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Detroit Red Wings Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Detroit Red Wings.

Please note: Gerben IP does not represent Detroit Red Wings. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
September 15, 2023

The Detroit Red Wings are the NHL team in Detroit and currently play in the Atlantic Division of the Eastern Conference. The Red Wings were one of the original six teams in the league, but in 1926 they were known as the Detroit Cougars. In the 1930-1932 seasons, the team was known as the Detroit Falcons, and ultimately became the Detroit Red Wings in 1932. As of 2020, the Red Wings have won the most Stanley Cups out of any of the US-based teams.

The Red Wings’ jerseys’ have ultimately been the same throughout the whole franchise, and the team has remained red and white with the opposing color as piping. The most noticeable difference in their jersey design over time is that the word ‘Detroit’ was replaced with the winged wheel logo. This winged wheel logo was created when the team’s name was changed after James Norris bought the Detroit Red Wings. Norris had played on the Montreal AAA Winged Wheelers Canadian hockey team – and that league featured a winged wheel logo. The team filed to register trademarks for both the name “Red Wings” and the logo in 1969.

Due to their success and longevity in Detroit, the city has been nicknamed Hockeytown, and the franchise registered the phrase as a trademark in 1998. Despite the franchise’s small trademark portfolio, the team has capitalized on the Hockeytown moniker and registered trademarks for Hockeytown Cafe, Hockeytown Authentics, and a spin-off HockeyHeaven.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Detroit Red Wings Trademarks
  1. RED WINGS
  2. HOCKEYTOWN CAFE
  3. HOCKEYTOWN AUTHENTICS
  4. HOCKEYTOWN AUTHENTICS
  5. HOCKEYTOWN
  6. HOCKEYTOWN
  7. DETROIT RED WINGS
  8. Logo #1
  9. Logo #2
  10. RED WINGS

RED WINGS

Serial Number:
85559819
Registration Number:
4229559
Word Mark:
RED WINGS
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, [ leotards, ] mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, [ suits, sun visors, ] suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, [ vests, ] warm-up suits, wristbands, and athletic footwear, all intended to create an association with the Detroit Red Wings hockey team. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
2012-03-05
Registration Date:
2012-10-23
Current Basis:
1A
Owner:
Detroit Red Wings, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HOCKEYTOWN CAFE

Serial Number:
75773936
Registration Number:
2479084
Word Mark:
HOCKEYTOWN CAFE
Goods and Services:

IC 042. US 100 101. G & S RESTAURANT AND BAR SERVICES. FIRST USE: 19991000. FIRST USE IN COMMERCE: 19991000.

Filling Date:
1999-08-12
Registration Date:
2001-08-21
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Brian B. Darville
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOCKEYTOWN AUTHENTICS

Serial Number:
75384220
Registration Number:
2312346
Word Mark:
HOCKEYTOWN AUTHENTICS
Goods and Services:

IC 035. US 100 101 102. G & S RETAIL CLOTHING AND DEPARTMENT STORES. FIRST USE: 19990700. FIRST USE IN COMMERCE: 19990700.

Filling Date:
1997-11-04
Registration Date:
2000-01-25
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Brian B. Darville
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOCKEYTOWN AUTHENTICS

Serial Number:
75198251
Registration Number:
2267536
Word Mark:
HOCKEYTOWN AUTHENTICS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S autographic collectibles and memorabilia, namely, art prints, calendars, posters, banners, postcards, paper program books, trading cards, paper emblems, paper flags, paper pennants, pens, pencils, printed tickets, and mounted or unmounted photographs. FIRST USE: 19970400. FIRST USE IN COMMERCE: 19970400.

IC 025. US 022 039. G & S sports clothing, namely, caps, T-shirts, shirts, sweatshirts, pants, shorts, warmup suits, jerseys, jackets, sweat pants and athletic uniforms, protective gear, namely, headwear, parkas, coats and gloves. FIRST USE: 19970400. FIRST USE IN COMMERCE: 19970400.

IC 028. US 022 023 038 050. G & S hockey equipment, namely, pucks, sticks, gloves, pads and skates. FIRST USE: 19970400. FIRST USE IN COMMERCE: 19970400.

Filling Date:
1996-11-07
Registration Date:
1999-08-03
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Brian B. Darville
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HOCKEYTOWN

Serial Number:
75007596
Registration Number:
2167939
Word Mark:
HOCKEYTOWN
Goods and Services:

IC 009. US 021 023 026 036 038. G & S [ motion picture films, pre-recorded video and audio cassettes, discs and tapes featuring sports entertainment and music ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 016. US 002 005 022 023 029 037 038 050. G & S books [, magazines, ] [ pamphlets and brochures ] featuring sports entertainment; and decalcomania. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 021. US 002 013 023 029 030 033 040 050. G & S [ housewares, namely, [ plates, ] and cups; and crockery, namely, [ figurines, bowls, jars, pots, trays and trivets ] ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 024. US 042 050. G & S bed blankets [, towels and [ bed linens, ] cloth pennants and banners ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 025. US 022 039. G & S clothing, namely, [ caps, ] T-shirts [, shirts, sweatshirts, [ pants and shorts ] ]. FIRST USE: 19960800. FIRST USE IN COMMERCE: 19960800.

IC 026. US 037 039 040 042 050. G & S [ novelty pins and buttons ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 028. US 022 023 038 050. G & S [ plush toy animals and toys, namely, toy figures ] [ and mechanical action toys, ] hockey pucks [ and hockey equipment ]. FIRST USE: 19980100. FIRST USE IN COMMERCE: 19980100.

IC 041. US 100 101 107. G & S entertainment services in the nature of providing facilities for and conducting hockey games. FIRST USE: 19960400. FIRST USE IN COMMERCE: 19960400.

Filling Date:
1995-10-19
Registration Date:
1998-06-23
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Brian B. Darville
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HOCKEYTOWN

Serial Number:
75007595
Registration Number:
2169920
Word Mark:
HOCKEYTOWN
Goods and Services:

IC 009. US 021 023 026 036 038. G & S [ motion picture films, pre-recorded video and audio cassettes, discs and tapes featuring sports entertainment and music; hockey helmets ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 016. US 002 005 022 023 029 037 038 050. G & S [ books, magazines, [pamphlets and brochures] featuring sports entertainment; and decalcomania ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 021. US 002 013 023 029 030 033 040 050. G & S [ housewares, namely, plates, cups and crockery, namely, figurines, bowls, jars, pots, trays and trivets ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 024. US 042 050. G & S bed blankets [, towels and bed linens, cloth pennants and banners ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 025. US 022 039. G & S clothing, namely, [ caps, ] T-shirts, [ shirts, sweatshirts, pants and shorts]. FIRST USE: 19960800. FIRST USE IN COMMERCE: 19960800.

IC 026. US 037 039 040 042 050. G & S [ novelty pins and buttons ]. FIRST USE: 19961000. FIRST USE IN COMMERCE: 19961000.

IC 028. US 022 023 038 050. G & S [plush toy animals and toys, namely, toy figures; ] hockey equipment, namely, pucks [, sticks, gloves and skates]. FIRST USE: 19980100. FIRST USE IN COMMERCE: 19980100.

IC 041. US 100 101 107. G & S entertainment services in the nature of providing facilities for and conducting hockey games. FIRST USE: 19960400. FIRST USE IN COMMERCE: 19960400.

Filling Date:
1995-10-19
Registration Date:
1998-06-30
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Brian B. Darville
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists primarily of the word "HOCKEYTOWN" superimposed over a winged wheel design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DETROIT RED WINGS

Serial Number:
74108023
Registration Number:
1741388
Word Mark:
DETROIT RED WINGS
Goods and Services:

IC 025. US 022 039. G & S clothing; namely, shirts, [ jerseys ], sweaters, T-shirts, sweatpants, shorts, caps, scarves, mittens and cloth bibs, all sold in connection and intended to be identified with the Detroit Red Wings professional ice hockey team. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1990-10-19
Registration Date:
1992-12-22
Current Basis:
1A
Owner:
Detroit Red Wings, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
74107072
Registration Number:
1694497
Goods and Services:

IC 025. US 022 039. G & S CLOTHING; NAMELY, SHIRTS, JERSEYS, SWEATERS, JACKETS, SWEATSHIRTS, T-SHIRTS, PANTS, SWEATPANTS, WARM-UP SUITS, WRISTBANDS, HEADBANDS, SHORTS, CAPS, HATS, SOCKS [ NIGHTSHIRTS, ] MITTENS AND CLOTH BIBS * , ALL SOLD IN CONNECTION AND INTENDED TO BE IDENTIFIED WITH THE DETROIT RED WINGS PROFESSIONAL ICE HOCKEY TEAM *. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1990-10-19
Registration Date:
1992-06-16
Current Basis:
1A
Owner:
Detroit Red Wings, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
72328278
Registration Number:
891121
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, PERFORMANCE OF PROFESSIONAL ICE HOCKEY CONTESTS. FIRST USE: 19330000. FIRST USE IN COMMERCE: 19330000.

Filling Date:
1969-05-26
Registration Date:
1970-05-12
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

RED WINGS

Serial Number:
72326589
Registration Number:
893051
Word Mark:
RED WINGS
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, PROVIDING PROFESSIONAL ICE HOCKEY EXHIBITIONS. FIRST USE: 19330000. FIRST USE IN COMMERCE: 19330000.

Filling Date:
1969-05-07
Registration Date:
1970-06-16
Current Basis:
1A
Owner:
DETROIT RED WINGS, INC.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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