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Vancouver Canucks Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Vancouver Canucks.
Updated:
February 20, 2021

The Canucks are Vancouver’s professional hockey team, and they compete in the Pacific Division of the Western Conference of the NHL. The team, along with the Buffalo Sabres, joined the league as an expansion team in 1970. The Canucks attempted to join the NHL in the 1967 expansion, but their application was denied. The Canucks have played in the Stanley Cup Championship three times, and they most recently lost to the Boston Bruins in 2011.

The Canucks have had four primary logos over the course of their franchise. The first logo was a hockey stick that was a shallow “V” in a blue rink that was shaped like a “C.” The vintage logo is still in use as a shoulder patch on the teams’ jerseys and the primary alternate logo. This first logo was not registered as a trademark until 2006, after the franchise had already used different logos. The team’s second logo came in 1978, and it was an aggressive yellow, red, orange, and black striped “V” on the shoulders. This logo, representing “Victory,” or at least a similar V, was filed for trademark protection in 2008.

The 1997 logo is possibly one of the most recognizable logos for the Vancouver Canucks and is a nod to the Canucks old parent company: Orca Bay. This logo was filed at the time it was created and was the first logo the team took steps to protect. The Orca logo has only been updated since its creation to change the color scheme back to the “retro” royal blue and kelly green. Thankfully, since the logos were filed in black and white, there is no need to update the trademark registrations that the team originally filed.

Logo #1

Serial Number:
88485716
Registration Number:
Pending Application
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20190613. FIRST USE IN COMMERCE: 20191025.

Filling Date:
2019-06-24
Current Basis:
1B
Owner:
Vancouver Canucks Limited Partnership
Attorney of Record:
Thomas Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a hockey stick in a rectangular box.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
88485703
Registration Number:
Pending Application
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, baseball caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, T-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20190613. FIRST USE IN COMMERCE: 20190613.

Filling Date:
2019-06-24
Current Basis:
1B
Owner:
Vancouver Canucks Limited Partnership
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a hockey stick in a rectangular box.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

V VANCOUVER

Serial Number:
77638932
Registration Number:
3688569
Word Mark:
V VANCOUVER
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, athletic shoes, boots, capes, dresses, football shoes, footwear, skirts, jackets, jerseys, lacrosse jerseys, football jerseys, hockey jerseys, hats, socks, shirts, tee shirts, golf shirts, sweat shirts, sweaters, sleepwear, pants, pullover, short pants, neck warmers, scarves, suits, turtlenecks, uniforms, undergarments, baseball uniforms, vests, wrist bands, and sun visors. FIRST USE: 19890430. FIRST USE IN COMMERCE: 19890430.

Filling Date:
2008-12-23
Registration Date:
2009-09-29
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the letters "VANCOUVER" arranged on both legs of the stylized letter "V".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
77269164
Registration Number:
3661462
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20070829. FIRST USE IN COMMERCE: 20070829.

Filling Date:
2007-08-31
Registration Date:
2009-07-28
Current Basis:
1A
Owner:
Vancouver Canucks Limited Partnership
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a hockey stick in a rectangular box.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
77269149
Registration Number:
3664257
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20070829. FIRST USE IN COMMERCE: 20070829.

Filling Date:
2007-08-31
Registration Date:
2009-08-04
Current Basis:
1A
Owner:
Vancouver Canucks Limited Partnership
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a hockey stick in a rectangular box.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
76519050
Registration Number:
2911536
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 19700522. FIRST USE IN COMMERCE: 19701022.

Filling Date:
2003-05-13
Registration Date:
2004-12-14
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
76519048
Registration Number:
3051340
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, bandannas, beach cover-ups, belts, body suits, boxer shorts, caps, baby cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, T-shirts, polo shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 19701000. FIRST USE IN COMMERCE: 19701000.

Filling Date:
2003-05-13
Registration Date:
2006-01-24
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

C

Serial Number:
75276038
Registration Number:
2196649
Word Mark:
C
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, belts, boxer shorts, caps, cloth bibs, gloves, hats, headbands, jackets, jerseys, mittens, pants, scarves, shirts, shorts, socks, sweaters, sweatpants, sweatshirts, T-shirts, ties, warm-up suits and wristbands. FIRST USE: 19970501. FIRST USE IN COMMERCE: 19970501.

Filling Date:
1997-04-16
Registration Date:
1998-10-13
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

C

Serial Number:
75275969
Registration Number:
2196648
Word Mark:
C
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19970917. FIRST USE IN COMMERCE: 19970917.

Filling Date:
1997-04-16
Registration Date:
1998-10-13
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CANUCKS

Serial Number:
73195029
Registration Number:
1163108
Word Mark:
CANUCKS
Goods and Services:

IC 041. US 107. G & S Performing Professional Ice Hockey Exhibitions. FIRST USE: 19780821. FIRST USE IN COMMERCE: 19780831.

Filling Date:
1978-11-29
Registration Date:
1981-07-28
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CANUCKS

Serial Number:
72412916
Registration Number:
956683
Word Mark:
CANUCKS
Goods and Services:

IC . US 107. G & S PROFESSIONAL ICE HOCKEY EXHIBITIONS. FIRST USE: 19701009. FIRST USE IN COMMERCE: 19701012.

Filling Date:
1972-01-17
Registration Date:
1973-04-03
Current Basis:
1A
Owner:
VANCOUVER CANUCKS LIMITED PARTNERSHIP
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE