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Jacksonville Jaguars Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by the Jacksonville Jaguars.

Please note: Gerben IP does not represent Jacksonville Jaguars. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
October 1, 2023

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for Jacksonville Jaguars Trademarks
  1. IT WAS ALWAYS THE JAGS
  2. #SACKSONVILLE
  3. THE ROAR OF THE JAGUARS
  4. JAGS
  5. STAND UNITED
  6. D-LINE
  7. CHAMPIONS CLUB
  8. JACKSONVILLE JAGUARS
  9. Logo #1
  10. Logo #2
  11. 7
  12. Logo #3
  13. Logo #4
  14. JACKSONVILLE JAGUARS
  15. JACKSONVILLE JAGUARS

IT WAS ALWAYS THE JAGS

Serial Number:
97746954
Registration Number:
Pending Application
Word Mark:
IT WAS ALWAYS THE JAGS
Goods and Services:

IC 024. US 042 050. G & S Towels. FIRST USE: 20230107. FIRST USE IN COMMERCE: 20230107.

IC 025. US 022 039. G & S Bandanas; Beanies; Hats; Headwear; Shirts; Sweatshirts; Athletic jackets; T-shirts.

IC 041. US 100 101 107. G & S Arranging and conducting athletic competitions; Arranging and conducting of sports events; Entertainment in the nature of football games; Fan clubs; Organizing community sporting and cultural events; Production of radio and television programs; Providing information relating to sports and sporting events; Providing sports news and information in the field of football.

Filling Date:
2023-01-09
Current Basis:
1A
Owner:
Jacksonville Jaguars LLC
Attorney of Record:
BRADLEY M. STOHRY
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

#SACKSONVILLE

Serial Number:
87649993
Registration Number:
5754361
Word Mark:
#SACKSONVILLE
Goods and Services:

IC 025. US 022 039. G & S shirts. FIRST USE: 20170901. FIRST USE IN COMMERCE: 20170901.

IC 041. US 100 101 107. G & S entertainment services in the nature of professional football games and exhibitions; providing football entertainment information via a global computer network or a commercial on-line computer service or by cable, satellite, television and radio. FIRST USE: 20170901. FIRST USE IN COMMERCE: 20170901.

Filling Date:
2017-10-18
Registration Date:
2019-05-21
Current Basis:
1A
Owner:
Jacksonville Jaguars LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ROAR OF THE JAGUARS

Serial Number:
86882514
Registration Number:
5177675
Word Mark:
THE ROAR OF THE JAGUARS
Goods and Services:

IC 041. US 100 101 107. G & S Education and entertainment services in the nature of professional football games and exhibitions; providing sports and entertainment information via a global computer network [ or a commercial on-line computer service or by cable, satellite, television and radio ] ; arranging and conducting athletic competitions, namely, professional football games and exhibitions; [ football fan club services; ] entertainment services, namely, musical and dance performances provided during intervals at sports events; educational services, namely, physical education programs; [ production of radio and television programs; live shows featuring football games, football exhibitions, and football competitions; ] live shows featuring music, dance and cheerleading performances; organizing sporting and cultural events featuring football. FIRST USE: 20130500. FIRST USE IN COMMERCE: 20130500.

Filling Date:
2016-01-21
Registration Date:
2017-04-04
Current Basis:
1A
Owner:
Jacksonville Jaguars LLC
Attorney of Record:
Jacksonville Jaguars LLC
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "THE ROAR OF THE JAGUARS" with a Jaguar replacing the "O" and horizontal bars above and below the word "ROAR".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JAGS

Serial Number:
86054999
Registration Number:
5209624
Word Mark:
JAGS
Goods and Services:

IC 025. US 022 039. G & S Clothing and headwear, namely, caps, hats, visors, tops, T-shirts, tank tops, golf shirts, sweatshirts, jerseys. FIRST USE: 20130228. FIRST USE IN COMMERCE: 20130228.

IC 041. US 100 101 107. G & S Education and entertainment services in the nature of professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line computer service or by cable, satellite, television and radio; arranging and conducting athletic competitions, namely, professional football games and exhibitions; football fan club services; educational services, namely, physical education programs; production of radio and television programs; live shows featuring football games, football exhibitions, and football competitions, organizing sporting and cultural events featuring football. FIRST USE: 20130228. FIRST USE IN COMMERCE: 20130228.

Filling Date:
2013-09-04
Registration Date:
2017-05-23
Current Basis:
1A
Owner:
Jacksonville Jaguars LLC
Attorney of Record:
DOLORES DIBELLA
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "JAGS" written above the design of a Jaguar head both inside a shield design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STAND UNITED

Serial Number:
86007350
Registration Number:
5176625
Word Mark:
STAND UNITED
Goods and Services:

IC 041. US 100 101 107. G & S Education and entertainment services in the nature of professional football games and exhibitions; providing sports and entertainment information via a global computer network or a commercial on-line computer service or by cable, satellite, television and radio; arranging and conducting athletic competitions, namely, professional football games and exhibitions; football fan club services; entertainment services, namely, musical and dance performances provided during intervals at sports events; educational services, namely, physical education programs; production of radio and television programs; live shows featuring football games, football exhibitions, and football competitions; live shows featuring music and dance performances; organizing sporting and cultural events featuring football. FIRST USE: 20130228. FIRST USE IN COMMERCE: 20130228.

Filling Date:
2013-07-11
Registration Date:
2017-04-04
Current Basis:
1A
Owner:
Jacksonville Jaguars, LLC
Attorney of Record:
ANASTASIA DANIAS
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

D-LINE

Serial Number:
77530140
Registration Number:
3615091
Word Mark:
D-LINE
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment, namely, live performances by a musical band. FIRST USE: 20041114. FIRST USE IN COMMERCE: 20041114.

Filling Date:
2008-07-24
Registration Date:
2009-05-05
Current Basis:
1A
Owner:
Jacksonville Jaguars, LLC
Attorney of Record:
Bonnie L. Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "D-LINE" written over the image of two crossed drumsticks with the image of a jaguar head appearing at the end of the word.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHAMPIONS CLUB

Serial Number:
77402454
Registration Number:
3637494
Word Mark:
CHAMPIONS CLUB
Goods and Services:

IC 041. US 100 101 107. G & S fan clubs. FIRST USE: 20051130. FIRST USE IN COMMERCE: 20051130.

Filling Date:
2008-02-21
Registration Date:
2009-06-16
Current Basis:
1A
Owner:
Jacksonville Jaguars LLC
Attorney of Record:
Bonnie Jarrett
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a shield design including the words "CHAMPIONS CLUB", an image of a landscape and the head of a jaguar.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JACKSONVILLE JAGUARS

Serial Number:
77123023
Registration Number:
3434096
Word Mark:
JACKSONVILLE JAGUARS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets, cell phone covers, magnetic coded charge cards, decorative magnets, [ pre-recorded videotapes featuring the sport of football, computer game software and disks and ]mouse pads; all of the foregoing to promote an affiliation with the Jacksonville Jaguars football team. FIRST USE: 19931201. FIRST USE IN COMMERCE: 19931201.

IC 014. US 002 027 028 050. G & S Jewelry, watches, clocks, pins being jewelry, earrings, necklaces, bracelets, charms, [ tie pins, ]collectible coins, collectible and commemorative coins of precious metal, pendants and key chains made of precious metal; all of the foregoing to promote an affiliation with the Jacksonville Jaguars football team. FIRST USE: 19931201. FIRST USE IN COMMERCE: 19931201.

Filling Date:
2007-03-06
Registration Date:
2008-05-27
Current Basis:
1A
Owner:
JACKSONVILLE JAGUARS, LLC
Attorney of Record:
Victoria Loughery
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
77123001
Registration Number:
3347206
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Football helmets; cell phone covers; magnetically encoded credit cards; decorative magnets, [ audio tapes, ] pre-recorded [videotapes and ]DVD's featuring the sport of football; computer game software and disks; and mouse pads. FIRST USE: 19941116. FIRST USE IN COMMERCE: 19950302.

IC 014. US 002 027 028 050. G & S Jewelry; watches; clocks; pins being jewelry; earrings; necklaces; bracelets; charms; [tie pins; ]rings; collectible coins; collectible and commemorative coins of precious metal; pendants; and keys chains made of precious metal. FIRST USE: 19941116. FIRST USE IN COMMERCE: 19950302.

IC 016. US 002 005 022 023 029 037 038 050. G & S Posters; calendars; trading cards; [series of books relating to football; ]magazines relating to football; newsletters relating to football; note pads; stickers; bumper stickers; [ credit cards without magnetic coding; ] paper pennants; greeting cards; printed tickets to sports games and events; pens and pencils; [pencil cases; ]rub on decorative transfers; note paper; pictorial prints; [picture postcards; ]art pictures; [photo albums; ][ checkbook covers; ] wrapping paper; [paper table cloths; ]paper napkins; [paper party hats; paper party invitations; ]paper gift cards; paper gift bags; [paper party decorations; collectible sports trading cards; ][collectible sports trading card and memorabilia holders; ]souvenir programs for sports events[; precious metal money clips]. FIRST USE: 19941116. FIRST USE IN COMMERCE: 19950302.

IC 025. US 022 039. G & S Men's, women's and children's clothing, namely, fleece tops and bottoms, caps, headwear, t-shirts, sweatshirts, shorts, tank tops, sweaters, pants, jackets, [turtlenecks, jumpsuits, ]golf shirts, knit shirts, jerseys, [wristbands, warm up suits, ]cloth bibs, socks, knit hats, scarves, aprons, headbands and underwear. FIRST USE: 19941116. FIRST USE IN COMMERCE: 19950302.

IC 028. US 022 023 038 050. G & S Toys and sporting goods, namely, plush toys, stuffed animals, play figures, golf balls, [golf bags, golf clubs, ]golf club covers, footballs, toy banks, board games relating to football, Christmas tree ornaments, [toy cars and trucks, playing cards, ]miniature toy helmets. FIRST USE: 19941116. FIRST USE IN COMMERCE: 19950302.

IC 041. US 100 101 107. G & S Education and entertainment services in the nature of organizing and presenting professional football games and exhibitions; providing sports and entertainment information via a global computer network; organization of sports events in the field of football; fan club services; educational services, namely, physical education programs and seminars in the field of football; Education and entertainment services in the nature of organizing and presenting professional football games, exhibitions and competitions performed before live audiences and broadcast via television, cable television, satellite television and radio broadcast; entertainment services, namely, musical[, comedy] and dance performances performed by professional entertainers before live audiences and broadcast via television, cable television, satellite television and radio broadcast. FIRST USE: 19941116. FIRST USE IN COMMERCE: 19950302.

Filling Date:
2007-03-06
Registration Date:
2007-12-04
Current Basis:
1A
Owner:
JACKSONVILLE JAGUARS, LLC
Attorney of Record:
Nancy Wygand
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized design of a jaguar head.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
74632619
Registration Number:
2103809
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games exhibitions. FIRST USE: 19950120. FIRST USE IN COMMERCE: 19950120.

Filling Date:
1995-02-10
Registration Date:
1997-10-07
Current Basis:
1A
Owner:
JACKSONVILLE JAGUARS, LLC
Attorney of Record:
Victoria Loughery
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the design of an athletic uniform with the design of jaguars appearing on the two sleeves of the uniform and the representation of a number on the front and upper shoulders of the uniform in which the number varies from one to ninety-nine.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

7

Serial Number:
74632618
Registration Number:
2103808
Word Mark:
7
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19950120. FIRST USE IN COMMERCE: 19950120.

Filling Date:
1995-02-10
Registration Date:
1997-10-07
Current Basis:
1A
Owner:
JACKSONVILLE JAGUARS, LLC
Attorney of Record:
Victoria Loughery
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the design of an athletic uniform with the design of jaguars appearing on the two sleeves of the uniform and the representation of a number on the front and upper shoulders of the uniform in which the number varies from one to ninety-nine.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
74629262
Registration Number:
2169821
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S [ posters, calendars, trading cards, ] books relating to football, magazines relating to football, [ notepads, ] stickers and bumper stickers. FIRST USE: 19970600. FIRST USE IN COMMERCE: 19970600.

IC 025. US 022 039. G & S men's, women's, and children's clothing, namely, [ fleece ] [ tops and bottoms, caps, ] T-shirts, sweatshirts, [ shorts, tank tops, ] sweaters, [ pants, jackets, ] [ turtlenecks, jumpsuits, jerseys, ] [ warm up suits, swimwear, wind resistant jackets, parkas, sleepwear, namely, robes and pajamas, gloves, scarves, aprons ]. FIRST USE: 19970600. FIRST USE IN COMMERCE: 19970600.

IC 028. US 022 023 038 050. G & S [ golf bags, golf balls, footballs, golf club covers and golf clubs ]. FIRST USE: 19970600. FIRST USE IN COMMERCE: 19970600.

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19970700. FIRST USE IN COMMERCE: 19970700.

Filling Date:
1995-01-25
Registration Date:
1998-06-30
Current Basis:
1A
Owner:
Jacksonville Jaguars, Ltd.
Attorney of Record:
Dolores DiBella
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
74625486
Registration Number:
2468047
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S [ posters, calendars, trading cards, books relating to football, magazines relating to football, notepads, stickers, and bumper stickers ]. FIRST USE: 19950900. FIRST USE IN COMMERCE: 19950900.

IC 025. US 022 039. G & S men's, women's and children's clothing, namely, [ fleece tops and bottoms, caps, ] t-shirts, [ sweatshirts, shorts, tank tops, sweaters, pants, jackets, turtlenecks, jumpsuits, ] jerseys [, warm up suits, swimwear, wind resistant jackets, parkas, sleepwear, namely, robes and pajamas, gloves, scarves, aprons, boots and sneakers ]. FIRST USE: 19950900. FIRST USE IN COMMERCE: 19950900.

IC 041. US 100 101 107. G & S entertainment services, namely, professional football games and exhibitions. FIRST USE: 19950903. FIRST USE IN COMMERCE: 19950903.

Filling Date:
1995-01-25
Registration Date:
2001-07-10
Current Basis:
1A
Owner:
Jacksonville Jaguars, LLC
Attorney of Record:
Bonnie Jarrett
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

JACKSONVILLE JAGUARS

Serial Number:
74555994
Registration Number:
2274675
Word Mark:
JACKSONVILLE JAGUARS
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the form of professional football games and exhibitions. FIRST USE: 19950729. FIRST USE IN COMMERCE: 19950729.

Filling Date:
1994-08-01
Registration Date:
1999-08-31
Current Basis:
1A
Owner:
JACKSONVILLE JAGUARS, LLC
Attorney of Record:
JACKSONVILLE JAGUARS, LLC
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

JACKSONVILLE JAGUARS

Serial Number:
74436877
Registration Number:
2019500
Word Mark:
JACKSONVILLE JAGUARS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S posters, calendars, trading cards, football related books and magazines, notepads, stickers, and bumper stickers to promote an affiliation with the Jacksonville Jaguars national football league team. FIRST USE: 19931201. FIRST USE IN COMMERCE: 19931201.

IC 025. US 022 039. G & S men's women's and children's clothing, namely fleece tops and bottoms, caps, T-shirts, sweatshirts, shorts, tank tops, sweaters, pants, jackets, turtlenecks, jumpsuits, jerseys, warm-up suits, swimwear, wind resistant jackets, parkas, sleepwear, namely robes and pajamas, [ gloves, ] scarves, aprons, [ boots and sneakers ] to promote an affiliation or association with the Jacksonville Jaguars national football league team. FIRST USE: 19931201. FIRST USE IN COMMERCE: 19931201.

IC 028. US 022 023 038 050. G & S golf bags, bowling balls, golf balls, [ bowling ball bags,] footballs, golf club covers, [ exercise equipment, namely, stationery exercise bicycles, bar bells and free weights ] and golf clubs to promote an affiliation with the Jacksonville Jaguars national football league team. FIRST USE: 19931202. FIRST USE IN COMMERCE: 19931202.

Filling Date:
1993-09-17
Registration Date:
1996-11-26
Current Basis:
1A
Owner:
Jacksonville Jaguars, LLC
Attorney of Record:
Anastasia Danias
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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