25. NCAA AFTER THE GAME
  26. MARKDOWN MADNESS
  27. THE ROAD STARTS HERE
  28. THE ROAD TO THE FINAL FOUR
  29. NCAA SWEET SIXTEEN
  30. NCAA SWEET 16
  31. HISTORY HAPPENS HERE
  32. MARCH MADNESS
  33. THE ROAD TO INDIANAPOLIS
  34. BBCOR CERTIFIED .50
  35. FROZEN FEST
  36. BBCOR
  37. IT'S MORE THAN THREE GAMES
  38. THE BIG DANCE
  39. MARCH MAYHEM
  40. MARCH MATCHNESS
  41. MUNCH MADNESS
  42. MIDNIGHT MADNESS
  43. FIRST FOUR
  44. THE ROAD TO THE FINAL FOUR
  45. WOMEN'S FINAL FOUR
  46. NCAA
  47. NCAA
  48. NCAA
  49. FINAL FOUR
  50. NLI
  51. THE NCAA EXPERIENCE
  52. CHAMPIONS PLAY HERE
  53. THE ROAD ENDS HERE
  54. AND THEN THERE WERE FOUR
  55. NCAA
  56. THE GREATEST SHOW ON DIRT
  57. WOMEN'S COLLEGE CUP
  58. MARCH MADNESS
  59. MARCH MADNESS
  60. FINAL 4
  61. NCAA PHOTOS
  62. NCAA CHAMPIONSHIPS
  63. NCAA SWEET 16
  64. FINAL FOUR FRIDAY
  65. ROAD TO THE FINAL FOUR
  66. MEN'S COLLEGE CUP
  67. MEN'S COLLEGE CUP
  68. MEN'S COLLEGE CUP
  69. MEN'S COLLEGE CUP
  70. NCAA
  71. NCAA
  72. FROZEN FOUR
  73. WOMEN'S COLLEGE CUP
  74. IT'S THE JOURNEY
  75. NCAA
  76. FINAL FOUR
  77. THE ROAD TO OMAHA
  78. COLLEGE CUP
  79. WOMEN'S COLLEGE CUP
  80. NCAA COLLEGE CUP
  81. NCAA BASKETBALL
  82. FROZEN FOUR
  83. FROZEN FOUR
  84. THE BIG DANCE
  85. THE BIG DANCE
  86. THE BIG DANCE
  87. THE BIG DANCE
  88. NCAA SWEET SIXTEEN
  89. Logo #1
  90. NCAA
  91. NCAA
  92. NCAA
  93. NCAA
  94. NCAA
  95. HOOP CITY
  96. MARCH MADNESS EXPERIENCE
  97. NCAA HALL OF CHAMPIONS
  98. NCAA HALL OF CHAMPIONS
  99. WOMEN'S ELITE EIGHT
  100. ELITE EIGHT
  101. WOMEN'S ELITE EIGHT
  102. MARCH MADNESS
  103. AMERICA'S ORIGINAL MARCH MADNESS
  104. MARCH MADNESS
  105. MARCH MADNESS
  106. MARCH MADNESS
  107. NCAA
  108. WOMEN'S FINAL FOUR
  109. WOMEN'S FINAL FOUR
  110. WOMEN'S FINAL FOUR
  111. NATIONAL COLLEGIATE CHAMPIONSHIPS
  112. NCAA
  113. FINAL FOUR
  114. STAGG BOWL
  115. STAGG BOWL
  116. MARCH MADNESS
  117. YES
  118. NCAA
  119. NCAA
  120. FINAL FOUR
  121. THE FINAL FOUR
  122. THE FINAL FOUR
  123. NCAA
  124. NATIONAL COLLEGIATE ATHLETIC ASSOCIATION

MASK MADNESS

Serial Number:
90406520
Registration Number:
Pending Application
Word Mark:
MASK MADNESS
Goods and Services:

IC 010. US 026 039 044. G & S Face coverings being sanitary masks for protection against viral infection.

IC 025. US 022 039. G & S Knit face masks being headwear.

IC 035. US 100 101 102. G & S Promoting public awareness of benefits associated with wearing masks; advertising, promotion and marketing services in the nature of campaigns promoting wearing masks as a protection against viral infections.

Filling Date:
2020-12-23
Current Basis:
1B
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

UNITED AS ONE

Serial Number:
90200492
Registration Number:
Pending Application
Word Mark:
UNITED AS ONE
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Stickers.

IC 026. US 037 039 040 042 050. G & S Ornamental cloth patches.

IC 035. US 100 101 102. G & S Promoting awareness of the need for social unity, social and cultural understanding, support, inclusion, collaboration, togetherness, connections, good deeds, and eliminating bullying, discrimination, hatred and bigotry; Providing a website promoting awareness of the need for social unity, social and cultural understanding, support, inclusion, collaboration, togetherness, connections, good deeds, and eliminating bullying, discrimination, hatred and bigotry.

Filling Date:
2020-09-22
Current Basis:
1B
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of two concentric circles. The words UNITED AS ONE appear inside the bottom of the outer circle. The inner circle contains three hands holding the wrist of the hand to the right.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BATTLE IN THE BUBBLE

Serial Number:
90138207
Registration Number:
Pending Application
Word Mark:
BATTLE IN THE BUBBLE
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, sweatshirts, sweatpants, shirts, pants, t-shirts, shorts, dresses, skirts, jackets, and athletic uniforms; headwear; footwear.

IC 041. US 100 101 107. G & S entertainment services in the nature of athletic contests, games, tournaments, exhibitions and other athletic events at the college level; providing live athletic contests, games, tournaments and exhibitions; production and distribution of radio and television programs and multimedia programs featuring news highlights, sports content, athletic contests, games, tournaments, exhibitions and other athletic events at the college level for broadcast over global communications networks, the internet and wireless networks; providing an interactive website featuring information related to entertainment and athletic sporting contests, games, exhibitions and events; all of the foregoing excluding activities involving wearable inflatable balls.

Filling Date:
2020-08-26
Current Basis:
1B
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
88862440
Registration Number:
6184413
Word Mark:
MARCH MADNESS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable computer application software for use in distribution of digital video, video files and multimedia content in the field of sports and entertainment for use on wireless devices and mobile devices; Downloadable podcasts in the field of athletic contests, games, tournaments, exhibitions and events at the college level; Downloadable application software, namely, computer application software for wireless devices and mobile devices for playing games. FIRST USE: 20110000. FIRST USE IN COMMERCE: 20110000.

Filling Date:
2020-04-07
Registration Date:
2020-10-27
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DON'T BET ON IT

Serial Number:
88772571
Registration Number:
Pending Application
Word Mark:
DON'T BET ON IT
Goods and Services:

IC 035. US 100 101 102. G & S Marketing services in the nature of a campaign for promoting public awareness regarding risks associated with sports wagering; Association services, namely, promoting awareness of risks associated with sports wagering by means of a campaign. FIRST USE: 20070000. FIRST USE IN COMMERCE: 20070000.

IC 041. US 100 101 107. G & S Educational services, namely, organizing conferences and summits to address sports gambling concerns; Providing information about the risks to the integrity of college athletics associated with sports gambling. FIRST USE: 20070000. FIRST USE IN COMMERCE: 20070000.

IC 044. US 100 101. G & S Providing information about the health risks associated with sports gambling. FIRST USE: 20070000. FIRST USE IN COMMERCE: 20070000.

Filling Date:
2020-01-24
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA NET

Serial Number:
88683574
Registration Number:
Pending Application
Word Mark:
NCAA NET
Goods and Services:

IC 035. US 100 101 102. G & S Compiling, providing and updating indexes of information measuring historical data related to performance of collegiate sports teams; Compiling, analyzing and providing data, rankings, information and statistics for evaluating and ranking collegiate sports teams for business analytics purposes; Providing data, rankings, information and statistics in the field of collegiate sports for business analytics purposes.

IC 041. US 100 101 107. G & S Compiling, analyzing and providing data, rankings, information and statistics for evaluating and ranking collegiate sports teams for purposes of selection and seeding of the sports teams for collegiate sports tournaments; Providing data, rankings, information and statistics in the field of collegiate sports for purposes of selection and seeding of the sports teams for collegiate sports tournaments; Providing information, news, and commentary in the field of collegiate sports.

Filling Date:
2019-11-07
Current Basis:
1B
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "NCAA" inside a shaded circle and the word "NET" in stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD TO INDIANAPOLIS

Serial Number:
88467759
Registration Number:
6137419
Word Mark:
THE ROAD TO INDIANAPOLIS
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, shorts, sweatpants, pants, jackets and coats; headwear, namely, caps and hats. FIRST USE: 19910300. FIRST USE IN COMMERCE: 19910300.

Filling Date:
2019-06-11
Registration Date:
2020-08-25
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SPRING MADNESS

Serial Number:
88354634
Registration Number:
6026766
Word Mark:
SPRING MADNESS
Goods and Services:

IC 041. US 100 101 107. G & S Organizing, conducting and operating soccer tournaments. FIRST USE: 20150315. FIRST USE IN COMMERCE: 20150315.

Filling Date:
2019-03-25
Registration Date:
2020-04-07
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA COLLEGE BASKETBALL ACADEMY

Serial Number:
88329442
Registration Number:
6030599
Word Mark:
NCAA COLLEGE BASKETBALL ACADEMY
Goods and Services:

IC 035. US 100 101 102. G & S Association services, namely, promoting public awareness of physical fitness programs, amateur sports participation and athletic programs at the high school level; Disseminating advertising information in the field of physical education, high school sports and athletic events. FIRST USE: 20180401. FIRST USE IN COMMERCE: 20180401.

IC 041. US 100 101 107. G & S Encouraging physical fitness programs, amateur sports participation, and athletic programs at the high school level by organizing, sanctioning, conducting, regulating and governing amateur athletic programs and activities; Entertainment services, namely, organizing and conducting athletic contests, games, tournaments, exhibitions and events at the high school level; Providing information in the field of high school sports; Summer camps; Encouraging participation in physical fitness programs, amateur sports programs, athletic programs, and high school sports competitions and events by providing governance, establishing rules and formulating guidelines for the programs, competitions, and events; Providing information in the field of physical education, high school sports and athletic activities. FIRST USE: 20180401. FIRST USE IN COMMERCE: 20180401.

Filling Date:
2019-03-07
Registration Date:
2020-04-07
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a triangular design with a circle design inside. The words "COLLEGE BASKETBALL ACADEMY" are inside the circle design and form a circle around a design of a basketball. The word "NCAA" is shown inside the basketball.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ONETEAM

Serial Number:
88316290
Registration Number:
6086615
Word Mark:
ONETEAM
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Paper banners; posters; stickers. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.

IC 025. US 022 039. G & S T-shirts. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20190100.

IC 035. US 100 101 102. G & S Promoting public awareness of diversity and inclusion in sports; Conducting and administering a program to promote the inclusion of members of the lesbian, gay, bisexual, transgender, queer and questioning communities in sports; Association services, namely, promoting lesbian, gay, bisexual, transgender, queer and questioning diversity and inclusion in the sports industry. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing and conducting athletic contests, games, tournaments, exhibitions and events at the college level; Encouraging physical fitness programs, amateur sports participation, and athletic programs at the college level by organizing, sanctioning, conducting, regulating and governing amateur athletic programs and activities; Educational services, namely, offering of assessments and surveys in the field of diversity and inclusion in sports for the purpose of improving athletic coaching procedures; Educational services, namely, providing training, workshops, seminars and conferences in the fields of health, tolerance and diversity learning, education, research and the arts affecting members of the lesbian, gay, bisexual, transgender, queer and questioning communities. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.

IC 045. US 100 101. G & S Providing information relating to diverse human cultures, beliefs, and lifestyles. FIRST USE: 20180800. FIRST USE IN COMMERCE: 20180800.

Filling Date:
2019-02-26
Registration Date:
2020-06-23
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "ONETEAM" (without a space between the words). The letter "O" in the mark is pink; the letter "N" is red; the first letter "E" is orange; the letter "T" is yellow; the second letter "E" is green; the letter "A" is blue; and the letter "M" is purple. There is a geometric design to the left of the words which contains the colors pink, red, orange, yellow, green, blue, purple, brown and black.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA TEAM WORKS

Serial Number:
88060836
Registration Number:
5987389
Word Mark:
NCAA TEAM WORKS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Bookmarks. FIRST USE: 20130300. FIRST USE IN COMMERCE: 20130300.

IC 035. US 100 101 102. G & S Charitable services, namely, coordination of the procurement and distribution of backpack and school supply donations from schools and colleges to students and disadvantaged youth; charitable services, namely, organizing and conducting volunteer programs and community service projects; Community outreach, namely, promoting public awareness of the benefits of being responsible and active citizens in communities through the implementation of community support and award programs; Promoting the goods and services of others by allowing sponsors to affiliate their goods and services with educational and community outreach programs and events; conducting literacy programs in the nature of promoting public awareness of literacy issues. FIRST USE: 20130300. FIRST USE IN COMMERCE: 20130300.

IC 041. US 100 101 107. G & S Educational services, namely, providing a reading program in the nature of workshops, seminars, camps, field trips and reading contests in the field of reading to encourage reading to children; conducting literacy programs in the nature of literacy training programs for children; entertainment services, namely, reading contest and incentive award programs designed to reward participants who meet or exceed determined reading goals. FIRST USE: 20130300. FIRST USE IN COMMERCE: 20130300.

Filling Date:
2018-08-01
Registration Date:
2020-02-18
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EIGHT AT THE PLATE

Serial Number:
88009254
Registration Number:
5831411
Word Mark:
EIGHT AT THE PLATE
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts and sweatshirts. FIRST USE: 20060600. FIRST USE IN COMMERCE: 20060600.

Filling Date:
2018-06-21
Registration Date:
2019-08-13
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NEXT GENERATION SUNDAY

Serial Number:
87939495
Registration Number:
5711566
Word Mark:
NEXT GENERATION SUNDAY
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts and shirts. FIRST USE: 20180401. FIRST USE IN COMMERCE: 20180401.

IC 035. US 100 101 102. G & S Promoting public awareness of athletic contests, games, tournaments, exhibitions and events; promoting the goods and services of others by allowing sponsors to affiliate their goods and services with athletic contests, games, tournaments, exhibitions and events. FIRST USE: 20180401. FIRST USE IN COMMERCE: 20180401.

IC 041. US 100 101 107. G & S Arranging and conducting educational and entertainment programs in the nature of athletic contests, games, tournaments, exhibitions and events; educational and entertainment services, namely, providing educational programs in the fields of life skills and career development, health and wellness, and college athletic recruiting, eligibility and scholarships; providing live athletic contests, games, tournaments, exhibitions and events; providing information in the field of sports via the Internet; production and distribution of radio, television, and global computer communications programs and network broadcast programs featuring news highlights and athletic contests, games, tournaments, exhibitions and events; entertainment services, namely, production and distribution of multimedia projects, namely, radio and television presentations over global computer networks and wireless communication systems. FIRST USE: 20180401. FIRST USE IN COMMERCE: 20180401.

Filling Date:
2018-05-29
Registration Date:
2019-03-26
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BEYOND THE BASELINE

Serial Number:
87923892
Registration Number:
5676684
Word Mark:
BEYOND THE BASELINE
Goods and Services:

IC 035. US 100 101 102. G & S Promoting the goods and services of others by allowing sponsors to affiliate their goods and services with educational and career programs and events; providing employment counseling services and career information; Business networking; performing mock interviews. FIRST USE: 20080400. FIRST USE IN COMMERCE: 20080400.

IC 041. US 100 101 107. G & S Educational and entertainment services, namely, providing motivational and educational speakers, panel discussions, workshops, seminars, all in the field of professional and personal development of women; conducting educational programs in the fields of leadership development, public speaking, personal identity development, creating a personal brand, personal styling, financial planning, healthy eating and nutrition, exercise and fitness; conducting fitness classes; photography services, namely, headshot photography. FIRST USE: 20080400. FIRST USE IN COMMERCE: 20080400.

Filling Date:
2018-05-16
Registration Date:
2019-02-12
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

68 TEAMS, ONE DREAM

Serial Number:
87839331
Registration Number:
5898013
Word Mark:
68 TEAMS, ONE DREAM
Goods and Services:

IC 025. US 022 039. G & S Shirts; T-shirts. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

Filling Date:
2018-03-19
Registration Date:
2019-10-29
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA FAST BREAK

Serial Number:
87814670
Registration Number:
5764828
Word Mark:
NCAA FAST BREAK
Goods and Services:

IC 038. US 100 101 104. G & S Communication services, namely, audio and video broadcasting; Audio and video broadcasting services over the Internet in the fields of entertainment and sports; electronic delivery of images, videos, photos and other digital content via a global computer network; television broadcasting, cable transmission, satellite transmission, internet protocol television (IPTV) transmission services including by means of social media, of television shows in the field of sports. FIRST USE: 20180315. FIRST USE IN COMMERCE: 20180315.

IC 041. US 100 101 107. G & S Entertainment services, namely, production and distribution of television shows in the field of sports; entertainment services, namely, production of sports and sports-related audio and video programs; providing sports and entertainment information via the Internet. FIRST USE: 20180315. FIRST USE IN COMMERCE: 20180315.

Filling Date:
2018-02-28
Registration Date:
2019-05-28
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA TICKET EXCHANGE

Serial Number:
87459288
Registration Number:
5369008
Word Mark:
NCAA TICKET EXCHANGE
Goods and Services:

IC 041. US 100 101 107. G & S On-line ticket agency services featuring tickets for sporting events, and tickets that may be purchased or sold. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100.

Filling Date:
2017-05-22
Registration Date:
2018-01-02
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the design of a paper ticket with the stylized words "TICKET EXCHANGE". The stylized letters "NCAA" appear inside a shaded circle in the upper left hand corner and partially outside of the ticket design. There is a thin arrow pointing right that borders the top inside of the ticket design. Below the point of the arrow is a vertical curved line that borders the left side of the ticket design and extends to the bottom of the inside of the ticket design, into a separate arrow pointing left.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA TICKET EXCHANGE

Serial Number:
87459281
Registration Number:
5369007
Word Mark:
NCAA TICKET EXCHANGE
Goods and Services:

IC 041. US 100 101 107. G & S On-line ticket agency services featuring tickets for sporting events, and tickets that may be purchased or sold. FIRST USE: 20100100. FIRST USE IN COMMERCE: 20100100.

Filling Date:
2017-05-22
Registration Date:
2018-01-02
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BASKETBALL MADNESS

Serial Number:
87399547
Registration Number:
6166574
Word Mark:
BASKETBALL MADNESS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable electronic games via wireless devices. FIRST USE: 20170200. FIRST USE IN COMMERCE: 20170200.

Filling Date:
2017-04-05
Registration Date:
2020-10-06
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SELECTION SUNDAY

Serial Number:
87064240
Registration Number:
5128049
Word Mark:
SELECTION SUNDAY
Goods and Services:

IC 035. US 100 101 102. G & S Promoting sports competitions and events in the field of basketball. FIRST USE: 20160313. FIRST USE IN COMMERCE: 20160313.

IC 041. US 100 101 107. G & S Entertainment in the nature of a television show in the field of games, tournaments, exhibitions and events at the college level; providing live athletic contests, games, tournaments and exhibitions; production of radio, television, and global computer communications programs and network broadcast programs featuring news highlights, athletic contests, games, tournaments, exhibitions and events at the college level; distribution of radio, television, and global computer communications programs and network broadcast programs for others featuring news highlights, athletic contests, games, tournaments, exhibitions and events at the college level; Organizing, conducting and operating basketball tournaments. FIRST USE: 20160313. FIRST USE IN COMMERCE: 20160313.

Filling Date:
2016-06-08
Registration Date:
2017-01-24
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH IS ON

Serial Number:
86923582
Registration Number:
5561504
Word Mark:
MARCH IS ON
Goods and Services:

IC 035. US 100 101 102. G & S Promotional sponsorship of the presentation of athletic events and contests. FIRST USE: 20091001. FIRST USE IN COMMERCE: 20091001.

IC 041. US 100 101 107. G & S Entertainment services, namely, coordinating the presentation of athletic events and contests; Entertainment services, namely, production and distribution of television programs relating to sports and sports entertainment; providing on-line information in the field of sports, television, video and audio entertainment via global communications network. FIRST USE: 20091001. FIRST USE IN COMMERCE: 20091001.

Filling Date:
2016-02-29
Registration Date:
2018-09-11
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PROTECT THE GAME

Serial Number:
86852130
Registration Number:
5079625
Word Mark:
PROTECT THE GAME
Goods and Services:

IC 035. US 100 101 102. G & S Promoting the public awareness of the importance of protecting the integrity of intercollegiate athletics. FIRST USE: 20151203. FIRST USE IN COMMERCE: 20151203.

Filling Date:
2015-12-17
Registration Date:
2016-11-08
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

READ TO THE FINAL FOUR

Serial Number:
86835182
Registration Number:
5012103
Word Mark:
READ TO THE FINAL FOUR
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of competitions in the field of literacy; Providing recognition and incentives through awards and publicity to promote reading; Educational services, namely, conducting programs in the field of literacy training. FIRST USE: 20141101. FIRST USE IN COMMERCE: 20141101.

Filling Date:
2015-12-01
Registration Date:
2016-08-02
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MAKE IT YOURS

Serial Number:
86480972
Registration Number:
5064859
Word Mark:
MAKE IT YOURS
Goods and Services:

IC 035. US 100 101 102. G & S Association services in the nature of promoting the interest of athletes and athletic program providers; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports competitions and sporting activities. FIRST USE: 20151121. FIRST USE IN COMMERCE: 20151121.

IC 041. US 100 101 107. G & S Entertainment services in the nature of providing athletic and sporting events, namely, contests, games, and exhibitions; Providing an interactive website featuring information related to entertainment and athletic sporting contests, games, exhibitions and events. FIRST USE: 20151121. FIRST USE IN COMMERCE: 20151121.

Filling Date:
2014-12-15
Registration Date:
2016-10-18
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA AFTER THE GAME

Serial Number:
86300298
Registration Number:
5214404
Word Mark:
NCAA AFTER THE GAME
Goods and Services:

IC 035. US 100 101 102. G & S Association services in the nature of promoting the interests of athletes and athletics; Educational services in the nature of providing information related to professional networking. FIRST USE: 20140811. FIRST USE IN COMMERCE: 20140811.

IC 041. US 100 101 107. G & S Educational services in the nature of conducting programs in the field of community outreach provided to college attendees in the job market; Educational services in the nature of organizing and conducting programs in the field of pursuing career opportunities. FIRST USE: 20140811. FIRST USE IN COMMERCE: 20140811.

Filling Date:
2014-06-04
Registration Date:
2017-05-30
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARKDOWN MADNESS

Serial Number:
86269961
Registration Number:
4662773
Word Mark:
MARKDOWN MADNESS
Goods and Services:

IC 035. US 100 101 102. G & S Automobile dealership services; promoting the sale of automotive goods of others by dissemination of promotional materials and product information; retail store services in the field of automobiles, automobile parts and accessories. FIRST USE: 20140307. FIRST USE IN COMMERCE: 20140307.

Filling Date:
2014-05-02
Registration Date:
2014-12-30
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD STARTS HERE

Serial Number:
86178175
Registration Number:
4612910
Word Mark:
THE ROAD STARTS HERE
Goods and Services:

IC 035. US 100 101 102. G & S Promoting recreation and tourism in Dayton, Ohio; Promoting sports competitions and events of others. FIRST USE: 20121101. FIRST USE IN COMMERCE: 20121101.

Filling Date:
2014-01-29
Registration Date:
2014-09-30
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD TO THE FINAL FOUR

Serial Number:
86143747
Registration Number:
5059869
Word Mark:
THE ROAD TO THE FINAL FOUR
Goods and Services:

IC 035. US 100 101 102. G & S Production and distribution of multi media projects, namely, commercials and advertising spots, preparation of audio and video presentations for use in advertising; retail store services featuring consumer-targeted video discs and video cassettes. FIRST USE: 19990101. FIRST USE IN COMMERCE: 19990101.

IC 041. US 100 101 107. G & S Entertainment services in the nature of organizing and conducting athletic contests, games, tournaments, exhibitions, and events at the college level; providing live athletic contests, games, tournaments and exhibitions; production of radio, television, and global computer communications programs and network broadcast programs featuring news highlights, athletic contests, games, tournaments, exhibitions and events at the college level; distribution of radio, television, and global computer communications programs and network broadcast for others featuring news highlights, athletic contests, games, tournaments, exhibitions and events at the college level; entertainment services, namely, production of multimedia projects, namely, radio and television presentations, presentations for distribution over global computer networks and wireless communication systems, and consumer-targeted video discs and video cassettes; entertainment services, namely, distribution of multimedia projects, namely, audio and video presentations, radio and television presentations, presentations for distribution over global computer networks and wireless communication systems for others. FIRST USE: 19990101. FIRST USE IN COMMERCE: 19990101.

Filling Date:
2013-12-13
Registration Date:
2016-10-11
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA SWEET SIXTEEN

Serial Number:
86143746
Registration Number:
5423610
Word Mark:
NCAA SWEET SIXTEEN
Goods and Services:

IC 035. US 100 101 102. G & S Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with intercollegiate athletic events; promoting intercollegiate sports competition and events for others and consulting services with respect thereto; promoting intercollegiate basketball games and intercollegiate basketball tournaments for others. FIRST USE: 19980415. FIRST USE IN COMMERCE: 19980415.

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing intercollegiate basketball games and intercollegiate basketball tournaments; Providing sports information via the Internet. FIRST USE: 19980415. FIRST USE IN COMMERCE: 19980415.

Filling Date:
2013-12-13
Registration Date:
2018-03-13
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA SWEET 16

Serial Number:
86143745
Registration Number:
5181911
Word Mark:
NCAA SWEET 16
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, sweatshirts, t-shirts, shorts, caps, hats, jackets, and athletic uniforms. FIRST USE: 19990331. FIRST USE IN COMMERCE: 19990331.

Filling Date:
2013-12-13
Registration Date:
2017-04-11
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HISTORY HAPPENS HERE

Serial Number:
86143743
Registration Number:
4820493
Word Mark:
HISTORY HAPPENS HERE
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable mobile software in the area of sports and entertainment, namely, software for manipulating and searching information and content, software for the collection, editing, organizing, modifying, book marking, transmission, storage and sharing of information and content related to sports and entertainment. FIRST USE: 20130600. FIRST USE IN COMMERCE: 20130600.

IC 041. US 100 101 107. G & S Entertainment services in the nature of providing collegiate athletic events, namely, contests, games, exhibitions and events; Providing an interactive website featuring information related to entertainment and athletic contests, games, exhibitions and events. FIRST USE: 20110600. FIRST USE IN COMMERCE: 20110600.

Filling Date:
2013-12-13
Registration Date:
2015-09-29
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
85980298
Registration Number:
4430117
Word Mark:
MARCH MADNESS
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S Cups and mugs. FIRST USE: 19790000. FIRST USE IN COMMERCE: 19790000.

Filling Date:
2011-08-05
Registration Date:
2013-11-05
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD TO INDIANAPOLIS

Serial Number:
85763913
Registration Number:
4645656
Word Mark:
THE ROAD TO INDIANAPOLIS
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and other athletic events at the college level; providing live athletic contests, games, tournaments and exhibitions; production of radio and television programs dealing with college level athletic and sports content for broadcast over global communications networks, the internet and wireless networks featuring news highlights, athletic contests, games, tournaments, exhibitions and other athletic events at the college level; distribution of radio and television programs dealing with college level athletic and sports content for broadcast over global communications networks, the internet and wireless networks for others featuring news highlights, athletic contests, games, tournaments, exhibitions and other athletic events at the college level; production of multimedia projects, namely, radio and television programs featuring news highlights, athletic contests, games, tournaments, exhibitions and other athletic events at the college level; and entertainment services, namely, providing multimedia programs featuring news highlights, athletic contests, games, tournaments, exhibitions and other athletic events at the college level, for distribution over global computer networks and wireless networks. FIRST USE: 20010300. FIRST USE IN COMMERCE: 20010300.

Filling Date:
2012-10-25
Registration Date:
2014-11-25
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BBCOR CERTIFIED .50

Serial Number:
85616718
Registration Number:
4363328
Word Mark:
BBCOR CERTIFIED .50
Goods and Services:

IC . US A. G & S baseball bats. FIRST USE: 20110100. FIRST USE IN COMMERCE: 20110100.

Filling Date:
2012-05-04
Registration Date:
2013-07-09
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "BBCOR CERTIFIED" inside a rectangle which is inside of another rectangle; the text ".50" is inside the bigger rectangle to the right of the smaller rectangle; a baseball home plate on each side of the bigger rectangle; the decimal point in the text ".50" is in the shape of a baseball home plate.
Type of Mark:
Certification mark
Register:
Principal
Live or Dead:
ACTIVE

FROZEN FEST

Serial Number:
85549318
Registration Number:
4498598
Word Mark:
FROZEN FEST
Goods and Services:

IC 041. US 100 101 107. G & S entertainment exhibitions, namely, providing in connection with annual intercollegiate hockey tournaments interactive festival events promoting the sport of hockey. FIRST USE: 20020404. FIRST USE IN COMMERCE: 20020404.

Filling Date:
2012-02-22
Registration Date:
2014-03-18
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BBCOR

Serial Number:
85534566
Registration Number:
4287972
Word Mark:
BBCOR
Goods and Services:

IC . US A. G & S baseball bats. FIRST USE: 20110100. FIRST USE IN COMMERCE: 20110100.

Filling Date:
2012-02-06
Registration Date:
2013-02-12
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Certification mark
Register:
Principal
Live or Dead:
ACTIVE

IT'S MORE THAN THREE GAMES

Serial Number:
85335628
Registration Number:
4074241
Word Mark:
IT'S MORE THAN THREE GAMES
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and events. FIRST USE: 20110300. FIRST USE IN COMMERCE: 20110300.

Filling Date:
2011-06-01
Registration Date:
2011-12-20
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG DANCE

Serial Number:
85314212
Registration Number:
4073904
Word Mark:
THE BIG DANCE
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, arranging and conducting concerts and music festivals. FIRST USE: 20060401. FIRST USE IN COMMERCE: 20060401.

Filling Date:
2011-05-06
Registration Date:
2011-12-20
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MAYHEM

Serial Number:
85146741
Registration Number:
4376829
Word Mark:
MARCH MAYHEM
Goods and Services:

IC 035. US 100 101 102. G & S Promoting the goods and services of others by allowing others to affiliate their goods and services with intercollegiate athletic events; association services, namely, promoting the interests of intercollegiate athletics. FIRST USE: 20120301. FIRST USE IN COMMERCE: 20120301.

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and events; Providing athletic information via the Internet. FIRST USE: 20120301. FIRST USE IN COMMERCE: 20120301.

Filling Date:
2010-10-06
Registration Date:
2013-07-30
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MATCHNESS

Serial Number:
85126293
Registration Number:
3965285
Word Mark:
MARCH MATCHNESS
Goods and Services:

IC 036. US 100 101 102. G & S Charitable fund raising services. FIRST USE: 20100301. FIRST USE IN COMMERCE: 20100326.

Filling Date:
2010-09-09
Registration Date:
2011-05-24
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MUNCH MADNESS

Serial Number:
85019404
Registration Number:
4493186
Word Mark:
MUNCH MADNESS
Goods and Services:

IC 041. US 100 101 107. G & S organizing an online tournament that allows persons to rank and rate their favorite restaurants. FIRST USE: 20100204. FIRST USE IN COMMERCE: 20100204.

IC 043. US 100 101. G & S providing information about restaurants; providing reviews of restaurants. FIRST USE: 20100204. FIRST USE IN COMMERCE: 20100204.

Filling Date:
2010-04-21
Registration Date:
2014-03-11
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETE ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MIDNIGHT MADNESS

Serial Number:
78939749
Registration Number:
3967586
Word Mark:
MIDNIGHT MADNESS
Goods and Services:

IC 035. US 100 101 102. G & S Promoting the goods and services of others by allowing others to affiliate their goods and services with intercollegiate athletic events; association services, namely, promoting the interests of intercollegiate athletics. FIRST USE: 19871014. FIRST USE IN COMMERCE: 19871014.

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and events. FIRST USE: 19871014. FIRST USE IN COMMERCE: 19871014.

Filling Date:
2006-07-28
Registration Date:
2011-05-24
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FIRST FOUR

Serial Number:
78597366
Registration Number:
3716947
Word Mark:
FIRST FOUR
Goods and Services:

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, basketballs, miniature basketballs, basketball backboards and miniature basketball backboards. FIRST USE: 20090100. FIRST USE IN COMMERCE: 20090100.

IC 041. US 100 101 107. G & S ENTERTAINMENT SERVICES, NAMELY, BASKETBALL GAMES AND TOURNAMENTS. FIRST USE: 20090100. FIRST USE IN COMMERCE: 20090100.

Filling Date:
2005-03-29
Registration Date:
2009-11-24
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD TO THE FINAL FOUR

Serial Number:
78480242
Registration Number:
3100081
Word Mark:
THE ROAD TO THE FINAL FOUR
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, shorts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 19990101. FIRST USE IN COMMERCE: 19990101.

Filling Date:
2004-09-08
Registration Date:
2006-06-06
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S FINAL FOUR

Serial Number:
78467418
Registration Number:
2992591
Word Mark:
WOMEN'S FINAL FOUR
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry; namely, lapel buttons and pins, watches and rings. FIRST USE: 20040201. FIRST USE IN COMMERCE: 20040201.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter; namely, programs for athletic contests, occasional magazines directed to sports, newspapers directed to sports, informational brochures directed to sports, all at the college level, and informational brochures directed to licensing and marketing of sports related goods and services at the college level; writing instruments; namely, pens and pencils. FIRST USE: 20040301. FIRST USE IN COMMERCE: 20040301.

IC 018. US 001 002 003 022 041. G & S Luggage, namely, portfolios, backpacks, duffle bags, rolling luggage, garment bags, briefcases and tote bags. FIRST USE: 20040201. FIRST USE IN COMMERCE: 20040201.

IC 021. US 002 013 023 029 030 033 040 050. G & S Tableware; namely, dishes, drinking glasses and mugs of ceramic, plastic or glass. FIRST USE: 20040201. FIRST USE IN COMMERCE: 20040201.

IC 041. US 100 101 107. G & S Association services, namely, conducting annual basketball tournaments at a college level; and services providing information in the field of college sports via the Internet. FIRST USE: 20041101. FIRST USE IN COMMERCE: 20041101.

Filling Date:
2004-08-13
Registration Date:
2005-09-06
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
78434098
Registration Number:
2964293
Word Mark:
NCAA
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry, namely, lapel pins. FIRST USE: 20001201. FIRST USE IN COMMERCE: 20001201.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter, namely, programs for athletic contests, souvenir programs, newspapers directed to sports, informational brochures directed to sports, magazines directed to sports all at the college level; and informational brochures directed to licensing and marketing of sports related goods and services at the college level; and writing instruments, namely, pens and pencils. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 018. US 001 002 003 022 041. G & S Luggage, namely, portfolios, backpacks, duffle bags, rolling luggage, garment bags, briefcases, sports bags and tote bags. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs. FIRST USE: 20030701. FIRST USE IN COMMERCE: 20030701.

IC 025. US 022 039. G & S Clothing, namely, T-shirts, polo shirts, rugby shirts, golf shirts, sweatshirts and sweatpants, sweaters, jackets, coats, socks, caps, visors and hats. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 035. US 100 101 102. G & S Promoting the goods and services of others by allowing sponsors to affiliate their goods and services with collegiate championship tournaments. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

Filling Date:
2004-06-11
Registration Date:
2005-06-28
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
78431751
Registration Number:
2964291
Word Mark:
NCAA
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Video game cartridges. FIRST USE: 20040216. FIRST USE IN COMMERCE: 20040216.

IC 014. US 002 027 028 050. G & S Jewelry, namely, lapel pins, necklaces, rings and watches. FIRST USE: 20040301. FIRST USE IN COMMERCE: 20040301.

IC 018. US 001 002 003 022 041. G & S Luggage, namely, portfolios, backpacks, duffle bags, rolling luggage, garment bags, briefcases, tote bags and sports bags. FIRST USE: 20040312. FIRST USE IN COMMERCE: 20040312.

IC 041. US 100 101 107. G & S Services providing information in the field of college sports via the Internet. FIRST USE: 19960429. FIRST USE IN COMMERCE: 19960429.

Filling Date:
2004-06-08
Registration Date:
2005-06-28
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
78429585
Registration Number:
2951857
Word Mark:
NCAA
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Video game cartridges. FIRST USE: 20040216. FIRST USE IN COMMERCE: 20040216.

IC 014. US 002 027 028 050. G & S Jewelry, namely, lapel pins, watches, rings and necklaces. FIRST USE: 20040301. FIRST USE IN COMMERCE: 20040301.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter, namely, programs for athletic contests, souvenir programs, newspapers directed to sports, magazines directed to sports, all at a college level; and informational brochures directed to licensing and marketing of sports related goods and services at the college level; and writing instruments, namely pens and pencils. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs. FIRST USE: 20040502. FIRST USE IN COMMERCE: 20040502.

IC 025. US 022 039. G & S Clothing, namely, T-shirts, polo shirts, rugby shirts, golf shirts, sweatshirts and sweatpants, sweaters, jackets, coats, socks, caps, visors and hats. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely basketballs, volleyballs, soccer balls, water polo balls, softballs, baseballs, footballs, rubber action balls, sports balls and miniature toy footballs. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.

IC 035. US 100 101 102. G & S Promoting the goods and services of others by allowing sponsors to affiliate their goods and services with collegiate championship tournaments. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

Filling Date:
2004-06-03
Registration Date:
2005-05-17
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FINAL FOUR

Serial Number:
78424909
Registration Number:
2964266
Word Mark:
FINAL FOUR
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter, namely, guides in the field of sports. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.

IC 018. US 001 002 003 022 041. G & S Luggage, namely, portfolios, backpacks, duffle bags, rolling luggage, garment bags, briefcases, athletic bags and tote bags. FIRST USE: 20040402. FIRST USE IN COMMERCE: 20040402.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing information in the field of college sports via the Internet. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20040101.

Filling Date:
2004-05-25
Registration Date:
2005-06-28
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NLI

Serial Number:
77734657
Registration Number:
3884789
Word Mark:
NLI
Goods and Services:

IC 041. US 100 101 107. G & S educational services, namely, conducting a program in the fields of collegiate education, athletic scholarships, recruiting, and financial aid. FIRST USE: 20080611. FIRST USE IN COMMERCE: 20080611.

Filling Date:
2009-05-12
Registration Date:
2010-12-07
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters "NLI" between two bars.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE NCAA EXPERIENCE

Serial Number:
77725742
Registration Number:
3770260
Word Mark:
THE NCAA EXPERIENCE
Goods and Services:

IC 035. US 100 101 102. G & S Advertising and promotional services in the fields of theater, concerts, sporting events, parties and special events of others, and corporate event management for others. FIRST USE: 20081200. FIRST USE IN COMMERCE: 20081200.

IC 039. US 100 105. G & S Travel services, namely, arranging travel tours, retail and wholesale travel agency services, namely, making reservations and booking transportation; travel booking agency services. FIRST USE: 20081200. FIRST USE IN COMMERCE: 20081200.

IC 041. US 100 101 107. G & S Entertainment ticket agency services; special event planning. FIRST USE: 20081200. FIRST USE IN COMMERCE: 20081200.

IC 043. US 100 101. G & S Retail and wholesale travel agency services, namely, making reservations and bookings for temporary lodging, restaurants and meals. FIRST USE: 20081200. FIRST USE IN COMMERCE: 20081200.

Filling Date:
2009-04-30
Registration Date:
2010-04-06
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHAMPIONS PLAY HERE

Serial Number:
77540717
Registration Number:
3594437
Word Mark:
CHAMPIONS PLAY HERE
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the nature of intercollegiate athletic games and tournaments. FIRST USE: 20031200. FIRST USE IN COMMERCE: 20031200.

Filling Date:
2008-08-06
Registration Date:
2009-03-24
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD ENDS HERE

Serial Number:
77211093
Registration Number:
3465872
Word Mark:
THE ROAD ENDS HERE
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S Cups. FIRST USE: 20050400. FIRST USE IN COMMERCE: 20050400.

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, competitions, exhibitions and events. FIRST USE: 20050400. FIRST USE IN COMMERCE: 20050400.

Filling Date:
2007-06-20
Registration Date:
2008-07-15
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

AND THEN THERE WERE FOUR

Serial Number:
77211021
Registration Number:
3372706
Word Mark:
AND THEN THERE WERE FOUR
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, competitions, exhibitions and events. FIRST USE: 20050400. FIRST USE IN COMMERCE: 20050400.

Filling Date:
2007-06-20
Registration Date:
2008-01-22
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
77202476
Registration Number:
3460675
Word Mark:
NCAA
Goods and Services:

IC 035. US 100 101 102. G & S Retail and online retail gift shop services. FIRST USE: 19940100. FIRST USE IN COMMERCE: 19940100.

Filling Date:
2007-06-11
Registration Date:
2008-07-08
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE GREATEST SHOW ON DIRT

Serial Number:
77187986
Registration Number:
3535956
Word Mark:
THE GREATEST SHOW ON DIRT
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, shorts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 20050617. FIRST USE IN COMMERCE: 20050617.

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, competitions, exhibitions and events. FIRST USE: 20030617. FIRST USE IN COMMERCE: 20030617.

Filling Date:
2007-05-23
Registration Date:
2008-11-25
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S COLLEGE CUP

Serial Number:
77022796
Registration Number:
3367683
Word Mark:
WOMEN'S COLLEGE CUP
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and events. FIRST USE: 19991203. FIRST USE IN COMMERCE: 19991203.

Filling Date:
2006-10-17
Registration Date:
2008-01-15
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
76978623
Registration Number:
3303263
Word Mark:
MARCH MADNESS
Goods and Services:

IC 032. US 045 046 048. G & S Carbonated soft drinks. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300.

Filling Date:
2003-11-06
Registration Date:
2007-10-02
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
76593376
Registration Number:
3025527
Word Mark:
MARCH MADNESS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S [ Computer game software and related instructional manuals and guides sold as a unit]. FIRST USE: 19960300. FIRST USE IN COMMERCE: 19960300.

IC 038. US 100 101 104. G & S Telecommunications services; namely the transmission of voice, data, images, audio, video and information via local and long distance telephone, satellite and global computer networks; leasing telecommunications equipment, components, systems and supplies; electronic mail services; telephone voice messaging services; providing multiple-user access to global computer networks to transmit, receive and otherwise access and use information of general interest to consumers; web casting of athletic games, tournaments, exhibitions, and events via the Internet. FIRST USE: 20010300. FIRST USE IN COMMERCE: 20010300.

IC 041. US 100 101 107. G & S providing sports information via the Internet. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300.

Filling Date:
2004-05-21
Registration Date:
2005-12-13
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FINAL 4

Serial Number:
76569078
Registration Number:
2954402
Word Mark:
FINAL 4
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts, shorts, sweatshirts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 20030200. FIRST USE IN COMMERCE: 20030200.

Filling Date:
2004-01-09
Registration Date:
2005-05-24
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA PHOTOS

Serial Number:
76561959
Registration Number:
2969359
Word Mark:
NCAA PHOTOS
Goods and Services:

IC 035. US 100 101 102. G & S computerized on-line ordering services in the field of prints or images from a photographic archive of collegiate athletic events. FIRST USE: 19990214. FIRST USE IN COMMERCE: 19990214.

IC 041. US 100 101 107. G & S electronic library services over a global computer network, which feature photographs and images from a photographic archive of collegiate athletic events. FIRST USE: 19941015. FIRST USE IN COMMERCE: 19941015.

IC 042. US 100 101. G & S stock photography services over a global computer network, namely licensing to others reproduction rights of prints or images from a photographic archive of collegiate athletic events. FIRST USE: 19990214. FIRST USE IN COMMERCE: 19990214.

Filling Date:
2003-11-25
Registration Date:
2005-07-19
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA CHAMPIONSHIPS

Serial Number:
76559299
Registration Number:
2963680
Word Mark:
NCAA CHAMPIONSHIPS
Goods and Services:

IC 014. US 002 027 028 050. G & S [ jewelry, namely, lapel buttons and pins ]. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed matter, namely, souvenir programs and newspapers featuring intercollegiate athletic championships and tournaments in the field of sports; and writing instruments, namely pens and pencils. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 020. US 002 013 022 025 032 050. G & S [ non-metal key chains ]. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 025. US 022 039. G & S clothing, namely, shirts, shorts, sweatshirts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 035. US 100 101 102. G & S Association services, namely, promoting the interests of colleges and universities through participation in athletic games and tournaments, and athletic events at the college level, and providing supervision and sanctions of athletic games and tournaments, and athletic events at the college level. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 041. US 100 101 107. G & S entertainment services in the nature of intercollegiate athletic championships and tournaments. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

Filling Date:
2003-11-12
Registration Date:
2005-06-28
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA SWEET 16

Serial Number:
76467787
Registration Number:
3165572
Word Mark:
NCAA SWEET 16
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, organizing and promoting intercollegiate basketball games, and intercollegiate basketball tournaments. FIRST USE: 19980200. FIRST USE IN COMMERCE: 19980200.

Filling Date:
2002-11-18
Registration Date:
2006-10-31
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FINAL FOUR FRIDAY

Serial Number:
76367190
Registration Number:
2917699
Word Mark:
FINAL FOUR FRIDAY
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of athletic contests, games, tournaments, exhibitions and events at the college level; providing live athletic contests, games, tournaments and exhibitions; production of radio, television, and global computer communications programs and network broadcast programs featuring news highlights, athletic contests, games, tournaments, exhibitions and events at the college level; distribution of radio, television, and global computer communications programs and network broadcast programs for others featuring news highlights, athletic contests, games, tournaments, exhibitions and events at the college level; production of multi media projects, namely, radio and television presentations, presentations for distribution over global computer networks and wireless communication systems, and consumer-targeted video discs and video cassettes; distribution of multi media projects, namely, audio and video presentations, radio and television presentations, presentations for distribution over global computer networks, and wireless communication systems and consumer-targeted video disks and video cassettes for others. FIRST USE: 20040205. FIRST USE IN COMMERCE: 20040205.

Filling Date:
2002-02-05
Registration Date:
2005-01-11
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ROAD TO THE FINAL FOUR

Serial Number:
76194543
Registration Number:
2600599
Word Mark:
ROAD TO THE FINAL FOUR
Goods and Services:

IC 025. US 022 039. G & S clothing, namely t-shirts and sweatshirts. FIRST USE: 20000401. FIRST USE IN COMMERCE: 20000401.

Filling Date:
2001-01-17
Registration Date:
2002-07-30
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEN'S COLLEGE CUP

Serial Number:
76150040
Registration Number:
2667888
Word Mark:
MEN'S COLLEGE CUP
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, arranging and conducting soccer games and soccer tournaments at the college level, and producing soccer games and soccer tournaments at the college level for others. FIRST USE: 19991210. FIRST USE IN COMMERCE: 19991210.

Filling Date:
2000-10-19
Registration Date:
2002-12-31
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MEN'S COLLEGE CUP

Serial Number:
76149861
Registration Number:
2638389
Word Mark:
MEN'S COLLEGE CUP
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Souvenir programs, tickets and postcards. FIRST USE: 19991210. FIRST USE IN COMMERCE: 19991210.

Filling Date:
2000-10-19
Registration Date:
2002-10-22
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEN'S COLLEGE CUP

Serial Number:
76139795
Registration Number:
2506268
Word Mark:
MEN'S COLLEGE CUP
Goods and Services:

IC 028. US 022 023 038 050. G & S sporting, goods, namely soccer balls and soccer ball bags. FIRST USE: 19991216. FIRST USE IN COMMERCE: 19991216.

Filling Date:
2000-10-03
Registration Date:
2001-11-13
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEN'S COLLEGE CUP

Serial Number:
76127993
Registration Number:
2506198
Word Mark:
MEN'S COLLEGE CUP
Goods and Services:

IC 025. US 022 039. G & S clothing, namely shirts, polo shirts, wind shirts, t-shirts, hats, caps, jackets and shorts. FIRST USE: 19991200. FIRST USE IN COMMERCE: 19991200.

Filling Date:
2000-09-14
Registration Date:
2001-11-13
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
76046493
Registration Number:
2836789
Word Mark:
NCAA
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, athletic contests, games, tournaments, exhibitions and events at the college level; production of video tapes, audio tapes, CD-ROMs, CDs and DVDs featuring athletic contests, games, tournaments, exhibitions and events at the college level, and sports highlights and features thereof; disseminating information pertaining to physical education, college sports and athletic activities; distribution of radio, television and Internet programming featuring athletic contests, games, tournaments, exhibitions and events at the college level, and sports highlights and features thereof; and promoting and encouraging physical fitness programs, amateur sports participation, and athletic programs at the college level. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 042. US 100 101. G & S Providing counseling in the field of college and intercollegiate athletic administration; establishing rules for the sanctioning of amateur college athletic events; and formulating guidelines for the provision by others of financial aid to student-athletes. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

Filling Date:
2000-05-10
Registration Date:
2004-04-27
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
76045145
Registration Number:
2840584
Word Mark:
NCAA
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, athletic contests, games, tournaments, exhibitions and events at the college level; production of video tapes, audio tapes, CD-ROMs, CDs and DVDs featuring athletic contests, games, tournaments, exhibitions and events at the college level, and sports highlights and features thereof; disseminating information pertaining to physical education, college sports and athletic activities; distribution of radio, television and Internet programming featuring athletic contests, games, tournaments, exhibitions and events at the college level, and sports highlights and features thereof; and promoting and encouraging physical fitness programs, amateur sports participation, and athletic programs at the college level. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

IC 042. US 100 101. G & S Providing counseling in the field of college and intercollegiate athletic administration; establishing rules for the sanctioning of amateur college athletic events; and formulating guidelines for the provision by others of financial aid to student-athletes. FIRST USE: 20000901. FIRST USE IN COMMERCE: 20000901.

Filling Date:
2000-05-10
Registration Date:
2004-05-11
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FROZEN FOUR

Serial Number:
76039425
Registration Number:
2449177
Word Mark:
FROZEN FOUR
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the nature of intercollegiate hockey games and hockey tournaments. FIRST USE: 20000408. FIRST USE IN COMMERCE: 20000408.

Filling Date:
2000-05-02
Registration Date:
2001-05-08
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S COLLEGE CUP

Serial Number:
75979992
Registration Number:
2493680
Word Mark:
WOMEN'S COLLEGE CUP
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely soccer games, soccer tournaments at the college level, for rendering live soccer games and soccer tournaments and soccer exhibitions at the college level, and the production of soccer games and soccer tournaments at the college level for others. FIRST USE: 19991203. FIRST USE IN COMMERCE: 19991203.

Filling Date:
1998-11-13
Registration Date:
2001-09-25
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

IT'S THE JOURNEY

Serial Number:
75870833
Registration Number:
2412423
Word Mark:
IT'S THE JOURNEY
Goods and Services:

IC 041. US 100 101 107. G & S entertainment and educational services, namely the operation of a museum and visitors center about college athletics. FIRST USE: 20000402. FIRST USE IN COMMERCE: 20000402.

Filling Date:
1999-12-13
Registration Date:
2000-12-12
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N MASTERS
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
75826762
Registration Number:
2401927
Word Mark:
NCAA
Goods and Services:

IC 035. US 100 101 102. G & S promoting the goods and services of others by allowing sponsors to affiliate their goods and services with intercollegiate athletic events. FIRST USE: 19860300. FIRST USE IN COMMERCE: 19860300.

Filling Date:
1999-10-19
Registration Date:
2000-11-07
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FINAL FOUR

Serial Number:
75826675
Registration Number:
2377720
Word Mark:
FINAL FOUR
Goods and Services:

IC 035. US 100 101 102. G & S promoting the goods and services of others by allowing sponsors to affiliate their goods and services with collegiate championship tournaments. FIRST USE: 19860300. FIRST USE IN COMMERCE: 19860300.

Filling Date:
1999-10-19
Registration Date:
2000-08-15
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAD TO OMAHA

Serial Number:
75593291
Registration Number:
2579140
Word Mark:
THE ROAD TO OMAHA
Goods and Services:

IC 041. US 100 101 107. G & S promoting the interest and excellence in the sport of college baseball and in the post-season tournaments ultimately culminating in a championship baseball * series* between college teams. FIRST USE: 19990611. FIRST USE IN COMMERCE: 19990611.

Filling Date:
1998-11-23
Registration Date:
2002-06-11
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

COLLEGE CUP

Serial Number:
75588271
Registration Number:
2640012
Word Mark:
COLLEGE CUP
Goods and Services:

IC 025. US 022 039. G & S clothing, namely shirts, shorts, sweatshirts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 19991203. FIRST USE IN COMMERCE: 19991203.

Filling Date:
1998-11-13
Registration Date:
2002-10-22
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S COLLEGE CUP

Serial Number:
75588270
Registration Number:
2786709
Word Mark:
WOMEN'S COLLEGE CUP
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, shorts, sweatshirts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 20011207. FIRST USE IN COMMERCE: 20011207.

IC 028. US 022 023 038 050. G & S Sporting goods, namely, soccer balls, souvenir balls and shin guards. FIRST USE: 20011207. FIRST USE IN COMMERCE: 20011207.

Filling Date:
1998-11-13
Registration Date:
2003-11-25
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA COLLEGE CUP

Serial Number:
75588152
Registration Number:
2737002
Word Mark:
NCAA COLLEGE CUP
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, shorts, sweatshirts, sweatpants, pants, jackets, coats, caps and hats. FIRST USE: 19981201. FIRST USE IN COMMERCE: 19981201.

IC 028. US 022 023 038 050. G & S Sporting goods, namely, soccer balls, souvenir balls and shin guards. FIRST USE: 19981201. FIRST USE IN COMMERCE: 19981201.

Filling Date:
1998-11-13
Registration Date:
2003-07-15
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA BASKETBALL

Serial Number:
75582892
Registration Number:
2378136
Word Mark:
NCAA BASKETBALL
Goods and Services:

IC 042. US 100 101. G & S association services, namely promoting the interests of colleges and universities through participation in basketball games, tournaments and events at the college level, and the supervising and sanctions of basketball games, tournaments and events at the college level. FIRST USE: 19990401. FIRST USE IN COMMERCE: 19990401.

Filling Date:
1998-11-04
Registration Date:
2000-08-15
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N MASTERS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

FROZEN FOUR

Serial Number:
75481095
Registration Number:
2302858
Word Mark:
FROZEN FOUR
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, sweatshirts, sweatpants, t-shirts, shorts, caps, hats, wrist bands and jackets. FIRST USE: 19990401. FIRST USE IN COMMERCE: 19990401.

Filling Date:
1998-05-06
Registration Date:
1999-12-21
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FROZEN FOUR

Serial Number:
75481085
Registration Number:
2302857
Word Mark:
FROZEN FOUR
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S printed matter, namely, souvenir programs for intercollegiate hockey games and hockey tournaments, newspapers directed to sports, and writing instruments, namely pens and pencils. FIRST USE: 19990401. FIRST USE IN COMMERCE: 19990401.

Filling Date:
1998-05-06
Registration Date:
1999-12-21
Current Basis:
1B
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG DANCE

Serial Number:
75468620
Registration Number:
2446721
Word Mark:
THE BIG DANCE
Goods and Services:

IC 025. US 022 039. G & S hats, caps, T-shirts and swestshirts, intercollegiate basketball games and intercollegiate basketball tournaments. FIRST USE: 20000401. FIRST USE IN COMMERCE: 20000401.

Filling Date:
1998-04-15
Registration Date:
2001-04-24
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG DANCE

Serial Number:
75468619
Registration Number:
2480288
Word Mark:
THE BIG DANCE
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the nature of intercollegiate basketball games and intercollegiate basketball tournaments. FIRST USE: 20000300. FIRST USE IN COMMERCE: 20000300.

Filling Date:
1998-04-15
Registration Date:
2001-08-21
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG DANCE

Serial Number:
75468607
Registration Number:
2719537
Word Mark:
THE BIG DANCE
Goods and Services:

IC 035. US 100 101 102. G & S promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with intercollegiate basketball games and intercollegiate basketball tournaments, promoting intercollegiate basketball games and intercollegiate basketball tournaments and related events for others and consulting services with respect thereto. FIRST USE: 20020330. FIRST USE IN COMMERCE: 20020330.

Filling Date:
1998-04-15
Registration Date:
2003-05-27
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
National Collegiate Athletic Association, The
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG DANCE

Serial Number:
75468606
Registration Number:
2791560
Word Mark:
THE BIG DANCE
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S printed matter, namely, [ programs for athletic contests ], souvenir programs [, newspapers directed to sports, and writing instruments, namely, pens and pencils, all in connection with intercollegiate basketball games and intercollegiate basketball tournaments ]. FIRST USE: 20020330. FIRST USE IN COMMERCE: 20020330.

Filling Date:
1998-04-15
Registration Date:
2003-12-09
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA SWEET SIXTEEN

Serial Number:
75468363
Registration Number:
2378001
Word Mark:
NCAA SWEET SIXTEEN
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, sweatshirts, sweatpants, t-shirts, shorts, caps, hats, wristbands and jackets, all related to intercollegiate sporting events. FIRST USE: 19990401. FIRST USE IN COMMERCE: 19990401.

Filling Date:
1998-04-15
Registration Date:
2000-08-15
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
75464086
Registration Number:
2396245
Goods and Services:

IC 028. US 022 023 038 050. G & S Sporting goods, namely, footballs, rubber action balls, sports balls and miniature toy footballs. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

Filling Date:
1998-04-07
Registration Date:
2000-10-17
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
75464041
Registration Number:
2428696
Word Mark:
NCAA
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S printed matter, namely programs for athletic contests, souvenir programs, newspapers directed to sports, and writing instruments, namely pens and pencils. FIRST USE: 19991002. FIRST USE IN COMMERCE: 19991002.

Filling Date:
1998-04-07
Registration Date:
2001-02-13
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N MASTERS
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
75464035
Registration Number:
2594561
Word Mark:
NCAA
Goods and Services:

IC 009. US 021 023 026 036 038. G & S FOOTBALL HELMETS. FIRST USE: 19980801. FIRST USE IN COMMERCE: 19980801.

Filling Date:
1998-04-07
Registration Date:
2002-07-16
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
75464034
Registration Number:
2333761
Word Mark:
NCAA
Goods and Services:

IC 028. US 022 023 038 050. G & S sporting goods, namely, footballs, rubber action balls, sports balls and miniature toy footballs. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

Filling Date:
1998-04-07
Registration Date:
2000-03-21
Current Basis:
1B
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
75463766
Registration Number:
2601391
Word Mark:
NCAA
Goods and Services:

IC 035. US 100 101 102. G & S promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with athletic events, promoting sports competition and events for others and consulting services with respect thereto. FIRST USE: 19980801. FIRST USE IN COMMERCE: 19980801.

Filling Date:
1998-04-07
Registration Date:
2002-07-30
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
75439595
Registration Number:
2333735
Word Mark:
NCAA
Goods and Services:

IC 025. US 022 039. G & S [ Clothing, namely, T-shirts, polo shirts, rugby shirts, golf shirts, sweatshirts and sweatpants, sweaters, jackets, coats, socks, caps and hats ]. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 038. US 100 101 104. G & S [ Radio and ] television broadcasting of football contests and events at the college level. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 041. US 100 101 107. G & S Entertainment services, namely, football contests and events at the college level, for rendering live football games, football exhibitions and other football events, all at the college level, and the production and distribution of radio and television broadcasts of football contests and events at the college level for others. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

IC 042. US 100 101. G & S [ Association services, namely, promoting the interest of colleges and universities through participation in football contests and events at the college level, and supervising and sanctioning of football contests and events at the college level ]. FIRST USE: 19990901. FIRST USE IN COMMERCE: 19990901.

Filling Date:
1998-02-24
Registration Date:
2000-03-21
Current Basis:
1B
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HOOP CITY

Serial Number:
75399670
Registration Number:
2373380
Word Mark:
HOOP CITY
Goods and Services:

IC 041. US 100 101 107. G & S Providing entertainment exhibitions, in connection with annual intercollegiate basketball tournaments, featuring interactive basketball exhibits, displays and booths. FIRST USE: 19980328. FIRST USE IN COMMERCE: 19980328.

Filling Date:
1997-12-03
Registration Date:
2000-08-01
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N MASTERS
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS EXPERIENCE

Serial Number:
75109860
Registration Number:
2608347
Word Mark:
MARCH MADNESS EXPERIENCE
Goods and Services:

IC 014. US 002 027 028 050. G & S [ clocks and ] [ornamental pins]. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300.

IC 021. US 002 013 023 029 030 033 040 050. G & S [cups]. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300.

IC 025. US 022 039. G & S wearing apparel, namely, caps, T-shirts, sweatshirts. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300.

IC 041. US 100 101 107. G & S entertainment services in the nature of amusement facilities. FIRST USE: 19950300. FIRST USE IN COMMERCE: 19950300.

Filling Date:
1996-05-24
Registration Date:
2002-08-20
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA HALL OF CHAMPIONS

Serial Number:
75008760
Registration Number:
2253896
Word Mark:
NCAA HALL OF CHAMPIONS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S [stationery]. FIRST USE: 19960901. FIRST USE IN COMMERCE: 19960901.

IC 025. US 022 039. G & S apparel, namely, tee-shirts, hats, visors, sweatshirts, sweatpants, shirts, pants and jackets. FIRST USE: 19960901. FIRST USE IN COMMERCE: 19960901.

Filling Date:
1995-10-20
Registration Date:
1999-06-15
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA HALL OF CHAMPIONS

Serial Number:
74727191
Registration Number:
2116688
Word Mark:
NCAA HALL OF CHAMPIONS
Goods and Services:

IC 041. US 100 101 107. G & S education and entertainment services, namely, providing exhibitions in the nature of displays, multi-image and audio and video presentations dealing with college athletics. FIRST USE: 19950925. FIRST USE IN COMMERCE: 19950925.

Filling Date:
1995-09-11
Registration Date:
1997-11-25
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S ELITE EIGHT

Serial Number:
74687666
Registration Number:
2178822
Word Mark:
WOMEN'S ELITE EIGHT
Goods and Services:

IC 025. US 022 039. G & S women's sport wearing apparel, namely jerseys, tee shirts, shorts, sweaters and jackets. FIRST USE: 19980318. FIRST USE IN COMMERCE: 19980318.

Filling Date:
1995-06-13
Registration Date:
1998-08-04
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ELITE EIGHT

Serial Number:
74687330
Registration Number:
2031593
Word Mark:
ELITE EIGHT
Goods and Services:

IC 041. US 100 101 107. G & S conducting annual basketball tournaments at the college level. FIRST USE: 19930300. FIRST USE IN COMMERCE: 19930300.

Filling Date:
1995-06-12
Registration Date:
1997-01-21
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S ELITE EIGHT

Serial Number:
74687132
Registration Number:
2048646
Word Mark:
WOMEN'S ELITE EIGHT
Goods and Services:

IC 041. US 100 101 107. G & S conducting annual basketball tournaments at the college level. FIRST USE: 19931200. FIRST USE IN COMMERCE: 19931200.

Filling Date:
1995-06-12
Registration Date:
1997-04-01
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
74623924
Registration Number:
2425962
Word Mark:
MARCH MADNESS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S [ pre-recorded video cassettes featuring sporting events ]. FIRST USE: 19891200. FIRST USE IN COMMERCE: 19891200.

IC 016. US 002 005 022 023 029 037 038 050. G & S programs, folders, handbooks, magazines and trading cards related to interscholastic activities. FIRST USE: 19941200. FIRST USE IN COMMERCE: 19941200.

IC 021. US 002 013 023 029 030 033 040 050. G & S [ cups and mugs ]. FIRST USE: 19790000. FIRST USE IN COMMERCE: 19790000.

IC 024. US 042 050. G & S [ towels and cloth banners ]. FIRST USE: 19941200. FIRST USE IN COMMERCE: 19941200.

IC 025. US 022 039. G & S clothing, namely shirts, sweatshirts, [ shorts, ] and hats. FIRST USE: 19940000. FIRST USE IN COMMERCE: 19940000.

Filling Date:
1995-01-20
Registration Date:
2001-02-06
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

AMERICA'S ORIGINAL MARCH MADNESS

Serial Number:
74500022
Registration Number:
2447259
Word Mark:
AMERICA'S ORIGINAL MARCH MADNESS
Goods and Services:

IC 041. US 107. G & S sanctioning, supervising, regulating and conducting high school basketball games and tournaments. FIRST USE: 19920100. FIRST USE IN COMMERCE: 19920100.

Filling Date:
1994-03-04
Registration Date:
2001-05-01
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
DOUGLAS N MASTERS
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
74408129
Registration Number:
2425958
Word Mark:
MARCH MADNESS
Goods and Services:

IC 028. US 022 023 038 050. G & S basketballs, basketball backboards [ and related accessories, namely, pumps, inflation needles and nets ]. FIRST USE: 19930809. FIRST USE IN COMMERCE: 19930809.

Filling Date:
1993-07-01
Registration Date:
2001-02-06
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
74365985
Registration Number:
2478254
Word Mark:
MARCH MADNESS
Goods and Services:

IC 025. US 022 039. G & S wearing apparel associated with an annual basketball tournament between college teams; namely, tee shirts, sweatshirts, sweat pants, caps, sweaters and jackets. FIRST USE: 19910331. FIRST USE IN COMMERCE: 19910331.

Filling Date:
1993-03-08
Registration Date:
2001-08-14
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
74360563
Registration Number:
2485443
Word Mark:
MARCH MADNESS
Goods and Services:

IC 041. US 100 101 107. G & S entertainment in the nature of basketball tournaments between college teams. FIRST USE: 19820331. FIRST USE IN COMMERCE: 19820331.

Filling Date:
1993-02-22
Registration Date:
2001-09-04
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
74341341
Registration Number:
1790366
Word Mark:
NCAA
Goods and Services:

IC 016. US 038. G & S printed matter; namely, programs for athletic contests, occasional magazines directed to sports, newspapers directed to sports, informational brochures directed to sports, all at the college level, and informational brochures directed to licensing and marketing of sports related goods and services at the college level. FIRST USE: 19210000. FIRST USE IN COMMERCE: 19210000.

Filling Date:
1992-12-21
Registration Date:
1993-08-31
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S FINAL FOUR

Serial Number:
74338889
Registration Number:
1792749
Word Mark:
WOMEN'S FINAL FOUR
Goods and Services:

IC 028. US 022. G & S sporting goods; namely, basketballs. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
1992-12-10
Registration Date:
1993-09-14
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
DOUGLAS N. MASTERS
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S FINAL FOUR

Serial Number:
74338887
Registration Number:
1786019
Word Mark:
WOMEN'S FINAL FOUR
Goods and Services:

IC 042. US 100. G & S association services; namely, conducting annual basketball tournaments at the college level. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
1992-12-10
Registration Date:
1993-08-03
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

WOMEN'S FINAL FOUR

Serial Number:
74338802
Registration Number:
1786833
Word Mark:
WOMEN'S FINAL FOUR
Goods and Services:

IC 025. US 039. G & S garments; namely, shirts and casual jackets. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
1992-12-10
Registration Date:
1993-08-10
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NATIONAL COLLEGIATE CHAMPIONSHIPS

Serial Number:
74159580
Registration Number:
1708907
Word Mark:
NATIONAL COLLEGIATE CHAMPIONSHIPS
Goods and Services:

IC 042. US 100. G & S association services; namely, promoting and encouraging sports participation and athletic programs at the college level. FIRST USE: 19540100. FIRST USE IN COMMERCE: 19540100.

Filling Date:
1991-04-22
Registration Date:
1992-08-18
Current Basis:
1A
Owner:
National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
74124983
Registration Number:
1728508
Word Mark:
NCAA
Goods and Services:

IC 014. US 028. G & S jewelry; namely, lapel buttons and pins. FIRST USE: 19890501. FIRST USE IN COMMERCE: 19890501.

IC 016. US 037. G & S writing instruments; namely, pens and pencils. FIRST USE: 19901001. FIRST USE IN COMMERCE: 19901001.

IC 021. US 002 030 033. G & S tableware; namely, dishes, drinking glasses and mugs of ceramic, plastic or glass. FIRST USE: 19900901. FIRST USE IN COMMERCE: 19900901.

IC 028. US 022 038. G & S video game cartridges. FIRST USE: 19920115. FIRST USE IN COMMERCE: 19920115.

Filling Date:
1990-12-20
Registration Date:
1992-10-27
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FINAL FOUR

Serial Number:
74124982
Registration Number:
1731961
Word Mark:
FINAL FOUR
Goods and Services:

IC 014. US 028. G & S jewelry; namely, lapel buttons and pins. FIRST USE: 19890501. FIRST USE IN COMMERCE: 19890501.

IC 016. US 037. G & S writing instruments; namely, pens and pencils. FIRST USE: 19901001. FIRST USE IN COMMERCE: 19901001.

IC 021. US 002 030 033. G & S tableware; namely, dishes, drinking glasses and mugs of ceramic, plastic or glass. FIRST USE: 19900901. FIRST USE IN COMMERCE: 19900901.

IC 028. US 022 023 038 050. G & S [ video game cartridges ]. FIRST USE: 19920115. FIRST USE IN COMMERCE: 19920115.

Filling Date:
1990-12-20
Registration Date:
1992-11-10
Current Basis:
1A
Owner:
The National Collegiate Athletic Association
Attorney of Record:
Douglas N. Masters
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STAGG BOWL

Serial Number:
74079725
Registration Number:
1668568
Word Mark:
STAGG BOWL
Goods and Services:

IC 025. US 039. G & S clothing associated with a championship football game between college teams; namely, caps and tee shirts. FIRST USE: 19860000. FIRST USE IN COMMERCE: 19860000.

Filling Date:
1990-07-19
Registration Date:
1991-12-17
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STAGG BOWL

Serial Number:
74079718
Registration Number:
1651086
Word Mark:
STAGG BOWL
Goods and Services:

IC 041. US 107. G & S organizing and conducting football tournaments between college teams. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1990-07-19
Registration Date:
1991-07-16
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
DOUGLAS N MASTERS
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

MARCH MADNESS

Serial Number:
73785419
Registration Number:
1571340
Word Mark:
MARCH MADNESS
Goods and Services:

IC 041. US 107. G & S ENTERTAINMENT SERVICES, NAMELY, PRESENTATION OF ATHLETIC AND ENTERTAINMENT PERSONALITIES IN A PANEL FORUM. FIRST USE: 19860310. FIRST USE IN COMMERCE: 19860310.

Filling Date:
1989-03-09
Registration Date:
1989-12-12
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

YES

Serial Number:
73683846
Registration Number:
1512087
Word Mark:
YES
Goods and Services:

IC 041. US 107. G & S ORGANIZING AND CONDUCTING SPORTS CLINICS FOR STUDENTS, GRADES 6-12. FIRST USE: 19860329. FIRST USE IN COMMERCE: 19860601.

Filling Date:
1987-09-14
Registration Date:
1988-11-08
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, THE
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
73677626
Registration Number:
1508377
Word Mark:
NCAA
Goods and Services:

IC 028. US 022. G & S SPORTING GOODS -NAMELY, BASKETBALLS, VOLLEYBALLS, SOCCER BALLS, WATER POLO BALLS, SOFTBALLS, BASEBALLS AND FOOTBALLS. FIRST USE: 19840113. FIRST USE IN COMMERCE: 19840113.

Filling Date:
1987-08-10
Registration Date:
1988-10-11
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, THE
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
73677388
Registration Number:
1483616
Word Mark:
NCAA
Goods and Services:

IC 025. US 039. G & S WEARING APPAREL; NAMELY, CAPS, VISORS, JERSEYS, TEE SHIRTS, SHORTS, SWEATERS AND JACKETS. FIRST USE: 19760700. FIRST USE IN COMMERCE: 19760700.

Filling Date:
1987-08-10
Registration Date:
1988-04-05
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, THE
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FINAL FOUR

Serial Number:
73663738
Registration Number:
1488836
Word Mark:
FINAL FOUR
Goods and Services:

IC 041. US 107. G & S ASSOCIATION SERVICES, NAMELY, CONDUCTING ANNUAL BASKETBALL TOURNAMENTS AT THE COLLEGE LEVEL. FIRST USE: 19770000. FIRST USE IN COMMERCE: 19770000.

Filling Date:
1987-06-01
Registration Date:
1988-05-17
Current Basis:
1A
Owner:
THE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE FINAL FOUR

Serial Number:
73538986
Registration Number:
1367874
Word Mark:
THE FINAL FOUR
Goods and Services:

IC 028. US 022. G & S SPORTING GOODS; NAMELY, BASKETBALLS. FIRST USE: 19840113. FIRST USE IN COMMERCE: 19840113.

Filling Date:
1985-05-22
Registration Date:
1985-10-29
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, THE
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE FINAL FOUR

Serial Number:
73209397
Registration Number:
1164713
Word Mark:
THE FINAL FOUR
Goods and Services:

IC 025. US 039. G & S Garments-Namely, Casual Shirts and Jackets. FIRST USE: 19781110. FIRST USE IN COMMERCE: 19781117.

Filling Date:
1979-03-29
Registration Date:
1981-08-11
Current Basis:
1A
Owner:
National Collegiate Athletic Association, The
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NCAA

Serial Number:
72361868
Registration Number:
976117
Word Mark:
NCAA
Goods and Services:

IC . US 100. G & S ASSOCIATION SERVICES-NAMELY, PROMOTING AND ENCOURAGING PHYSICAL FITNESS PROGRAMS, AMATEUR SPORTS PARTICIPATION AND ATHLETIC PROGRAMS AT THE COLLEGE LEVEL; PROVIDING COUNSELING IN THE FIELD OF COLLEGE AND INTERCOLLEGIATE ATHLETIC ADMINISTRATION; ESTABLISHING RULES FOR RADIO BROADCASTING AND TELECASTING OF AMATEUR SPORTING EVENTS; FORMULATING GUIDELINES FOR THE PROVISION OF FINANCIAL AID TO STUDENT-ATHLETES; AND DISSEMINATING INFORMATION WITH REFERENCE TO PHYSICAL EDUCATION, COLLEGIATE SPORTS AND ATHLETIC ACTIVITIES. FIRST USE: 19110000. FIRST USE IN COMMERCE: 19110000.

Filling Date:
1970-06-05
Registration Date:
1974-01-01
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, THE
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

NATIONAL COLLEGIATE ATHLETIC ASSOCIATION

Serial Number:
72361867
Registration Number:
976116
Word Mark:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Goods and Services:

IC . US 100. G & S ASSOCIATION SERVICES-NAMELY, PROMOTING AND ENCOURAGING PHYSICAL FITNESS PROGRAMS, AMATEUR SPORTS PARTICIPATION AND ATHLETIC PROGRAMS AT THE COLLEGE LEVEL; PROVIDING COUNSELING IN THE FIELD OF COLLEGE AND INTERCOLLEGIATE ATHLETIC ADMINISTRATION; ESTABLISHING RULES FOR RADIO BROADCASTING AND TELECASTING OF AMATEUR SPORTING EVENTS; FORMULATING GUIDELINES FOR THE PROVISION OF FINANCIAL AID TO STUDENT-ATHLETES; AND DISSEMINATING INFORMATION WITH REFERENCE TO PHYSICAL EDUCATION, COLLEGIATE SPORTS AND ATHLETIC ACTIVITIES. FIRST USE: 19100000. FIRST USE IN COMMERCE: 19100000.

Filling Date:
1970-06-05
Registration Date:
1974-01-01
Current Basis:
1A
Owner:
NATIONAL COLLEGIATE ATHLETIC ASSOCIATION, THE
Attorney of Record:
Douglas N. Masters
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE