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Carolina Panthers Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Carolina Panthers.
Updated:
October 15, 2020

The 29th franchise of the National Football League is the Carolina Panthers. Their first football season started in 1995 in the NFC West division in Clemson, South Carolina in order to increase that division’s size. That being said, when the NFC South division was created in 2002, the team moved divisions and have remained in the NFC South division since.

The Panthers have also moved the location of their home field to their team-owned stadium, Bank of America Stadium, in uptown Charlotte, North Carolina. They do, however, hold their annual training camp in South Carolina at Wofford College in Spartanburg in order to represent both of the Carolinas. The team even filed a trademark for TWO STATES. ONE TEAM. in July of 2011.

In 1995, the Panthers word logo shape was designed to mimic the outline of both North Carolina and South Carolina. However, the next year the logo changed completely with a more stylized font and no outline. In 2012, the Panthers unveiled their new word logo and mascot logo. The word logo uses a modern, clean-lined font and the mascot logo is revamped to appear more “aggressive” with a pronounced brow and larger fangs. Surprisingly, the Carolina Panthers have not filed for any of their new, full logos. The latest logo filing the made was in October of 2011 for only for the panther face including the eyes, whiskers, nose, and fangs.

The team has also filed several trademarks for KEEP POUNDING, a mantra the team has used in honor of Sam Mills, former Panthers player and coach. He used the phrase in a playoff game speech to the team in January of 2004. The phrase has been connected to several items, including metal license plates, insulating beverage can sleeve holders, flags, pennants, and clothing. They also used the name for a charitable fundraiser for cancer research.

THE VAULT

Serial Number:
88808307
Registration Number:
Pending Application
Word Mark:
THE VAULT
Goods and Services:

IC 041. US 100 101 107. G & S Arranging for ticket reservations for premium seating at professional football games; providing sports and entertainment information about professional football games and premium seating via a global computer network; entertainment services, namely, private clubs for fans of professional football that provides premium seating at professional football games by arranging for ticket reservations.

Filling Date:
2020-02-24
Current Basis:
1B
Owner:
Panthers Football, LLC
Attorney of Record:
BONNIE L. JARRETT
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

KEEP POUNDING

Serial Number:
87832115
Registration Number:
5589741
Word Mark:
KEEP POUNDING
Goods and Services:

IC 006. US 002 012 013 014 023 025 050. G & S Metal license plates. FIRST USE: 20151031. FIRST USE IN COMMERCE: 20151031.

Filling Date:
2018-03-13
Registration Date:
2018-10-23
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
GEORGE M. TAULBEE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE 10/26 CLUB

Serial Number:
87343626
Registration Number:
5751805
Word Mark:
THE 10/26 CLUB
Goods and Services:

IC 041. US 100 101 107. G & S Arranging for ticket reservations for premium seating at professional football games; providing sports and entertainment information about professional football games and premium seating via a global computer network; entertainment services, namely, a private club for fans of professional football that provides premium seating at professional football games by arranging for ticket reservations. FIRST USE: 20170000. FIRST USE IN COMMERCE: 20170000.

Filling Date:
2017-02-21
Registration Date:
2019-05-14
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
ANASTASIA DANIAS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE FIFTY ONE CLUB

Serial Number:
86607307
Registration Number:
5256748
Word Mark:
THE FIFTY ONE CLUB
Goods and Services:

IC 041. US 100 101 107. G & S Arranging for ticket reservations for premium seating at professional football games; providing sports and entertainment information about professional football games and premium seating via a global computer network; entertainment services, namely, a private club for fans of professional football that provides premium seating at professional football games by arranging for ticket reservations. FIRST USE: 20150500. FIRST USE IN COMMERCE: 20150500.

Filling Date:
2015-04-23
Registration Date:
2017-08-01
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
ANASTASIA DANIAS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

THE 32 CLUB

Serial Number:
86586352
Registration Number:
5407876
Word Mark:
THE 32 CLUB
Goods and Services:

IC 041. US 100 101 107. G & S Arranging for ticket reservations for premium seating at professional football games; providing sports and entertainment information about professional football games and premium seating via a global computer network; entertainment services, namely, a private club for fans of professional football that provides premium seating at professional football games by arranging for ticket reservations. FIRST USE: 20150400. FIRST USE IN COMMERCE: 20150400.

Filling Date:
2015-04-03
Registration Date:
2018-02-20
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
ANASTASIA DANIAS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

KEEP POUNDING

Serial Number:
86460129
Registration Number:
4772838
Word Mark:
KEEP POUNDING
Goods and Services:

IC 036. US 100 101 102. G & S Charitable fundraising services; charitable fundraising services by means of organizing and conducting special events. FIRST USE: 20040900. FIRST USE IN COMMERCE: 20040900.

Filling Date:
2014-11-20
Registration Date:
2015-07-14
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
GEORGE M. TAULBEE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

KEEP POUNDING

Serial Number:
85981920
Registration Number:
4561379
Word Mark:
KEEP POUNDING
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Paper goods and printed material, namely, pamphlets and brochures in the fields of healthcare, medical research, fundraising, charitable activities, and charitable events. FIRST USE: 20040900. FIRST USE IN COMMERCE: 20040900.

IC 025. US 022 039. G & S Clothing, namely, shirts and jerseys. FIRST USE: 20120811. FIRST USE IN COMMERCE: 20120811.

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, miniature balls. FIRST USE: 20130500. FIRST USE IN COMMERCE: 20130500.

Filling Date:
2012-04-06
Registration Date:
2014-07-01
Current Basis:
1A
Owner:
PANTHERS FOOTBALL LLC
Attorney of Record:
George M. Taulbee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KEEP POUNDING

Serial Number:
85590887
Registration Number:
4898834
Word Mark:
KEEP POUNDING
Goods and Services:

IC 021. US 002 013 023 029 030 033 040 050. G & S Insulating sleeve holders for beverage cans. FIRST USE: 20150920. FIRST USE IN COMMERCE: 20150920.

IC 024. US 042 050. G & S Fabric flags and pennants. FIRST USE: 20151102. FIRST USE IN COMMERCE: 20151102.

Filling Date:
2012-04-06
Registration Date:
2016-02-09
Current Basis:
1A
Owner:
PANTHERS FOOTBALL LLC
Attorney of Record:
MICHAEL D. MCCOY
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BELONG

Serial Number:
85505392
Registration Number:
4326693
Word Mark:
BELONG
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts; headwear. FIRST USE: 20120401. FIRST USE IN COMMERCE: 20120401.

Filling Date:
2011-12-29
Registration Date:
2013-04-30
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
85439176
Registration Number:
4150039
Goods and Services:

IC 006. US 002 012 013 014 023 025 050. G & S Metal license plates. FIRST USE: 19980930. FIRST USE IN COMMERCE: 19980930.

IC 016. US 002 005 022 023 029 037 038 050. G & S Stickers, decals. FIRST USE: 19980930. FIRST USE IN COMMERCE: 19980930.

Filling Date:
2011-10-04
Registration Date:
2012-05-29
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Dolores DiBella
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized panther face.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PANTHERS PRIVILEGES

Serial Number:
85372557
Registration Number:
4265288
Word Mark:
PANTHERS PRIVILEGES
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the field of professional and exhibition football games. FIRST USE: 20110630. FIRST USE IN COMMERCE: 20110630.

Filling Date:
2011-07-15
Registration Date:
2012-12-25
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
Bonnie Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TWO STATES. ONE TEAM.

Serial Number:
85372547
Registration Number:
4601806
Word Mark:
TWO STATES. ONE TEAM.
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the field of professional and exhibition football games. FIRST USE: 20130200. FIRST USE IN COMMERCE: 20130200.

Filling Date:
2011-07-15
Registration Date:
2014-09-09
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BELONG

Serial Number:
85372536
Registration Number:
4265287
Word Mark:
BELONG
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services in the field of professional and exhibition football games. FIRST USE: 20120401. FIRST USE IN COMMERCE: 20120401.

Filling Date:
2011-07-15
Registration Date:
2012-12-25
Current Basis:
1A
Owner:
Panthers Football, LLC
Attorney of Record:
Bonnie Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

KEEP POUNDING

Serial Number:
77368429
Registration Number:
3484403
Word Mark:
KEEP POUNDING
Goods and Services:

IC 036. US 100 101 102. G & S charitable fundraising services, namely, raising funds for cancer research by means of sale of wristbands [, caps and keychains ]. FIRST USE: 20040900. FIRST USE IN COMMERCE: 20040900.

Filling Date:
2008-01-10
Registration Date:
2008-08-12
Current Basis:
1A
Owner:
PANTHERS FOOTBALL LLC
Attorney of Record:
George M. Taulbee
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PANTHERS

Serial Number:
77119498
Registration Number:
3518906
Word Mark:
PANTHERS
Goods and Services:

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, fleece tops and bottoms, headwear, caps, knit hats, t-shirts, sweatshirts, shorts, tank tops, [ sweaters, ] pants, jackets, golf shirts, women's shirts, knit shirts, jerseys and [ wristbands, ] all relating to professional football. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.

Filling Date:
2007-03-01
Registration Date:
2008-10-21
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Bonnie Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CAROLINA PANTHERS

Serial Number:
77119462
Registration Number:
3503585
Word Mark:
CAROLINA PANTHERS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets, cell phone covers, [ magnetically encoded credit cards, ] decorative magnets, [ prerecorded DVD's featuring the sport of football, ] computer game software and discs, mouse pads [ and video game cartridges ]. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.

IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, pins, earrings, bracelets, charms, commemorative and collectible coins made of precious metal, pendants and key chains made of precious metal. FIRST USE: 19950930. FIRST USE IN COMMERCE: 19950930.

Filling Date:
2007-03-01
Registration Date:
2008-09-23
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Anastasia Danias
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
75259804
Registration Number:
2233290
Goods and Services:

IC 019. US 001 012 033 050. G & S [ ceramic tiles ]. FIRST USE: 19960500. FIRST USE IN COMMERCE: 19960500.

IC 025. US 022 039. G & S apparel, namely, shirts. FIRST USE: 19940900. FIRST USE IN COMMERCE: 19940900.

Filling Date:
1997-03-19
Registration Date:
1999-03-23
Current Basis:
1A
Owner:
PANTHERS FOOTBALL LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
74703286
Registration Number:
2130948
Word Mark:
7
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19950729. FIRST USE IN COMMERCE: 19950729.

Filling Date:
1995-07-19
Registration Date:
1998-01-20
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Anastasia Danias
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimensional football uniform worn by players in games and exhibitions.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
74703285
Registration Number:
2129287
Word Mark:
7
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19950804. FIRST USE IN COMMERCE: 19950804.

Filling Date:
1995-07-19
Registration Date:
1998-01-13
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Anastasia Danias
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimentional football uniform worn by players in games and exhibitions.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
74449206
Registration Number:
2010429
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S posters, calendars, trading cards, notepads, stickers, and bumper stickers. FIRST USE: 19931100. FIRST USE IN COMMERCE: 19931100.

IC 025. US 022 039. G & S men's, women's and children's clothing; namely, fleece tops and bottoms, caps, T-shirts, sweatshirts, shorts, tank tops, sweaters, pants, jackets, turtlenecks, jerseys, warm up suits, wind-resistant jackets, parkas, sleepwear; namely, robes and pajamas, gloves, scarves and aprons. FIRST USE: 19931026. FIRST USE IN COMMERCE: 19931026.

IC 028. US 022 023 038 050. G & S bowling bags and footballs. FIRST USE: 19931100. FIRST USE IN COMMERCE: 19931100.

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19950729. FIRST USE IN COMMERCE: 19950729.

Filling Date:
1993-10-21
Registration Date:
1996-10-22
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Anastasia Danias
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CAROLINA PANTHERS

Serial Number:
74270164
Registration Number:
2120117
Word Mark:
CAROLINA PANTHERS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S posters, calendars, trading cards, sports books, sports magazines, notepads, stickers and bumper stickers. FIRST USE: 19950714. FIRST USE IN COMMERCE: 19950714.

IC 025. US 022 039. G & S men's, women's and children's clothing, namely, fleece tops and bottoms, caps, T-shirts, sweatshirts, shorts, tank tops, sweaters, pants, jackets, turtlenecks, jumpsuits, jerseys, sweatsuits, swimwear, parkas, sleepwear, namely, robes and pajamas, gloves, scarves, aprons, boots and sneakers, and windwear, namely, jackets, pants and hats. FIRST USE: 19950714. FIRST USE IN COMMERCE: 19950714.

IC 028. US 022 023 038 050. G & S bowling balls, [ bowling bags, ] footballs. FIRST USE: 19950729. FIRST USE IN COMMERCE: 19950729.

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibition games. FIRST USE: 19950729. FIRST USE IN COMMERCE: 19950729.

Filling Date:
1992-04-28
Registration Date:
1997-12-09
Current Basis:
1A
Owner:
Panthers Football LLC
Attorney of Record:
Victoria Loughery
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE