Chicago Bulls Trademarks
Please note: Gerben IP does not represent Chicago Bulls. This page is provided for informational purposes and reflects information available in public USPTO records.
September 19, 2023
The Chicago Bulls National Basketball Association team was founded in 1966 and plays in the Eastern Conference Central Division. Unlike many teams, the Bulls have not moved cities, changed names, changed mascots, or drastically changed their logos. Their success kept them in Chicago, and why change a good thing?
The Chicago Bulls are known for their 1990s dynasty when Michael Jordan was one of three stars on the team. Between 1991 and 1998, the Bulls won six NBA Championships, in the form of two three-peats. They are the only NBA team to have won multiple championships while never losing in the final series. Also, during this time, in the 1995 season, they had the most recorded wins in a season, coming in at 72. This record was only defeated in 2015 by the Golden State Warriors and 73 wins.
Given their success, it makes sense that the franchise felt no need to adapt. The name of the team is allegedly from the founder’s son. Dick Klein, founder and general manager of the Bulls, wanted the team to pay homage to the traditional meat packing industry in Chicago, and was considering the “Matadors” or “Toreadors.” However, Klein thought that three syllable names were never a sign of success, and apparently, his son disagreed, and said “Dad, that’s a bunch of bull!” The name then stuck.
Since 1966, the logo has been in the same except in the 1970s they filed a trademark for a bull with “Windy City” in the smoke under its nostrils. This is still an active trademark, even though not often featured. The team has also enjoyed word play with their name and filed trademarks for INCREDIBULLS (1992) and LUVABULLS (2004).
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- SEE RED
- SEE RED
- WINDY CITY BULLS
- BULLS
- Logo #1
- CHICAGO BULLS
- CHICAGO BULLS
- Logo #2
- Logo #3
- WINDY CITY BULLS
- INCREDIBULLS
- Logo #4
- BULLS 1
- BENNY
- BENNY THE BULL
- LUVABULLS
- WINDY CITY
- CHICAGO BULLS
- CHICAGO BULLS
- CHICAGO BULLS
- CHICAGO BULLS
- CHICAGO BULLS
- CHICAGO BULLS
- CHICAGO BULLS
- Logo #5
- BULLS
- INCREDI BULLS
- BULLS
- CHICAGO BULLS
- CHICAGO BULLS
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, and trivia games; entertainment services in the nature of fantasy basketball leagues; providing an online computer database in the field of basketball. FIRST USE: 20100416. FIRST USE IN COMMERCE: 20100416.
IC 025. US 022 039. G & S Clothing, namely, hosiery, footwear, basketball shoes, basketball sneakers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, nightshirts, hats, caps being headwear, visors being headwear, warm-up suits, warm-up pants, warm-up tops, shooting shirts, jackets, blazers, ties as clothing, pocket squares, kerchiefs, wind resistant jackets, parkas, coats, baby bibs not of paper, baby layettes for clothing, headbands, wrist bands as clothing, aprons, undergarments, boxer shorts, boxer briefs, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors being headwear, swim caps, bathing caps, novelty headwear with attached wigs, knit face masks being headwear. FIRST USE: 20100416. FIRST USE IN COMMERCE: 20100416.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring non-downloadable multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, and trivia games; entertainment services in the nature of fantasy basketball leagues; providing an online computer database in the field of basketball. FIRST USE: 20160224. FIRST USE IN COMMERCE: 20160224.
IC 014. US 002 027 028 050. G & S Jewelry; costume jewelry; beaded jewelry; rubber or silicon wristbands in the nature of a bracelet, beaded necklaces; earrings, necklaces being jewelry, rings being jewelry, bracelets, cuff links, pendants, ornamental lapel pins, charms for collar jewelry and bracelets; clocks; watches; watch bands and watch straps, watch cases being parts of watches, watch fobs; jewelry boxes, tie clips; medallions; non-monetary coins of precious metal; precious metals; key chains; key rings; decorative key fobs; figures and figurines of precious metal; trophies of precious metals; all of the foregoing to promote the sport of professional basketball. FIRST USE: 19821101. FIRST USE IN COMMERCE: 19821101.
IC 014. US 002 027 028 050. G & S Jewelry; costume jewelry; beaded jewelry; rubber or silicon wristbands in the nature of a bracelet, beaded necklaces; earrings, necklaces being jewelry, rings being jewelry, bracelets, cuff links, pendants, ornamental lapel pins, charms for collar jewelry and bracelets; clocks; watches; watch bands and watch straps, watch cases being parts of watches, watch fobs; jewelry boxes, tie clips; medallions; non-monetary coins of precious metal; precious metals; key chains; key rings; decorative key fobs; figures and figurines of precious metal; trophies of precious metals. FIRST USE: 19821101. FIRST USE IN COMMERCE: 19821101.
IC 014. US 002 027 028 050. G & S Jewelry; costume jewelry; beaded jewelry; rubber or silicon wristbands in the nature of a bracelet, beaded necklaces; earrings, necklaces being jewelry, rings being jewelry, bracelets, cuff links, pendants, ornamental lapel pins, charms for collar jewelry and bracelets; clocks; watches; watch bands and watch straps, watch cases being parts of watches, watch fobs; jewelry boxes, tie clips; medallions; non-monetary coins of precious metal; precious metals; key chains; key rings; decorative key fobs; figures and figurines of precious metal; trophies of precious metals. FIRST USE: 19821101. FIRST USE IN COMMERCE: 19821101.
IC 014. US 002 027 028 050. G & S Jewelry; costume jewelry; beaded jewelry; rubber or silicon wristbands in the nature of a bracelet, beaded necklaces; earrings, necklaces being jewelry, rings being jewelry, bracelets, cuff links, pendants, ornamental lapel pins, charms for collar jewelry and bracelets; clocks; watches; watch bands and watch straps, watch cases being parts of watches, watch fobs; jewelry boxes, tie clips; medallions; non-monetary coins of precious metal; precious metals; key chains; key rings; decorative key fobs; figures and figurines of precious metal; trophies of precious metals. FIRST USE: 19821101. FIRST USE IN COMMERCE: 19821101.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball. FIRST USE: 20160224. FIRST USE IN COMMERCE: 20160224.
IC 025. US 022 039. G & S Clothing, namely, hosiery, footwear, basketball shoes, basketball sneakers, slippers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs. FIRST USE: 20160200. FIRST USE IN COMMERCE: 20160200.
IC 025. US 022 039. G & S Clothing, namely, hosiery, footwear, basketball shoes, basketball sneakers, slippers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs. FIRST USE: 20160300. FIRST USE IN COMMERCE: 20160300.
IC 041. US 100 101 107. G & S Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring multimedia material in the nature of pre-recorded television highlights, interactive pre-recorded television highlights, video recordings, interactive pre-recorded video highlight selections, radio programs, pre-recorded radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; [ providing on-line non-downloadable game software, namely, computer games, video games, interactive video games, action skill games, arcade games, adults' and children's party games, board games, puzzles, and trivia games; ] electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; [ providing an online computer database in the field of basketball; ] live performances by clown-like characters and magicians at professional basketball games, promotional events and exhibitions. FIRST USE: 19921000. FIRST USE IN COMMERCE: 19921000.
IC 025. US 022 039. G & S Clothing, namely, hosiery, footwear, basketball shoes, basketball sneakers, T-shirts, shirts, polo shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, warm-up suits, warm-up pants, warm-up tops/shooting shirts, jackets, wind resistant jackets, parkas, coats, baby bibs not of paper, head bands, wrist bands, aprons, undergarments, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, cheerleading dresses and uniforms, swim wear, bathing suits, swimsuits, bikinis, tankinis, swim trunks, bathing trunks, board shorts, wet suits, beach cover-ups, bathing suit cover-ups, bathing suit wraps, sandals, beach sandals, beach hats, sun visors, swim caps, bathing caps, novelty headwear with attached wigs. FIRST USE: 19691130. FIRST USE IN COMMERCE: 19691130.
IC 041. US 100 101 107. G & S Entertainment services in the nature of performances and live appearances by a costumed mascot character at basketball games and exhibitions, clinics, promotions, schools, special events, parties, and social, cultural, charitable and educational events. FIRST USE: 20041001. FIRST USE IN COMMERCE: 20041001.
IC 028. US 022 023 038 050. G & S Stuffed plush toys. FIRST USE: 19930401. FIRST USE IN COMMERCE: 19930401.
IC 041. US 100 101 107. G & S Entertainment services in the nature of performances and live appearances by a costumed mascot character at basketball games and exhibitions, clinics, promotions, schools, special events, parties, and social, cultural, charitable and educational events. FIRST USE: 19690000. FIRST USE IN COMMERCE: 19690000.
IC 041. US 100 101 107. G & S entertainment services in the nature of performances and live appearances by a costumed mascot character at basketball games and exhibitions, clinics, promotions, schools, special events, parties, and social, cultural, charitable and educational events. FIRST USE: 19690000. FIRST USE IN COMMERCE: 19690000.
IC 041. US 100 101 107. G & S Entertainment Services Rendered by a Dancing and Cheerleading Group Performed at Professional Basketball Games, Promotions and Exhibitions. FIRST USE: 19791020. FIRST USE IN COMMERCE: 19791020.
IC 025. US 022 039. G & S Clothing, namely hosiery, footwear, basketball shoes, basketball sneakers, T-shirts, shirts, sweatshirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, warm-up suits, warm-up pants, warm-up tops, jackets, wind resistant jackets, parkas, coats, cloth baby bibs, head bands, wrist bands, aprons, boxer shorts, slacks, ear muffs, gloves, mittens, scarves, woven and knit shirts, dresses, cheerleading dresses and uniforms. FIRST USE: 20050101. FIRST USE IN COMMERCE: 20050101.
IC 038. US 100 101 104. G & S Cybercasting services in the nature of providing on-line chat rooms and on-line interactive chat rooms with guests for transmission of messages among computer users concerning the field of basketball; Broadcasting programs via a global computer network. FIRST USE: 19951028. FIRST USE IN COMMERCE: 19951028.
IC 035. US 100 101 102. G & S Computerized on-line store, ordering, retail, electronic retailing, catalog, and mail order catalog services featuring audio recordings; video recordings; computer accessories; [ computer games; computer software; ] [ computer databases; ] [ video games; telephones; ] [ binoculars; ] eyewear; magnets; collectible and novelty items; collectible coins; medallions; [ albums; scrapbooks; ] photo frames; sports memorabilia; timepieces; jewelry; [ jewelry boxes; ] [ credit cards; ] [ calling cards; ] [ publications; ] calendars; [ catalogs; organizers; directories; stationery; school supplies; ] giftware; gift sets; [ portfolios; ] posters; photos; trading cards; [ books; ] [ card holders; pamphlets; ] pennants; flags; banners; souvenirs; [ catalogs; bank checks; ] bags; travel bags; travel cases; sports bags; [ lunch boxes; ] wallets; umbrellas; clothing; toys; games; sporting goods; Christmas ornaments; decorations; housewares; lamps; lighting fixtures; beverageware; kitchenware; household supplies; containers; boxes; bed, bath and table linens; furniture; office furniture and accessories [; lockers and footlockers ]. FIRST USE: 19951028. FIRST USE IN COMMERCE: 19951028.
IC 009. US 021 023 026 036 038. G & S Audio, video, computer and laser discs, [pre-recorded audio and video cassettes, pre-recorded audio and video tapes,] pre-recorded compact discs, pre-recorded computer discs, all related to basketball; computer accessories, namely, mouse pads, mice, disc cases, computer carry-on cases, keyboard wrist pads, all related to basketball; computer programs featuring information, statistics and/or trivia about basketball; [computer operating systems; computer software for use as a screen saver featuring basketball themes, namely, screen savers;] video game software; video game cartridges and video game machines for use with televisions; radios and telephones; [binoculars;] sunglasses and eyeglass cases; magnets. FIRST USE: 19910700. FIRST USE IN COMMERCE: 19910700.
IC 041. US 100 101 107. G & S Entertainment services in the nature of rendering live basketball games and basketball exhibitions and the production and distribution of radio and television broadcasts of basketball games and exhibitions. FIRST USE: 19660300. FIRST USE IN COMMERCE: 19660300.
IC 018. US 001 002 003 022 041. G & S athletic bags, shoe bags for travel, overnight bags, umbrellas, backpacks, baby backpacks, duffel bags, tote bags, luggage, luggage tags, patio umbrellas, valises, attache cases, billfolds, wallets, briefcases, canes, business card cases, book bags, all purpose sports bags, golf umbrellas, gym bags, purses, fanny packs, waist packs, cosmetic cases sold empty, garment bags for travel, handbags, key cases, knapsacks, suitcases, toiletry cases sold empty and trunks for traveling. FIRST USE: 19691200. FIRST USE IN COMMERCE: 19691200.
IC 028. US 022 023 038 050. G & S toys and sporting goods, namely basketballs, golf balls, playground balls, sports balls, rubber action balls and foam action balls, basketball nets, basketball backboards, pumps for inflating basketballs and needle thereof, golf clubs, golf bags, computerized basketball table game machines and computer basketball table game cartridges, video game cartridges, basketball table top games, basketball board games, electronic video arcade game machines, and electronic video arcade game cartridges, basketball kit comprising of a net and whistle, dolls, stuffed toys, toy trucks, jigsaw puzzles, card board trading disk games, and Christmas tree ornaments. FIRST USE: 19691200. FIRST USE IN COMMERCE: 19691200.
IC 016. US 002 005 022 023 029 037 038 050. G & S printed publications on the subject of basketball, namely basketball trading cards, dance team trading cards, mascot trading cards, entertainment trading cards, stickers, decals, card board trading disk, commemorative basketball stamps, post cards, paper place mats, note cards, memo pads, ball point pens, pencils, 3 - ring binders, folders, wirebound notebooks, portfolio notebooks, unmounted and mounted photographs, posters, calendars, bumper stickers, book covers, wrapping paper, children's activity books, statistical books, guide books and reference books for basketball, magazines in the field of basketball, commemorative game programs, paper pennants, stationery, stationery-typed portfolios, and statistical sheets for basketball topics, newsletters on the subject of basketball and pamphlets on the subject of basketball for distribution to the television and radio media. FIRST USE: 19690700. FIRST USE IN COMMERCE: 19690700.
IC 041. US 100 101 107. G & S entertainment services in the nature of basketball games and basketball exhibitions. FIRST USE: 19661015. FIRST USE IN COMMERCE: 19661015.
IC 025. US 039. G & S clothing; namely, hosiery, footwear, T-shirts, sweat shirts, sweatpants, pants, tank tops, jerseys, shorts, pajamas, sport shirts, rugby shirts, sweaters, belts, ties, nightshirts, hats, warm-up suits, jackets, parkas, coats, cloth bibs, head bands and wrist bands. FIRST USE: 19660000. FIRST USE IN COMMERCE: 19660000.
IC 041. US 107. G & S entertainment services; namely, live performances by clown-like characters and magicians at professional basketball games, promotional events and exhibitions. FIRST USE: 19921000. FIRST USE IN COMMERCE: 19921000.
IC 016. US 002 005 022 023 029 037 038 050. G & S [ stickers, decals, paper pennants, commemorative game programs ]. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.
IC 025. US 022 039. G & S [ sweat shirts, sweatpants, tank tops, jerseys, pajamas, sport shirts, cloth bibs ]. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.
IC 028. US 022 023 038 050. G & S toys and sporting goods, namely, rubber action and foam balls, dolls, stuffed toys. FIRST USE: 19930400. FIRST USE IN COMMERCE: 19930400.
IC 025. US 039. G & S HOSIERY, FOOTWEAR, T-SHIRTS, SWEAT SHIRTS, SWEATPANTS, TANK TOPS, JERSEYS, SHORTS, PAJAMAS, SPORT SHIRTS, SWEATERS, BELTS, NIGHTSHIRTS, HATS, WARM-UP SUITS, JACKETS, BIBS, HEAD BANDS AND WRIST BANDS. FIRST USE: 19691100. FIRST USE IN COMMERCE: 19691100.
IC . US 107. G & S ENTERTAINMENT SERVICES-NAMELY, PROFESSIONAL BASKETBALL GAMES. FIRST USE: 19660300. FIRST USE IN COMMERCE: 19660300.