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New Jersey Devils Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by New Jersey Devils.

Please note: Gerben IP does not represent New Jersey Devils. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
April 6, 2024

The New Jersey Devils play hockey in the Metropolitan Division of the Eastern Conference of the NHL. The franchise was originally founded in Kansas City, Missouri as the “Kansas City Scouts” in 1974. In 1976, the team moved to Colorado and became the Colorado Rockies. It was not until 1982 that the team found itself in New Jersey and was renamed the New Jersey Devils. The final move for the Devils came in 2007 when they settled in Newark instead of East Rutherford.

The franchise did not succeed while in New Jersey for about the first five years. However, in the 90s and early 2000s, the team hit their stride and won three Stanley Cup Championships in 1995, 2000, and 2003. The Devils are one of three teams in the New York metropolitan area and have a natural rivalry with the New York Rangers. Since all other teams in New Jersey identify as New York teams, the Devils are the last standing team acknowledging New Jersey as its home state.

The Devil’s logo is an N and a J combined, with horns and a tail. The original logo was red with a green outline, but the green was changed to black in 1992 due to technical issues with color consistency. The team’s mascot is the NJ Devil who was created in 1993.

Since the team is the only NJ specific team, they have registered the trademark for Jersey’s Team, as well as the NJ logos. The team does not have a large trademark portfolio, but they have registered trademarks for both their mascot and the popular phrase “Devil’s Den.”

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for New Jersey Devils Trademarks
  1. NEW JERSEY DEVILS
  2. NEW JERSEY DEVILS
  3. JERSEY
  4. BINGHAMTON DEVILS
  5. BINGHAMTON DEVILS
  6. BINGHAMTON
  7. DEVILS
  8. JERSEY
  9. DEVILS DEN
  10. JERSEY'S TEAM
  11. STREET DEVILS
  12. Logo #1
  13. DEVILS
  14. NJ
  15. NJ
  16. DEVILS
  17. NJ

NEW JERSEY DEVILS

Serial Number:
97037468
Registration Number:
6872230
Word Mark:
NEW JERSEY DEVILS
Goods and Services:

IC 025. US 022 039. G & S T-shirts, shirts, sports jerseys, sweaters, sweatshirts, clothing jackets, sweatpants, shorts, caps being headwear, hats, scarves, mittens, cloth bibs, socks, footwear, robes, underwear, pajamas, nightshirts, gloves, suspenders, swim trunks, leggings, pants, headbands, ties as clothing, suits, sun visors being headwear and dresses. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

Filling Date:
2021-09-21
Registration Date:
2022-10-11
Current Basis:
1A
Owner:
New Jersey Devils, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NEW JERSEY DEVILS

Serial Number:
97037464
Registration Number:
6872229
Word Mark:
NEW JERSEY DEVILS
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, professional hockey exhibitions. FIRST USE: 19820630. FIRST USE IN COMMERCE: 19821005.

Filling Date:
2021-09-21
Registration Date:
2022-10-11
Current Basis:
1A
Owner:
New Jersey Devils, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JERSEY

Serial Number:
87979227
Registration Number:
5677019
Word Mark:
JERSEY
Goods and Services:

IC 014. US 002 027 028 050. G & S ornamental lapel pins. FIRST USE: 20161000. FIRST USE IN COMMERCE: 20161000.

IC 025. US 022 039. G & S Apparel, namely, t-shirts. FIRST USE: 20161000. FIRST USE IN COMMERCE: 20161000.

Filling Date:
2017-06-09
Registration Date:
2019-02-12
Current Basis:
1A
Owner:
NEW JERSEY DEVILS, LLC
Attorney of Record:
MAYA L. TARR
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of a stylized word "Jersey".
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

BINGHAMTON DEVILS

Serial Number:
87545123
Registration Number:
5692663
Word Mark:
BINGHAMTON DEVILS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Paper goods and printed matter, namely, brochures, pamphlets, books, booklets, leaflets, magazines, newsletters, all of the foregoing in the field of hockey; calendars; printed adhesive labels; event programs; stickers. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

IC 025. US 022 039. G & S Apparel, namely, shirts, jerseys, pullovers, jackets, sweatshirts, t-shirts, hats. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

IC 028. US 022 023 038 050. G & S Collectibles, namely, hockey sticks, hockey pucks. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing and conducting professional ice hockey games and competitions; entertainment services, namely, organizing exhibitions for professional hockey purposes and providing facilities for professional hockey exhibitions. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

Filling Date:
2017-07-27
Registration Date:
2019-03-05
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
MAYA L. TARR
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the terms "BINGHAMTON DEVILS" with two devil's horns on top of the term "BINGHAMTON" with a devil's tail underneath.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BINGHAMTON DEVILS

Serial Number:
87545120
Registration Number:
6273089
Word Mark:
BINGHAMTON DEVILS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Leaflets, stickers. FIRST USE: 20190600. FIRST USE IN COMMERCE: 20190600.

IC 025. US 022 039. G & S Pullovers, sweatshirts, t-shirts. FIRST USE: 20170815. FIRST USE IN COMMERCE: 20170815.

IC 028. US 022 023 038 050. G & S Hockey sticks, hockey pucks. FIRST USE: 20170801. FIRST USE IN COMMERCE: 20170801.

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing and conducting professional ice hockey games and competitions; entertainment services, namely, organizing exhibitions for professional hockey purposes and providing facilities for professional hockey exhibitions. FIRST USE: 20190900. FIRST USE IN COMMERCE: 20190900.

Filling Date:
2017-07-27
Registration Date:
2021-02-16
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Maya L. Tarr
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a masked face of a devil with the terms "BINGHAMTON DEVILS" appearing on top of the devil's head.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BINGHAMTON

Serial Number:
87545113
Registration Number:
5692662
Word Mark:
BINGHAMTON
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Paper goods and printed matter, namely, event programs. FIRST USE: 20171010. FIRST USE IN COMMERCE: 20171010.

IC 025. US 022 039. G & S Apparel, namely, shirts, jerseys, pullovers, sweatshirts, hats. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

IC 028. US 022 023 038 050. G & S Collectibles, namely, hockey sticks, hockey pucks. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing and conducting professional ice hockey games and competitions; entertainment services, namely, organizing exhibitions for professional hockey purposes and providing facilities for professional hockey exhibitions. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

Filling Date:
2017-07-27
Registration Date:
2019-03-05
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
MAYA L. TARR
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a puck design surrounded by fire with a trident displayed in the middle of the puck and the term "BINGHAMTON" below the trident.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DEVILS

Serial Number:
87545110
Registration Number:
5692661
Word Mark:
DEVILS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Paper goods and printed matter, namely, brochures, pamphlets, booklets, leaflets in the field of hockey; calendars; event programs. FIRST USE: 20170820. FIRST USE IN COMMERCE: 20170820.

IC 025. US 022 039. G & S Apparel, namely, shirts, jerseys, pullovers, jackets, sweatshirts, t-shirts, hats. FIRST USE: 20170801. FIRST USE IN COMMERCE: 20170801.

IC 028. US 022 023 038 050. G & S Collectibles, namely, hockey sticks, hockey pucks. FIRST USE: 20170801. FIRST USE IN COMMERCE: 20170801.

IC 041. US 100 101 107. G & S Entertainment services, namely, organizing and conducting professional ice hockey games and competitions; entertainment services, namely, organizing exhibitions for professional hockey purposes and providing facilities for professional hockey exhibitions. FIRST USE: 20170729. FIRST USE IN COMMERCE: 20170729.

Filling Date:
2017-07-27
Registration Date:
2019-03-05
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
MAYA L. TARR
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a masked face of a devil with the term "DEVILS" displayed in the middle of the mask.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JERSEY

Serial Number:
87482394
Registration Number:
6004287
Word Mark:
JERSEY
Goods and Services:

IC 025. US 022 039. G & S Apparel, namely, shorts, hats, and sweatpants. FIRST USE: 20161000. FIRST USE IN COMMERCE: 20161000.

Filling Date:
2017-06-09
Registration Date:
2020-03-03
Current Basis:
1A
Owner:
NEW JERSEY DEVILS, LLC
Attorney of Record:
Maya L. Tarr
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of a stylized word "Jersey".
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

DEVILS DEN

Serial Number:
86485870
Registration Number:
4793989
Word Mark:
DEVILS DEN
Goods and Services:

IC 035. US 100 101 102. G & S RETAIL STORE SERVICES FEATURING APPAREL, NOVELTIES, JEWELRY, PINS, POSTERS, GIFTWARE, AND BOOKS. FIRST USE: 20071027. FIRST USE IN COMMERCE: 20071027.

Filling Date:
2014-12-19
Registration Date:
2015-08-18
Current Basis:
1A
Owner:
New Jersey Devils LLC
Attorney of Record:
Thomas M. Palisi
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JERSEY'S TEAM

Serial Number:
77672874
Registration Number:
3959997
Word Mark:
JERSEY'S TEAM
Goods and Services:

IC 041. US 100 101 107. G & S ENTERTAINMENT SERVICES, NAMELY, ORGANIZING AND CONDUCTING HOCKEY CONTESTS AND EXHIBITIONS. FIRST USE: 20080800. FIRST USE IN COMMERCE: 20080800.

Filling Date:
2009-02-18
Registration Date:
2011-05-10
Current Basis:
1A
Owner:
New Jersey Devils LLC
Attorney of Record:
Thomas M. Palisi
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Supplemental
Live or Dead:
ACTIVE

STREET DEVILS

Serial Number:
75104528
Registration Number:
2152945
Word Mark:
STREET DEVILS
Goods and Services:

IC 041. US 100 101 107. G & S organizing and administering community based street hockey programs and competitions for youths. FIRST USE: 19970131. FIRST USE IN COMMERCE: 19970131.

Filling Date:
1996-05-15
Registration Date:
1998-04-21
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Thomas M. Palisi
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
74624859
Registration Number:
2189553
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, organizing, sponsoring and conducting hockey contests and exhibitions and providing live hockey mascot performances at hockey contests. FIRST USE: 19931006. FIRST USE IN COMMERCE: 19931006.

Filling Date:
1995-01-23
Registration Date:
1998-09-15
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DEVILS

Serial Number:
74115557
Registration Number:
1662564
Word Mark:
DEVILS
Goods and Services:

IC 025. US 022 039. G & S clothing;, namely, T-shirts, sport shirts, jerseys, sweaters, sweatshirts, jackets, sweatpants, [ warm-up suits, ] shorts, caps, hats, scarves, mittens and cloth bibs. FIRST USE: 19820000. FIRST USE IN COMMERCE: 19820000.

Filling Date:
1990-11-15
Registration Date:
1991-10-29
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NJ

Serial Number:
74115174
Registration Number:
1685399
Word Mark:
NJ
Goods and Services:

IC 025. US 022 039. G & S clothing; namely, T-shirts, sport shirts, golf shirts, coaches' shirts, jerseys, sweaters, jackets, sweatshirts, pants, sweatpants, warm-up suits, headbands, shorts, hats, socks, [ nightshirts, ] mittens and bibs. FIRST USE: 19820000. FIRST USE IN COMMERCE: 19820000.

Filling Date:
1990-11-14
Registration Date:
1992-05-05
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized letters "N" and "J" featuring stylized representations of horns and a tail.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NJ

Serial Number:
74030228
Registration Number:
1653628
Word Mark:
NJ
Goods and Services:

IC 016. US 038. G & S printed adhesive labels and programs for professional hockey exhibitions. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 018. US 003. G & S soft luggage; namely, all-purpose tote bags. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 020. US 050. G & S ornamental lapel badges. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 024. US 042. G & S pennants. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 025. US 022 039. G & S caps, *and* shirts [ wrist bands ]. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 028. US 022. G & S hockey pucks. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 041. US 107. G & S entertainment services; namely, conducting professional hockey competitions and exhibitions. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

Filling Date:
1990-02-20
Registration Date:
1991-08-13
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the letters "NJ" and design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DEVILS

Serial Number:
73395503
Registration Number:
1264070
Word Mark:
DEVILS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S [ Plastic Megaphones ]. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 016. US 038. G & S Printed Adhesive Labels. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 024. US 050. G & S Pennants. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 025. US 039. G & S Shirts. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 041. US 107. G & S Entertainment Services-Namely, Conducting Professional Hockey Competitions and Exhibitions. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

Filling Date:
1982-09-30
Registration Date:
1984-01-17
Current Basis:
1A
Owner:
New Jersey Devils, LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NJ

Serial Number:
73395254
Registration Number:
1263601
Word Mark:
NJ
Goods and Services:

IC 016. US 038. G & S Printed Adhesive Labels and Programs for Professional Hockey Exhibitions. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 018. US 003. G & S Soft Luggage-Namely, All-Purpose Tote Bags. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 020. US 050. G & S Ornamental Lapel Badges. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 024. US 050. G & S Pennants. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 025. US 039. G & S Caps, Shirts and Wrist Bands. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 028. US 022. G & S Hockey Pucks. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

IC 041. US 107. G & S Entertainment Services-Namely, Conducting Professional Hockey Competitions and Exhibitions. FIRST USE: 19820921. FIRST USE IN COMMERCE: 19820921.

Filling Date:
1982-09-30
Registration Date:
1984-01-10
Current Basis:
1A
Owner:
NEW JERSEY DEVILS LLC
Attorney of Record:
Thomas H. Prochnow
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). THE MARK CONSISTS OF A DESIGN DEPICTING THE LETTERS "N" AND "J".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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