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Bon Jovi Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Bon Jovi.

Please note: Gerben IP does not represent Bon Jovi. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 2, 2024

Bon Jovi (John Francis Bongiovi Jr.), born March 2, 1962, in Perth Amboy, New Jersey, is an actor and a musician. He is recognized as the world’s best-selling music artist and the founder and lead singer of the rock band ‘Bon Jovi’. Bon Jovi was raised in New Jersey by his parents John and Carol Bongiovi. He was born in a middle-class family. His father was a hairdresser, and his mother was a florist. Bon Jovi spent most of his teenage years hanging out at clubs, having the dream to become a Rockstar one day. He attended St. Joseph High School but was not really interested in studies and spent most of his time playing music and recording at The Power Station (his cousin Tony’s recording studio). By the time Bon Jovi was 16, he started playing at various clubs, taking inspiration from the local rising stars such as the Asbury Jukes and Bruce Springsteen. He used to perform with various local bands such as The Lechers, The Rest and John Bongiovi and the Wild Ones.

Bon Jovi met David Bryan (a keyboardist) in high school and soon both formed a ten-piece rhythm and blues band called Atlantic City Expressway. In 1980, Jovi recorded his first single ‘Runaway’ at The Power Station (his cousin’s studio), this single was a success and got Jovi being noticed. Soon the band was recognized by a New Jersey studio and he signed his first deal which was the beginning of his tremendous journey. He joined hands with a bunch of musicians and formed his own band called ‘Bon Jovi’. The band included a bassist (Alec John Such), a drummer (Tico Torres) and a keyboardist (David Bryan). They released their first album ‘Bon Jovi’ in 1984.

The band released their second album ‘7800 Fahrenheit’ in 1985. The album was a hit and earned them a lot of fame, however, Bon Jovi still thought that they were still not able to get the attention they deserved. During this time Bon Jovi’s cousin Tony, the owner of The Power Station where Jovi begun his career journey, sued the band with the claim that he was the reason for the band’s success. The matter was settled later out of court. In 1986, the band released their breakout album ‘Slippery When Wet’. It was their third studio album and became a best-selling album, selling more than 28 million worldwide. Soon after, the band came up with another hit album “New Jersey”, the album got five top-10 hits on Billboard’s Hot-100.

In 1988, Bon Jovi made his debut in the movie ‘The Return of Bruno’, this marked the beginning of his career in the film industry. During this time, he also co-produced another album titled ‘Heart of Stone’. In 1989, Jovi married his high school sweetheart Dorothea Hurley at the Graceland Wedding Chapel. The couple has four children.

In the year 1990, Jovi also recorded a soundtrack for the movie ‘Blaze of Glory’. The band had some differences but got into releasing another album ‘Keep the Faith’ in 1992. The album was not able to perform well as compared to his other albums. In 1994, Jovi released his greatest hits album called ‘Cross Road’. He was successful in releasing his first solo album in 1997 with the name ‘Destination Anywhere’. The album was a hit, grabbing a lot of attraction. Jovi then continued to work in movies such as ‘Row Your Boat’, ‘Homegrown’, etc. The band reunited in the year 2000 and released their 7th album ‘Crush’. The album was a huge hit and won a Grammy award in the category of Best Rock Album. In 2012, Bon Jovi was ranked 31st by Hit Parader in the “Top 100 Heavy Metal Vocalists.” In the year 2011, Bon Jovi appeared in the movie ‘New Year’s Eve’ in which he played the role of a successful rock star. He also founded a charitable organization to help low-income people to build affordable homes. He named the foundation ‘Jon Bon Jovi Soul Foundation’.

Bon Jovi has filed documents for 9 trademarks with the name ‘BON JOVI’ in various categories such as clothing, music etc. This included products like non-metal and non-leather key chains, key rings, guitar picks, musical instruments, and clothing, namely, men’s, women’s and children’s shirts, tops, bottoms and underwear. He also filed documents for trademark with the name ‘HART N DAGGER’ which included products like shirts, pants, tops, and bottoms. Bon Jovi has a net worth of $410 million and till now, he has sold about 130 million albums worldwide.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

BON JOVI

Serial Number:
87026884
Registration Number:
5314653
Word Mark:
BON JOVI
Goods and Services:

IC 009. US 021 023 026 036 038. G & S compact discs, CD-Roms, digital video discs (DVD's) and video recordings featuring prerecorded content relating to entertainment and music; mouse pads; fitted plastic films known as skins for covering and protecting electronic apparatus, namely, mobile phones, portable music players, personal digital assistants. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

IC 025. US 022 039. G & S clothing, namely, men's, women's and children's shirts, tops, bottoms and underwear. FIRST USE: 20051100. FIRST USE IN COMMERCE: 20051100.

IC 041. US 100 101 107. G & S entertainment services in the nature of live musical performances; live concerts; providing a website featuring information and non-downloadable audio and video in the field of music and concerts, and information about tickets for the same. FIRST USE: 20051100. FIRST USE IN COMMERCE: 20051100.

Filling Date:
2016-05-05
Registration Date:
2017-10-24
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a heart in shades of red and black with a dagger in shades of white, blue, black, yellow and red through it, yellow angel wings outlined in black are behind the top of the dagger, a banner in shades of blue and white and outlined in black is across the front of the heart, with the wording "BON JOVI" in black and white; ornamental flowers in shades of pink, yellow and black appear in front of and behind the heart.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HART N DAGGER

Serial Number:
86943140
Registration Number:
5242415
Word Mark:
HART N DAGGER
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, pants, tops and bottoms. FIRST USE: 20161100. FIRST USE IN COMMERCE: 20161100.

Filling Date:
2016-03-16
Registration Date:
2017-07-11
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "HART N DAGGER" in stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
86832539
Registration Number:
5312053
Goods and Services:

IC 025. US 022 039. G & S Clothing, namely, shirts, pants, tops and bottoms. FIRST USE: 20161100. FIRST USE IN COMMERCE: 20161100.

Filling Date:
2015-11-25
Registration Date:
2017-10-17
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a dagger extending through the middle of the outline of a heart with the handle above the heart and the point below the heart.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
78681134
Registration Number:
3782786
Goods and Services:

IC 041. US 100 101 107. G & S entertainment, namely, [ live performances by a musical band; a continuing variety and musical show broadcast over television, satellite, ] audio, and video media; entertainment services, namely, providing a web site featuring [ musical performances, ] musical videos [ related film clips, photographs, and other multimedia materials ]. FIRST USE: 20051003. FIRST USE IN COMMERCE: 20051003.

Filling Date:
2005-07-28
Registration Date:
2010-04-27
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the color black as the color of the rectangle border and elements composing the face, the color red appears as the interior color of the rectangle.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
78681128
Registration Number:
3773555
Goods and Services:

IC 018. US 001 002 003 022 041. G & S [ Goods made of leather or imitations of leather, namely, shopping bags, shoulder bags, tote bags, sport bags and athletic bags ]. FIRST USE: 20050820. FIRST USE IN COMMERCE: 20050820.

IC 025. US 022 039. G & S Men's, women's and children's wearing apparel, namely, [ headwear; sportswear, namely, sweat shirts, sweat pants, warm-up suits, ] t-shirts [, shorts, sport shirts and polo shirts; swimwear and beachwear, namely, bathing suits, robes and cover-ups; and outerwear, namely, jackets, sweaters, suits, coats, vests and other items of apparel, namely, socks, gloves and scarves ]. FIRST USE: 20050820. FIRST USE IN COMMERCE: 20050820.

Filling Date:
2005-07-28
Registration Date:
2010-04-06
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the color black as the color of the rectangle border and elements composing the face, the color red appears as the interior color of the rectangle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
78681119
Registration Number:
3797603
Goods and Services:

IC 009. US 021 023 026 036 038. G & S compact discs,[ CD-Roms,] digital [video] discs (DVD's) and video featuring pre-recorded content relating to entertainment and music[; and decorative refrigerator magnets]. FIRST USE: 20050820. FIRST USE IN COMMERCE: 20050820.

IC 016. US 002 005 022 023 029 037 038 050. G & S [printed material, namely, newsletters and books in the field of entertainment and music, posters, paper pennants and decals]. FIRST USE: 20050820. FIRST USE IN COMMERCE: 20050820.

Filling Date:
2005-07-28
Registration Date:
2010-06-01
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the color black as the color of the rectangle border and elements composing the face, the color red appears as the interior color of the rectangle.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309872
Registration Number:
4093999
Word Mark:
BON JOVI
Goods and Services:

IC 024. US 042 050. G & S Blanket throws. FIRST USE: 20060000. FIRST USE IN COMMERCE: 20060000.

IC 026. US 037 039 040 042 050. G & S [ Ornamental cloth patches ]. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
2007-10-22
Registration Date:
2012-01-31
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309863
Registration Number:
4093998
Word Mark:
BON JOVI
Goods and Services:

IC 015. US 002 021 036. G & S Guitar picks [, musical instruments ]. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

IC 033. US 047 049. G & S [ wine ]. FIRST USE: 20060000. FIRST USE IN COMMERCE: 20060000.

Filling Date:
2007-10-22
Registration Date:
2012-01-31
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309859
Registration Number:
4102639
Word Mark:
BON JOVI
Goods and Services:

IC 006. US 002 012 013 014 023 025 050. G & S Metal dog tags; metal key rings. FIRST USE: 20040000. FIRST USE IN COMMERCE: 20040000.

IC 014. US 002 027 028 050. G & S Clocks, [ rubber bracelets, ] key chains made of precious metal; jewelry. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
2007-10-22
Registration Date:
2012-02-21
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309854
Registration Number:
4093997
Word Mark:
BON JOVI
Goods and Services:

IC 035. US 100 101 102. G & S On-line retail store services featuring clothing, electronic media featuring pre-recorded content relating to entertainment and music, [ paper goods and printed matter, ] non-metal merchandise, mugs and other household items. FIRST USE: 19990000. FIRST USE IN COMMERCE: 19990000.

Filling Date:
2007-10-22
Registration Date:
2012-01-31
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309847
Registration Number:
4102638
Word Mark:
BON JOVI
Goods and Services:

IC 020. US 002 013 022 025 032 050. G & S Non-metal and non-leather key chains, key rings. FIRST USE: 20060000. FIRST USE IN COMMERCE: 20060000.

IC 021. US 002 013 023 029 030 033 040 050. G & S Mugs, sports bottles sold empty, beverage glassware. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
2007-10-22
Registration Date:
2012-02-21
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309835
Registration Number:
4093996
Word Mark:
BON JOVI
Goods and Services:

IC 018. US 001 002 003 022 041. G & S Shopping bags, shoulder bags, tote bags [ and messenger bags ]. FIRST USE: 20070000. FIRST USE IN COMMERCE: 20070000.

IC 025. US 022 039. G & S Men's, women's and children's wearing apparel, namely, headwear, sportswear, namely, sweat shirts, sweat pants, [ warm-up suits, ] t-shirts, [ sport shirts; ] and outerwear, namely, jackets [, coats, and other items of apparel, namely, ] [ gloves and ] [ scarves ]. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
2007-10-22
Registration Date:
2012-01-31
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
77309826
Registration Number:
4093995
Word Mark:
BON JOVI
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Compact discs, DVDs, video and audio tape cassettes and records featuring pre-recorded content relating to concerts and music [ ; slot machines; mouse pads ]. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed material, namely, books in the field of entertainment and music; tour programs, [ photographic albums, ] [ scrapbook albums, ] prints, posters, [ greeting cards; calendars; ] wrapping paper [ and paper emblems ]. FIRST USE: 19830000. FIRST USE IN COMMERCE: 19830000.

Filling Date:
2007-10-22
Registration Date:
2012-01-31
Current Basis:
1A
Owner:
Bon Jovi Productions, Inc.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BON JOVI

Serial Number:
73640381
Registration Number:
1484670
Word Mark:
BON JOVI
Goods and Services:

IC 041. US 107. G & S ENTERTAINMENT SERVICES, NAMELY, LIVE PERFORMANCES BY A MUSICAL GROUP. FIRST USE: 19830700. FIRST USE IN COMMERCE: 19830700.

Filling Date:
1987-01-20
Registration Date:
1988-04-12
Current Basis:
1A
Owner:
BON JOVI PRODUCTIONS, INC.
Attorney of Record:
Meredith D. Pikser
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE
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