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General Mills Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by General Mills.

Please note: Gerben IP does not represent General Mills. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 24, 2024

General Mills is a multinational food brand based in Minneapolis, Minnesota. It is well-known for retail brands like Yoplait, Lucky Charms, Pillsbury, Cheerios, Betty Crocker, and more. With a brand portfolio consisting of over 80 labels, it is one of the largest U.S. corporations in terms of revenue.

The company was founded in 1928 when four independent mills merged together to produce flour. In the years following, the company continued to expand, diversify, and promote. Many of its greatest ideas were unrelated to the products they were selling. For example, it pioneered box top coupons for discounted household products and cash for schools – a program that continues to this day.

General Mills also dabbled in industries other than retail food throughout its lifetime. It ventured into the toy industry by buying the company that produced Play-Doh, acquired Red Lobster and Olive Garden under a recently established division called General Mills Restaurants, and even got into the retail business by acquiring fashion brands Talbots and Eddie Bauer.

In 1990, the company entered into a joint venture with Nestle S.A., which allowed the General Mills brand to be sold outside of North America under the Nestle S.A. label. Moving into the 2000’s, the company began a number of initiatives to promote equality and to combat climate change. It publicly supported gay marriage, switched to using cage-free eggs, and is working toward reducing its greenhouse emissions by 28% in a 10-year span.

As such a big company, it’s natural that General Mills has an extensive intellectual property portfolio. In order to protect their many brands, slogans, logos, and other trademarks, it has over 400 live filings. One trademark filing in particular made headlines in 2017 when it became known that the company was trying to register a trademark for the yellow color on their Cheerios cereal boxes. In some cases, brands are able to protect certain colors that have acquired distinctiveness. However, in the case of the Cheerios yellow box, the USPTO refused the application on grounds that consumers could not successfully associate the specific color with the cereal brand. Nevertheless, the company has various registered trademarks for the logo and name that prevent other cereal makers from producing something similar.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

Quick Links for General Mills Trademarks
  1. CINNAMON TOAST CRUNCH
  2. MONSTER MASH
  3. BATCHABLES
  4. MORNING SUMMIT
  5. MORNING SUMMIT
  6. SIEZE YOUR PASTA
  7. GINGERBREAD TOAST CRUNCH
  8. Logo #1
  9. PLATE OF PLENTY
  10. LARABAR
  11. SAVORY NUT CRUNCH
  12. CINNAMON TOAST CRUNCH
  13. LÄRABAR
  14. LOADED
  15. Logo #2
  16. CARMELLA CREEPER
  17. CARMELLA CREEPER
  18. FRUIT ROLL-UPS
  19. CHEERIOS HEARTY NUT MEDLEY
  20. MAPLE CINNAMON CHEERIOS
  21. YOBARK
  22. GUSHERS
  23. FRUIT BY THE FOOT
  24. MEZCO
  25. CARBE DIEM
  26. DAIRY BY THE HANDFUL
  27. BY ARLO
  28. BY ARLO
  29. YO-BITES
  30. BETTY CROCKER
  31. WANCHAI FERRY
  32. Logo #3
  33. LUCKY CHARMS
  34. EAT BETTER EARLY
  35. MEZCO
  36. TRIX TRAX
  37. GOLD MEDAL VENTURES
  38. CINNAGRAHAM TOAST CRUNCH
  39. YOKITOS
  40. CINNAMOJI
  41. A RAISIN TO BELIEVE
  42. MADE WITH CARE, MADE FOR YOU
  43. YOKI
  44. PLUS IT UP
  45. DUNKAROOS
  46. CINNADUST
  47. CHEERI OATS
  48. PLENTIFULL
  49. DULCE DE LECHE TOAST CRUNCH
  50. DOOLIES
  51. DOOLIES
  52. RATIO
  53. LÄRABAR
  54. WONDERWORKS
  55. FRUTE BRUTE
  56. NATURE VALLEY PACKED
  57. OAT-TASTIC
  58. MONSTER MASH
  59. YUMMY MUMMY
  60. RATIO
  61. PARTY PIZZA
  62. GOOD MEASURE
  63. LOVE & LADLE
  64. SPOON & CHERRY
  65. WASHBURN FOODS
  66. YUMBLY
  67. WASHBURN PET FOODS
  68. 330 KITCHENS
  69. KIMILHO
  70. DUNKAROOS
  71. TRIX
  72. WILDE TERRA
  73. RATIO
  74. MORNING SUMMIT
  75. WE ARE BETTER OUTSIDE
  76. CINNAMON TOAST CRUNCH REMIX
  77. : RATIO
  78. GOOD MEASURE
  79. CINNAMON TOAST CRUNCH CHURROS
  80. CINNAMON TOAST CRUNCH CHURROS
  81. MAGICALLY DELICIOUS
  82. RATIO
  83. CINNAMILK
  84. KAUSAR
  85. MERMAID CEREAL
  86. LÄRABAR
  87. TRIX ARE FOR KIDS!
  88. SILLY RABBIT, TRIX ARE FOR KIDS
  89. FILLOWS
  90. KID-TESTED. PARENT-APPROVED.
  91. LÄRABAR
  92. PROTEIN ONE BY THE MAKERS OF FIBER ONE
  93. PROTEIN ONE
  94. G GENERAL MILLS
  95. G
  96. AUTUMN'S GOLD
  97. YUMBLE
  98. TOAST CRUNCH
  99. GOOD GOES ROUND
  100. VERY BERRY CHEERIOS
  101. NATURE VALLEY GRANOLA CUPS
  102. MAIS VITA
  103. Logo #4
  104. THE ORIGINAL CRISP CRUST
  105. PINT SIZED KITCHEN
  106. BERRY BLAST
  107. SUJATA
  108. FOOD MADE FROM FOOD
  109. WE SERVE THE WORLD BY MAKING FOOD PEOPLE LOVE
  110. CRUNCH LAB
  111. B TESTED & APPROVED IN THE BETTY CROCKER KITCHENS
  112. TESTED & APPROVED IN THE BETTY CROCKER KITCHENS
  113. B
  114. M L
  115. BUGLES
  116. EXPERTLY MILLED IN THE USA SINCE 1880 GOLD MEDAL PREMIUM QUALITY
  117. CREATE 'N' BAKE
  118. FIBER ONE
  119. TRIX
  120. TOTAL
  121. FRUTE BRUTE
  122. YUMMY MUMMY
  123. CHOCOLATE TOAST CRUNCH
  124. PAPPALO'S
  125. FIBER ONE
  126. FIBER ONE
  127. B
  128. ASK BETTY
  129. HONEY KIX
  130. CRAZY COLORS
  131. APPLE CINNAMON CHEERIOS
  132. Logo #5
  133. NATURE VALLEY
  134. RATIO
  135. SHAKE-N-POUR
  136. LUCKY CHARMS
  137. SUPERLATIVE
  138. THE ORIGINAL FRUIT & NUT FOOD BAR
  139. TRIX
  140. COCOA PUFFS
  141. FRUIT GUSHERS
  142. CINNAMON TOAST CRUNCH
  143. BOO BERRY
  144. Logo #6
  145. HONEY NUT CHEERIOS MEDLEY CRUNCH
  146. CHEERIOS MEDLEY CRUNCH
  147. GOLDEN GRAHAMS
  148. GOLDEN GRAHAMS TREATS
  149. BETTY CROCKER
  150. BETTY CROCKER
  151. BE A DOUGHMINATOR
  152. LUCKY CHARMS TREATS
  153. FIBER ONE
  154. COUNT CHOCULA
  155. BOO BERRY
  156. FRANKEN BERRY
  157. Logo #7
  158. Logo #8
  159. Logo #9
  160. LÄRABAR
  161. ALL ACES
  162. QUE RICA VIDA
  163. FIBER ONE
  164. Logo #10
  165. BETTY CROCKER
  166. BETTY CROCKER
  167. Logo #11
  168. FRUITY CHEERIOS
  169. TRIX
  170. TEAM CHEERIOS
  171. BLASTIN' BERRY HOT COLORS
  172. WHEATIES
  173. WHEATIES
  174. EZ PRO
  175. CHOCOLATE LUCKY CHARMS
  176. BISQUICK HEART SMART
  177. WARM DELIGHTS
  178. BERRY BERRY COOL
  179. ONE BOWL. 100% NUTRITION.
  180. G.M. 44
  181. SILLY RABBIT...TRIX ARE FOR KIDS!
  182. PARAMPARA
  183. CHERRY ORANGE WILDFIRE
  184. TRIPLE BERRY SHOCK
  185. GOLDEN VALLEY
  186. SUJATA
  187. SPOONFULS OF STORIES
  188. BEE HAPPY. BEE HEALTHY.
  189. THE BIG RED COOKBOOK
  190. QUE RICA VIDA
  191. CHOCOLATE CHEERIOS
  192. THE ORIGINAL CRISP CRUST
  193. BISQUICK ORIGINAL PANCAKE AND BAKING MIX
  194. BISQUICK ORIGINAL PANCAKE AND BAKING MIX
  195. WILDBERRY PUNCH
  196. STRAWBERRY CRAZE
  197. BANANA NUT CHEERIOS
  198. STRAWBERRY SPLASH
  199. KITANO
  200. FRUIT ROLL-UPS MINI ROLLS
  201. FRUIT BY THE FOOT MINI FEET
  202. SIMPLE. PURE. DELICIOUS.
  203. EAT BETTER EARLY
  204. I MY SCHOOL
  205. TABLESPOON
  206. CRAVE THOSE CRAZY SQUARES
  207. BOO BERRY
  208. FRANKEN BERRY
  209. INSPIRING AMERICA TO COOK AT HOME
  210. PUNCH BERRY
  211. MOUTH MIXERS
  212. COCOA PUFFS
  213. COCOA PUFFS
  214. CINNAMON TOAST CRUNCH
  215. Logo #12
  216. TOTINO'S
  217. MONSTER CEREALS
  218. THEY'RE MAGICALLY DELICIOUS!
  219. FIBER ONE
  220. BOX TOPS FOR EDUCATION
  221. CINNAMON TOAST CRUNCH
  222. SINGLEPAK
  223. THE ORIGINAL FRUIT & NUT FOOD BAR
  224. LARABAR
  225. TROPICAL TIE-DYE
  226. HI-POWER
  227. CHEERIOS
  228. CHEERIOS
  229. CINNAMON TOAST CRUNCH
  230. HONEY NUT CHEERIOS
  231. BETTY CROCKER
  232. MEDALLION
  233. THE BREAKFAST OF CHAMPIONS
  234. WHEATIES
  235. Logo #13
  236. COLOMBO
  237. YOKI
  238. BERRY TIE-DYE
  239. BAC-OS MAKES EVERY BITE BETTER
  240. CHEERIOS
  241. FRUIT GUSHERS
  242. SWEET REWARDS
  243. SWEET REWARDS
  244. FRENCH TOAST CRUNCH
  245. FROSTED CHEERIOS
  246. EVERYTHING YOU NEED TO KNOW TO COOK
  247. BAC-OS
  248. OATMEAL CRISP
  249. COLOR BY THE FOOT
  250. HOT COLORS
  251. Logo #14
  252. CLUSTERS
  253. FRUIT BY THE FOOT
  254. SLENDER SENSATIONS
  255. TRIX
  256. CAMEO
  257. BETTY CROCKER
  258. BETTY CROCKER
  259. BERRY BERRY KIX
  260. MULTI GRAIN CHEERIOS
  261. DUNKAROOS
  262. CHEERIOS
  263. BREAKFAST PACK
  264. CINNAMON TOAST CRUNCH
  265. STRAWBERRY SPLASH
  266. G GENERAL MILLS
  267. BASIC 4
  268. BETTY CROCKER
  269. BETTY CROCKER
  270. SINGLES TO GO
  271. BASIC 4
  272. CHEERIOS
  273. GUSHERS
  274. SHAKE 'N POUR
  275. KING KAISER
  276. HARVEST KING
  277. SALUTE TO SAVINGS
  278. PARTY PIZZA
  279. BETTY CROCKER
  280. FIBER ONE
  281. COLOMBO
  282. TRIX
  283. TRIX
  284. APPLE CINNAMON CHEERIOS
  285. GOLD MEDAL
  286. GOLD MEDAL
  287. GOLD MEDAL
  288. Logo #15
  289. BETTY CROCKER
  290. BETTY CROCKER
  291. WONDRA
  292. COUNT CHOCULA
  293. MEDALLION LABORATORIES
  294. KIX
  295. CUCKOO FOR COCOA PUFFS
  296. COUNTRY CORN FLAKES
  297. TACOBAKE
  298. TRI HEALTHALON
  299. SINGLEPAK
  300. TOTAL
  301. FIBER ONE
  302. RICE CRUNCHINS
  303. CINNAMON TOAST CRUNCH
  304. COUNTRY
  305. ALL TRUMPS
  306. REMARKABLE
  307. GOLDEN SHIELD
  308. HELMET
  309. BETTY CROCKER
  310. BETTY CROCKER
  311. PIZZA ROLLS BRAND
  312. BETTY CROCKER
  313. BETTY CROCKER
  314. NATURE VALLEY
  315. POLLYANNA
  316. SUPER MOIST
  317. GENERAL MILLS
  318. IT'S A HONEY OF AN 'O'
  319. BETTY CROCKER
  320. BETTY CROCKER
  321. G
  322. HONEY NUT CHEERIOS
  323. PIZZA ROLLS
  324. Logo #16
  325. FRUIT ROLL-UPS
  326. SUPER MOIST
  327. NATURE VALLEY
  328. GOLDEN GRAHAMS
  329. BISQUICK
  330. GOLD MEDAL
  331. BETTY CROCKER
  332. NATURE VALLEY
  333. BOO BERRY
  334. BETTY CROCKER
  335. BETTY CROCKER
  336. FRANKEN BERRY
  337. COCOA PUFFS
  338. TOTINO'S
  339. G GENERAL MILLS
  340. BETTY CROCKER
  341. BAC*OS
  342. POTATO BUDS
  343. G GENERAL MILLS
  344. GOLD MEDAL WONDRA
  345. BETTY CROCKER
  346. GOLDEN GATE
  347. BUGLES
  348. GOLD MEDAL
  349. LUCKY CHARMS
  350. G
  351. TOTAL
  352. BETTY CROCKER
  353. SPERRY
  354. BETTY CROCKER
  355. GOLD MEDAL SUPERLATIVE
  356. TRIX
  357. GOLD MEDAL
  358. GOLD MEDAL
  359. BETTY CROCKER
  360. CHEERIOS
  361. GM GENERAL MILLS, INC.
  362. SURELOAF
  363. KIX
  364. THE BREAKFAST OF CHAMPIONS
  365. PURASNOW
  366. WHEATIES
  367. SPERRY BLOSSOMS
  368. WHEAT A LAXA
  369. SUPREME
  370. KING WHEAT
  371. WASHBURN'S GOLD MEDAL

CINNAMON TOAST CRUNCH

Serial Number:
98380742
Registration Number:
Pending Application
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 029. US 046. G & S cinnamon spread.

IC 030. US 046. G & S ready-to-eat popcorn; cereal-derived ready-to-eat snacks; mixes, namely, cake mix, cookie mix, and pancake mix; instant oatmeal; ready-to-eat cookies; frostings; frozen waffles.

Filling Date:
2024-01-29
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER MASH

Serial Number:
98267326
Registration Number:
Pending Application
Word Mark:
MONSTER MASH
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 20210731. FIRST USE IN COMMERCE: 20210731.

Filling Date:
2023-11-13
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BATCHABLES

Serial Number:
98249623
Registration Number:
Pending Application
Word Mark:
BATCHABLES
Goods and Services:

IC 030. US 046. G & S Cookie, brownie, cake, cupcake and muffin mixes.

Filling Date:
2023-11-01
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MORNING SUMMIT

Serial Number:
98246870
Registration Number:
Pending Application
Word Mark:
MORNING SUMMIT
Goods and Services:

IC 029. US 046. G & S Milk products excluding ice cream, ice milk and frozen yogurt.

Filling Date:
2023-10-30
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
JETHRO TRENTE ET UN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MORNING SUMMIT

Serial Number:
98243083
Registration Number:
Pending Application
Word Mark:
MORNING SUMMIT
Goods and Services:

IC 029. US 046. G & S Fruit-based snack foods; nut based snack foods.

Filling Date:
2023-10-27
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K BRUCE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SIEZE YOUR PASTA

Serial Number:
98236336
Registration Number:
Pending Application
Word Mark:
SIEZE YOUR PASTA
Goods and Services:

IC 030. US 046. G & S pasta. FIRST USE: 20230508. FIRST USE IN COMMERCE: 20230508.

Filling Date:
2023-10-23
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GINGERBREAD TOAST CRUNCH

Serial Number:
98207416
Registration Number:
Pending Application
Word Mark:
GINGERBREAD TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food.

Filling Date:
2023-10-03
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K. BRUCE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #1

Serial Number:
98184742
Registration Number:
Pending Application
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101031. FIRST USE IN COMMERCE: 20101031.

Filling Date:
2023-09-18
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K. BRUCE
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the bust of a Frankenstein monster characterization.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PLATE OF PLENTY

Serial Number:
98170688
Registration Number:
Pending Application
Word Mark:
PLATE OF PLENTY
Goods and Services:

IC 030. US 046. G & S Seasoning mixes containing dried grains, vegetables and beans.

Filling Date:
2023-09-08
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LARABAR

Serial Number:
98159259
Registration Number:
Pending Application
Word Mark:
LARABAR
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food; Nut-based snack foods. FIRST USE: 20021001. FIRST USE IN COMMERCE: 20021001.

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20210100. FIRST USE IN COMMERCE: 20210100.

Filling Date:
2023-09-01
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SAVORY NUT CRUNCH

Serial Number:
98135752
Registration Number:
Pending Application
Word Mark:
SAVORY NUT CRUNCH
Goods and Services:

IC 029. US 046. G & S Nut-based snack foods; seed-based snack foods. FIRST USE: 20230601. FIRST USE IN COMMERCE: 20230601.

Filling Date:
2023-08-16
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the words ''SAVORY NUT CRUNCH'' in stylized font.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
98127804
Registration Number:
Pending Application
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Coffee.

Filling Date:
2023-08-11
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K. BRUCE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LÄRABAR

Serial Number:
98123674
Registration Number:
Pending Application
Word Mark:
LÄRABAR
Goods and Services:

IC 032. US 045 046 048. G & S Smoothies.

Filling Date:
2023-08-09
Current Basis:
1B
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
JETHRO TRENTEETUN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LOADED

Serial Number:
98103239
Registration Number:
Pending Application
Word Mark:
LOADED
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food.

Filling Date:
2023-07-26
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K. BRUCE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #2

Serial Number:
98085448
Registration Number:
Pending Application
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20230708. FIRST USE IN COMMERCE: 20230708.

Filling Date:
2023-07-14
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a bust of the Carmella Creeper Monster characterization.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARMELLA CREEPER

Serial Number:
98085447
Registration Number:
Pending Application
Word Mark:
CARMELLA CREEPER
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20230709. FIRST USE IN COMMERCE: 20230709.

Filling Date:
2023-07-14
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of CARMELLA CREEPER in stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARMELLA CREEPER

Serial Number:
98085443
Registration Number:
Pending Application
Word Mark:
CARMELLA CREEPER
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20230709. FIRST USE IN COMMERCE: 20230709.

Filling Date:
2023-07-14
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT ROLL-UPS

Serial Number:
98054861
Registration Number:
Pending Application
Word Mark:
FRUIT ROLL-UPS
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 20230601. FIRST USE IN COMMERCE: 20230601.

Filling Date:
2023-06-22
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTE ET UN
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of a stylized version of the words FRUIT ROLL-UPS.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS HEARTY NUT MEDLEY

Serial Number:
98015166
Registration Number:
Pending Application
Word Mark:
CHEERIOS HEARTY NUT MEDLEY
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food.

Filling Date:
2023-05-26
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K. BRUCE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MAPLE CINNAMON CHEERIOS

Serial Number:
98015159
Registration Number:
Pending Application
Word Mark:
MAPLE CINNAMON CHEERIOS
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food.

Filling Date:
2023-05-26
Current Basis:
1B
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
SHELBY K. BRUCE
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOBARK

Serial Number:
97922399
Registration Number:
Pending Application
Word Mark:
YOBARK
Goods and Services:

IC 030. US 046. G & S snack food made from yogurt covered cereal and granola.

Filling Date:
2023-05-05
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTE ET UN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GUSHERS

Serial Number:
97918840
Registration Number:
Pending Application
Word Mark:
GUSHERS
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks.

Filling Date:
2023-05-03
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTE ET UN
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word GUSHERS in stylized form with three liquid drops.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT BY THE FOOT

Serial Number:
97918831
Registration Number:
Pending Application
Word Mark:
FRUIT BY THE FOOT
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks.

Filling Date:
2023-05-03
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trente et un
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the words FRUIT BY THE FOOT in stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEZCO

Serial Number:
97907690
Registration Number:
Pending Application
Word Mark:
MEZCO
Goods and Services:

IC 030. US 046. G & S Seasoning mixes and cooking sauces sold as a unitary package; spice mixes; sauces. FIRST USE: 20230410. FIRST USE IN COMMERCE: 20230410.

Filling Date:
2023-04-26
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of The word MEZCO in stylized format with the stylized image of a chili pepper taking the place of the empty space in the ''O''.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CARBE DIEM

Serial Number:
97893914
Registration Number:
7294845
Word Mark:
CARBE DIEM
Goods and Services:

IC 030. US 046. G & S Pasta. FIRST USE: 20230508. FIRST USE IN COMMERCE: 20230508.

Filling Date:
2023-04-18
Registration Date:
2024-01-30
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DAIRY BY THE HANDFUL

Serial Number:
97799956
Registration Number:
Pending Application
Word Mark:
DAIRY BY THE HANDFUL
Goods and Services:

IC 029. US 046. G & S Yogurt-based snack foods, other than frozen yogurt and confectionery.

Filling Date:
2023-02-17
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BY ARLO

Serial Number:
97787810
Registration Number:
Pending Application
Word Mark:
BY ARLO
Goods and Services:

IC 029. US 046. G & S Processed potatoes.

Filling Date:
2023-02-09
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTEETUM
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BY ARLO

Serial Number:
97787805
Registration Number:
Pending Application
Word Mark:
BY ARLO
Goods and Services:

IC 030. US 046. G & S Pasta; bread; frozen pizza.

Filling Date:
2023-02-09
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTEETUM
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YO-BITES

Serial Number:
97786290
Registration Number:
7294763
Word Mark:
YO-BITES
Goods and Services:

IC 029. US 046. G & S Yogurt-based snack foods. FIRST USE: 20230718. FIRST USE IN COMMERCE: 20230718.

Filling Date:
2023-02-08
Registration Date:
2024-01-30
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
97749596
Registration Number:
Pending Application
Word Mark:
BETTY CROCKER
Goods and Services:

IC 029. US 046. G & S Oil-based cooking spray.

Filling Date:
2023-01-11
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
JETHRO TRENTE ET UN
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WANCHAI FERRY

Serial Number:
97688243
Registration Number:
7266737
Word Mark:
WANCHAI FERRY
Goods and Services:

IC 030. US 046. G & S Frozen flour-based dumplings stuffed with meat and vegetables.

Filling Date:
2022-11-22
Registration Date:
2024-01-09
Current Basis:
44E
Owner:
General Mills Foods Asia Limited
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #3

Serial Number:
97648618
Registration Number:
7080758
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20131213. FIRST USE IN COMMERCE: 20131213.

Filling Date:
2022-10-26
Registration Date:
2023-06-13
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized design of a leprechaun wearing a hat with a four-leaf clover.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUCKY CHARMS

Serial Number:
97648617
Registration Number:
7080757
Word Mark:
LUCKY CHARMS
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20050228. FIRST USE IN COMMERCE: 20050228.

Filling Date:
2022-10-26
Registration Date:
2023-06-13
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the words "LUCKY CHARMS" in stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EAT BETTER EARLY

Serial Number:
97471090
Registration Number:
7042935
Word Mark:
EAT BETTER EARLY
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable publications, namely, magazines in the field of nutrition; downloadable consumer coupons. FIRST USE: 20090821. FIRST USE IN COMMERCE: 20090821.

IC 016. US 002 005 022 023 029 037 038 050. G & S Printed publications, namely, magazines in the field of nutrition; printed publications containing consumer coupons. FIRST USE: 20090821. FIRST USE IN COMMERCE: 20090821.

Filling Date:
2022-06-22
Registration Date:
2023-05-02
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEZCO

Serial Number:
97456807
Registration Number:
Pending Application
Word Mark:
MEZCO
Goods and Services:

IC 029. US 046. G & S Food products, namely processed peppers; processed beans.

IC 030. US 046. G & S Food products, namely seasoning mixes; spice mixes; cooking sauces; packaged meal kits consisting primarily of tortillas with seasoning mixes and/or sauces; rice; tortillas; taco shells; bread; dips excluding salsa and sauces; salsa.

Filling Date:
2022-06-14
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX TRAX

Serial Number:
97387475
Registration Number:
Pending Application
Word Mark:
TRIX TRAX
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20220418. FIRST USE IN COMMERCE: 20220418.

Filling Date:
2022-04-28
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLD MEDAL VENTURES

Serial Number:
97287544
Registration Number:
Pending Application
Word Mark:
GOLD MEDAL VENTURES
Goods and Services:

IC 035. US 100 101 102. G & S Business administration; business consultation services in the areas of product design, manufacturing, supply chain and logistics, sales planning, brand strategy, package design, marketing, and promotion.

IC 036. US 100 101 102. G & S Venture capital funding services to emerging and start-up companies.

Filling Date:
2022-02-28
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CINNAGRAHAM TOAST CRUNCH

Serial Number:
97284299
Registration Number:
6866358
Word Mark:
CINNAGRAHAM TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20211206. FIRST USE IN COMMERCE: 20211206.

Filling Date:
2022-02-25
Registration Date:
2022-10-04
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOKITOS

Serial Number:
97277906
Registration Number:
6974324
Word Mark:
YOKITOS
Goods and Services:

IC 030. US 046. G & S Corn flour, cornmeal, polenta, and food starches.

Filling Date:
2022-02-22
Registration Date:
2023-02-07
Current Basis:
44E
Owner:
General Mills Brasil Alimentos Ltda.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMOJI

Serial Number:
97222530
Registration Number:
6866289
Word Mark:
CINNAMOJI
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20220117. FIRST USE IN COMMERCE: 20220117.

Filling Date:
2022-01-17
Registration Date:
2022-10-04
Current Basis:
1A
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

A RAISIN TO BELIEVE

Serial Number:
97164701
Registration Number:
6932376
Word Mark:
A RAISIN TO BELIEVE
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20220430. FIRST USE IN COMMERCE: 20220430.

Filling Date:
2021-12-09
Registration Date:
2022-12-20
Current Basis:
1A
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MADE WITH CARE, MADE FOR YOU

Serial Number:
97101425
Registration Number:
6970029
Word Mark:
MADE WITH CARE, MADE FOR YOU
Goods and Services:

IC 029. US 046. G & S Nut-based snack foods; seed-based snack foods; nut and seed-based snack foods containing nut butter. FIRST USE: 20220100. FIRST USE IN COMMERCE: 20220100.

Filling Date:
2021-10-31
Registration Date:
2023-01-31
Current Basis:
1A
Owner:
General Mills, Inc
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOKI

Serial Number:
97076144
Registration Number:
6899696
Word Mark:
YOKI
Goods and Services:

IC 029. US 046. G & S Edible oils and fats; Fish and meat preserves; Processed vegetables and fruits.

IC 030. US 046. G & S Flour; Pasta; Spices; Yeast; Processed cereals.

Filling Date:
2021-10-15
Registration Date:
2022-11-15
Current Basis:
44E
Owner:
General Mills Brasil Alimentos Ltda.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PLUS IT UP

Serial Number:
97022057
Registration Number:
6908633
Word Mark:
PLUS IT UP
Goods and Services:

IC 044. US 100 101. G & S Providing information in the field of nutrition and methods for increasing the nutrition of meals. FIRST USE: 20220800. FIRST USE IN COMMERCE: 20220800.

Filling Date:
2021-09-10
Registration Date:
2022-11-22
Current Basis:
1A
Owner:
General Mills, Inc
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words PLUS IT UP in stylized font superimposed over a broken circle with an exclamation point after the word ''UP'' which is dotted with a ''+'' symbol.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DUNKAROOS

Serial Number:
90976260
Registration Number:
6674129
Word Mark:
DUNKAROOS
Goods and Services:

IC 018. US 001 002 003 022 041. G & S All-purpose carrying bags; Back packs. FIRST USE: 20210930. FIRST USE IN COMMERCE: 20210930.

Filling Date:
2020-11-04
Registration Date:
2022-03-15
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNADUST

Serial Number:
90828262
Registration Number:
Pending Application
Word Mark:
CINNADUST
Goods and Services:

IC 030. US 046. G & S beverage flavorings; bread mixes; brownie mixes; cake mixes; cocoa-based preparations for making beverages; cookie mixes; frosting, instant oatmeal; pancake mixes, seasoning mixes.

Filling Date:
2021-07-14
Current Basis:
44D
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Michael S. Metteauer
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERI OATS

Serial Number:
90815522
Registration Number:
6927733
Word Mark:
CHEERI OATS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 19410501. FIRST USE IN COMMERCE: 19410501.

Filling Date:
2021-07-07
Registration Date:
2022-12-20
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PLENTIFULL

Serial Number:
90790904
Registration Number:
6791414
Word Mark:
PLENTIFULL
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20211213. FIRST USE IN COMMERCE: 20211213.

Filling Date:
2021-06-23
Registration Date:
2022-07-12
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DULCE DE LECHE TOAST CRUNCH

Serial Number:
90712290
Registration Number:
6750970
Word Mark:
DULCE DE LECHE TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20210424. FIRST USE IN COMMERCE: 20210424.

Filling Date:
2021-05-14
Registration Date:
2022-06-07
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOOLIES

Serial Number:
90626460
Registration Number:
6890581
Word Mark:
DOOLIES
Goods and Services:

IC 030. US 046. G & S Grain-based food bars. FIRST USE: 20210429. FIRST USE IN COMMERCE: 20210429.

Filling Date:
2021-04-06
Registration Date:
2022-11-01
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DOOLIES

Serial Number:
90626456
Registration Number:
6623942
Word Mark:
DOOLIES
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food; nut-based snack foods. FIRST USE: 20210430. FIRST USE IN COMMERCE: 20210430.

Filling Date:
2021-04-06
Registration Date:
2022-01-18
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RATIO

Serial Number:
90528906
Registration Number:
6950833
Word Mark:
RATIO
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20220502. FIRST USE IN COMMERCE: 20220502.

Filling Date:
2021-02-15
Registration Date:
2023-01-10
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LÄRABAR

Serial Number:
90373386
Registration Number:
6661217
Word Mark:
LÄRABAR
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20210100. FIRST USE IN COMMERCE: 20210100.

Filling Date:
2020-12-10
Registration Date:
2022-03-01
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WONDERWORKS

Serial Number:
90321243
Registration Number:
6755323
Word Mark:
WONDERWORKS
Goods and Services:

IC 029. US 046. G & S Food products, namely, whey-based food to be used as breakfast food, snack food, or ingredient for making other foods. FIRST USE: 20201214. FIRST USE IN COMMERCE: 20201214.

Filling Date:
2020-11-16
Registration Date:
2022-06-07
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUTE BRUTE

Serial Number:
90303085
Registration Number:
6577986
Word Mark:
FRUTE BRUTE
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 19731205. FIRST USE IN COMMERCE: 19731205.

Filling Date:
2020-11-06
Registration Date:
2021-11-30
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NATURE VALLEY PACKED

Serial Number:
90274842
Registration Number:
6418688
Word Mark:
NATURE VALLEY PACKED
Goods and Services:

IC 030. US 046. G & S Cereal-based snack foods containing nuts, seeds and fruit. FIRST USE: 20200500. FIRST USE IN COMMERCE: 20200601.

Filling Date:
2020-10-23
Registration Date:
2021-07-13
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words ''NATURE VALLEY'' in yellow contained within a green rectangle bordered in yellow having a curved, concave base, above the word "PACKED" in green.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

OAT-TASTIC

Serial Number:
90262578
Registration Number:
6522250
Word Mark:
OAT-TASTIC
Goods and Services:

IC 030. US 046. G & S Flour; Brownie mixes; Muffin mixes. FIRST USE: 20210329. FIRST USE IN COMMERCE: 20210329.

Filling Date:
2020-10-19
Registration Date:
2021-10-12
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER MASH

Serial Number:
90244513
Registration Number:
6630289
Word Mark:
MONSTER MASH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20210719. FIRST USE IN COMMERCE: 20210719.

Filling Date:
2020-10-09
Registration Date:
2022-01-25
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YUMMY MUMMY

Serial Number:
90242813
Registration Number:
6577906
Word Mark:
YUMMY MUMMY
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 19731205. FIRST USE IN COMMERCE: 19731205.

Filling Date:
2020-10-08
Registration Date:
2021-11-30
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RATIO

Serial Number:
90108926
Registration Number:
Pending Application
Word Mark:
RATIO
Goods and Services:

IC 030. US 046. G & S Waffle sandwiches.

Filling Date:
2020-08-12
Current Basis:
1B
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PARTY PIZZA

Serial Number:
88903341
Registration Number:
6189934
Word Mark:
PARTY PIZZA
Goods and Services:

IC 030. US 046. G & S FROZEN PIZZA. FIRST USE: 19751125. FIRST USE IN COMMERCE: 19751125.

Filling Date:
2020-05-06
Registration Date:
2020-11-03
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOOD MEASURE

Serial Number:
88885847
Registration Number:
6381756
Word Mark:
GOOD MEASURE
Goods and Services:

IC 029. US 046. G & S Nut-based snack foods; seed-based snack foods; nut and seed-based snack foods containing nut butter. FIRST USE: 20200600. FIRST USE IN COMMERCE: 20200600.

Filling Date:
2020-04-24
Registration Date:
2021-06-08
Current Basis:
1A
Owner:
General Mills, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LOVE & LADLE

Serial Number:
88867740
Registration Number:
7082829
Word Mark:
LOVE & LADLE
Goods and Services:

IC 029. US 046. G & S Meat, fish, poultry and game, not live; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; packaged meals consisting primarily of vegetables; packaged dehydrated potatoes; dessert mixes consisting primarily of fruit based filling mixes; textured vegetable protein for use as a meat extender; nut-based snack foods; fruit-based snack foods; vegetable-based snack foods.

IC 030. US 046. G & S Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour; bread, pastry and confectionery made of sugar; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces; spices; ice; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; cereal derived ready-to-eat snacks; flour; mixes for making baking batters; cake mixes; frosting mixes; frostings; mixes for bakery goods; pancake mixes; prepared meals consisting primarily of past or ready-to-eat cereals; instant noodles.

Filling Date:
2020-04-10
Registration Date:
2023-06-20
Current Basis:
44E
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SPOON & CHERRY

Serial Number:
88867731
Registration Number:
7082828
Word Mark:
SPOON & CHERRY
Goods and Services:

IC 029. US 046. G & S Meat, fish, poultry and game, not live; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; packaged meals consisting primarily of vegetables; packaged dehydrated potatoes; dessert mixes consisting primarily of fruit based filling mixes; textured vegetable protein for use as a meat extender; nut-based snack foods; fruit-based snack foods; vegetable-based snack foods.

IC 030. US 046. G & S Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour; bread, pastry and confectionery made of sugar; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces; spices; ice; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; cereal derived ready-to-eat snacks; flour; mixes for making baking batters; cake mixes; frosting mixes; frostings; mixes for bakery goods; pancake mixes; prepared meals consisting primarily of past or ready-to-eat cereals; instant noodles.

Filling Date:
2020-04-10
Registration Date:
2023-06-20
Current Basis:
44E
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WASHBURN FOODS

Serial Number:
88867722
Registration Number:
7082827
Word Mark:
WASHBURN FOODS
Goods and Services:

IC 029. US 046. G & S Meat, fish, poultry and game, not live; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; packaged meals consisting primarily of vegetables; packaged dehydrated potatoes; dessert mixes consisting primarily of fruit based filling mixes; textured vegetable protein for use as a meat extender; nut-based snack foods; fruit-based snack foods; vegetable-based snack foods.

IC 030. US 046. G & S Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour; bread, pastry and confectionery made of sugar; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces; spices; ice; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; cereal derived ready-to-eat snacks; flour; mixes for making baking batters; cake mixes; frosting mixes; frostings; mixes for bakery goods; pancake mixes; prepared meals consisting primarily of past or ready-to-eat cereals; instant noodles.

Filling Date:
2020-04-10
Registration Date:
2023-06-20
Current Basis:
44E
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YUMBLY

Serial Number:
88867689
Registration Number:
7077796
Word Mark:
YUMBLY
Goods and Services:

IC 029. US 046. G & S Meat, fish, poultry and game, not live; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; packaged meals consisting primarily of vegetables; packaged dehydrated potatoes; dessert mixes consisting primarily of fruit based filling mixes; textured vegetable protein for use as a meat extender; nut-based snack foods; fruit-based snack foods; vegetable-based snack foods.

IC 030. US 046. G & S Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour; bread, pastry and confectionery made of sugar; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces; spices; ice; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; cereal derived ready-to-eat snacks; flour; mixes for making baking batters; cake mixes; frosting mixes; frostings; mixes for bakery goods; pancake mixes; prepared meals consisting primarily of past or ready-to-eat cereals; instant noodles.

Filling Date:
2020-04-10
Registration Date:
2023-06-13
Current Basis:
44E
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WASHBURN PET FOODS

Serial Number:
88867682
Registration Number:
7095689
Word Mark:
WASHBURN PET FOODS
Goods and Services:

IC 031. US 001 046. G & S Agricultural grains for planting; live animals; fresh fruits and vegetables; unprocessed edible seeds; natural plants and flowers; foodstuffs for animals; malt for brewing and distilling; cat food; edible cat treats; dog biscuits; dog food; pet food; edible pet treats; edible dog treats.

Filling Date:
2020-04-10
Registration Date:
2023-07-04
Current Basis:
44E
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

330 KITCHENS

Serial Number:
88867532
Registration Number:
7077795
Word Mark:
330 KITCHENS
Goods and Services:

IC 029. US 046. G & S Meat, fish, poultry and game, not live; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs; milk and milk products excluding ice cream, ice milk and frozen yogurt; edible oils and fats; packaged meals consisting primarily of vegetables; packaged dehydrated potatoes; dessert mixes consisting primarily of fruit based filling mixes; textured vegetable protein for use as a meat extender; nut-based snack foods; fruit-based snack foods; vegetable-based snack foods.

IC 030. US 046. G & S Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour; bread, pastry and confectionery made of sugar; edible ices; sugar, honey, treacle; yeast, baking-powder; salt; mustard; vinegar, sauces; spices; ice; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; cereal derived ready-to-eat snacks; flour; mixes for making baking batters; cake mixes; frosting mixes; frostings; mixes for bakery goods; pancake mixes; prepared meals consisting primarily of past or ready-to-eat cereals; instant noodles.

Filling Date:
2020-04-10
Registration Date:
2023-06-13
Current Basis:
44E
Owner:
General Mills, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KIMILHO

Serial Number:
88857551
Registration Number:
6338124
Word Mark:
KIMILHO
Goods and Services:

IC 030. US 046. G & S Corn meal; corn flour flakes. FIRST USE: 20010000. FIRST USE IN COMMERCE: 20010000.

Filling Date:
2020-04-02
Registration Date:
2021-05-04
Current Basis:
1A
Owner:
General Mills Brasil Alimentos Ltda.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DUNKAROOS

Serial Number:
88826423
Registration Number:
6556022
Word Mark:
DUNKAROOS
Goods and Services:

IC 025. US 022 039. G & S Shirts; hoodies; sweatshirts; hooded sweatshirts; headwear; socks. FIRST USE: 20200731. FIRST USE IN COMMERCE: 20200731.

Filling Date:
2020-03-09
Registration Date:
2021-11-09
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
88808173
Registration Number:
6141770
Word Mark:
TRIX
Goods and Services:

IC 025. US 022 039. G & S Pajama bottoms; Socks; T-shirts. FIRST USE: 20130400. FIRST USE IN COMMERCE: 20130400.

Filling Date:
2020-02-24
Registration Date:
2020-09-01
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WILDE TERRA

Serial Number:
88695826
Registration Number:
6397487
Word Mark:
WILDE TERRA
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20201020. FIRST USE IN COMMERCE: 20201020.

Filling Date:
2019-11-18
Registration Date:
2021-06-22
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RATIO

Serial Number:
88637737
Registration Number:
6381191
Word Mark:
RATIO
Goods and Services:

IC 029. US 046. G & S Milk products excluding ice cream, ice milk and frozen yogurt. FIRST USE: 20200622. FIRST USE IN COMMERCE: 20200622.

Filling Date:
2019-10-01
Registration Date:
2021-06-08
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MORNING SUMMIT

Serial Number:
88633509
Registration Number:
6246678
Word Mark:
MORNING SUMMIT
Goods and Services:

IC 030. US 046. G & S Food products, namely, processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; food products, namely, muffins. FIRST USE: 20190100. FIRST USE IN COMMERCE: 20200100.

Filling Date:
2019-09-27
Registration Date:
2021-01-12
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WE ARE BETTER OUTSIDE

Serial Number:
88533848
Registration Number:
6148974
Word Mark:
WE ARE BETTER OUTSIDE
Goods and Services:

IC 030. US 046. G & S Cereal-based snack food; Grain-based food bars. FIRST USE: 20200301. FIRST USE IN COMMERCE: 20200301.

Filling Date:
2019-07-24
Registration Date:
2020-09-08
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH REMIX

Serial Number:
88445129
Registration Number:
6342284
Word Mark:
CINNAMON TOAST CRUNCH REMIX
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20210104. FIRST USE IN COMMERCE: 20210104.

Filling Date:
2019-05-24
Registration Date:
2021-05-04
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

: RATIO

Serial Number:
88425015
Registration Number:
6070809
Word Mark:
: RATIO
Goods and Services:

IC 029. US 046. G & S Food products, namely, nut-based snack foods; food products, namely, soy-based snack foods containing nuts and fruit. FIRST USE: 20190915. FIRST USE IN COMMERCE: 20190915.

Filling Date:
2019-05-10
Registration Date:
2020-06-02
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of a colon followed by the word "RATIO" in stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOOD MEASURE

Serial Number:
88424658
Registration Number:
6420513
Word Mark:
GOOD MEASURE
Goods and Services:

IC 005. US 005 006 018 044 046 051 052. G & S Nutritional supplement energy bars. FIRST USE: 20200600. FIRST USE IN COMMERCE: 20200600.

Filling Date:
2019-05-10
Registration Date:
2021-07-13
Current Basis:
1A
Owner:
GENERAL MILLS, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH CHURROS

Serial Number:
88398590
Registration Number:
5902364
Word Mark:
CINNAMON TOAST CRUNCH CHURROS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20181217. FIRST USE IN COMMERCE: 20190107.

Filling Date:
2019-04-23
Registration Date:
2019-11-05
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized words "CINNAMON TOAST CRUNCH CHURROS." The letters in the words "'CINNAMON TOAST CRUNCH"' alternate between purple, blue, red and green, as follows. In "CINNAMON", the "C" is purple, the "I" is blue, the first "N" is red, the next "N" is green, the letter "A" is blue, the letter "M" is purple, the letter "O" is red, and the letter "N" is green. In "TOAST", the letter "T" is green, the letter "O" is red, the letter "A" is purple, the letter "S" is green, and the letter "T" is blue. In "CRUNCH", the letter "C" is blue, the letter "R" is purple, the letter "U" is green, the letter "N" is red, the letter "C" is blue, and the letter "H" is purple. The word "CHURROS" is in red letters with white and purple shading and the "O" contains a white 8-pointed star inside a purple oval. The color white within the word "CHURROS" is part of the mark and the rest of the white is not part of the mark and represents background area.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH CHURROS

Serial Number:
88398581
Registration Number:
5902363
Word Mark:
CINNAMON TOAST CRUNCH CHURROS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20181217. FIRST USE IN COMMERCE: 20190107.

Filling Date:
2019-04-23
Registration Date:
2019-11-05
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MAGICALLY DELICIOUS

Serial Number:
88286344
Registration Number:
6335611
Word Mark:
MAGICALLY DELICIOUS
Goods and Services:

IC 030. US 046. G & S Food products, namely, marshmallows; hot chocolate mixes. FIRST USE: 20190101. FIRST USE IN COMMERCE: 20190101.

Filling Date:
2019-02-01
Registration Date:
2021-04-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RATIO

Serial Number:
88263528
Registration Number:
6009145
Word Mark:
RATIO
Goods and Services:

IC 029. US 046. G & S Food products, namely, nut-based snack foods; food products, namely, soy-based snack foods containing nuts and fruit. FIRST USE: 20190915. FIRST USE IN COMMERCE: 20190915.

Filling Date:
2019-01-16
Registration Date:
2020-03-10
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMILK

Serial Number:
88170381
Registration Number:
6747087
Word Mark:
CINNAMILK
Goods and Services:

IC 029. US 046. G & S Food products, namely, dairy products excluding ice cream, ice milk and frozen yogurt. FIRST USE: 20201231. FIRST USE IN COMMERCE: 20201231.

Filling Date:
2018-10-26
Registration Date:
2022-05-31
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KAUSAR

Serial Number:
88143741
Registration Number:
6072265
Word Mark:
KAUSAR
Goods and Services:

IC 030. US 046. G & S Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, namely, processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; bread, pastry and confectionery made of sugar; honey, treacle; yeast, baking-powder; salt, mustard, vinegar, sauces except salad dressings; spices; ice.

Filling Date:
2018-10-04
Registration Date:
2020-06-09
Current Basis:
44E
Owner:
Kausar Rice & General Mills
Attorney of Record:
Lisa A. Osman
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "KAUSAR" in English and Urdu aligned horizontally.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MERMAID CEREAL

Serial Number:
88036828
Registration Number:
5846790
Word Mark:
MERMAID CEREAL
Goods and Services:

IC 030. US 046. G & S Breakfast cereals. FIRST USE: 20190515. FIRST USE IN COMMERCE: 20190515.

Filling Date:
2018-07-13
Registration Date:
2019-08-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LÄRABAR

Serial Number:
87855603
Registration Number:
5546062
Word Mark:
LÄRABAR
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food; Nut-based snack foods. FIRST USE: 20021001. FIRST USE IN COMMERCE: 20021001.

Filling Date:
2018-03-29
Registration Date:
2018-08-21
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX ARE FOR KIDS!

Serial Number:
87841308
Registration Number:
5546040
Word Mark:
TRIX ARE FOR KIDS!
Goods and Services:

IC 030. US 046. G & S Breakfast cereals. FIRST USE: 19820331. FIRST USE IN COMMERCE: 19820331.

Filling Date:
2018-03-20
Registration Date:
2018-08-21
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SILLY RABBIT, TRIX ARE FOR KIDS

Serial Number:
87841306
Registration Number:
5546039
Word Mark:
SILLY RABBIT, TRIX ARE FOR KIDS
Goods and Services:

IC 030. US 046. G & S Cereal-derived food products to be used as a breakfast cereal, snack food, or ingredient for making food. FIRST USE: 19880101. FIRST USE IN COMMERCE: 19880101.

Filling Date:
2018-03-20
Registration Date:
2018-08-21
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FILLOWS

Serial Number:
87827187
Registration Number:
5814465
Word Mark:
FILLOWS
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20190520. FIRST USE IN COMMERCE: 20190520.

Filling Date:
2018-03-09
Registration Date:
2019-07-23
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KID-TESTED. PARENT-APPROVED.

Serial Number:
87825422
Registration Number:
5682048
Word Mark:
KID-TESTED. PARENT-APPROVED.
Goods and Services:

IC 030. US 046. G & S Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.

Filling Date:
2018-03-08
Registration Date:
2019-02-19
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LÄRABAR

Serial Number:
87758969
Registration Number:
5545270
Word Mark:
LÄRABAR
Goods and Services:

IC 029. US 046. G & S Processed fruit- and nut-based food bars. FIRST USE: 20021001. FIRST USE IN COMMERCE: 20021001.

Filling Date:
2018-01-17
Registration Date:
2018-08-21
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of The word ''LÄRABAR'' in beige with black outline contained within a red rectangle that has a beige outline.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PROTEIN ONE BY THE MAKERS OF FIBER ONE

Serial Number:
87758501
Registration Number:
5801354
Word Mark:
PROTEIN ONE BY THE MAKERS OF FIBER ONE
Goods and Services:

IC 029. US 046. G & S Nut-based food bars containing protein and fiber in whole or significant part. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.

IC 030. US 046. G & S Ready to eat, cereal derived food bars containing protein and fiber in whole or significant part. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.

Filling Date:
2018-01-17
Registration Date:
2019-07-09
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a white circle bearing the words ''PROTEIN ONE BY THE MAKERS OF FIBER ONE'' in red. The dashed lines are included to show the borders of the white circle and are not a feature of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PROTEIN ONE

Serial Number:
87758496
Registration Number:
5801353
Word Mark:
PROTEIN ONE
Goods and Services:

IC 029. US 046. G & S Nut-based food bars containing protein in whole or significant part. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.

IC 030. US 046. G & S Ready to eat, cereal derived food bars containing protein in whole or significant part. FIRST USE: 20180600. FIRST USE IN COMMERCE: 20180600.

Filling Date:
2018-01-17
Registration Date:
2019-07-09
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

G GENERAL MILLS

Serial Number:
87651653
Registration Number:
5475247
Word Mark:
G GENERAL MILLS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; grain based snacks; ready-to-eat cereal derived bars. FIRST USE: 19890731. FIRST USE IN COMMERCE: 19890731.

Filling Date:
2017-10-19
Registration Date:
2018-05-22
Current Basis:
1A
Owner:
General Mills, Inc
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of a stylized letter ''G'' with the word "MILLS" stacked below the word "GENERAL" centered to the right of the stylized "G".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

G

Serial Number:
87505682
Registration Number:
6411546
Word Mark:
G
Goods and Services:

IC 029. US 046. G & S Fruit based snack foods; nut based snack food bars. FIRST USE: 20190500. FIRST USE IN COMMERCE: 20190500.

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; grain based snacks; corn based snacks. FIRST USE: 20190500. FIRST USE IN COMMERCE: 20190500.

Filling Date:
2017-06-26
Registration Date:
2021-07-06
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a blue capital letter "G" with a red heart above the top right side of the "G".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

AUTUMN'S GOLD

Serial Number:
87490106
Registration Number:
5379181
Word Mark:
AUTUMN'S GOLD
Goods and Services:

IC 029. US 046. G & S Seed-based snack foods; nut-based snack foods. FIRST USE: 20161200. FIRST USE IN COMMERCE: 20161200.

Filling Date:
2017-06-15
Registration Date:
2018-01-16
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YUMBLE

Serial Number:
87439929
Registration Number:
5429885
Word Mark:
YUMBLE
Goods and Services:

IC 039. US 100 105. G & S Food delivery. FIRST USE: 20170800. FIRST USE IN COMMERCE: 20170800.

IC 043. US 100 101. G & S Food preparation services; Food preparation services featuring meals for children. FIRST USE: 20170800. FIRST USE IN COMMERCE: 20170800.

Filling Date:
2017-05-08
Registration Date:
2018-03-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TOAST CRUNCH

Serial Number:
87428021
Registration Number:
5482405
Word Mark:
TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20060901. FIRST USE IN COMMERCE: 20060901.

Filling Date:
2017-04-27
Registration Date:
2018-05-29
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the wording "TOAST CRUNCH" in stylized form. The color green appears in the first letter "T" in "TOAST" and in the letters "S" and "U"; the color orange appears in the letters "O" and "N"; the color purple appears in the letters "A", "R", and "H"; and the color blue appears in the last letter "T" of "TOAST" and in the letter "C" in "CRUNCH".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOOD GOES ROUND

Serial Number:
87418965
Registration Number:
5973490
Word Mark:
GOOD GOES ROUND
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20170600. FIRST USE IN COMMERCE: 20170600.

Filling Date:
2017-04-20
Registration Date:
2020-01-28
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

VERY BERRY CHEERIOS

Serial Number:
87400873
Registration Number:
5405027
Word Mark:
VERY BERRY CHEERIOS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast cereal, snack food, or ingredient in making other foods. FIRST USE: 20170102. FIRST USE IN COMMERCE: 20170102.

Filling Date:
2017-04-06
Registration Date:
2018-02-20
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NATURE VALLEY GRANOLA CUPS

Serial Number:
87388736
Registration Number:
5328244
Word Mark:
NATURE VALLEY GRANOLA CUPS
Goods and Services:

IC 030. US 046. G & S Cereal-based snack foods. FIRST USE: 20161001. FIRST USE IN COMMERCE: 20161001.

Filling Date:
2017-03-28
Registration Date:
2017-11-07
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MAIS VITA

Serial Number:
87378981
Registration Number:
5441647
Word Mark:
MAIS VITA
Goods and Services:

IC 029. US 046. G & S Processed edible seeds, not being seasonings or flavorings. FIRST USE: 20031200. FIRST USE IN COMMERCE: 20031200.

IC 030. US 046. G & S Sugar; rice; flour; processed cereals; processed grains; processed seeds for use as a seasoning. FIRST USE: 20021200. FIRST USE IN COMMERCE: 20121200.

Filling Date:
2017-03-21
Registration Date:
2018-04-10
Current Basis:
1A
Owner:
General Mills Brasil Alimentos Ltda.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #4

Serial Number:
87258518
Registration Number:
5325599
Goods and Services:

IC 030. US 046. G & S Mixes for making baking batters. FIRST USE: 20170529. FIRST USE IN COMMERCE: 20170529.

Filling Date:
2016-12-06
Registration Date:
2017-10-31
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a caricature of a neck and head of a woman that is winking. The outline of a collar and a bow tie are at the base of the neck. A scalloped circle surrounds the woman's image.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ORIGINAL CRISP CRUST

Serial Number:
87255009
Registration Number:
5191408
Word Mark:
THE ORIGINAL CRISP CRUST
Goods and Services:

IC 030. US 046. G & S Pizza. FIRST USE: 20100630. FIRST USE IN COMMERCE: 20100630.

Filling Date:
2016-12-02
Registration Date:
2017-04-25
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PINT SIZED KITCHEN

Serial Number:
87179712
Registration Number:
5244550
Word Mark:
PINT SIZED KITCHEN
Goods and Services:

IC 030. US 046. G & S Food products, namely, dough-enrobed foods consisting of a dough-based wrapper with fillings consisting primarily of meats, vegetables or cheese. FIRST USE: 20161100. FIRST USE IN COMMERCE: 20161100.

Filling Date:
2016-09-22
Registration Date:
2017-07-18
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BERRY BLAST

Serial Number:
87038245
Registration Number:
5118469
Word Mark:
BERRY BLAST
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20090601. FIRST USE IN COMMERCE: 20090601.

Filling Date:
2016-05-16
Registration Date:
2017-01-10
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SUJATA

Serial Number:
86915383
Registration Number:
5179247
Word Mark:
SUJATA
Goods and Services:

IC 030. US 046. G & S Food Products, namely, flour [, bakery goods, dry seasonings to be used as sauce or gravy mixes, mixes for bakery goods, and instant pancake mixes ]. FIRST USE: 20151000. FIRST USE IN COMMERCE: 20160900.

Filling Date:
2016-02-22
Registration Date:
2017-04-11
Current Basis:
1A
Owner:
General Mills India Private Limited
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FOOD MADE FROM FOOD

Serial Number:
86819806
Registration Number:
5196513
Word Mark:
FOOD MADE FROM FOOD
Goods and Services:

IC 029. US 046. G & S Energy bar composed of fruits and nuts; nut based snack food bars. FIRST USE: 20160900. FIRST USE IN COMMERCE: 20160900.

Filling Date:
2015-11-13
Registration Date:
2017-05-02
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WE SERVE THE WORLD BY MAKING FOOD PEOPLE LOVE

Serial Number:
86724869
Registration Number:
5271748
Word Mark:
WE SERVE THE WORLD BY MAKING FOOD PEOPLE LOVE
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20160523. FIRST USE IN COMMERCE: 20160523.

Filling Date:
2015-08-14
Registration Date:
2017-08-22
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRUNCH LAB

Serial Number:
86613475
Registration Number:
5350985
Word Mark:
CRUNCH LAB
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20160900. FIRST USE IN COMMERCE: 20160900.

Filling Date:
2015-04-29
Registration Date:
2017-12-05
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B TESTED & APPROVED IN THE BETTY CROCKER KITCHENS

Serial Number:
86455941
Registration Number:
4776383
Word Mark:
B TESTED & APPROVED IN THE BETTY CROCKER KITCHENS
Goods and Services:

IC 029. US 046. G & S [ Dehydrated potatoes; packaged meal entrees or side dishes consisting primarily of potatoes; and packaged main meal mixes having a potato base with spice and/or sauce mixes ]. FIRST USE: 20130915. FIRST USE IN COMMERCE: 20130915.

IC 030. US 046. G & S [ Pancake and waffle mix; baking mix; biscuit mix; brownie mix; cookie mix; cupcake mix; muffin mix; cake mix; pie crust mix; dessert mixes, namely, packaged kits containing baking mixes for cakes, as well as one or more of the following: chocolate and fudge; ready to eat, cereal derived dessert bars containing one or more of the following: chocolate, oatmeal, caramel, fruit filling, marshmallows, or nuts; rice flour; frosting; and ] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base. FIRST USE: 20130915. FIRST USE IN COMMERCE: 20130915.

Filling Date:
2014-11-17
Registration Date:
2015-07-21
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of The outer edge is a scalloped circle, inside is another circle with "TESTED & APPROVED IN THE" arced across the top and "BETTY CROCKER KITCHENS" arced across the bottom and a circle which encircles the letter ''B'' which is inside parentheses.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TESTED & APPROVED IN THE BETTY CROCKER KITCHENS

Serial Number:
86455935
Registration Number:
4776382
Word Mark:
TESTED & APPROVED IN THE BETTY CROCKER KITCHENS
Goods and Services:

IC 029. US 046. G & S [ Dehydrated potatoes; packaged meal entrees or side dishes consisting primarily of potatoes; and packaged main meal mixes having a potato base with spice and/or sauce mixes ]. FIRST USE: 20130915. FIRST USE IN COMMERCE: 20130915.

IC 030. US 046. G & S [ Pancake and waffle mix; baking mix; biscuit mix; brownie mix; cookie mix; cupcake mix; muffin mix; cake mix; pie crust mix; dessert mixes, namely, packaged kits containing baking mixes for cakes, as well as one or more of the following: chocolate and fudge; ready to eat, cereal derived dessert bars containing one or more of the following: chocolate, oatmeal, caramel, fruit filling, marshmallows, or nuts; rice flour; frosting; and ] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base. FIRST USE: 20130915. FIRST USE IN COMMERCE: 20130915.

Filling Date:
2014-11-17
Registration Date:
2015-07-21
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
86452013
Registration Number:
4768345
Word Mark:
B
Goods and Services:

IC 029. US 046. G & S [ Dehydrated potatoes; packaged meal entrees or side dishes consisting primarily of potatoes; and packaged main meal mixes having a potato base with spice and/or sauce mixes ]. FIRST USE: 20130915. FIRST USE IN COMMERCE: 20130915.

IC 030. US 046. G & S [ Pancake and waffle mix; baking mix; biscuit mix; brownie mix; cookie mix; cupcake mix; muffin mix; cake mix; pie crust mix; dessert mixes, namely, packaged kits containing baking mixes for cakes, as well as one or more of the following: chocolate and fudge; ready to eat, cereal derived dessert bars containing one or more of the following: chocolate, oatmeal, caramel, fruit filling, marshmallows, or nuts; rice flour; frosting; and ] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base. FIRST USE: 20130915. FIRST USE IN COMMERCE: 20130915.

Filling Date:
2014-11-12
Registration Date:
2015-07-07
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of A CIRCLE WHICH ENCIRCLES THE LETTER ''B'' WHICH IS INSIDE PARENTHESES.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

M L

Serial Number:
86439944
Registration Number:
4862085
Word Mark:
M L
Goods and Services:

IC 042. US 100 101. G & S Analytical testing and stability testing of food, animal feed and pharmaceuticals to assure compliance with industry standards; and product testing for food, animal feed, and pharmaceuticals; and consulting services related to all of the foregoing services. FIRST USE: 20140630. FIRST USE IN COMMERCE: 20140630.

Filling Date:
2014-10-30
Registration Date:
2015-12-01
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of an outer square-shaped design with the stylized letters "ML" comprising each side of the square. Inside the square-shaped design is a circle which creates the design of a stylized gear in the space between the square and circle designs.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BUGLES

Serial Number:
86420696
Registration Number:
4743603
Word Mark:
BUGLES
Goods and Services:

IC 030. US 046. G & S Grain based or cereal derived ready to eat snacks. FIRST USE: 20050223. FIRST USE IN COMMERCE: 20050223.

Filling Date:
2014-10-10
Registration Date:
2015-05-26
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "BUGLES" in a stylized form with a horn shaped design as the middle line of the "E".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EXPERTLY MILLED IN THE USA SINCE 1880 GOLD MEDAL PREMIUM QUALITY

Serial Number:
86365200
Registration Number:
4688796
Word Mark:
EXPERTLY MILLED IN THE USA SINCE 1880 GOLD MEDAL PREMIUM QUALITY
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 20140609. FIRST USE IN COMMERCE: 20140609.

Filling Date:
2014-08-13
Registration Date:
2015-02-17
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a medallion with a scalloped outer edge and an inner ring with the words "EXPERTLY MILLED IN THE USA" centered across the top and "SINCE 1880" centered on the bottom of the inner ring with sheaves of wheat extending up each side of the inner ring. The center is a large circle with horizontal lines, the stacked words "GOLD MEDAL" and three overlapping small medallions across the top with the two smaller medallions on each side of a slightly larger medallion. The two smaller medallions have sheaves of wheat in the center and stars around the edges. The larger medallion has a sheaf of wheat in the center with sheaves of wheat going up each side, and the words "GOLD MEDAL" centered at the top. At the bottom of the medallion there is a horizontal ribbon stretching from side to side with the stacked words "PREMIUM QUALITY" in the center of the ribbon.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CREATE 'N' BAKE

Serial Number:
86352040
Registration Number:
4711481
Word Mark:
CREATE 'N' BAKE
Goods and Services:

IC 030. US 046. G & S Cookie mixes. FIRST USE: 20140526. FIRST USE IN COMMERCE: 20140526.

Filling Date:
2014-07-30
Registration Date:
2015-03-31
Current Basis:
1A
Owner:
General Mills, Inc
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
86233657
Registration Number:
4694647
Word Mark:
FIBER ONE
Goods and Services:

IC 030. US 046. G & S Cookies and snack cakes. FIRST USE: 20130529. FIRST USE IN COMMERCE: 20130529.

Filling Date:
2014-03-27
Registration Date:
2015-03-03
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
86190493
Registration Number:
4698355
Word Mark:
TRIX
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20140127. FIRST USE IN COMMERCE: 20140127.

Filling Date:
2014-02-11
Registration Date:
2015-03-10
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TOTAL

Serial Number:
86106911
Registration Number:
4510924
Word Mark:
TOTAL
Goods and Services:

IC 030. US 046. G & S [ Bakery products; ] Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20111101. FIRST USE IN COMMERCE: 20111101.

Filling Date:
2013-10-31
Registration Date:
2014-04-08
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "TOTAL" contained within braces.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUTE BRUTE

Serial Number:
86105550
Registration Number:
4525896
Word Mark:
FRUTE BRUTE
Goods and Services:

IC 030. US 046. G & S Breakfast cereals. FIRST USE: 19731205. FIRST USE IN COMMERCE: 19731205.

Filling Date:
2013-10-30
Registration Date:
2014-05-06
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YUMMY MUMMY

Serial Number:
86097472
Registration Number:
4510912
Word Mark:
YUMMY MUMMY
Goods and Services:

IC 030. US 046. G & S Breakfast cereals. FIRST USE: 19880630. FIRST USE IN COMMERCE: 19880630.

Filling Date:
2013-10-22
Registration Date:
2014-04-08
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHOCOLATE TOAST CRUNCH

Serial Number:
86051340
Registration Number:
4626055
Word Mark:
CHOCOLATE TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20131230. FIRST USE IN COMMERCE: 20131230.

Filling Date:
2013-08-29
Registration Date:
2014-10-21
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PAPPALO'S

Serial Number:
86032042
Registration Number:
4497872
Word Mark:
PAPPALO'S
Goods and Services:

IC 030. US 046. G & S DOUGH ENROBED SNACKS FILLED PRIMARILY WITH MEAT AND/OR CHEESE AND SPICES. FIRST USE: 20061103. FIRST USE IN COMMERCE: 20061103.

Filling Date:
2013-08-08
Registration Date:
2014-03-18
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
86004977
Registration Number:
4540436
Word Mark:
FIBER ONE
Goods and Services:

IC 029. US 046. G & S NUT BASED FOOD BARS, FRUIT-BASED SNACK FOODS. FIRST USE: 20131216. FIRST USE IN COMMERCE: 20131216.

Filling Date:
2013-07-09
Registration Date:
2014-05-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
85976452
Registration Number:
4140408
Word Mark:
FIBER ONE
Goods and Services:

IC 030. US 046. G & S SANDWICH WRAPS, NAMELY, TORTILLAS. FIRST USE: 20110110. FIRST USE IN COMMERCE: 20110110.

Filling Date:
2010-11-03
Registration Date:
2012-05-08
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

B

Serial Number:
85963613
Registration Number:
4455092
Word Mark:
B
Goods and Services:

IC 043. US 100 101. G & S PROVIDING RECIPES AND BAKING AND COOKING INFORMATION VIA AN INTERNET WEBSITE; PROVIDING INFORMATION IN THE FIELD OF FOOD PREPARATION VIA AN INTERNET WEBSITE. FIRST USE: 20091009. FIRST USE IN COMMERCE: 20091009.

Filling Date:
2013-06-19
Registration Date:
2013-12-24
Current Basis:
1A
Owner:
GENERAL MILLS, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of A CIRCLE WHICH ENCIRCLES THE LETTER "B" WHICH IS INSIDE PARENTHESES.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ASK BETTY

Serial Number:
85907694
Registration Number:
4454017
Word Mark:
ASK BETTY
Goods and Services:

IC 043. US 100 101. G & S PROVIDING RECIPES AND BAKING AND COOKING INFORMATION VIA AN INTERNET WEBSITE; PROVIDING INFORMATION IN THE FIELD OF FOOD PREPARATION VIA AN INTERNET WEBSITE. FIRST USE: 20121030. FIRST USE IN COMMERCE: 20121030.

Filling Date:
2013-04-18
Registration Date:
2013-12-24
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trente et un
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

HONEY KIX

Serial Number:
85883680
Registration Number:
4392373
Word Mark:
HONEY KIX
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20090100. FIRST USE IN COMMERCE: 20090100.

Filling Date:
2013-03-22
Registration Date:
2013-08-27
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CRAZY COLORS

Serial Number:
85856219
Registration Number:
4457933
Word Mark:
CRAZY COLORS
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 19910610. FIRST USE IN COMMERCE: 19910610.

Filling Date:
2013-02-21
Registration Date:
2013-12-31
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

APPLE CINNAMON CHEERIOS

Serial Number:
85820824
Registration Number:
4391716
Word Mark:
APPLE CINNAMON CHEERIOS
Goods and Services:

IC 030. US 046. G & S Ready to eat, cereal derived food bars. FIRST USE: 20120716. FIRST USE IN COMMERCE: 20120716.

Filling Date:
2013-01-11
Registration Date:
2013-08-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #5

Serial Number:
85820771
Registration Number:
4387798
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20000000. FIRST USE IN COMMERCE: 20000000.

Filling Date:
2013-01-11
Registration Date:
2013-08-20
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a stylized bee wearing a shirt and shoes, holding a dripping honey-dipper.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NATURE VALLEY

Serial Number:
85766652
Registration Number:
4398971
Word Mark:
NATURE VALLEY
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT CEREAL-DERIVED FOOD BARS; READY-TO-EAT CEREAL-BASED SNACK FOODS; READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 20111207. FIRST USE IN COMMERCE: 20111207.

Filling Date:
2012-10-30
Registration Date:
2013-09-10
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a rustic rectangular sign, with a curved bottom edge, with the words "NATURE VALLEY" centered horizontally.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RATIO

Serial Number:
85745430
Registration Number:
4452367
Word Mark:
RATIO
Goods and Services:

IC 005. US 006 018 044 046 051 052. G & S [ Dietary and nutritional supplements; ] nutritional supplement energy bars [ ; nutritional supplements; protein supplements ]. FIRST USE: 20130920. FIRST USE IN COMMERCE: 20131005.

Filling Date:
2012-10-04
Registration Date:
2013-12-17
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SHAKE-N-POUR

Serial Number:
85741266
Registration Number:
4324479
Word Mark:
SHAKE-N-POUR
Goods and Services:

IC 030. US 046. G & S BAKING MIXES. FIRST USE: 20120716. FIRST USE IN COMMERCE: 20120716.

Filling Date:
2012-09-28
Registration Date:
2013-04-23
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUCKY CHARMS

Serial Number:
85711845
Registration Number:
4275925
Word Mark:
LUCKY CHARMS
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Lip balm. FIRST USE: 20050930. FIRST USE IN COMMERCE: 20050930.

Filling Date:
2012-08-24
Registration Date:
2013-01-15
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SUPERLATIVE

Serial Number:
85699263
Registration Number:
4374906
Word Mark:
SUPERLATIVE
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 18760930. FIRST USE IN COMMERCE: 18760930.

Filling Date:
2012-08-09
Registration Date:
2013-07-30
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ORIGINAL FRUIT & NUT FOOD BAR

Serial Number:
85667860
Registration Number:
4292019
Word Mark:
THE ORIGINAL FRUIT & NUT FOOD BAR
Goods and Services:

IC 029. US 046. G & S Processed fruit- and nut-based food bars. FIRST USE: 20060324. FIRST USE IN COMMERCE: 20060324.

Filling Date:
2012-07-03
Registration Date:
2013-02-19
Current Basis:
1A
Owner:
GENERAL MILLS SPECIALTY PRODUCTS, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
85642365
Registration Number:
4275574
Word Mark:
TRIX
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Lip balm. FIRST USE: 20050930. FIRST USE IN COMMERCE: 20050930.

Filling Date:
2012-06-04
Registration Date:
2013-01-15
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COCOA PUFFS

Serial Number:
85642053
Registration Number:
4275558
Word Mark:
COCOA PUFFS
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Lip balm. FIRST USE: 20050930. FIRST USE IN COMMERCE: 20050930.

Filling Date:
2012-06-04
Registration Date:
2013-01-15
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT GUSHERS

Serial Number:
85632496
Registration Number:
4230194
Word Mark:
FRUIT GUSHERS
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Lip balm. FIRST USE: 20070630. FIRST USE IN COMMERCE: 20070630.

Filling Date:
2012-05-23
Registration Date:
2012-10-23
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
85630775
Registration Number:
4278884
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S LIP BALM. FIRST USE: 20060331. FIRST USE IN COMMERCE: 20060331.

Filling Date:
2012-05-21
Registration Date:
2013-01-22
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOO BERRY

Serial Number:
85630350
Registration Number:
4278873
Word Mark:
BOO BERRY
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S LIP BALM. FIRST USE: 20050930. FIRST USE IN COMMERCE: 20050930.

Filling Date:
2012-05-21
Registration Date:
2013-01-22
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #6

Serial Number:
85578225
Registration Number:
4198617
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20040100. FIRST USE IN COMMERCE: 20040100.

Filling Date:
2012-03-23
Registration Date:
2012-08-28
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the stylized design of a baker wearing a chef's hat, glasses and apron and holding a baking sheet bearing a sliced loaf of swirled bread.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HONEY NUT CHEERIOS MEDLEY CRUNCH

Serial Number:
85514637
Registration Number:
4380815
Word Mark:
HONEY NUT CHEERIOS MEDLEY CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20121217. FIRST USE IN COMMERCE: 20121217.

Filling Date:
2012-01-12
Registration Date:
2013-08-06
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS MEDLEY CRUNCH

Serial Number:
85514636
Registration Number:
4388884
Word Mark:
CHEERIOS MEDLEY CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20121217. FIRST USE IN COMMERCE: 20121217.

Filling Date:
2012-01-12
Registration Date:
2013-08-20
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLDEN GRAHAMS

Serial Number:
85496486
Registration Number:
4171797
Word Mark:
GOLDEN GRAHAMS
Goods and Services:

IC 030. US 046. G & S Ready to eat, cereal derived food bars. FIRST USE: 19961014. FIRST USE IN COMMERCE: 19961014.

Filling Date:
2011-12-15
Registration Date:
2012-07-10
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLDEN GRAHAMS TREATS

Serial Number:
85496262
Registration Number:
4171796
Word Mark:
GOLDEN GRAHAMS TREATS
Goods and Services:

IC 030. US 046. G & S Ready to eat, cereal derived food bars. FIRST USE: 19961014. FIRST USE IN COMMERCE: 19961014.

Filling Date:
2011-12-15
Registration Date:
2012-07-10
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
85331388
Registration Number:
4185089
Word Mark:
BETTY CROCKER
Goods and Services:

IC 008. US 023 028 044. G & S [ NON-ELECTRIC CAN OPENER; NON-ELECTRIC FRUIT AND VEGETABLE PEELER; ] PIZZA CUTTERS [ ; APPLE WEDGER; KITCHEN APPLIANCES, namely, HAND-OPERATED KITCHEN APPLIANCES FOR DICING, MINCING, SLICING OR CHOPPING FOODS ]. FIRST USE: 20080731. FIRST USE IN COMMERCE: 20080731.

IC 009. US 021 023 026 036 038. G & S MEASURING CUPS; MEASURING SPOONS [ ; FOOD TIMERS ]. FIRST USE: 20080731. FIRST USE IN COMMERCE: 20080731.

IC 021. US 002 013 023 029 030 033 040 050. G & S KITCHEN UTENSILS, namely, [ PIE SERVER; CAKE SERVER; ] CAKE DECORATING BAG WITH TIPS; [ ICE CREAM SCOOP; ] KITCHEN LADLES; [ OVEN RACK PUSH-PULL ROD; ] PASTA SERVING FORK; [ NON-ELECTRIC PASTRY BLENDER; ] PASTRY BRUSH; SPATULA; ICING SPATULA; RUBBER SCRAPER; TURNER; WHISK; COOKWARE, namely, POTS AND PANS; BAKEWARE; SPECIALITY CAKE PANS. FIRST USE: 20080731. FIRST USE IN COMMERCE: 20080731.

IC 028. US 022 023 038 050. G & S [ PLAY FOOD SETS ]. FIRST USE: 20040430. FIRST USE IN COMMERCE: 20040430.

Filling Date:
2011-05-26
Registration Date:
2012-08-07
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a spoon with the words "BETTER CROCKER".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
85331202
Registration Number:
4185087
Word Mark:
BETTY CROCKER
Goods and Services:

IC 008. US 023 028 044. G & S [ NON-ELECTRIC CAN OPENER; NON-ELECTRIC FRUIT AND VEGETABLE PEELER; ] PIZZA CUTTERS; [ APPLE WEDGER; ] KITCHEN APPLIANCES, namely, HAND-OPERATED KITCHEN APPLIANCES FOR DICING, MINCING, SLICING OR CHOPPING FOOD. FIRST USE: 20080731. FIRST USE IN COMMERCE: 20080731.

IC 009. US 021 023 026 036 038. G & S MEASURING CUPS; MEASURING SPOONS [ ; FOOD TIMERS ]. FIRST USE: 20080731. FIRST USE IN COMMERCE: 20080731.

IC 021. US 002 013 023 029 030 033 040 050. G & S KITCHEN UTENSILS, namely, [PIE SERVER; CAKE SERVER; CAKE DECORATING BAG WITH TIPS;] [ ICE CREAM SCOOP; ] KITCHEN LADLES; [ OVEN RACK PUSH-PULL ROD; ] PASTA SERVING FORK; [ NON-ELECTRIC PASTRY BLENDER; ] PASTRY BRUSH; SPATULA; ICING SPATULA; RUBBER SCRAPER; TURNER; WHISK; COOKWARE, namely, POTS AND PANS; BAKEWARE; SPECIALITY CAKE PANS. FIRST USE: 20080731. FIRST USE IN COMMERCE: 20080731.

IC 028. US 022 023 038 050. G & S [ PLAY FOOD SETS ]. FIRST USE: 20040430. FIRST USE IN COMMERCE: 20040430.

Filling Date:
2011-05-26
Registration Date:
2012-08-07
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BE A DOUGHMINATOR

Serial Number:
85277069
Registration Number:
4078213
Word Mark:
BE A DOUGHMINATOR
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 20110620. FIRST USE IN COMMERCE: 20110620.

Filling Date:
2011-03-25
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LUCKY CHARMS TREATS

Serial Number:
85228573
Registration Number:
4062529
Word Mark:
LUCKY CHARMS TREATS
Goods and Services:

IC 030. US 046. G & S CEREAL BASED SNACK BARS. FIRST USE: 20110103. FIRST USE IN COMMERCE: 20110103.

Filling Date:
2011-01-28
Registration Date:
2011-11-29
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
85194125
Registration Number:
4081211
Word Mark:
FIBER ONE
Goods and Services:

IC 030. US 046. G & S Brownies. FIRST USE: 20110531. FIRST USE IN COMMERCE: 20110531.

Filling Date:
2010-12-09
Registration Date:
2012-01-03
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COUNT CHOCULA

Serial Number:
85120963
Registration Number:
4077831
Word Mark:
COUNT CHOCULA
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

Filling Date:
2010-09-01
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of THE STYLIZED WORD "COUNT" STACKED ABOVE THE STYLIZED WORD "CHOCULA".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOO BERRY

Serial Number:
85120960
Registration Number:
4077830
Word Mark:
BOO BERRY
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

Filling Date:
2010-09-01
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of THE STYLIZED WORD "BOO" STACKED ABOVE THE STYLIZED WORD "BERRY".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRANKEN BERRY

Serial Number:
85120957
Registration Number:
4077829
Word Mark:
FRANKEN BERRY
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

Filling Date:
2010-09-01
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of THE STYLIZED WORD "FRANKEN" STACKED ABOVE THE STYLIZED WORD "BERRY".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #7

Serial Number:
85120589
Registration Number:
4077828
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

Filling Date:
2010-09-01
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of A GHOST WEARING A SMALL CAP AND A BOWTIE.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #8

Serial Number:
85120585
Registration Number:
4077827
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

Filling Date:
2010-09-01
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of A CASTLE.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #9

Serial Number:
85120583
Registration Number:
4077826
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20101000. FIRST USE IN COMMERCE: 20101000.

Filling Date:
2010-09-01
Registration Date:
2011-12-27
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of THE BUST OF A VAMPIRE CHARACTERIZATION.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LÄRABAR

Serial Number:
85114763
Registration Number:
3954227
Word Mark:
LÄRABAR
Goods and Services:

IC 029. US 046. G & S ENERGY BAR COMPOSED OF FRUITS AND NUTS. FIRST USE: 20021001. FIRST USE IN COMMERCE: 20021001.

Filling Date:
2010-08-24
Registration Date:
2011-05-03
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of A RECTANGULAR BOX WITH A BORDER AND THE WORD "LÄRABAR" SPELLED OUT INSIDE THE BOX.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ALL ACES

Serial Number:
85072981
Registration Number:
3924266
Word Mark:
ALL ACES
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 20101008. FIRST USE IN COMMERCE: 20101008.

Filling Date:
2010-06-28
Registration Date:
2011-02-22
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

QUE RICA VIDA

Serial Number:
78981377
Registration Number:
3829741
Word Mark:
QUE RICA VIDA
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S [ MAGAZINE PROVIDING INFORMATION REGARDING HEALTH AND WELLNESS, EDUCATION, FOOD AND NUTRITION, RECIPES AND OTHER TOPICS OF GENERAL INTEREST ]. FIRST USE: 20060604. FIRST USE IN COMMERCE: 20060604.

IC 043. US 100 101. G & S PROVIDING INFORMATION REGARDING RECIPES VIA THE INTERNET. FIRST USE: 20061031. FIRST USE IN COMMERCE: 20061031.

IC 044. US 100 101. G & S PROVIDING INFORMATION REGARDING HEALTH AND WELLNESS, FOOD AND NUTRITION VIA THE INTERNET. FIRST USE: 20061031. FIRST USE IN COMMERCE: 20061031.

Filling Date:
2006-03-13
Registration Date:
2010-08-03
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
78957507
Registration Number:
3304830
Word Mark:
FIBER ONE
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT CEREAL-DERIVED SNACK BARS. FIRST USE: 20070102. FIRST USE IN COMMERCE: 20070102.

Filling Date:
2006-08-22
Registration Date:
2007-10-02
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #10

Serial Number:
78951476
Registration Number:
3253702
Goods and Services:

IC 030. US 046. G & S [ Cereal based snack food and frostings; dessert mixes; namely, packaged kits containing baking mixes for cobblers, crisps, cakes, pies and other baked desserts and one or more of the following - processed fruit, chocolate, fudge, caramel, nuts, and candy pieces; ] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base; cake mixes; frosting mixes; baking mixes; brownie mixes; cookie mixes; biscuit mixes; pie crust mixes; pancake and waffle mixes; frostings; and edible cake decorations. FIRST USE: 20030513. FIRST USE IN COMMERCE: 20030513.

Filling Date:
2006-08-14
Registration Date:
2007-06-19
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a spoon.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
78951474
Registration Number:
3251808
Word Mark:
BETTY CROCKER
Goods and Services:

IC 029. US 046. G & S [Dry soup mixes;] [packaged main meal mixes consisting primarily of potatoes;] vegetable protein products having a bacon flavor; dehydrated potatoes; [packaged meal entrees or side dishes consisting primarily of potatoes;] and fruit-based snack foods. FIRST USE: 20040200. FIRST USE IN COMMERCE: 20040200.

Filling Date:
2006-08-14
Registration Date:
2007-06-12
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of A SPOON WITH THE WORDS "BETTY CROCKER" IN THE BOWL.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
78951468
Registration Number:
3251807
Word Mark:
BETTY CROCKER
Goods and Services:

IC 030. US 046. G & S [ Cereal based snack food and ] [frostings; dessert mixes; namely, packaged kits containing baking mixes for cobblers, crisps, cakes, pies and other baked desserts and one or more of the following - processed fruit, chocolate, fudge, caramel, nuts, and candy pieces;] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base; cake mixes; frosting mixes; baking mixes; brownie mixes; cookie mixes; biscuit mixes; pie crust mixes; pancake and waffle mixes; frostings; and edible cake decorations. FIRST USE: 20030513. FIRST USE IN COMMERCE: 20030513.

Filling Date:
2006-08-14
Registration Date:
2007-06-12
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of A SPOON WITH THE WORDS "BETTY CROCKER" IN THE BOWL.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #11

Serial Number:
78951426
Registration Number:
3256051
Goods and Services:

IC 029. US 046. G & S [Dry soup mixes;] [ packaged main meal mixes consisting primarily of potatoes; ] vegetable protein products having a bacon flavor; dehydrated potatoes; [ packaged meal entrees or side dishes consisting primarily of potatoes; ] and fruit-based snack foods. FIRST USE: 20040200. FIRST USE IN COMMERCE: 20040200.

Filling Date:
2006-08-14
Registration Date:
2007-06-26
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a spoon.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUITY CHEERIOS

Serial Number:
78885417
Registration Number:
3299987
Word Mark:
FRUITY CHEERIOS
Goods and Services:

IC 030. US 046. G & S PROCESSED CEREAL-DERIVED FOOD PRODUCT TO BE USED AS A BREAKFAST FOOD, SNACK FOOD, OR INGREDIENT FOR MAKING FOOD. FIRST USE: 20060725. FIRST USE IN COMMERCE: 20060725.

Filling Date:
2006-05-17
Registration Date:
2007-09-25
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
78732583
Registration Number:
3153686
Word Mark:
TRIX
Goods and Services:

IC 030. US 046. G & S CEREAL-DERIVED, READY-TO-EAT FOOD BAR. FIRST USE: 20050101. FIRST USE IN COMMERCE: 20050101.

Filling Date:
2005-10-13
Registration Date:
2006-10-10
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TEAM CHEERIOS

Serial Number:
78732578
Registration Number:
3141991
Word Mark:
TEAM CHEERIOS
Goods and Services:

IC 030. US 046. G & S CEREAL-DERIVED, READY-TO-EAT FOOD BAR. FIRST USE: 20050101. FIRST USE IN COMMERCE: 20050101.

Filling Date:
2005-10-13
Registration Date:
2006-09-12
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BLASTIN' BERRY HOT COLORS

Serial Number:
78716679
Registration Number:
3301817
Word Mark:
BLASTIN' BERRY HOT COLORS
Goods and Services:

IC 029. US 046. G & S FRUIT BASED SNACK FOOD. FIRST USE: 20030915. FIRST USE IN COMMERCE: 20030915.

Filling Date:
2005-09-20
Registration Date:
2007-10-02
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WHEATIES

Serial Number:
78675500
Registration Number:
3398419
Word Mark:
WHEATIES
Goods and Services:

IC 030. US 046. G & S PROCESSED CEREAL-DERIVED FOOD PRODUCT TO BE USED AS A BREAKFAST FOOD, SNACK FOOD OR INGREDIENT FOR MAKING FOOD. FIRST USE: 19600000. FIRST USE IN COMMERCE: 19600000.

Filling Date:
2005-07-21
Registration Date:
2008-03-18
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a rectangular orange background with the word "Wheaties" in white block lettering that gradually increases in height, the letters including blue and orange highlighting.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WHEATIES

Serial Number:
78675102
Registration Number:
3120098
Word Mark:
WHEATIES
Goods and Services:

IC 030. US 046. G & S Breakfast cereals. FIRST USE: 19880000. FIRST USE IN COMMERCE: 19880000.

Filling Date:
2005-07-21
Registration Date:
2006-07-25
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form. The mark consists of the word "WHEATIES" in block letters with black shadow that gradually increases in height.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EZ PRO

Serial Number:
78641072
Registration Number:
3234880
Word Mark:
EZ PRO
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S CARDBOARD CARTONS[, PAPER CARTONS AND PLASTIC BAGS] FOR PACKAGING. FIRST USE: 20051200. FIRST USE IN COMMERCE: 20051200.

Filling Date:
2005-06-01
Registration Date:
2007-04-24
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHOCOLATE LUCKY CHARMS

Serial Number:
78591737
Registration Number:
3132227
Word Mark:
CHOCOLATE LUCKY CHARMS
Goods and Services:

IC 030. US 046. G & S PROCESSED CEREAL-DERIVED FOOD PRODUCT TO BE USED AS A BREAKFAST FOOD, SNACK FOOD, OR INGREDIENT FOR MAKING FOOD THAT IS CHOCOLATE FLAVORED IN PART. FIRST USE: 20050103. FIRST USE IN COMMERCE: 20050103.

Filling Date:
2005-03-21
Registration Date:
2006-08-22
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BISQUICK HEART SMART

Serial Number:
78583328
Registration Number:
3140426
Word Mark:
BISQUICK HEART SMART
Goods and Services:

IC 030. US 046. G & S BAKING MIXES. FIRST USE: 20051001. FIRST USE IN COMMERCE: 20051001.

Filling Date:
2005-03-09
Registration Date:
2006-09-05
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WARM DELIGHTS

Serial Number:
78515384
Registration Number:
3151956
Word Mark:
WARM DELIGHTS
Goods and Services:

IC 030. US 046. G & S DESSERT MIXES, NAMELY BROWNIE, CAKE AND COOKIES MIXES; PACKAGED DESSERT KITS CONTAINING A COMBINATION OF INGREDIENTS FOR MAKING DESSERTS, NAMELY BROWNIE, CAKE, AND COOKIE MIXES. FIRST USE: 20050725. FIRST USE IN COMMERCE: 20050725.

Filling Date:
2004-11-11
Registration Date:
2006-10-03
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BERRY BERRY COOL

Serial Number:
78490042
Registration Number:
3017928
Word Mark:
BERRY BERRY COOL
Goods and Services:

IC 029. US 046. G & S FRUIT-BASED SNACK FOOD. FIRST USE: 20050203. FIRST USE IN COMMERCE: 20050203.

Filling Date:
2004-09-27
Registration Date:
2005-11-22
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ONE BOWL.  100% NUTRITION.

Serial Number:
78415127
Registration Number:
3382729
Word Mark:
ONE BOWL. 100% NUTRITION.
Goods and Services:

IC 030. US 046. G & S Breakfast cereal. FIRST USE: 20071001. FIRST USE IN COMMERCE: 20071001.

Filling Date:
2004-05-07
Registration Date:
2008-02-12
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

G.M. 44

Serial Number:
78379204
Registration Number:
2928982
Word Mark:
G.M. 44
Goods and Services:

IC 030. US 046. G & S flour. FIRST USE: 19460104. FIRST USE IN COMMERCE: 19460104.

Filling Date:
2004-03-05
Registration Date:
2005-03-01
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SILLY RABBIT...TRIX ARE FOR KIDS!

Serial Number:
78373887
Registration Number:
2962524
Word Mark:
SILLY RABBIT...TRIX ARE FOR KIDS!
Goods and Services:

IC 029. US 046. G & S YOGURT. FIRST USE: 19990831. FIRST USE IN COMMERCE: 19990831.

Filling Date:
2004-02-25
Registration Date:
2005-06-14
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PARAMPARA

Serial Number:
78297341
Registration Number:
3146206
Word Mark:
PARAMPARA
Goods and Services:

IC 029. US 046. G & S [ Meat, fish, poultry, game, meat extracts; preserved, dried, and cooked fruits and vegetables; eggs, milk and dairy products excluding ice cream, ice milk and frozen yogurt; pickles; and processed rye, sesame, and lemon seeds ]. FIRST USE: 20010317. FIRST USE IN COMMERCE: 20010317.

IC 030. US 046. G & S [ Flour; confectionary sauces; condiments, namely, ketchup, mustard, vinegar and ] gravy mixes; [ salts for cooking and preserving foodstuffs; chutneys; ] spices and spice mixes; [ salad dressings; food flavorings other than essential oils; ] seasonings and seasoning mixes; [ tapioca; spices, namely, coriander, ginger, garlic and mint; processed herbs ]. FIRST USE: 20010317. FIRST USE IN COMMERCE: 20010317.

Filling Date:
2003-09-08
Registration Date:
2006-09-19
Current Basis:
1A
Owner:
GENERAL MILLS FOOD PRODUCTS INDIA PRIVATE LIMITED
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHERRY ORANGE WILDFIRE

Serial Number:
78195339
Registration Number:
2849632
Word Mark:
CHERRY ORANGE WILDFIRE
Goods and Services:

IC 029. US 046. G & S fruit based snack foods. FIRST USE: 20030401. FIRST USE IN COMMERCE: 20030401.

Filling Date:
2002-12-17
Registration Date:
2004-06-01
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIPLE BERRY SHOCK

Serial Number:
78192993
Registration Number:
2924165
Word Mark:
TRIPLE BERRY SHOCK
Goods and Services:

IC 029. US 046. G & S FRUIT BASED SNACK FOODS. FIRST USE: 20040602. FIRST USE IN COMMERCE: 20040602.

Filling Date:
2002-12-10
Registration Date:
2005-02-01
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLDEN VALLEY

Serial Number:
78190250
Registration Number:
2779664
Word Mark:
GOLDEN VALLEY
Goods and Services:

IC 030. US 046. G & S pancake mix. FIRST USE: 19830518. FIRST USE IN COMMERCE: 19830518.

Filling Date:
2002-12-02
Registration Date:
2003-11-04
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SUJATA

Serial Number:
78188424
Registration Number:
2841776
Word Mark:
SUJATA
Goods and Services:

IC 030. US 046. G & S FLOUR. FIRST USE: 20030102. FIRST USE IN COMMERCE: 20030102.

Filling Date:
2002-11-25
Registration Date:
2004-05-11
Current Basis:
1A
Owner:
GENERAL MILLS INDIA PRIVATE LIMITED
Attorney of Record:
Jethro Trente et un
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SPOONFULS OF STORIES

Serial Number:
78121144
Registration Number:
2841559
Word Mark:
SPOONFULS OF STORIES
Goods and Services:

IC 041. US 100 101 107. G & S CHARITABLE ACTIVITIES, NAMELY, BOOK DISTRIBUTION. FIRST USE: 20020916. FIRST USE IN COMMERCE: 20020916.

Filling Date:
2002-04-11
Registration Date:
2004-05-11
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

BEE HAPPY. BEE HEALTHY.

Serial Number:
78090711
Registration Number:
2625229
Word Mark:
BEE HAPPY. BEE HEALTHY.
Goods and Services:

IC 030. US 046. G & S processed cereal-derived food product to be used as a breakfast cereal, snack food, or ingredient for making food. FIRST USE: 20011029. FIRST USE IN COMMERCE: 20011029.

Filling Date:
2001-10-29
Registration Date:
2002-09-24
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BIG RED COOKBOOK

Serial Number:
78009005
Registration Number:
2487666
Word Mark:
THE BIG RED COOKBOOK
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S PUBLICATIONS, NAMELY COOKBOOKS. FIRST USE: 20000814. FIRST USE IN COMMERCE: 20000814.

Filling Date:
2000-05-19
Registration Date:
2001-09-11
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

QUE RICA VIDA

Serial Number:
77945010
Registration Number:
3938995
Word Mark:
QUE RICA VIDA
Goods and Services:

IC 043. US 100 101. G & S PROVIDING INFORMATION REGARDING RECIPES VIA THE INTERNET. FIRST USE: 20061031. FIRST USE IN COMMERCE: 20061031.

IC 044. US 100 101. G & S PROVIDING INFORMATION REGARDING HEALTH AND WELLNESS, FOOD NUTRITION AND NUTRITION VIA THE INTERNET. FIRST USE: 20061031. FIRST USE IN COMMERCE: 20061031.

Filling Date:
2010-02-25
Registration Date:
2011-03-29
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of stylized words "QUE RICA VIDA" with the dot over the "I" in "RICA" consisting of 3 flower petals.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CHOCOLATE CHEERIOS

Serial Number:
77939914
Registration Number:
3853354
Word Mark:
CHOCOLATE CHEERIOS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20100104. FIRST USE IN COMMERCE: 20100104.

Filling Date:
2010-02-19
Registration Date:
2010-09-28
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ORIGINAL CRISP CRUST

Serial Number:
77928148
Registration Number:
3905936
Word Mark:
THE ORIGINAL CRISP CRUST
Goods and Services:

IC 030. US 046. G & S Pizza. FIRST USE: 20100600. FIRST USE IN COMMERCE: 20100600.

Filling Date:
2010-02-04
Registration Date:
2011-01-11
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

BISQUICK ORIGINAL PANCAKE AND BAKING MIX

Serial Number:
77874061
Registration Number:
3803151
Word Mark:
BISQUICK ORIGINAL PANCAKE AND BAKING MIX
Goods and Services:

IC 030. US 046. G & S PANCAKE MIX; BAKING MIX. FIRST USE: 20040901. FIRST USE IN COMMERCE: 20040901.

Filling Date:
2009-11-17
Registration Date:
2010-06-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized wording "BISQUICK ORIGINAL PANCAKE AND BAKING MIX" in blue and white, with the words "Original Pancake and Baking Mix" printed below "Bisquick" set against a yellow background.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BISQUICK ORIGINAL PANCAKE AND BAKING MIX

Serial Number:
77873550
Registration Number:
3803146
Word Mark:
BISQUICK ORIGINAL PANCAKE AND BAKING MIX
Goods and Services:

IC 030. US 046. G & S PANCAKE MIX; BAKING MIX. FIRST USE: 20040901. FIRST USE IN COMMERCE: 20040901.

Filling Date:
2009-11-16
Registration Date:
2010-06-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the stylized word "Bisquick" with the stylized words "original pancake & baking mix" printed below the word "Bisquick" starting after the "q" in "Bisquick" and ending below the "k" in "Bisquick".
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WILDBERRY PUNCH

Serial Number:
77862780
Registration Number:
3788940
Word Mark:
WILDBERRY PUNCH
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20070331. FIRST USE IN COMMERCE: 20070331.

Filling Date:
2009-11-02
Registration Date:
2010-05-11
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

STRAWBERRY CRAZE

Serial Number:
77862778
Registration Number:
3799459
Word Mark:
STRAWBERRY CRAZE
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20070331. FIRST USE IN COMMERCE: 20070331.

Filling Date:
2009-11-02
Registration Date:
2010-06-08
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BANANA NUT CHEERIOS

Serial Number:
77841389
Registration Number:
3778077
Word Mark:
BANANA NUT CHEERIOS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20090110. FIRST USE IN COMMERCE: 20090110.

Filling Date:
2009-10-05
Registration Date:
2010-04-20
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STRAWBERRY SPLASH

Serial Number:
77803789
Registration Number:
3749813
Word Mark:
STRAWBERRY SPLASH
Goods and Services:

IC 030. US 046. G & S Pancakes. FIRST USE: 20090117. FIRST USE IN COMMERCE: 20090117.

Filling Date:
2009-08-13
Registration Date:
2010-02-16
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KITANO

Serial Number:
77798733
Registration Number:
3905178
Word Mark:
KITANO
Goods and Services:

IC 029. US 046. G & S [Preparations for making soups; preserved vegetables for use in soups; soups]. FIRST USE: 20090325. FIRST USE IN COMMERCE: 20090325.

IC 030. US 046. G & S Food seasonings; condiments, namely, spices; pepper [; sauces ] [; polenta, namely, a Brazilian dish made from corn meal ]. FIRST USE: 20090325. FIRST USE IN COMMERCE: 20090325.

Filling Date:
2009-08-06
Registration Date:
2011-01-11
Current Basis:
1A
Owner:
GENERAL MILLS BRASIL ALIMENTOS LTDA.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the wording "KITANO" in white in a stylized font, and a design that consists of curved lines forming a stylized flower in yellow within an irregular-shaped oval in red.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT ROLL-UPS MINI ROLLS

Serial Number:
77716044
Registration Number:
3760209
Word Mark:
FRUIT ROLL-UPS MINI ROLLS
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20070331. FIRST USE IN COMMERCE: 20070331.

Filling Date:
2009-04-17
Registration Date:
2010-03-16
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT BY THE FOOT MINI FEET

Serial Number:
77716043
Registration Number:
3689405
Word Mark:
FRUIT BY THE FOOT MINI FEET
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20070331. FIRST USE IN COMMERCE: 20070331.

Filling Date:
2009-04-17
Registration Date:
2009-09-29
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SIMPLE. PURE. DELICIOUS.

Serial Number:
77710827
Registration Number:
3835915
Word Mark:
SIMPLE. PURE. DELICIOUS.
Goods and Services:

IC 029. US 046. G & S ENERGY BAR COMPOSED OF FRUITS AND NUTS. FIRST USE: 20040401. FIRST USE IN COMMERCE: 20040401.

Filling Date:
2009-04-09
Registration Date:
2010-08-17
Current Basis:
1A
Owner:
General Mills Specialty Products, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EAT BETTER EARLY

Serial Number:
77704995
Registration Number:
3698545
Word Mark:
EAT BETTER EARLY
Goods and Services:

IC 043. US 100 101. G & S Providing recipes and cooking information via an Internet website; providing information in the field of food and food preparation via an Internet website. FIRST USE: 20090331. FIRST USE IN COMMERCE: 20090331.

IC 044. US 100 101. G & S Providing information in the fields of health and nutrition via an Internet website. FIRST USE: 20090331. FIRST USE IN COMMERCE: 20090331.

Filling Date:
2009-04-02
Registration Date:
2009-10-20
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

I MY SCHOOL

Serial Number:
77676061
Registration Number:
3663659
Word Mark:
I MY SCHOOL
Goods and Services:

IC 041. US 100 101 107. G & S Sweepstake services provided over a global computer network. FIRST USE: 20070201. FIRST USE IN COMMERCE: 20070201.

Filling Date:
2009-02-23
Registration Date:
2009-08-04
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "I" "My" and "School" with a stylized heart between "I" and "My".
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

TABLESPOON

Serial Number:
77650046
Registration Number:
3811701
Word Mark:
TABLESPOON
Goods and Services:

IC 043. US 100 101. G & S Providing recipes and information about cooking, baking and entertaining, namely, food preparation for entertaining guests. FIRST USE: 20090528. FIRST USE IN COMMERCE: 20090528.

Filling Date:
2009-01-15
Registration Date:
2010-06-29
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CRAVE THOSE CRAZY SQUARES

Serial Number:
77620450
Registration Number:
3838582
Word Mark:
CRAVE THOSE CRAZY SQUARES
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 20100419. FIRST USE IN COMMERCE: 20100419.

Filling Date:
2008-11-24
Registration Date:
2010-08-24
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOO BERRY

Serial Number:
77601174
Registration Number:
3727304
Word Mark:
BOO BERRY
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20080810. FIRST USE IN COMMERCE: 20080810.

Filling Date:
2008-10-27
Registration Date:
2009-12-22
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRANKEN BERRY

Serial Number:
77601172
Registration Number:
3622964
Word Mark:
FRANKEN BERRY
Goods and Services:

IC 029. US 046. G & S Fruit-based snack food. FIRST USE: 20080810. FIRST USE IN COMMERCE: 20080810.

Filling Date:
2008-10-27
Registration Date:
2009-05-19
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

INSPIRING AMERICA TO COOK AT HOME

Serial Number:
77584249
Registration Number:
3804003
Word Mark:
INSPIRING AMERICA TO COOK AT HOME
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Books in the fields of food and cooking; magazines in the fields of food and cooking. FIRST USE: 20100412. FIRST USE IN COMMERCE: 20100412.

IC 043. US 100 101. G & S Providing information about food and cooking via an internet web site. FIRST USE: 20100412. FIRST USE IN COMMERCE: 20100412.

Filling Date:
2008-10-02
Registration Date:
2010-06-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PUNCH BERRY

Serial Number:
77529269
Registration Number:
3693804
Word Mark:
PUNCH BERRY
Goods and Services:

IC 029. US 046. G & S FRUIT-BASED SNACK FOODS. FIRST USE: 20081229. FIRST USE IN COMMERCE: 20081229.

Filling Date:
2008-07-23
Registration Date:
2009-10-06
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MOUTH MIXERS

Serial Number:
77529267
Registration Number:
3607486
Word Mark:
MOUTH MIXERS
Goods and Services:

IC 029. US 046. G & S FRUIT-BASED SNACK FOODS. FIRST USE: 20081222. FIRST USE IN COMMERCE: 20081222.

Filling Date:
2008-07-23
Registration Date:
2009-04-14
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COCOA PUFFS

Serial Number:
77457793
Registration Number:
3537012
Word Mark:
COCOA PUFFS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; Ready to eat, cereal derived food bars. FIRST USE: 19951231. FIRST USE IN COMMERCE: 19951231.

Filling Date:
2008-04-25
Registration Date:
2008-11-25
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of Stylized words "Cocoa Puffs" in white letters with pink and blue outlines on a blue background with a green spiral design.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COCOA PUFFS

Serial Number:
77457792
Registration Number:
3537011
Word Mark:
COCOA PUFFS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; Ready to eat, cereal derived food bars. FIRST USE: 19951231. FIRST USE IN COMMERCE: 19951231.

Filling Date:
2008-04-25
Registration Date:
2008-11-25
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of Stylized words "Cocoa Puffs" with a spiral design in the background.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
77407548
Registration Number:
3498992
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods. FIRST USE: 19830615. FIRST USE IN COMMERCE: 19830615.

Filling Date:
2008-02-27
Registration Date:
2008-09-09
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #12

Serial Number:
77406355
Registration Number:
3756491
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREAL. FIRST USE: 19601231. FIRST USE IN COMMERCE: 19601231.

Filling Date:
2008-02-26
Registration Date:
2010-03-09
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of a triangle (indicated by solid lines in the drawing) located in the upper left corner of the packaging for the goods; the packaging is indicated in dotted lines in the drawing, which are not a feature of the mark and serves only to show the placement of the mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TOTINO'S

Serial Number:
77398051
Registration Number:
3488526
Word Mark:
TOTINO'S
Goods and Services:

IC 030. US 046. G & S dough enrobed snacks filled primarily with meat and/or cheese and spices. FIRST USE: 19931231. FIRST USE IN COMMERCE: 19931231.

Filling Date:
2008-02-15
Registration Date:
2008-08-19
Current Basis:
1A
Owner:
General Mills Marketing, Inc.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MONSTER CEREALS

Serial Number:
77380455
Registration Number:
3558779
Word Mark:
MONSTER CEREALS
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack [ for ] * food * or ingredient for making other foods. FIRST USE: 19750505. FIRST USE IN COMMERCE: 19750505.

Filling Date:
2008-01-25
Registration Date:
2009-01-06
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THEY'RE MAGICALLY DELICIOUS!

Serial Number:
77380454
Registration Number:
3518021
Word Mark:
THEY'RE MAGICALLY DELICIOUS!
Goods and Services:

IC 030. US 046. G & S Processed cereal-based food to be used as a breakfast food, snack [ for ] *food* or ingredient for making other foods. FIRST USE: 19870531. FIRST USE IN COMMERCE: 19870531.

Filling Date:
2008-01-25
Registration Date:
2008-10-14
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
77317626
Registration Number:
3554995
Word Mark:
FIBER ONE
Goods and Services:

IC 029. US 046. G & S [ DAIRY PRODUCTS EXCLUDING ICE CREAM, ICE MILK, AND FROZEN YOGURT ]. FIRST USE: 20080128. FIRST USE IN COMMERCE: 20080128.

IC 030. US 046. G & S BREAD AND BUNS, ENGLISH MUFFINS [, AND BAGELS ]. FIRST USE: 20080204. FIRST USE IN COMMERCE: 20080204.

Filling Date:
2007-10-31
Registration Date:
2008-12-30
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BOX TOPS FOR EDUCATION

Serial Number:
77200441
Registration Number:
3378189
Word Mark:
BOX TOPS FOR EDUCATION
Goods and Services:

IC 036. US 100 101 102. G & S Charitable services, namely, granting funds to schools. FIRST USE: 19960710. FIRST USE IN COMMERCE: 19960710.

Filling Date:
2007-06-07
Registration Date:
2008-02-05
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
77167588
Registration Number:
3411447
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S processed cereal-derived food product to be used as a breakfast food, snack food, or ingredient for making food. FIRST USE: 20060900. FIRST USE IN COMMERCE: 20060900.

Filling Date:
2007-04-27
Registration Date:
2008-04-15
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS, II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the words "CINNAMON TOAST CRUNCH" with each letter being in purple, blue, red or green.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SINGLEPAK

Serial Number:
77068012
Registration Number:
3305750
Word Mark:
SINGLEPAK
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREALS. FIRST USE: 19850617. FIRST USE IN COMMERCE: 19850617.

Filling Date:
2006-12-20
Registration Date:
2007-10-09
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE ORIGINAL FRUIT & NUT FOOD BAR

Serial Number:
76654741
Registration Number:
3214182
Word Mark:
THE ORIGINAL FRUIT & NUT FOOD BAR
Goods and Services:

IC 029. US 046. G & S ENERGY BAR COMPOSED OF FRUITS AND NUTS. FIRST USE: 20060324. FIRST USE IN COMMERCE: 20060324.

Filling Date:
2006-02-08
Registration Date:
2007-02-27
Current Basis:
1A
Owner:
GENERAL MILLS SPECIALTY PRODUCTS, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

LARABAR

Serial Number:
76539369
Registration Number:
2939196
Word Mark:
LARABAR
Goods and Services:

IC 029. US 046. G & S Energy bar composed of fruits and nuts. FIRST USE: 20021001. FIRST USE IN COMMERCE: 20021001.

Filling Date:
2003-07-31
Registration Date:
2005-04-12
Current Basis:
1A
Owner:
GENERAL MILLS SPECIALTY PRODUCTS, LLC
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TROPICAL TIE-DYE

Serial Number:
76285650
Registration Number:
2555914
Word Mark:
TROPICAL TIE-DYE
Goods and Services:

IC 029. US 046. G & S DEHYDRATED OR CANDIED FRUIT SNACKS. FIRST USE: 20010701. FIRST USE IN COMMERCE: 20010701.

Filling Date:
2001-07-16
Registration Date:
2002-04-02
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HI-POWER

Serial Number:
76274555
Registration Number:
2552575
Word Mark:
HI-POWER
Goods and Services:

IC 030. US 046. G & S FLOUR. FIRST USE: 19860000. FIRST USE IN COMMERCE: 19860000.

Filling Date:
2001-06-21
Registration Date:
2002-03-26
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS

Serial Number:
76209127
Registration Number:
2743345
Word Mark:
CHEERIOS
Goods and Services:

IC 025. US 022 039. G & S [ Pajamas, hats, one-piece infant outfits, ] T-Shirts. FIRST USE: 19890100. FIRST USE IN COMMERCE: 19890100.

Filling Date:
2001-02-12
Registration Date:
2003-07-29
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS

Serial Number:
76207147
Registration Number:
2604083
Word Mark:
CHEERIOS
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Children's books. FIRST USE: 19980831. FIRST USE IN COMMERCE: 19980831.

Filling Date:
2001-02-09
Registration Date:
2002-08-06
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
75945433
Registration Number:
3344581
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S Cereal derived ready-to-eat food bar. FIRST USE: 20000814. FIRST USE IN COMMERCE: 20000814.

Filling Date:
2000-02-25
Registration Date:
2007-11-27
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HONEY NUT CHEERIOS

Serial Number:
75945432
Registration Number:
2592448
Word Mark:
HONEY NUT CHEERIOS
Goods and Services:

IC 030. US 046. G & S Cereal derived ready-to-eat food bar. FIRST USE: 20000814. FIRST USE IN COMMERCE: 20000814.

Filling Date:
2000-02-25
Registration Date:
2002-07-09
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
75941221
Registration Number:
2452977
Word Mark:
BETTY CROCKER
Goods and Services:

IC 030. US 046. G & S RICE-BASED OR PASTA-BASED MIXES FOR MAKING SIDE DISHES. FIRST USE: 19990501. FIRST USE IN COMMERCE: 19990501.

Filling Date:
2000-03-10
Registration Date:
2001-05-22
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEDALLION

Serial Number:
75628006
Registration Number:
2413040
Word Mark:
MEDALLION
Goods and Services:

IC 030. US 046. G & S flour. FIRST USE: 19990331. FIRST USE IN COMMERCE: 19990331.

Filling Date:
1999-01-27
Registration Date:
2000-12-12
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE BREAKFAST OF CHAMPIONS

Serial Number:
75570524
Registration Number:
2304024
Word Mark:
THE BREAKFAST OF CHAMPIONS
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts [ and hats ]. FIRST USE: 19910000. FIRST USE IN COMMERCE: 19910000.

Filling Date:
1998-10-14
Registration Date:
1999-12-28
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WHEATIES

Serial Number:
75570510
Registration Number:
2311198
Word Mark:
WHEATIES
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, shirts and hats. FIRST USE: 19870000. FIRST USE IN COMMERCE: 19870000.

Filling Date:
1998-10-14
Registration Date:
2000-01-25
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #13

Serial Number:
75527401
Registration Number:
2297824
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19970100. FIRST USE IN COMMERCE: 19970100.

Filling Date:
1998-07-29
Registration Date:
1999-12-07
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COLOMBO

Serial Number:
75377127
Registration Number:
2198461
Word Mark:
COLOMBO
Goods and Services:

IC 030. US 046. G & S frozen yogurt, [ sorbet ] and frozen yogurt mix. FIRST USE: 19710000. FIRST USE IN COMMERCE: 19710000.

Filling Date:
1997-10-21
Registration Date:
1998-10-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

YOKI

Serial Number:
75299536
Registration Number:
2273342
Word Mark:
YOKI
Goods and Services:

IC 030. US 046. G & S edible cooked dough products, namely, bread, cheese bread and farafoa, which consists primarily of flour, mixed with other ingredients and fried.

IC 031. US 001 046. G & S unprocessed cereals.

Filling Date:
1997-05-29
Registration Date:
1999-08-31
Current Basis:
44E
Owner:
GENERAL MILLS BRASIL ALIMENTOS LTDA.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of the word "YOKI" in yellow contained within a red, stylized teardrop with green shadow containing the Japanese characters for "yoki" in black.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BERRY TIE-DYE

Serial Number:
75261486
Registration Number:
2168619
Word Mark:
BERRY TIE-DYE
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19970630. FIRST USE IN COMMERCE: 19970630.

Filling Date:
1997-03-21
Registration Date:
1998-06-23
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BAC-OS MAKES EVERY BITE BETTER

Serial Number:
75231853
Registration Number:
2127341
Word Mark:
BAC-OS MAKES EVERY BITE BETTER
Goods and Services:

IC 029. US 046. G & S vegetable protein products having a bacon flavor. FIRST USE: 19970106. FIRST USE IN COMMERCE: 19970106.

Filling Date:
1997-01-27
Registration Date:
1998-01-06
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS

Serial Number:
75178554
Registration Number:
2087834
Word Mark:
CHEERIOS
Goods and Services:

IC 025. US 022 039. G & S shirts and hats. FIRST USE: 19890100. FIRST USE IN COMMERCE: 19890100.

Filling Date:
1996-10-08
Registration Date:
1997-08-12
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT GUSHERS

Serial Number:
75141492
Registration Number:
2141941
Word Mark:
FRUIT GUSHERS
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19960715. FIRST USE IN COMMERCE: 19960715.

Filling Date:
1996-07-29
Registration Date:
1998-03-10
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SWEET REWARDS

Serial Number:
75128594
Registration Number:
2083704
Word Mark:
SWEET REWARDS
Goods and Services:

IC 030. US 046. G & S [ cereal based snack food, frostings, brownie mixes ], muffin mixes, [ dessert bar mixes ] and packaged brownie bars. FIRST USE: 19950527. FIRST USE IN COMMERCE: 19950527.

Filling Date:
1996-07-01
Registration Date:
1997-07-29
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SWEET REWARDS

Serial Number:
75012580
Registration Number:
2025280
Word Mark:
SWEET REWARDS
Goods and Services:

IC 030. US 046. G & S cake mixes. FIRST USE: 19950911. FIRST USE IN COMMERCE: 19950911.

Filling Date:
1995-10-18
Registration Date:
1996-12-24
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRENCH TOAST CRUNCH

Serial Number:
75004273
Registration Number:
2120303
Word Mark:
FRENCH TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19960815. FIRST USE IN COMMERCE: 19960815.

Filling Date:
1995-10-11
Registration Date:
1997-12-09
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FROSTED CHEERIOS

Serial Number:
74731420
Registration Number:
2070610
Word Mark:
FROSTED CHEERIOS
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19950901. FIRST USE IN COMMERCE: 19950901.

Filling Date:
1995-09-20
Registration Date:
1997-06-10
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

EVERYTHING YOU NEED TO KNOW TO COOK

Serial Number:
74681397
Registration Number:
2026158
Word Mark:
EVERYTHING YOU NEED TO KNOW TO COOK
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S publications and printed matter, namely, cookbooks, [ books, booklets, catalogs and magazines relating primarily to food and/or food preparation ]. FIRST USE: 19960308. FIRST USE IN COMMERCE: 19960308.

Filling Date:
1995-05-30
Registration Date:
1996-12-24
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

BAC-OS

Serial Number:
74658478
Registration Number:
1963264
Word Mark:
BAC-OS
Goods and Services:

IC 029. US 046. G & S vegetable protein products having a bacon flavor. FIRST USE: 19650817. FIRST USE IN COMMERCE: 19650817.

Filling Date:
1995-03-30
Registration Date:
1996-03-19
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

OATMEAL CRISP

Serial Number:
74617982
Registration Number:
1963018
Word Mark:
OATMEAL CRISP
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19920700. FIRST USE IN COMMERCE: 19920700.

Filling Date:
1994-11-14
Registration Date:
1996-03-19
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COLOR BY THE FOOT

Serial Number:
74586049
Registration Number:
2018197
Word Mark:
COLOR BY THE FOOT
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19941121. FIRST USE IN COMMERCE: 19941121.

Filling Date:
1994-10-17
Registration Date:
1996-11-19
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HOT COLORS

Serial Number:
74552178
Registration Number:
1954296
Word Mark:
HOT COLORS
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19920601. FIRST USE IN COMMERCE: 19920601.

Filling Date:
1994-07-21
Registration Date:
1996-02-06
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #14

Serial Number:
74539218
Registration Number:
1929420
Goods and Services:

IC 030. US 046. G & S cereal-based snack food. FIRST USE: 19630000. FIRST USE IN COMMERCE: 19630000.

Filling Date:
1994-06-17
Registration Date:
1995-10-24
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s). The mark consists of the three dimensional distinctive configuration of the goods themselves.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CLUSTERS

Serial Number:
74437619
Registration Number:
1857820
Word Mark:
CLUSTERS
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19870213. FIRST USE IN COMMERCE: 19870213.

Filling Date:
1993-09-20
Registration Date:
1994-10-11
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FRUIT BY THE FOOT

Serial Number:
74284090
Registration Number:
1771659
Word Mark:
FRUIT BY THE FOOT
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19910114. FIRST USE IN COMMERCE: 19910114.

Filling Date:
1992-06-12
Registration Date:
1993-05-18
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SLENDER SENSATIONS

Serial Number:
74281717
Registration Number:
1832362
Word Mark:
SLENDER SENSATIONS
Goods and Services:

IC 030. US 046. G & S frozen yogurt. FIRST USE: 19930800. FIRST USE IN COMMERCE: 19930800.

Filling Date:
1992-06-05
Registration Date:
1994-04-19
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
74280420
Registration Number:
1778442
Word Mark:
TRIX
Goods and Services:

IC 029. US 046. G & S yogurt. FIRST USE: 19920802. FIRST USE IN COMMERCE: 19920802.

Filling Date:
1992-05-28
Registration Date:
1993-06-22
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CAMEO

Serial Number:
74276262
Registration Number:
1807781
Word Mark:
CAMEO
Goods and Services:

IC 030. US 046. G & S bulk flour. FIRST USE: 19160000. FIRST USE IN COMMERCE: 19320000.

Filling Date:
1992-05-18
Registration Date:
1993-11-30
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
74244855
Registration Number:
1814296
Word Mark:
BETTY CROCKER
Goods and Services:

IC 007. US 013 019 021 023 031 034 035. G & S [electric can openers, ][juicers, knives,] food blenders, mixers, [choppers and processors] for domestic use. FIRST USE: 19910615. FIRST USE IN COMMERCE: 19930115.

IC 011. US 013 021 023 031 034. G & S electric toasters [and waffle makers]. FIRST USE: 19920214. FIRST USE IN COMMERCE: 19920214.

Filling Date:
1992-02-10
Registration Date:
1993-12-28
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
74244854
Registration Number:
1812606
Word Mark:
BETTY CROCKER
Goods and Services:

IC 007. US 013 019 021 023 031 034 035. G & S [ electric can openers, juicers, knives, ] food blenders, mixers [, choppers and processors ] for domestic use. FIRST USE: 19910615. FIRST USE IN COMMERCE: 19930115.

IC 011. US 013 021 023 031 034. G & S electric toasters [ and waffle makers ]. FIRST USE: 19920214. FIRST USE IN COMMERCE: 19920214.

Filling Date:
1992-02-10
Registration Date:
1993-12-21
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BERRY BERRY KIX

Serial Number:
74233139
Registration Number:
1742451
Word Mark:
BERRY BERRY KIX
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19920420. FIRST USE IN COMMERCE: 19920420.

Filling Date:
1991-12-23
Registration Date:
1992-12-22
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MULTI GRAIN CHEERIOS

Serial Number:
74226955
Registration Number:
1710278
Word Mark:
MULTI GRAIN CHEERIOS
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19911028. FIRST USE IN COMMERCE: 19911028.

Filling Date:
1991-12-02
Registration Date:
1992-08-25
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DUNKAROOS

Serial Number:
74208749
Registration Number:
1755584
Word Mark:
DUNKAROOS
Goods and Services:

IC 030. US 046. G & S cereal-based snack food and frosting. FIRST USE: 19920706. FIRST USE IN COMMERCE: 19920706.

Filling Date:
1991-10-01
Registration Date:
1993-03-02
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS

Serial Number:
74185336
Registration Number:
1734860
Word Mark:
CHEERIOS
Goods and Services:

IC 020. US 002 013 022 025 032 050. G & S [plastic bibs]. FIRST USE: 19910510. FIRST USE IN COMMERCE: 19910510.

IC 021. US 002 030. G & S children's bowls, cups and food containers. FIRST USE: 19890200. FIRST USE IN COMMERCE: 19890200.

Filling Date:
1991-07-15
Registration Date:
1992-11-24
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BREAKFAST PACK

Serial Number:
74169032
Registration Number:
1765343
Word Mark:
BREAKFAST PACK
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19920420. FIRST USE IN COMMERCE: 19920420.

Filling Date:
1991-05-22
Registration Date:
1993-04-13
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
74164801
Registration Number:
1681353
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19840416. FIRST USE IN COMMERCE: 19840416.

Filling Date:
1991-05-07
Registration Date:
1992-03-31
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

STRAWBERRY SPLASH

Serial Number:
74158925
Registration Number:
1709429
Word Mark:
STRAWBERRY SPLASH
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19910923. FIRST USE IN COMMERCE: 19910923.

Filling Date:
1991-04-19
Registration Date:
1992-08-18
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

G GENERAL MILLS

Serial Number:
74131157
Registration Number:
1666000
Word Mark:
G GENERAL MILLS
Goods and Services:

IC 030. US 046. G & S breakfast cereal [ and oatmeal ]. FIRST USE: 19890700. FIRST USE IN COMMERCE: 19890700.

Filling Date:
1991-01-17
Registration Date:
1991-11-26
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BASIC 4

Serial Number:
74126004
Registration Number:
1676933
Word Mark:
BASIC 4
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19901112. FIRST USE IN COMMERCE: 19901112.

Filling Date:
1990-12-24
Registration Date:
1992-02-25
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
74103082
Registration Number:
1841187
Word Mark:
BETTY CROCKER
Goods and Services:

IC 008. US 023. G & S stainless steel flatware; namely, forks, knives and spoons. FIRST USE: 19690600. FIRST USE IN COMMERCE: 19690600.

Filling Date:
1990-10-04
Registration Date:
1994-06-21
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
74092424
Registration Number:
1654991
Word Mark:
BETTY CROCKER
Goods and Services:

IC 030. US 046. G & S bakery goods. FIRST USE: 19890823. FIRST USE IN COMMERCE: 19890823.

Filling Date:
1990-08-27
Registration Date:
1991-08-27
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SINGLES TO GO

Serial Number:
74083116
Registration Number:
1685807
Word Mark:
SINGLES TO GO
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19900910. FIRST USE IN COMMERCE: 19900910.

Filling Date:
1990-07-30
Registration Date:
1992-05-05
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BASIC 4

Serial Number:
74072691
Registration Number:
1684166
Word Mark:
BASIC 4
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19901112. FIRST USE IN COMMERCE: 19901112.

Filling Date:
1990-06-25
Registration Date:
1992-04-21
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CHEERIOS

Serial Number:
74070129
Registration Number:
1647570
Word Mark:
CHEERIOS
Goods and Services:

IC 030. US 046. G & S breakfast cereal. FIRST USE: 19531116. FIRST USE IN COMMERCE: 19531116.

Filling Date:
1990-06-18
Registration Date:
1991-06-11
Current Basis:
1A
Owner:
General Mills IP Holdings I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GUSHERS

Serial Number:
74064524
Registration Number:
1681635
Word Mark:
GUSHERS
Goods and Services:

IC 029. US 046. G & S dehydrated fruit snacks. FIRST USE: 19910923. FIRST USE IN COMMERCE: 19910923.

Filling Date:
1990-05-31
Registration Date:
1992-03-31
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SHAKE 'N POUR

Serial Number:
74042297
Registration Number:
1626182
Word Mark:
SHAKE 'N POUR
Goods and Services:

IC 030. US 046. G & S packaged pancake and waffle mixes. FIRST USE: 19861000. FIRST USE IN COMMERCE: 19861000.

Filling Date:
1990-03-26
Registration Date:
1990-12-04
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

KING KAISER

Serial Number:
74032475
Registration Number:
1623902
Word Mark:
KING KAISER
Goods and Services:

IC 030. US 046. G & S flour. FIRST USE: 19650000. FIRST USE IN COMMERCE: 19700000.

Filling Date:
1990-02-26
Registration Date:
1990-11-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HARVEST KING

Serial Number:
74032474
Registration Number:
1623901
Word Mark:
HARVEST KING
Goods and Services:

IC 030. US 046. G & S flour. FIRST USE: 19331000. FIRST USE IN COMMERCE: 19331000.

Filling Date:
1990-02-26
Registration Date:
1990-11-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

SALUTE TO SAVINGS

Serial Number:
73837948
Registration Number:
1607578
Word Mark:
SALUTE TO SAVINGS
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREAL, [FLOUR,] FLOUR-BASED BAKING MIXES, READY-TO-SPREAD FROSTING, CAKE MIXES, BROWNIE MIXES, AND PACKAGED DINNER MIXES HAVING A CEREAL OR PASTA BASE WITH SPICE AND/OR SAUCE MIXES. FIRST USE: 19850915. FIRST USE IN COMMERCE: 19850915.

Filling Date:
1989-11-13
Registration Date:
1990-07-24
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PARTY PIZZA

Serial Number:
73827925
Registration Number:
1618956
Word Mark:
PARTY PIZZA
Goods and Services:

IC 030. US 046. G & S FROZEN PIZZA PACKAGED IN A BOX AND SOLD THROUGH RETAIL FOOD STORES. FIRST USE: 19751125. FIRST USE IN COMMERCE: 19751125.

Filling Date:
1989-09-27
Registration Date:
1990-10-23
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73825737
Registration Number:
1624781
Word Mark:
BETTY CROCKER
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S PUBLICATIONS AND PRINTED MATTER, NAMELY, COOKBOOKS, BOOKS, BOOKLETS, MAGAZINES,[ PAMPHLETS, REPORTS, MANUALS,] RECIPE CARDS,[ HOUSE ORGANS,] BROCHURES,[ NEWSLETTERS, AND JOURNALS] RELATING PRIMARILY TO FOOD AND/OR FOOD PREPARATION. FIRST USE: 19860200. FIRST USE IN COMMERCE: 19860200.

Filling Date:
1989-09-15
Registration Date:
1990-11-27
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s). The mark consists of a horizontal spoon with the words BETTY CROCKER in the bowl of the spoon.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
73792549
Registration Number:
1570080
Word Mark:
FIBER ONE
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREAL. FIRST USE: 19850227. FIRST USE IN COMMERCE: 19850227.

Filling Date:
1989-04-10
Registration Date:
1989-12-05
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COLOMBO

Serial Number:
73781341
Registration Number:
1604859
Word Mark:
COLOMBO
Goods and Services:

IC 030. US 046. G & S FROZEN YOGURT AND FROZEN YOGURT MIX. FIRST USE: 19780000. FIRST USE IN COMMERCE: 19780000.

Filling Date:
1989-02-17
Registration Date:
1990-07-03
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
73767670
Registration Number:
1552170
Word Mark:
TRIX
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 19100729. FIRST USE IN COMMERCE: 19100729.

Filling Date:
1988-12-05
Registration Date:
1989-08-15
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRIX

Serial Number:
73767669
Registration Number:
1553126
Word Mark:
TRIX
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 19880801. FIRST USE IN COMMERCE: 19880801.

Filling Date:
1988-12-05
Registration Date:
1989-08-22
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

APPLE CINNAMON CHEERIOS

Serial Number:
73764697
Registration Number:
1554932
Word Mark:
APPLE CINNAMON CHEERIOS
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREAL. FIRST USE: 19880926. FIRST USE IN COMMERCE: 19880926.

Filling Date:
1988-11-21
Registration Date:
1989-09-05
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLD MEDAL

Serial Number:
73754662
Registration Number:
1544734
Word Mark:
GOLD MEDAL
Goods and Services:

IC 030. US 046. G & S CAKE MIXES, ICING MIXES AND PANCAKE MIXES. FIRST USE: 19750812. FIRST USE IN COMMERCE: 19750812.

Filling Date:
1988-09-28
Registration Date:
1989-06-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLD MEDAL

Serial Number:
73754514
Registration Number:
1544732
Word Mark:
GOLD MEDAL
Goods and Services:

IC 030. US 046. G & S BISCUIT MIXES, BREAD MIXES, BROWNIE MIXES, CAKE MIXES, FLOUR, ICING MIXES, MUFFIN MIXES, [ PIZZA CRUST MIXES ] AND PANCAKE MIXES. FIRST USE: 18740101. FIRST USE IN COMMERCE: 18740101.

Filling Date:
1988-09-28
Registration Date:
1989-06-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLD MEDAL

Serial Number:
73754513
Registration Number:
1544731
Word Mark:
GOLD MEDAL
Goods and Services:

IC 030. US 046. G & S BISCUIT MIXES, BREAD MIXES, BROWNIE MIXES, FLOUR, MUFFIN MIXES, [ PIZZA CRUST MIXES ] AND PANCAKE MIXES. FIRST USE: 19720700. FIRST USE IN COMMERCE: 19720700.

Filling Date:
1988-09-28
Registration Date:
1989-06-20
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

Logo #15

Serial Number:
73744391
Registration Number:
1531112
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 19880515. FIRST USE IN COMMERCE: 19880515.

Filling Date:
1988-08-05
Registration Date:
1989-03-21
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS I, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(2) Illustration: Drawing or design without any word(s)/letter(s)/ number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73717969
Registration Number:
1517738
Word Mark:
BETTY CROCKER
Goods and Services:

IC 004. US 015. G & S CANDLES. FIRST USE: 19720316. FIRST USE IN COMMERCE: 19720316.

IC 016. US 002 005 022 023 029 037 038 050. G & S [ PAPER TABLE COVERS AND PAPER NAPKINS ]. FIRST USE: 19720316. FIRST USE IN COMMERCE: 19720316.

IC 021. US 002 013 034. G & S [ PAPER BAKING CUPS, PAPER PLATES, PAPER DRINKING CUPS, ] CAKE DECORATING TIPS AND CANDLE HOLDERS. FIRST USE: 19720316. FIRST USE IN COMMERCE: 19720316.

IC 030. US 046. G & S ICING, DECORATING GEL, EDIBLE CANDY CAKE DECORATIONS AND EDIBLE CANDY DECORATING DECORS. FIRST USE: 19710101. FIRST USE IN COMMERCE: 19710101.

Filling Date:
1988-03-21
Registration Date:
1988-12-27
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73717883
Registration Number:
1512284
Word Mark:
BETTY CROCKER
Goods and Services:

IC 004. US 015. G & S CANDLES. FIRST USE: 19720316. FIRST USE IN COMMERCE: 19720316.

IC 021. US 002 013 034. G & S [ PAPER BAKING CUPS, PAPER PLATES, PAPER DRINKING CUPS, ] CAKE DECORATING TIPS, AND CANDLEHOLDERS. FIRST USE: 19720316. FIRST USE IN COMMERCE: 19720316.

IC 030. US 046. G & S ICING, DECORATING GEL, EDIBLE CANDY CAKE DECORATIONS AND EDIBLE CANDY DECORATING DECORS. FIRST USE: 19710101. FIRST USE IN COMMERCE: 19710101.

Filling Date:
1988-03-21
Registration Date:
1988-11-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

WONDRA

Serial Number:
73714628
Registration Number:
1510342
Word Mark:
WONDRA
Goods and Services:

IC 030. US 046. G & S FLOUR. FIRST USE: 19621210. FIRST USE IN COMMERCE: 19621210.

Filling Date:
1988-03-03
Registration Date:
1988-10-25
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COUNT CHOCULA

Serial Number:
73701872
Registration Number:
1511150
Word Mark:
COUNT CHOCULA
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 19700525. FIRST USE IN COMMERCE: 19700525.

Filling Date:
1987-12-21
Registration Date:
1988-11-01
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MEDALLION LABORATORIES

Serial Number:
73701232
Registration Number:
1500015
Word Mark:
MEDALLION LABORATORIES
Goods and Services:

IC 042. US 100. G & S ANALYTICAL TESTING OF FOODS, ANIMAL FEED, AND PHARMACEUTICALS. FIRST USE: 19740601. FIRST USE IN COMMERCE: 19740601.

Filling Date:
1987-12-14
Registration Date:
1988-08-09
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

KIX

Serial Number:
73685259
Registration Number:
1499824
Word Mark:
KIX
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 19641100. FIRST USE IN COMMERCE: 19641100.

Filling Date:
1987-09-21
Registration Date:
1988-08-09
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CUCKOO FOR COCOA PUFFS

Serial Number:
73675193
Registration Number:
1488728
Word Mark:
CUCKOO FOR COCOA PUFFS
Goods and Services:

IC 030. US 046. G & S READY-TO-EAT BREAKFAST CEREAL. FIRST USE: 19810531. FIRST USE IN COMMERCE: 19810531.

Filling Date:
1987-07-29
Registration Date:
1988-05-17
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COUNTRY CORN FLAKES

Serial Number:
73602308
Registration Number:
1428646
Word Mark:
COUNTRY CORN FLAKES
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREAL. FIRST USE: 19860530. FIRST USE IN COMMERCE: 19860530.

Filling Date:
1986-06-04
Registration Date:
1987-02-10
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TACOBAKE

Serial Number:
73574979
Registration Number:
1404299
Word Mark:
TACOBAKE
Goods and Services:

IC 030. US 046. G & S PACKAGED MAIN MEAL MIXES, NAMELY, MIXES HAVING A CEREAL BASE AND TACO FLAVORED SEASONINGS. FIRST USE: 19851108. FIRST USE IN COMMERCE: 19851108.

Filling Date:
1985-12-23
Registration Date:
1986-08-05
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

TRI HEALTHALON

Serial Number:
73570596
Registration Number:
1401706
Word Mark:
TRI HEALTHALON
Goods and Services:

IC 042. US 100. G & S PLANNING, EXECUTING AND EVALUATING A PROGRAM FOR PHYSICAL, MENTAL AND SOCIAL WELL-BEING. FIRST USE: 19851025. FIRST USE IN COMMERCE: 19851025.

Filling Date:
1985-11-26
Registration Date:
1986-07-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

SINGLEPAK

Serial Number:
73569757
Registration Number:
1429681
Word Mark:
SINGLEPAK
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREALS. FIRST USE: 19850617. FIRST USE IN COMMERCE: 19850617.

Filling Date:
1985-11-21
Registration Date:
1987-02-17
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Supplemental
Live or Dead:
ACTIVE

TOTAL

Serial Number:
73563412
Registration Number:
1394264
Word Mark:
TOTAL
Goods and Services:

IC 030. US 046. G & S READY TO EAT BREAKFAST CEREAL. FIRST USE: 19610223. FIRST USE IN COMMERCE: 19610223.

Filling Date:
1985-10-15
Registration Date:
1986-05-20
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

FIBER ONE

Serial Number:
73506223
Registration Number:
1335787
Word Mark:
FIBER ONE
Goods and Services:

IC 030. US 046. G & S Ready to Eat Breakfast Cereal. FIRST USE: 19841024. FIRST USE IN COMMERCE: 19841024.

Filling Date:
1984-10-29
Registration Date:
1985-05-14
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

RICE CRUNCHINS

Serial Number:
73498827
Registration Number:
1480950
Word Mark:
RICE CRUNCHINS
Goods and Services:

IC 030. US 046. G & S Ready-to-Eat Breakfast Cereal. FIRST USE: 19840702. FIRST USE IN COMMERCE: 19840702.

Filling Date:
1984-09-10
Registration Date:
1988-03-15
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

CINNAMON TOAST CRUNCH

Serial Number:
73479340
Registration Number:
1346597
Word Mark:
CINNAMON TOAST CRUNCH
Goods and Services:

IC 030. US 046. G & S BREAKFAST CEREAL. FIRST USE: 19840416. FIRST USE IN COMMERCE: 19840416.

Filling Date:
1984-05-07
Registration Date:
1985-07-02
Current Basis:
1A
Owner:
GENERAL MILLS IP HOLDINGS II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

COUNTRY

Serial Number:
73467674
Registration Number:
1346587
Word Mark:
COUNTRY
Goods and Services:

IC 030. US 046. G & S Ready-to-Eat Breakfast Cereal. FIRST USE: 19601025. FIRST USE IN COMMERCE: 19601025.

Filling Date:
1984-02-27
Registration Date:
1985-07-02
Current Basis:
1A
Owner:
General Mills IP Holdings II, LLC
Attorney of Record:
Shelby K. Bruce
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

ALL TRUMPS

Serial Number:
73457822
Registration Number:
1302980
Word Mark:
ALL TRUMPS
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 19390200. FIRST USE IN COMMERCE: 19390200.

Filling Date:
1983-12-19
Registration Date:
1984-10-30
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

REMARKABLE

Serial Number:
73457821
Registration Number:
1331133
Word Mark:
REMARKABLE
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 19360000. FIRST USE IN COMMERCE: 19360000.

Filling Date:
1983-12-19
Registration Date:
1985-04-16
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

GOLDEN SHIELD

Serial Number:
73457819
Registration Number:
1302979
Word Mark:
GOLDEN SHIELD
Goods and Services:

IC 030. US 046. G & S Flour. FIRST USE: 19420500. FIRST USE IN COMMERCE: 19420500.

Filling Date:
1983-12-19
Registration Date:
1984-10-30
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

HELMET

Serial Number:
73457818
Registration Number:
1390099
Word Mark:
HELMET
Goods and Services:

IC 030. US 046. G & S FLOUR. FIRST USE: 19081001. FIRST USE IN COMMERCE: 19081001.

Filling Date:
1983-12-19
Registration Date:
1986-04-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73448738
Registration Number:
1357043
Word Mark:
BETTY CROCKER
Goods and Services:

IC 030. US 046. G & S SEASONED BREADED STUFFING MIXES. FIRST USE: 19830906. FIRST USE IN COMMERCE: 19830906.

Filling Date:
1983-10-19
Registration Date:
1985-08-27
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73448737
Registration Number:
1350888
Word Mark:
BETTY CROCKER
Goods and Services:

IC 030. US 046. G & S SEASONED BREADED STUFFING MIXES. FIRST USE: 19830906. FIRST USE IN COMMERCE: 19830906.

Filling Date:
1983-10-19
Registration Date:
1985-07-23
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PIZZA ROLLS BRAND

Serial Number:
73413535
Registration Number:
1390096
Word Mark:
PIZZA ROLLS BRAND
Goods and Services:

IC 030. US 046. G & S PASTA SNACKS FILLED PRIMARILY WITH MEAT AND/OR CHEESE AND SPICES. FIRST USE: 19830210. FIRST USE IN COMMERCE: 19830210.

Filling Date:
1983-02-15
Registration Date:
1986-04-15
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trenteetun
Description of Mark:
(5) Illustration: Drawing with word(s)/letter(s)/number(s) in Stylized form.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73358335
Registration Number:
1259343
Word Mark:
BETTY CROCKER
Goods and Services:

IC 011. US 013 021 023 031 034. G & S Electrical Cooking Appliances-Namely, Coffee Makers, [Popcorn Poppers, Frying Pans,] Griddles, [Fondue Pots and Combination Pressure Cookers and Canners] for Domestic Use. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19800900.

IC 021. US 002 013 023 029 030 033 040 050. G & S Nonelectrical Bakeware and Cookware-Namely, Frying Pans, Cooking Pans, [Roasting Pots, Casserole Dishes] and Tea Kettles for Domestic Use. FIRST USE: 19800900. FIRST USE IN COMMERCE: 19800900.

Filling Date:
1982-04-05
Registration Date:
1983-11-29
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
(3) Illustration: Drawing or design which also includes word(s)/ letter(s)/number(s).
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

BETTY CROCKER

Serial Number:
73358334
Registration Number:
1259342
Word Mark:
BETTY CROCKER
Goods and Services:

IC 011. US 013 021 023 031 034. G & S Electrical Cooking Appliances-Namely, Coffee Makers, [ Popcorn Poppers, Frying Pans, ] Griddles, [ Fondue Pots and Combination Pressure Cookers and Canners ] for Domestic Use. FIRST USE: 19770000. FIRST USE IN COMMERCE: 19770000.

IC 021. US 002 013 023 029 030 033 040 050. G & S Nonelectrical Bakeware and Cookware-Namely, Frying Pans, Cooking Pans, [ Roasting Pots, Casserole Dishes ] and Tea Kettles for Domestic Use. FIRST USE: 19770000. FIRST USE IN COMMERCE: 19770000.

Filling Date:
1982-04-05
Registration Date:
1983-11-29
Current Basis:
1A
Owner:
GENERAL MILLS MARKETING, INC.
Attorney of Record:
Jethro Trente et un
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

NATURE VALLEY

Serial Number:
73329739
Registration Number:
1211778