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Boston Bruins Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Boston Bruins.

Please note: Gerben IP does not represent Boston Bruins. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 14, 2024

The Boston Bruins are Boston’s NHL team who plays as a member of the Atlantic Division of the Eastern Conference. The Bruins are the third oldest active team in the NHL, the oldest in the US, and one of the Original Six NHL teams, tracing its existence back to 1924. The Bruins have one six Stanley Cup championships, which is fourth most of any team.

In 1924, the NHL expanded into the United States, and Charles Adams became the first owner of an American NHL franchise. Adams directed Art Ross to come up with a nickname that would portray “an untamed animal displaying speed, agility, and cunning.” Ross decided that Bruins, which is an Old English word for brown bear, was appropriate. In addition, the name matched perfectly with the team’s original uniform colors – brown and yellow – based upon Adams’ grocery store chain, First National Stores. The brown and gold began changing, and in the 1934-35 season, the Bruins replaced the brown with black – creating the black and gold we see today.

Since 1948, the team has had the same B logo – a black and gold spoked wheel with the “B” in the center. The most recent variation of this logo was created in 2007, and this is also one of the last trademarks that the Bruins have filed.

The Bruins have filed very few trademarks for a franchise with such a long history, and that goes to show how consistent their branding and imagery has been. However, the team has some holes in their intellectual property protection, including the Bruins’ mascot – Blades the Bruin.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Boston Bruins Trademarks
  1. BEHIND THE B
  2. BRUINS BOSTON
  3. BRUINS BOSTON
  4. B
  5. B
  6. BOSTON BRUINS
  7. BOSTON BRUINS
  8. BRUINS STREET BRIGADE
  9. Logo #1
  10. Logo #2
  11. BOSTON BRUINS
  12. B
  13. BRUINS
  14. B
  15. BOSTON BRUINS
  16. BRUINS
  17. B

BEHIND THE B

Serial Number:
98233173
Registration Number:
Pending Application
Word Mark:
BEHIND THE B
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, an ongoing series featuring documentary content in the field of professional hockey provided through the internet and television. FIRST USE: 20130909. FIRST USE IN COMMERCE: 20130909.

Filling Date:
2023-10-20
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Alexander P. Montgomery
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BRUINS BOSTON

Serial Number:
77211144
Registration Number:
3517484
Word Mark:
BRUINS BOSTON
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of ice hockey exhibitions. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070900.

Filling Date:
2007-06-20
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BRUINS BOSTON

Serial Number:
77211132
Registration Number:
3517483
Word Mark:
BRUINS BOSTON
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, coats, footwear, ear muffs, gloves, hats, headbands, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, t-shirts, ties, toques, underwear, warm-up suits, wristbands. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070900.

Filling Date:
2007-06-20
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
77211095
Registration Number:
3517482
Word Mark:
B
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, in the nature of ice hockey exhibitions. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070900.

Filling Date:
2007-06-20
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "B" in spoked wheel.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
77211071
Registration Number:
3517481
Word Mark:
B
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, coats, footwear, ear muffs, gloves, hats, headbands, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, t-shirts, ties, toques, underwear, warm-up suits, wristbands. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070900.

Filling Date:
2007-06-20
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "B" in a spoked wheel.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOSTON BRUINS

Serial Number:
77211050
Registration Number:
3517479
Word Mark:
BOSTON BRUINS
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, in the nature of ice hockey exhibitions. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070900.

Filling Date:
2007-06-20
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BOSTON BRUINS

Serial Number:
77211024
Registration Number:
3517478
Word Mark:
BOSTON BRUINS
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandannas, beach cover-ups, boxer shorts, caps, cloth bibs, coats, footwear, ear muffs, gloves, hats, headbands, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, t-shirts, ties, toques, underwear, warm-up suits, wristbands. FIRST USE: 20070600. FIRST USE IN COMMERCE: 20070900.

Filling Date:
2007-06-20
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BRUINS STREET BRIGADE

Serial Number:
75079779
Registration Number:
2066758
Word Mark:
BRUINS STREET BRIGADE
Goods and Services:

IC 041. US 100 101 107. G & S organizing and administering community based street hockey programs and competitions for youths. FIRST USE: 19951024. FIRST USE IN COMMERCE: 19951024.

Filling Date:
1996-03-28
Registration Date:
1997-06-03
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
74704507
Registration Number:
2193991
Goods and Services:

IC 025. US 022 039. G & S [ clothing, namely shirts, jerseys, sweatshirts, T-shirts, sweatpants, wristbands, shorts, ] caps, hats [ , socks, mittens ]. FIRST USE: 19950901. FIRST USE IN COMMERCE: 19950901.

Filling Date:
1995-07-24
Registration Date:
1998-10-06
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
74704506
Registration Number:
2079896
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19960127. FIRST USE IN COMMERCE: 19960127.

Filling Date:
1995-07-24
Registration Date:
1997-07-15
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BOSTON BRUINS

Serial Number:
74308193
Registration Number:
1823805
Word Mark:
BOSTON BRUINS
Goods and Services:

IC 025. US 039. G & S clothing; namely, jerseys, caps, T-shirts, sweat-shirts and jackets. FIRST USE: 19920800. FIRST USE IN COMMERCE: 19920800.

Filling Date:
1992-08-24
Registration Date:
1994-02-22
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
74283261
Registration Number:
1883643
Word Mark:
B
Goods and Services:

IC 025. US 039. G & S clothing; namely, jerseys. FIRST USE: 19920800. FIRST USE IN COMMERCE: 19920800.

Filling Date:
1992-06-09
Registration Date:
1995-03-14
Current Basis:
1A
Owner:
BOSTON PROFESSIONAL HOCKEY ASSOCIATION, INC.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BRUINS

Serial Number:
74230495
Registration Number:
1718316
Word Mark:
BRUINS
Goods and Services:

IC 025. US 022 039. G & S clothing; namely, shirts, jerseys, sweaters, sweatshirts, T-shirts, jackets, sweatpants, warm-up suits, shorts, caps, hats, [ scarves ], mittens and cloth bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1991-12-16
Registration Date:
1992-09-22
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
74230494
Registration Number:
1745873
Word Mark:
B
Goods and Services:

IC 025. US 022 039. G & S clothing; namely, shirts, jerseys, sweaters, sweatshirts, T-shirts, jackets, pants, sweatpants, warm-up suits, wristbands, [ headbands, ] shorts, caps, hats, socks, nightshirts, mittens and cloth bibs. FIRST USE: 19720000. FIRST USE IN COMMERCE: 19720000.

Filling Date:
1991-12-16
Registration Date:
1993-01-12
Current Basis:
1A
Owner:
Boston Professional Hockey Association, Inc.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOSTON BRUINS

Serial Number:
72413201
Registration Number:
953886
Word Mark:
BOSTON BRUINS
Goods and Services:

IC . US 107. G & S PROFESSIONAL ICE HOCKEY CONTESTS. FIRST USE: 19280000. FIRST USE IN COMMERCE: 19280000.

Filling Date:
1972-01-20
Registration Date:
1973-02-20
Current Basis:
1A
Owner:
BOSTON PROFESSIONAL HOCKEY ASSOCIATION, INC.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BRUINS

Serial Number:
72313369
Registration Number:
872364
Word Mark:
BRUINS
Goods and Services:

IC . US 107. G & S PROFESSIONAL ICE HOCKEY CONTESTS. FIRST USE: 19280000. FIRST USE IN COMMERCE: 19280000.

Filling Date:
1968-12-02
Registration Date:
1969-07-01
Current Basis:
1A
Owner:
BOSTON PROFESSIONAL HOCKEY ASSOCIATION, INC.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
72313368
Registration Number:
872363
Word Mark:
B
Goods and Services:

IC . US 107. G & S PROFESSIONAL ICE HOCKEY CONTESTS. FIRST USE: 19480000. FIRST USE IN COMMERCE: 19480000.

Filling Date:
1968-12-02
Registration Date:
1969-07-01
Current Basis:
1A
Owner:
BOSTON PROFESSIONAL HOCKEY ASSOCIATION, INC.
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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