Brooks Trademarks
Please note: Gerben IP does not represent Brooks. This page is provided for informational purposes and reflects information available in public USPTO records.
September 22, 2023
Brooks Running Company, popularly known as Brooks, is an American sports equipment company that designs and sells high-performance apparel and accessories for men, women, and kids. These include clothing, sneakers, and other accessories.
The company sells its products to about 60 countries worldwide, with its headquarters in Seattle, Washington. It is also a subsidiary of Berkshire Hathaway. Initially, the company manufactured shoes for a wide range of sports before focusing on high-performance technology.
Let’s look into the company’s history, commitment to sustainability and social responsibility, and trademarks.
Brooks Company History
John Brooks Goldenberg founded Brooks Sports, Inc. in 1914. The company was formed from the acquisition of Quaker Shoe Company which manufactured ballet slippers and bathing shoes. The company set up its first base in Philadelphia, operating under a partnership between John Goldenberg and his brothers Frank and Michael.
John Brooks maintained the Quaker Shoes company name until 1920, when he rebranded the company to Brooks Shoes Manufacturing Co., Inc. However, the company sold its shoes under the brand name Bruxshu.
John Brooks expanded the company’s product portfolio, adding gymnasium shoes to its list of bathing shoes and ballet slippers. In 1938, the company introduced orthopedic shoes for children, dubbed Pedicraft. It also introduced rubber brakes for roller skates called “quick stops.” The company patented this innovation in 1944.
John Brook’s second corporate acquisition happened in 1938. He bought the Carmen Shoe Manufacturing Company operating in Hanover, Pennsylvania. The Philadelphia facility purchased, cut, stitched, and fit better-grade leather, while the Hanover operations used lower-grade materials.
The company sold shoes from both facilities in Philadelphia under the Brooks brand. The shoes ranged from inexpensive to highly-priced options.
Several operational changes followed in 1956, which saw John and his brother part ways. John informed his brother Michael that he could no longer renew their partnership agreement. Michael turned to his nephew, Barton, who was Frank’s son, to discuss expanding the Carmen operation.
The partnership was dissolved in 1957, voiding the existence of Brooks Shoe Manufacturing Company. Michael and his nephew, Barton, each acquired 50% of Carmen Shoe Manufacturing Company.
Michael assumed full control of the company in 1958 after purchasing Barton’s interest in the company. He renamed Carmen Shoe Manufacturing Company to the Brooks Manufacturing Company.
In 1975, Brooks collaborated with elite runners such as Marty Liquori to develop a running shoe. Brooks’ launched its first high-performance running shoe, Villanova, out of the collaboration. The shoe used EVA, an air-infused foam technology that other athletic brands quickly adopted.
After the Villanova, Brooks launched the Vantage, a running shoe with a wedge to address overpronation. The Vantage was ranked number one in the annual Runner’s World running guide in 1977, using newly developed measurements for flexibility, cushioning, and durability.
This feature and the innovative technology used in the Vantage exploded its demand among runners. Towards the end of the decade, Vantage featured as one of the top-three selling brands in the U.S.
However, production issues in the ‘80s that saw several defective shoes hit stores saw the company suffer substantial financial losses. Nearly 30% of the manufactured shoes were returned, with Brooks scrapping about 50,000 pairs.
The company later filed for Chapter 11 bankruptcy before being purchased in an auction by Wolverine World Wide, a footwear manufacturer, in 1981.
The company resumed operations shortly after, launching a new shoe in 1982 called the “Chariot” that focused on runners’ stability. Brooks for Women launched in 1987, featuring a line of shoes anatomically designed and adjusted for women.
Brooks’ launched one of its best-selling shoes in 1992. Dubbed the “Beast,” the product was a motion-control shoe featuring integrated diagonal rollbar technology.
After launching the Beast, the company also produced one of the best-selling running shoes of all time, the Adrenaline GTS. The shoe, launched in 1994, featured a firmer midsole density and a semi-curve that accommodated runners with a wide forefoot and high arch.
Brooks’ Commitment to Sustainability and Social Responsibility
Brooks Running uses environmentally conscious practices in its manufacturing and business processes. For instance, several models of their shoes feature High-Performance Rubber Green (HPR Green) outsoles made from sand instead of petroleum.
The company also uses recycled materials “whenever possible” to make other parts of their shoes, such as fabrics, laces, packaging, and hangtags.
In 2014, Brooks Running partnered with Bluesign Technologies to manage, evaluate, and eliminate priority chemicals used in manufacturing apparel. Partner companies to the Bluesign system must establish management systems for improving consumer safety, resource productivity, air emissions, water emissions, and occupational health and safety.
Brooks’ Trademarks
Brooks has sought or obtained federal trademark registration for about 53 trademarks. These include “BEAST,” “DNA LOFT,” and “VIVIFY.”
On January 18, 2005, Brooks obtained federal trademark registration for “BEAST” and uses the trademark for its athletic footwear.
Brooks sought federal trademark registration for “DNA LOFT” on May 15, 2019. The company intends to use the trademark for its footwear.
Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.
- GHOST
- BROOKS RUN CLUB
- VIVIFY
- SKYVAULT
- Logo #1
- BROOKS
- BIOMOGO DNA
- BROOKS
- RUN YOUR PATH
- DNA
- 3DNA
- TRACE
- TRANSMIT
- DNA FLASH
- HYPERION
- RUN HAPPY
- BROOKS
- Logo #2
- BROOKS RUN BRA
- ADRENALINE GTS
- DNA LOFT
- DNA AMP
- TRAILTACK
- TRAILTACK
- GLYCERIN
- Logo #3
- GUIDERAILS
- Logo #4
- BROOKS
- BROOKS
- BROOKS
- RUN SIGNATURE
- B
- BROOKS
- BROOKS TRANSCEND
- ELMN8
- QW-K
- FITFEST
- ASR
- PDRB
- GLYCERIN
- ARIEL
- BEAST
- DRILAYER
- RUN HAPPY
- Logo #5
- MOVING COMFORT
- BROOKS
- BROOKS FASHIONS
- BROOKS
IC 025. US 022 039. G & S Footwear. FIRST USE: 20180801. FIRST USE IN COMMERCE: 20180801.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use online and in online virtual worlds; downloadable multimedia file containing artwork, text, audio, and video relating to athletic and sporting activities and events authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing artwork, text, audio, and video relating to the Brooks brand authenticated by non-fungible tokens (NFTs); ); downloadable multimedia file containing artwork, text, audio, and video relating to footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals, awards, accessories, authenticated by non-fungible tokens (NFTs);downloadable image files containing footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories authenticated by non-fungible tokens (NFTs); digital sports collectibles, namely, downloadable multimedia files authenticated by non-fungible tokens (NFTs), containing text, graphics, images, artwork or audio relating to sports; downloadable software for enabling users to view, purchase, sell, and exchange non-fungible tokens (NFTs).
IC 035. US 100 101 102. G & S Customer loyalty services and customer membership club services, for commercial, promotional and/or advertising purposes; online retail store services featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, and accessories; pop-up retail store services featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, and accessories; providing consumer product information and related updates in the field of athletic activities; providing recognition and incentives by the way of games, contests, and prizes; retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use online; online retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories; provision of an online marketplace for buyers and sellers of downloadable multimedia files authenticated by non-fungible tokens (NFTs); provision of an online marketplace for buyers and sellers of downloadable digital goods authenticated by non-fungible tokens (NFTs); on-line retail store services featuring physical and virtual merchandise; on-line retail store services featuring digital stickers, digital trading cards and digital collectibles.
IC 041. US 100 101 107. G & S Educational and entertainment services, namely, developing, creating, producing, editing, and distributing multimedia entertainment content in the nature of athletic and fitness activities and athletic lifestyle content; arranging, organizing, conducting, and hosting an array of athletic and sports activities, product info sessions, classes, events, and competitions; providing training in the fields of sports and fitness; providing an online marketplace featuring blogs, articles, photos, videos, and games in the fields of athletic and fitness activities and athletic lifestyle content; providing online digital publications in the nature of articles and newsletters featuring topics in the fields of athletic and fitness activities and athletic lifestyle content; Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use in virtual environments; organizing, conducting and hosting events, exhibitions, expositions, sporting events, trainings, and conferences for commercial purposes in virtual worlds; virtual tracks, trails, parks, and recreational facilities for athletics and sports activities and events in virtual worlds.
IC 042. US 100 101. G & S Custom design of footwear, footwear accessories, apparel, apparel accessories, bags, and headwear based on personal selections made by the customer.
IC 025. US 022 039. G & S Footwear.
IC 025. US 022 039. G & S Footwear.
IC 009. US 021 038 026 023 036. G & S Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and clothing accessories for use online and in online virtual worlds; downloadable multimedia file containing artwork, text, audio, and video relating to athletic and sporting activities and events authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing artwork, text, audio, and video relating to sports authenticated by non-fungible tokens (NFTs); downloadable image files containing footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories in the nature of shoelaces, sunglasses, race bibs, ribbons, running arm bands, running belts, hydration packs, and sports watches, all authenticated by non-fungible tokens (NFTs); digital sports collectibles, namely, downloadable multimedia files authenticated by non-fungible tokens (NFTs), containing text, graphics, images, artwork and audio relating to sports; downloadable software for enabling users to view, purchase, sell, and exchange non-fungible tokens (NFTs).
IC 035. US 100 101 102. G & S Retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories in the nature of shoelaces, sunglasses, race bibs, ribbons, running arm bands, running belts, hydration packs, and sports watches, all for use in online virtual worlds; online retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories in the nature of shoelaces, sunglasses, race bibs, ribbons, running arm bands, running belts, hydration packs, and sports watches, all for use in online virtual worlds; provision of an online marketplace for buyers and sellers of downloadable multimedia files authenticated by non-fungible tokens (NFTs); provision of an online marketplace for buyers and sellers of downloadable digital image files authenticated by non-fungible tokens (NFTs); on-line retail store services featuring physical merchandise, namely, clothing, footwear, headwear, and bags; online retail store services featuring virtual merchandise, namely, clothing, footwear, headwear, and bags for use in online virtual worlds; on-line retail store services featuring downloadable digital stickers, downloadable digital trading cards and downloadable digital collectibles; organizing, conducting and hosting business expositions for advertising goods and services by exhibiting and showcasing innovative products and technologies, promoting running and athletic events and races, and advertising new product releases for commercial purposes, all broadcast inside virtual worlds.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories in the nature of shoelaces, sunglasses, race bibs, ribbons, running arm bands, running belts, hydration packs, and sports watches, all for use in virtual environments created for entertainment purposes; organizing, conducting and hosting social entertainment events that are broadcast inside virtual worlds; organizing, conducting and hosting exhibitions for cultural and educational purposes that are broadcast inside virtual worlds; organizing, conducting and hosting sporting events that are broadcast inside virtual worlds; providing training in the field of recreational activities, athletic activities, athletic training activities, nutrition and sports activities that is broadcast inside virtual worlds; organizing, conducting and hosting commercial business conferences in the field of recreational activities, athletic activities, athletic training activities, nutrition and sports activities that are broadcast inside virtual worlds.
IC 009. US 021 023 026 036 038. G & S Downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use online and in online virtual worlds; downloadable multimedia file containing artwork, text, audio, and video relating to athletic and sporting activities and events authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing artwork, text, audio, and video relating to the Brooks brand authenticated by non-fungible tokens (NFTs); downloadable image files containing footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories authenticated by non-fungible tokens (NFTs); digital sports collectibles, namely, downloadable multimedia files authenticated by non-fungible tokens (NFTs), containing text, graphics, images, artwork or audio relating to sports; downloadable software for enabling users to view, purchase, sell, and exchange non-fungible tokens (NFTs).
IC 035. US 100 101 102. G & S Retail store services featuring virtual goods, namely, footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use online; online retail store services featuring virtual merchandise, namely, footwear, clothing, headwear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories; provision of an online marketplace for buyers and sellers of downloadable multimedia files authenticated by non-fungible tokens (NFTs); provision of an online marketplace for buyers and sellers of downloadable digital goods authenticated by non-fungible tokens (NFTs); on-line retail store services featuring physical and virtual merchandise; on-line retail store services featuring digital stickers, digital trading cards and digital collectibles.
IC 041. US 100 101 107. G & S Entertainment services, namely, providing on-line, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, medals and awards, and accessories for use in virtual environments; organizing, conducting and hosting events, exhibitions, expositions, sporting events, trainings, and conferences for commercial purposes in virtual worlds; virtual tracks, trails, parks, and recreational facilities for athletics and sports activities and events in virtual worlds.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20120101. FIRST USE IN COMMERCE: 20120101.
IC 018. US 001 002 003 022 041. G & S Athletic bags; gym bags; sporting bags being sports bags; backpacks; tote bags; duffel bags; drawstring bags; sacks in the nature of knap sacks; rucksacks; carrier bags; fanny packs; belt bags; waist packs; chest packs in the nature of sports packs worn on the chest.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20220228. FIRST USE IN COMMERCE: 20220228.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20140422. FIRST USE IN COMMERCE: 20140422.
IC 025. US 022 039. G & S Footwear.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20200520. FIRST USE IN COMMERCE: 20200520.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20190108. FIRST USE IN COMMERCE: 20190108.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20200203. FIRST USE IN COMMERCE: 20200203.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20160420. FIRST USE IN COMMERCE: 20160420.
IC 035. US 100 101 102. G & S Retail store services featuring clothing and footwear; online retail store services featuring clothing and footwear. FIRST USE: 20000510. FIRST USE IN COMMERCE: 20000510.
IC 035. US 100 101 102. G & S Retail store services featuring clothing and footwear; online retail store services featuring clothing and footwear. FIRST USE: 20000510. FIRST USE IN COMMERCE: 20000510.
IC 035. US 100 101 102. G & S Providing consumer information and product recommendations on running shoes for improving sports, fitness and athletic performance. FIRST USE: 20161001. FIRST USE IN COMMERCE: 20161001.
IC 042. US 100 101. G & S Providing temporary use of a non-downloadable web application for assessing gait of a runner and identifying appropriate running shoes. FIRST USE: 20161001. FIRST USE IN COMMERCE: 20161001.
IC 025. US 022 039. G & S Sports bras. FIRST USE: 20200209. FIRST USE IN COMMERCE: 20200209.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19981231. FIRST USE IN COMMERCE: 19981231.
IC 025. US 022 039. G & S A cushioning midsole component of finished footwear. FIRST USE: 20180500. FIRST USE IN COMMERCE: 20180500.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20170900. FIRST USE IN COMMERCE: 20170900.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20190522. FIRST USE IN COMMERCE: 20190522.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20190522. FIRST USE IN COMMERCE: 20190522.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20010300. FIRST USE IN COMMERCE: 20010300.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19981231. FIRST USE IN COMMERCE: 19981231.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20140200. FIRST USE IN COMMERCE: 20140200.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20161001. FIRST USE IN COMMERCE: 20161001.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20180307. FIRST USE IN COMMERCE: 20180307.
IC 025. US 022 039. G & S Athletic footwear; athletic clothing, namely, tops, pants, jackets, headwear, shorts, tights, hosiery, bras, gloves, mittens, sweat shirts, skirts, leggings, rainwear, vests. FIRST USE: 19981231. FIRST USE IN COMMERCE: 19981231.
IC 025. US 022 039. G & S footwear. FIRST USE: 20180601. FIRST USE IN COMMERCE: 20180601.
IC 009. US 021 023 026 036 038. G & S Downloadable mobile applications for assessing gait of a runner and identifying appropriate running shoes. FIRST USE: 20160415. FIRST USE IN COMMERCE: 20160415.
IC 035. US 100 101 102. G & S Providing information and recommendations on running shoes for improving sports, fitness and athletic performance. FIRST USE: 20160415. FIRST USE IN COMMERCE: 20160415.
IC 041. US 100 101 107. G & S Physical fitness consultation, namely, providing running gait analysis and information on running gait analysis for improving sports, fitness and athletic performance. FIRST USE: 20160415. FIRST USE IN COMMERCE: 20160415.
IC 025. US 022 039. G & S Footwear; shirts; shoes; t-shirts. FIRST USE: 20140301. FIRST USE IN COMMERCE: 20140301.
IC 025. US 022 039. G & S Footwear; shoes; athletic clothing, namely, gloves, mittens, hats, headbands, jackets, jogging suits, pants, shirts, shorts, socks, t-shirts, tank tops, tights, track suits, visors, warm up suits, waterproof jackets and pants, wind resistant jackets. FIRST USE: 20110630. FIRST USE IN COMMERCE: 20110630.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20140201. FIRST USE IN COMMERCE: 20140201.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20110515. FIRST USE IN COMMERCE: 20110515.
IC 025. US 022 039. G & S Footwear. FIRST USE: 20110515. FIRST USE IN COMMERCE: 20110515.
IC 035. US 100 101 102. G & S Marketing and promoting women's athletic apparel in the nature of organizing and hosting promotional events featuring sizing services and sample products. FIRST USE: 20050101. FIRST USE IN COMMERCE: 20050101.
IC 025. US 022 039. G & S Footwear. FIRST USE: 19970700. FIRST USE IN COMMERCE: 19970700.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20020500. FIRST USE IN COMMERCE: 20020500.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20010300. FIRST USE IN COMMERCE: 20010300.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 20000300. FIRST USE IN COMMERCE: 20000300.
IC 025. US 022 039. G & S Athletic footwear. FIRST USE: 19951000. FIRST USE IN COMMERCE: 19951000.
IC 025. US 022 039. G & S Pants; Sports bras. FIRST USE: 20100104. FIRST USE IN COMMERCE: 20100104.
IC 025. US 022 039. G & S Caps; Footwear; Gloves; Hats; Headbands; Jackets; Jogging suits; Pants; Shirts; Shoes; Shorts; Socks; T-shirts; Tank tops; Tights; Track suits; [ Unitards; ] Visors; Warm up suits; Waterproof jackets and pants; Wind resistant jackets. FIRST USE: 19991200. FIRST USE IN COMMERCE: 20000100.
IC 025. US 022 039. G & S shoes, footwear, shirts, pants, jackets, hats, shorts, tights and T-shirts. FIRST USE: 20000600. FIRST USE IN COMMERCE: 20000700.
IC 018. US 001 002 003 022 041. G & S [ tote bags ]. FIRST USE: 19770603. FIRST USE IN COMMERCE: 19770603.
IC 025. US 022 039. G & S headwear; [ footwear; ] women's apparel; namely, shorts, shirts and tops, [ warm-up suits ] and all-weather woven sports jackets and pants; and handgear; namely, gloves [ and mittens ]. FIRST USE: 19770603. FIRST USE IN COMMERCE: 19770603.
IC 025. US 039. G & S athletic clothing; namely, shirts, pants, jackets, hats, caps, shorts, tights and hosiery, and athletic footwear. FIRST USE: 19871117. FIRST USE IN COMMERCE: 19871117.
IC 042. US 101. G & S RETAIL WOMEN'S APPAREL STORE SERVICES. FIRST USE: 19380000. FIRST USE IN COMMERCE: 19380000.
IC 025. US 039. G & S Athletic Shoes. FIRST USE: 19140000. FIRST USE IN COMMERCE: 19140000.