Gerben Trademark LibraryTM
Home/NHL Teams/Arizona Coyotes Trademarks

Arizona Coyotes Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Arizona Coyotes.
Updated:
September 20, 2020

The Arizona Coyotes are a professional ice hockey team based in Phoenix, and they play as a member of the Pacific Division of the Western Conference of the NHL. However, in 2021, when the Seattle Kraken enter the league, the Coyotes will move back to the Central Division. The Coyotes were founded in 1971 as the Winnipeg Jets in the World Hockey Association. However, after the WHA folded, they were one of only four franchises absorbed into the NHL in 1979. The Jets moved to Phoenix in 1996 and were officially renamed to the Coyotes. The Coyotes are known for unstable ownership, and at one point the team was even owned by the NHL.

Wen it came time to name the team, a public team-naming vote was held. The Coyotes beat out the Scorpions in the finals, as both were inhabitants of the Sonoran Desert in Arizona. The first trademark the team filed for was in 1996 after its move, and it was for the team name the “Phoenix Coyotes.” At this time, the team filed for a Southwestern stylized coyote face, a crescent moon, and the full Southwestern style coyote wielding a hockey stick.

In 2003, the team filed for a more realistic coyote head howling from the side. This logo is the team’s current logo and features the burnt red color prominent on the jerseys. The jerseys also feature a shoulder patch that is the outline of Arizona with the shorthand “AZ” and a stylized sunrise.

In addition to trademarks for the logos, the team has taken extra steps to trademark playoff phrases in 2017, such as “Own the Desert,” and more recently, in 2020, “Rally the Valley,” “Back in Black,” and “Howl Yeah.”

HOWL AZ ONE

Serial Number:
90047614
Registration Number:
Pending Application
Word Mark:
HOWL AZ ONE
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment in the nature of hockey games.

Filling Date:
2020-07-10
Current Basis:
1B
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
MATTHEW WEITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HOWL YEAH

Serial Number:
90047561
Registration Number:
Pending Application
Word Mark:
HOWL YEAH
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment in the nature of hockey games.

Filling Date:
2020-07-10
Current Basis:
1B
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
MATTHEW WEITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BACK IN BLACK

Serial Number:
88817651
Registration Number:
Pending Application
Word Mark:
BACK IN BLACK
Goods and Services:

IC 025. US 022 039. G & S Graphic T-shirts.

IC 041. US 100 101 107. G & S Entertainment in the nature of hockey games. FIRST USE: 20200115. FIRST USE IN COMMERCE: 20200218.

Filling Date:
2020-03-02
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
MATTHEW WEITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RALLY THE VALLEY

Serial Number:
88817639
Registration Number:
Pending Application
Word Mark:
RALLY THE VALLEY
Goods and Services:

IC 025. US 022 039. G & S Graphic T-shirts. FIRST USE: 20200110. FIRST USE IN COMMERCE: 20200217.

IC 041. US 100 101 107. G & S Entertainment in the nature of hockey games. FIRST USE: 20200110. FIRST USE IN COMMERCE: 20200217.

Filling Date:
2020-03-02
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
MATTHEW WEITZ
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

OWN THE DESERT

Serial Number:
87633922
Registration Number:
5650618
Word Mark:
OWN THE DESERT
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing, providing and conducting professional ice hockey exhibitions and games. FIRST USE: 20181002. FIRST USE IN COMMERCE: 20181002.

Filling Date:
2017-10-04
Registration Date:
2019-01-08
Current Basis:
1A
Owner:
ICEARIZONA HOCKEY CO LLC
Attorney of Record:
R. LEE FRALEY
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

A

Serial Number:
86674758
Registration Number:
5019009
Word Mark:
A
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20150626. FIRST USE IN COMMERCE: 20150917.

Filling Date:
2015-06-25
Registration Date:
2016-08-09
Current Basis:
1A
Owner:
IceArizona Hockey CO LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "A" embedded in a paw design.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

A

Serial Number:
86674752
Registration Number:
5019008
Word Mark:
A
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20150626. FIRST USE IN COMMERCE: 20150917.

Filling Date:
2015-06-25
Registration Date:
2016-08-09
Current Basis:
1A
Owner:
IceArizona Hockey CO LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letter "A" embedded in a paw design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ARIZONA COYOTES

Serial Number:
86385097
Registration Number:
4754778
Word Mark:
ARIZONA COYOTES
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20140627. FIRST USE IN COMMERCE: 20140627.

Filling Date:
2014-09-04
Registration Date:
2015-06-16
Current Basis:
1A
Owner:
ICEARIZONA HOCKEY CO LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ARIZONA COYOTES

Serial Number:
86385050
Registration Number:
4763488
Word Mark:
ARIZONA COYOTES
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, leggings, leotards, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20140627. FIRST USE IN COMMERCE: 20140627.

Filling Date:
2014-09-04
Registration Date:
2015-06-30
Current Basis:
1A
Owner:
ICEARIZONA HOCKEY CO LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

AZ

Serial Number:
86221232
Registration Number:
4773778
Word Mark:
AZ
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional ice hockey exhibitions. FIRST USE: 20140627. FIRST USE IN COMMERCE: 20140627.

Filling Date:
2014-03-14
Registration Date:
2015-07-14
Current Basis:
1A
Owner:
ICEARIZONA HOCKEY CO LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters "AZ" under a striped pattern embedded within an outline of the State of Arizona.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

AZ

Serial Number:
86221225
Registration Number:
4871317
Word Mark:
AZ
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, bandanas, beach cover-ups, boxer shorts, caps, cloth bibs, coats, footwear, ear muffs, gloves, hats, headbands, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain wear, robes, scarves, shirts, shorts, skirts, socks, sun visors, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, t-shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20140901. FIRST USE IN COMMERCE: 20140901.

Filling Date:
2014-03-14
Registration Date:
2015-12-15
Current Basis:
1A
Owner:
ICEARIZONA HOCKEY CO LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters "AZ" under a striped pattern embedded within an outline of the State of Arizona.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
77511584
Registration Number:
3693760
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, ice hockey exhibitions. FIRST USE: 20081122. FIRST USE IN COMMERCE: 20081128.

Filling Date:
2008-06-30
Registration Date:
2009-10-06
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a running coyote.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
77511579
Registration Number:
3702820
Goods and Services:

IC 025. US 022 039. G & S [ Clothing, namely, bandannas, boxer shorts, caps, cloth bibs, coats, footwear, ear muffs, gloves, hats, headbands, jackets, ] jerseys, [ mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shirts, shorts, socks, sun visors, sweaters, sweatpants, sweatshirts, ] t-shirts [, toques, underwear, warm-up suits, wristbands ]. FIRST USE: 20081122. FIRST USE IN COMMERCE: 20081128.

Filling Date:
2008-06-30
Registration Date:
2009-10-27
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a running coyote.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PHX

Serial Number:
76538589
Registration Number:
3900823
Word Mark:
PHX
Goods and Services:

IC 025. US 022 039. G & S [ bandannas, caps, hats, jackets, ] jerseys [, shorts, sweatshirts, T-shirts, polo shirts ]. FIRST USE: 20031000. FIRST USE IN COMMERCE: 20031000.

Filling Date:
2003-08-19
Registration Date:
2011-01-04
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
THOMAS H. PROCHNOW
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
76538588
Registration Number:
2957730
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, beach cover-ups, belts, body suits, boxer shorts, caps, cloth bibs, coats, dresses, footwear, ear muffs, gloves, hats, headbands, hosiery, housecoats, jackets, jerseys, mittens, nightshirts, pajamas, pants, rain coats, rain wear, robes, scarves, shorts, skirts, socks, suits, sun visors, suspenders, sweaters, sweatpants, sweatshirts, swimsuits, swim trunks, T-shirts, polo shirts, ties, toques, underwear, vests, warm-up suits and wristbands. FIRST USE: 20030800. FIRST USE IN COMMERCE: 20031000.

Filling Date:
2003-08-19
Registration Date:
2005-05-31
Current Basis:
1A
Owner:
ICEARIZONA HOCKEY CO LP
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PHX

Serial Number:
76538279
Registration Number:
2955445
Word Mark:
PHX
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20030800. FIRST USE IN COMMERCE: 20031000.

Filling Date:
2003-08-19
Registration Date:
2005-05-24
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
76538273
Registration Number:
3007665
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of professional ice hockey exhibitions. FIRST USE: 20030800. FIRST USE IN COMMERCE: 20031000.

Filling Date:
2003-08-19
Registration Date:
2005-10-18
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a depiction of a howling coyote head.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
75391651
Registration Number:
2264279
Goods and Services:

IC 025. US 022 039. G & S [ clothing, namely, beach cover-ups, caps, cloth bibs, gloves, hats, jackets, ] jerseys, [ mittens, pajamas, scarves, ] shirts[, shorts, socks, sweatpants, sweatshirts, T-shirts, ties, underwear and warm-up suits ]. FIRST USE: 19960501. FIRST USE IN COMMERCE: 19960501.

Filling Date:
1997-11-17
Registration Date:
1999-07-27
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STREET COYOTES

Serial Number:
75161959
Registration Number:
2232638
Word Mark:
STREET COYOTES
Goods and Services:

IC 041. US 100 101 107. G & S organizing and administering community based street hockey programs and competitions for youths. FIRST USE: 19961024. FIRST USE IN COMMERCE: 19961024.

Filling Date:
1996-09-06
Registration Date:
1999-03-16
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
75108115
Registration Number:
2143353
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19960921. FIRST USE IN COMMERCE: 19960921.

Filling Date:
1996-05-22
Registration Date:
1998-03-10
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #7

Serial Number:
75085000
Registration Number:
2114731
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely providing professional hockey exhibitions. FIRST USE: 19960921. FIRST USE IN COMMERCE: 19960921.

Filling Date:
1996-04-08
Registration Date:
1997-11-18
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
THOMAS H PROCHNOW
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #8

Serial Number:
75079774
Registration Number:
2141400
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts, [ sweaters, jackets, sweatshirts, ] T-shirts[ , sweatpants, warm-up suits, caps, hats ]. FIRST USE: 19960501. FIRST USE IN COMMERCE: 19960501.

Filling Date:
1996-03-28
Registration Date:
1998-03-03
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #9

Serial Number:
75077583
Registration Number:
2145206
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19960921. FIRST USE IN COMMERCE: 19960921.

Filling Date:
1996-03-25
Registration Date:
1998-03-17
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PHOENIX COYOTES

Serial Number:
75042569
Registration Number:
2109714
Word Mark:
PHOENIX COYOTES
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts, jerseys, sweaters, jackets, sweatshirts, T-shirts, pants, sweatpants, warm-up suits, caps, hats, socks, nightshirts, scarves, mittens, and ties. FIRST USE: 19960501. FIRST USE IN COMMERCE: 19960501.

Filling Date:
1996-01-12
Registration Date:
1997-10-28
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PHOENIX COYOTES

Serial Number:
75042567
Registration Number:
2109713
Word Mark:
PHOENIX COYOTES
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, providing professional hockey exhibitions. FIRST USE: 19960921. FIRST USE IN COMMERCE: 19960921.

Filling Date:
1996-01-12
Registration Date:
1997-10-28
Current Basis:
1A
Owner:
IceArizona Hockey Co LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE