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Detroit Lions Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Detroit Lions.
Updated:
October 15, 2020

DETROIT LIONS

Serial Number:
88599299
Registration Number:
6167158
Word Mark:
DETROIT LIONS
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Handbags, luggage, shoulder bags, beach bags, duffel bags, clutch bags, all purpose sport bags, bags for sports, school bags, tote bags, knapsacks, wallets, travel bags, backpacks, umbrellas and luggage tags. FIRST USE: 20090400. FIRST USE IN COMMERCE: 20090400.

IC 035. US 100 101 102. G & S Marketing services, namely, promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with various football personalities and/or the sport of football; dissemination of advertising for others via an on-line electronic communications network. FIRST USE: 20090400. FIRST USE IN COMMERCE: 20090400.

Filling Date:
2019-08-30
Registration Date:
2020-10-06
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
88599295
Registration Number:
6023209
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Handbags, luggage, shoulder bags, duffel bags, clutch bags, all purpose sport bags, bags for sports, school bags, tote bags, knapsacks, wallets, travel bags, backpacks, umbrellas and luggage tags. FIRST USE: 20090400. FIRST USE IN COMMERCE: 20090400.

IC 035. US 100 101 102. G & S Marketing services, namely, promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with various football personalities and/or the sport of football; dissemination of advertising for others via an on-line electronic communications network. FIRST USE: 20090400. FIRST USE IN COMMERCE: 20090400.

Filling Date:
2019-08-30
Registration Date:
2020-03-31
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
BONNIE L. JARRETT
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of an image of a lunging lion.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DETROIT LIONS CHEERLEADERS

Serial Number:
87074979
Registration Number:
Pending Application
Word Mark:
DETROIT LIONS CHEERLEADERS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S printed products, namely, photographs. FIRST USE: 20190800. FIRST USE IN COMMERCE: 20190800.

Filling Date:
2016-06-17
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "CHEERLEADERS" in large stylized lettering with a tail design forming the letter "C" in "Cheerleaders" together with a stylized design of a lion below the last letter of the wording and two parallel curved lines below the wording; the wording "DETROIT" appears above the "CHEER" part of "CHEERLEADERS" and the wording "LIONS" above the "LEADERS" part of the wording.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DETROIT LIONS CHEERLEADERS

Serial Number:
87074966
Registration Number:
5184889
Word Mark:
DETROIT LIONS CHEERLEADERS
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the nature of cheerleader performances at professional games and exhibitions and at other personal appearances; providing sports and entertainment information via a global computer network. FIRST USE: 20160613. FIRST USE IN COMMERCE: 20160613.

Filling Date:
2016-06-17
Registration Date:
2017-04-18
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "CHEERLEADERS" in large stylized lettering with a tail design forming the letter "C" in "Cheerleaders" together with a stylized design of a lion below the last letter of the wording and two parallel curved lines below the wording; the wording "DETROIT" appears above the "CHEER" part of "CHEERLEADERS" and the wording "LIONS" above the "LEADERS" part of the wording.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
86697351
Registration Number:
4901897
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, t-shirts, jackets, tank tops, pants and caps. FIRST USE: 19610000. FIRST USE IN COMMERCE: 19610000.

Filling Date:
2015-07-17
Registration Date:
2016-02-16
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of 2 vertical rectanglular bars with a walking lion across the bars.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
86667009
Registration Number:
4851443
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets; downloadable software in the nature of mobile applications for displaying information relating to football exhibitions, football schedules, media guides, audio and visual recordings relating to football exhibitions, downloadable computer game and video game software, downloadable multimedia file containing artwork, text, audio, video, games, and internet web links relating to football exhibitions; downloadable electronic publications, namely, magazines and newsletters, all in the field of football; cell phone covers; decorative magnets; magnetic coded charge cards; pre-recorded dvds featuring the sport of football, light switch covers, computer game software and disks, and mouse pads. FIRST USE: 20090421. FIRST USE IN COMMERCE: 20090421.

IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, ornamental pins, earrings, bracelets, necklaces, charms, rings, collectible coins, tie pins and clips, commemorative coins made of precious metal, pendants and key chains made of precious metal. FIRST USE: 20090421. FIRST USE IN COMMERCE: 20090421.

IC 016. US 002 005 022 023 029 037 038 050. G & S Posters, calendars, trading cards, magazines relating to football, newsletters relating to football, notepads, stickers, bumper stickers, pens and pencils, paper flags and pennants, and greeting cards; tickets to sports games and events, pencil cases, rub on decorative transfers, note paper, pictorial prints, art prints, tissue paper, wrapping paper, paper table cloths, paper napkins, paper party invitations, paper party decorations, paper gift bags, paper gift boxes, collectible cards; collectible card holders and memorabilia holders in the nature of ticket holders, trading card holders, photo stands, souvenir sports event programs holders; souvenir programs for sports events; money clips of precious metals. FIRST USE: 20090421. FIRST USE IN COMMERCE: 20090421.

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, plush toys, stuffed animal toys, play figures, golf balls, golf bags, golf club covers, footballs, toy banks, board games, Christmas tree ornaments, balloons, jigsaw puzzles, toy and decorative windsocks, kites, pet toys, toy vehicles, billiard balls, dart boards, miniature toy helmets, cornhole board games, playing cards, paper party hats. FIRST USE: 20090421. FIRST USE IN COMMERCE: 20090421.

Filling Date:
2015-06-18
Registration Date:
2015-11-10
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of an image of a lunging lion.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ONE DETROIT ONE PRIDE

Serial Number:
86607311
Registration Number:
4870175
Word Mark:
ONE DETROIT ONE PRIDE
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts. FIRST USE: 20130718. FIRST USE IN COMMERCE: 20130718.

IC 041. US 100 101 107. G & S Entertainment services, namely, football games and exhibitions; providing sports and entertainment information accessible by means of radio, television, cable, satellite, audio, video, web-based applications, mobile phone applications and computer networks; providing a website for entertainment purposes featuring photographic presentations about football and community outreach events; entertainment services, namely, fan clubs cheering, chanting, singing and other motivational activities for entertainment, amusement and recreation at professional football games, sports exhibitions, and other special events; organizing sporting events, namely, community sporting events including football clinics and camps, community fitness awareness programs, community outreach events in the nature of providing youth sports activities, personal appearances by a sports celebrity for entertainment purposes, and cultural events; providing a volunteer program featuring community outreach activities in the nature of sporting events, namely, community fitness education programs, football camps, and sporting events. FIRST USE: 20130718. FIRST USE IN COMMERCE: 20130718.

Filling Date:
2015-04-23
Registration Date:
2015-12-15
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DEFEND THE DEN

Serial Number:
86584392
Registration Number:
4850780
Word Mark:
DEFEND THE DEN
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, t-shirts in connection with American football. FIRST USE: 20140601. FIRST USE IN COMMERCE: 20140601.

IC 041. US 100 101 107. G & S Educational and entertainment services in the nature of professional American football games and exhibitions; providing sports and entertainment information about American football accessible by means of radio, television, cable, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, cheering, chanting, singing and other motivational activities for entertainment, amusement and recreation at professional American football games and other special events rendered by a fan club/organization; American football fan club services. FIRST USE: 20140601. FIRST USE IN COMMERCE: 20140601.

Filling Date:
2015-04-01
Registration Date:
2015-11-10
Current Basis:
1A
Owner:
The Detroit Lions, Inc.
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE