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Arizona Cardinals Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Arizona Cardinals.
Updated:
October 21, 2020

The Arizona Cardinals, based in the Phoenix area, are an American professional football team that compete in the National Football League’s NFC West division. The Cardinals are the oldest continuously ran professional football team, being founded in 1898. The Cardinals were established in Chicago and then moved to St. Louis and then Tempe, before finding their current home in Glendale.

The Cardinals have gone by many different names, starting with “Morgan Athletic Club”, then Racine Normals, Racine Street Cardinals, Chicago Cardinals, St. Louis Cardinals, “Big Red”, the “Gridbirgds”, “Football Cardinals”, and Phoenix Cardinals. They finally settled on the Arizona Cardinals in March of 1994 and filed a trademark for ARIZONA CARDINALS at that time.

The Cardinals first trademark filing was for their logo in July of 1968, under the owner name of
“Chicago Cardinals Football Club DBA St. Louis Football Cardinals,” their first two homes. It took them over 10 years after their initial filing, in October of 1981, to make a trademark filing for CARDINALS.

The Cardinals hold a rather modest portfolio of trademarks, with under 20 filings. These filings include their team name, logo, uniform designs and two slogans PROTECT THE NEST and RISE UP RED SEA.

PROTECT THE NEST

Serial Number:
86833548
Registration Number:
5002520
Word Mark:
PROTECT THE NEST
Goods and Services:

IC 041. US 100 101 107. G & S Educational and entertainment services in the nature of professional American football games and exhibitions; providing sports and entertainment information about American football accessible by means of radio, television, cable, satellite, audio, video, web based applications, mobile phone applications and computer networks; entertainment services, namely, cheering, chanting, singing and other motivational activities for entertainment, amusement and recreation at professional American football games and other special events; ticket reservation and booking services for professional American football games and exhibitions. FIRST USE: 20060000. FIRST USE IN COMMERCE: 20060000.

Filling Date:
2015-11-29
Registration Date:
2016-07-19
Current Basis:
1A
Owner:
Arizona Cardinals Football Club LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

PROTECT THE NEST

Serial Number:
86833547
Registration Number:
5839962
Word Mark:
PROTECT THE NEST
Goods and Services:

IC 024. US 042 050. G & S Football towels, banners and flags of textile. FIRST USE: 20170901. FIRST USE IN COMMERCE: 20170901.

IC 025. US 022 039. G & S shirts, t-shirts, caps, hats, and sweatshirts. FIRST USE: 20151231. FIRST USE IN COMMERCE: 20151231.

Filling Date:
2015-11-29
Registration Date:
2019-08-20
Current Basis:
1A
Owner:
Arizona Cardinals Football Club LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RISE UP RED SEA

Serial Number:
85437697
Registration Number:
4220722
Word Mark:
RISE UP RED SEA
Goods and Services:

IC 024. US 042 050. G & S Football towels. FIRST USE: 20100211. FIRST USE IN COMMERCE: 20100218.

Filling Date:
2011-10-03
Registration Date:
2012-10-09
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
78553742
Registration Number:
3288680
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets, magnetic coded charge cards, decorative magnets, [ compact discs, tapes, ] pre-recorded [ videotapes and ] DVD's featuring the sport of football, computer game software and disks and computer mouse pads, sunglasses. FIRST USE: 20050128. FIRST USE IN COMMERCE: 20050128.

IC 016. US 002 005 022 023 029 037 038 050. G & S posters, calendars, trading cards, series of books relating to football, magazines relating to football, [ newsletters relating to football, ] notepads, stickers, bumper stickers, [ paper pennants ] and greeting cards; printed tickets to sports games and events; pens and pencils, pencil cases, rub on decorative transfers, note paper, pictorial prints, picture postcards, a stationery-type portfolios, [ photo albums, ] ring binders, [ checkbook covers, ] wrapping paper, paper napkins, paper party invitations, paper gift bags, collectible cards; collectible card and memorabilia holders, souvenir programs for sports events. FIRST USE: 20050128. FIRST USE IN COMMERCE: 20050128.

IC 025. US 022 039. G & S men's, women's and children's clothing, namely, fleece tops and bottoms, caps, headwear, T-shirts, sweatshirts, shorts, tank tops, sweaters, pants, jackets, turtlenecks, golf shirts, woven shirts, knit shirts, jerseys, wristbands, warm up suits, gloves, ties, cloth bibs, sleepwear, namely, robes, and pajamas, knit hats and caps, aprons, ear muffs, underwear, socks, shoes, [ athletic shoes, ] sneakers and slippers. FIRST USE: 20050128. FIRST USE IN COMMERCE: 20050128.

IC 028. US 022 023 038 050. G & S toys and sporting goods, namely, plush toys, stuffed animals, play figures, golf balls, golf bags, [ golf clubs, ] golf club covers footballs, toy banks, board games relating to football, playing cards, Christmas tree ornaments, balloons, toy and decorative windsocks, toy trucks, billiard balls, dart boards, playing cards, miniature helmets. FIRST USE: 20050128. FIRST USE IN COMMERCE: 20050128.

IC 041. US 100 101 107. G & S education and entertainment services in the nature of organizing and presenting professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service; organization of sports events; fan club services; educational services, namely, physical education programs and seminars in the field of football; production of radio and television programs, football games, exhibitions, competitions and musical, [ comedy and ] dance performances performed before live audiences and broadcast via television, cable television, satellite television and radio broadcast; producing and distributing audio visual and multi-media presentations regarding the sport of football via a global communications network. FIRST USE: 20050128. FIRST USE IN COMMERCE: 20050128.

Filling Date:
2005-01-25
Registration Date:
2007-09-04
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of Stylized cardinal head.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

9

Serial Number:
78460957
Registration Number:
3223807
Word Mark:
9
Goods and Services:

IC 025. US 022 039. G & S Jerseys. FIRST USE: 19960930. FIRST USE IN COMMERCE: 19960930.

Filling Date:
2004-08-03
Registration Date:
2007-04-03
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARDINALS

Serial Number:
77101192
Registration Number:
3390954
Word Mark:
CARDINALS
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry, [ watches, ] clocks, pins being jewelry, [ earrings, ] [ necklaces, ] bracelets, [ charms, precious metal money clips, ] [ tie pins, ] [ rings, ] coins of precious metal, [ pendants ] and key chains made of precious metal. FIRST USE: 19870930. FIRST USE IN COMMERCE: 19870930.

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, fleece tops and bottoms, headwear, caps, visors, [ headbands, ] t-shirts, tank tops, pajamas, golf shirts, [ sweaters, ] jackets, neckties, cloth bibs, jerseys, [ nightshirts, ] [ gloves, ] [ aprons, ] shorts, sweatpants, pants [, socks ] [ and underwear ]. FIRST USE: 19870930. FIRST USE IN COMMERCE: 19870930.

Filling Date:
2007-02-07
Registration Date:
2008-03-04
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
77101178
Registration Number:
3323107
Goods and Services:

IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, pins being jewelry, earrings, necklaces, bracelets, charms, precious metal money clips, [ tie pins, ] rings, coins of precious metal, pendants and keys chains made of precious metal. FIRST USE: 19830930. FIRST USE IN COMMERCE: 19830930.

Filling Date:
2007-02-07
Registration Date:
2007-10-30
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized design of a Cardinal head.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ARIZONA CARDINALS

Serial Number:
77101156
Registration Number:
3301530
Word Mark:
ARIZONA CARDINALS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets, [ telephones, ] cell phone covers, magnetic coded charge cards, decorative magnets, [ compact discs, audio tapes, ] pre-recorded [ videotapes and ] DVD's featuring the sport of football, computer game software and disks, computer mouse pads and sunglasses. FIRST USE: 19940317. FIRST USE IN COMMERCE: 19940317.

IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, pins being jewelry, earrings, necklaces, bracelets, charms, precious metal money clips, tie pins, rings, coins of precious metal, pendants and key chains made of precious metal. FIRST USE: 19940901. FIRST USE IN COMMERCE: 19940901.

Filling Date:
2007-02-07
Registration Date:
2007-10-02
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SPORTSMAN'S PARK

Serial Number:
76620074
Registration Number:
3209501
Word Mark:
SPORTSMAN'S PARK
Goods and Services:

IC 037. US 100 103 106. G & S Mixed-use real estate development, including office and retail space, hotel, restaurant and entertainment facilities, and residential communities, including houses, apartments and commercial properties. FIRST USE: 20051201. FIRST USE IN COMMERCE: 20051201.

Filling Date:
2004-11-10
Registration Date:
2007-02-13
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

9

Serial Number:
76436399
Registration Number:
3058382
Word Mark:
9
Goods and Services:

IC 041. US 100 101 107. G & S Education and entertainment services in the nature of professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line service. FIRST USE: 19960900. FIRST USE IN COMMERCE: 19960900.

Filling Date:
2002-07-31
Registration Date:
2006-02-14
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the design elements and color combinations appearing on a three-dimensional football uniform worn by players in applicant's games and exhibitions.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CARDINALS CHEERLEADERS

Serial Number:
75841230
Registration Number:
2459266
Word Mark:
CARDINALS CHEERLEADERS
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, live performances by a cheerleading group at sporting events. FIRST USE: 19900801. FIRST USE IN COMMERCE: 19900801.

Filling Date:
1999-11-04
Registration Date:
2001-06-12
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ARIZONA CARDINALS

Serial Number:
74500880
Registration Number:
2125896
Word Mark:
ARIZONA CARDINALS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S posters, calendars, trading cards, books relating to football, [ magazines relating to football, notepads, ] stickers, and bumper stickers. FIRST USE: 19940317. FIRST USE IN COMMERCE: 19940600.

IC 025. US 022 039. G & S men's, women's and children's clothing, namely, fleece tops and bottoms, caps, T-shirts, sweatshirts, shorts, tank tops, sweaters, pants, jackets, turtlenecks, [ jumpsuits, ] jerseys, [ warm up suits, ] swimwear, wind resistant jackets, [ parkas, ] sleepwear, namely, robes and pajamas, gloves, scarves, aprons, boots and sneakers. FIRST USE: 19940600. FIRST USE IN COMMERCE: 19940600.

IC 028. US 022 023 038 050. G & S golf bags, bowling balls, golf balls,[ bowling bags,] footballs, golf club covers [, and golf clubs ]. FIRST USE: 19940600. FIRST USE IN COMMERCE: 19940600.

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19940805. FIRST USE IN COMMERCE: 19940805.

Filling Date:
1994-03-16
Registration Date:
1997-12-30
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
74314640
Registration Number:
1810720
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S trading cards, posters, football magazines, [ postcards, ] calendars, wrapping paper, [ paper gift boxes, ]paper stickers, [ paper napkins, paper towels, ] series of books about football, [ posterbooks, ] notepads [, paper hats and greeting cards ]. FIRST USE: 19630900. FIRST USE IN COMMERCE: 19630900.

IC 025. US 022 039. G & S men's, women's and children's clothing and footwear; namely, coaches caps, wool hats, painters caps, baseball caps, visors, headbands, [ ear muffs, knit face masks, ] belts, [ wristbands, ] T-shirts, tank tops, pajamas, golf shirts, sweaters, sweatshirts, jackets, neckties, [ braces, ] bibs, jerseys, [ night shirts, ] coats, [ robes, ] raincoats, parkas, [ ponchos, sneakers, ] gloves, scarves, [ snow suits, ] mittens, [ aprons, down jackets, leather jackets, ] shorts, sweatpants, jeans, pants, [ knickers, ] socks, underwear, bathing suits [ and leg warmers ]. FIRST USE: 19630900. FIRST USE IN COMMERCE: 19630900.

Filling Date:
1992-09-17
Registration Date:
1993-12-14
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
74121636
Registration Number:
1674588
Word Mark:
7
Goods and Services:

IC 041. US 107. G & S entertainment services in the form of professional football games and exhibitions. FIRST USE: 19890800. FIRST USE IN COMMERCE: 19890800.

Filling Date:
1990-12-07
Registration Date:
1992-02-04
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The drawing is a two-dimensional representation of the mark, which consists of the design elements and color combinations appearing on a three-dimensional football uniform worn by players in games and exhibitions.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
73336724
Registration Number:
1228995
Word Mark:
7
Goods and Services:

IC 041. US 107. G & S Entertainment Services in the Form of Professional Football Games and Exhibitions. FIRST USE: 19600813. FIRST USE IN COMMERCE: 19600813.

Filling Date:
1981-11-12
Registration Date:
1983-03-01
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). THE DRAWING IS A TWO-DIMENSIONAL REPRESENTATION OF THE MARK, WHICH CONSISTS OF THE DESIGN ELEMENTS AND COLOR COMBINATIONS APPEARING ON A THREE-DIMENSIONAL FOOTBALL UNIFORM WORN BY PLAYERS IN APPLICANT'S GAMES AND EXHIBITIONS.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CARDINALS

Serial Number:
73333251
Registration Number:
1209145
Word Mark:
CARDINALS
Goods and Services:

IC 041. US 107. G & S Entertainment Services Rendered in the Form of Professional Football Games and Exhibitions. FIRST USE: 19600313. FIRST USE IN COMMERCE: 19600313.

Filling Date:
1981-10-19
Registration Date:
1982-09-14
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
72302554
Registration Number:
870653
Goods and Services:

IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, FOOTBALL EXHIBITIONS RENDERED LIVE IN STADIA AND THROUGH THE MEDIA OF [ RADIO AND ] TELEVISION BROADCASTS. FIRST USE: 19600000. FIRST USE IN COMMERCE: 19600000.

Filling Date:
1968-07-12
Registration Date:
1969-06-03
Current Basis:
1A
Owner:
ARIZONA CARDINALS FOOTBALL CLUB LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE