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Dr. Phil and Robin McGraw Trademarks

The following list includes all pending trademark applications and active federal trademark registrations that are owned by Dr. Phil and Robin McGraw.

Please note: Gerben IP does not represent Dr. Phil and Robin McGraw. This page is provided for informational purposes and reflects information available in public USPTO records.

Updated:
February 10, 2024

Dr. Phil McGraw is a television personality and host as well as bestselling author. Together with his wife Robin, he has had a successful television talk show for almost twenty years and he has written dozens of books, several of which were best sellers. He is known for his straight to the point style and quirky one liners.

Phillip Calvin McGraw was born in Vinita, Oklahoma in 1950. Raised in Oklahoma and then Kansas, McGraw excelled at football and earned a scholarship to the University of Tulsa, later transferring to Midwestern State University where he graduated in 1975 with a B.A. in psychology. In 1976 he earned an M.A. in experimental psychology. His PhD is from the University of North Texas. After he finished school, he joined his father’s private psychology practice.

McGraw married Debbie Higgins McCall in 1970. The marriage was short lived and after a messy split, their marriage was annulled in 1973. It was during this time that he met his second wife Robin Jo Jameson.

In 1985, McGraw partnered with a businesswoman from Texas to run a series of seminars. The seminars were very successful at the time, and he sold his stake in the company in 1991. Around this time he opened his own company, Courtroom Sciences, Inc. (CSI), which advised trial lawyers in litigation psychology. His company would help Oprah Winfrey win a major court case against beef producers. It was his connection with Oprah that helped to launch him to national prominence after he began appearing on her show regularly. His appearances were so successful that in 2002, he formed his own production company and launched his own syndicated television talk show. The show was originally produced by Oprah’s Harpo Studio.

Dr. Phil produced several spin offs, including Dr. Phil House, Decision House, and Daytime Emmy Award winning Daily Mail TV. The most successful spin off was The Doctors, which was produced by his son Jay McGraw. The Doctors had eight Daytime Emmy Award nominations and won a Daytime Emmy Award as Outstanding Talk Show/Informative in 2010. In 2012, he founded a telehealth company called Doctor on Demand, which would become very prominent during the coronavirus epidemic as a new way of seeking mental health treatment.

In 2017, a former employee fraudulently obtained video footage that she intended to release. In what ended up being a rather unusual trademark case, the judge ruled against the former employee who had tried to use “fair use” to cover up her theft and attempt to make a profit on the video.

Many trademarks that you might expect to be held by Phil McGraw are held by the entity he formed specifically for his tv show, Peteski Productions, Inc. The rest of the almost dozen trademarks held by or applied for by Peteski Productions, Inc. pertain to podcasts and many specifically pertain to McGraw’s wife of more than forty years, Robin.

Robin McGraw started as a staple sitting in the audience of her husband’s Dr.Phil Show. After some time she began doing special guest spots and then episodes and her involvement publicly grew over time. Robin is a philanthropist and best selling author in her own right. Her books have included titles such as What’s Age Got to Do with It?: Living Your Healthiest and Happiest Life, Christmas in My Home and Heart and Robin McGraw’s Complete Makeover Guide: A Companion to What’s Age Got to Do with It? As a philanthropist, Robin is inclined to support charities involving children, women and military families.

Dr. Phil McGraw and his wife Robin now reside in Beverly Hills, California. His show, The Doctor Phil Show is currently renewed to air until at least May of 2023, which will have seen the show on air for a full twenty one seasons. Phil and Robin McGraw have two sons Jay and Jordan, a daughter-in-law Erica, and two grandchildren. Phil McGraw’s current net worth is believed to be around 440 million dollars, with an annual salary of 88 million dollars.

Please note: While we make every effort to ensure that the information provided is accurate and up-to-date, we cannot be held responsible for its accuracy or completeness. If you have any questions regarding a specific entity in Gerben's Trademark Library®, please contact us and we will work with you to provide the information you need.

I'VE GOT A SECRET!

Serial Number:
97735473
Registration Number:
Pending Application
Word Mark:
I'VE GOT A SECRET!
Goods and Services:

IC 028. US 022 023 038 050. G & S Board games; Card games; Games with dice.

Filling Date:
2022-12-29
Current Basis:
1B
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

THE 16TH MINUTE

Serial Number:
97167182
Registration Number:
Pending Application
Word Mark:
THE 16TH MINUTE
Goods and Services:

IC 041. US 100 101 107. G & S Entertainment services, namely, the provision of continuing programs featuring entertainment and media programming in the nature of non-downloadable audio-visual programs, television shows, radio programs, webisodes, webcasts, podcasts, audiovisual series, audio, video and audiovisual recordings, multimedia files, motion pictures, films and documentaries in the fields of popular culture, current events, celebrities, celebrity news, social media, trendsetters, books, music, arts, musical performances, artistic performances, dance, general entertainment, sports and athletics, dining and food, nightlife, health and wellness, fashion, business, finance, technology and topics of general interest delivered by radio, television, satellite, audio, video, web-based applications, mobile phone applications, computer networks, streaming, and social media.

Filling Date:
2021-12-10
Current Basis:
1B
Owner:
Peteski Productions Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

ROBIN'S SECRET

Serial Number:
97165000
Registration Number:
Pending Application
Word Mark:
ROBIN'S SECRET
Goods and Services:

IC 003. US 001 004 006 050 051 052. G & S Cosmetics; Make-up; Cosmetics and make-up; Make-up preparations; Make-up sets.

Filling Date:
2021-12-09
Current Basis:
1B
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

I'VE GOT A SECRET! WITH ROBIN MCGRAW

Serial Number:
90018693
Registration Number:
Pending Application
Word Mark:
I'VE GOT A SECRET! WITH ROBIN MCGRAW
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S Series of non-fiction books on a variety of topics; Columns featuring interviews, current events, and general human interest; Newsletters and magazines featuring interviews, current events, and general human interest; photographs; stationery; posters; postcards; note cards; educational activity books in fields of general human interest; bulletins, journals, booklets, pamphlets, brochures, printed teaching materials and books in the fields of lifestyle, relationships, fitness, food, cooking, beverages, mental health, working from home, fashion, beauty, parenting, social media, aging, health, beauty, actualization and empowerment, points of interest and interviews with public figures and celebrity guests.

Filling Date:
2020-06-24
Current Basis:
1B
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

I'VE GOT A SECRET! WITH ROBIN MCGRAW

Serial Number:
88936072
Registration Number:
6227028
Word Mark:
I'VE GOT A SECRET! WITH ROBIN MCGRAW
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable podcasts in the field of lifestyle, relationships, fitness, mental health, working from home, fashion, beauty, parenting, social media, aging, health, beauty, actualization and empowerment, points of interest and interviews with public figures and celebrity guests. FIRST USE: 20190911. FIRST USE IN COMMERCE: 20190911.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing podcasts in the field of lifestyle, relationships, fitness, mental health, working from home, fashion, beauty, parenting, social media, aging, health, beauty, actualization and empowerment, points of interest and interviews with public figures and celebrity guests; On-line journals, namely, blogs featuring lifestyle, relationships, fitness, mental health, working from home, fashion, beauty, parenting, social media, aging, health, beauty, actualization and empowerment, points of interest and interviews with public figures and celebrity guests; Production of podcasts. FIRST USE: 20190911. FIRST USE IN COMMERCE: 20190911.

Filling Date:
2020-05-27
Registration Date:
2020-12-22
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

MYSTERY AND MURDER: ANALYSIS BY DR. PHIL

Serial Number:
88555756
Registration Number:
6342402
Word Mark:
MYSTERY AND MURDER: ANALYSIS BY DR. PHIL
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable audio podcasts and webcasts featuring stories, news, information, interviews, and commentary in the field of entertainment. FIRST USE: 20190409. FIRST USE IN COMMERCE: 20190409.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing podcasts in the field of true crime stories featuring interviews and documentary storytelling. FIRST USE: 20190409. FIRST USE IN COMMERCE: 20190409.

Filling Date:
2019-07-31
Registration Date:
2021-05-04
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

I'VE GOT A SECRET

Serial Number:
88393828
Registration Number:
6563302
Word Mark:
I'VE GOT A SECRET
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable podcasts in the field of health, beauty, actualization and empowerment, points of interest and interviews with celebrity guests. FIRST USE: 20190911. FIRST USE IN COMMERCE: 20190911.

IC 041. US 100 101 107. G & S Entertainment services, namely, providing podcasts in the field of health, beauty, actualization and empowerment, points of interest and interviews with celebrity guests. FIRST USE: 20190911. FIRST USE IN COMMERCE: 20190911.

Filling Date:
2019-04-19
Registration Date:
2021-11-16
Current Basis:
1A
Owner:
Peteski Productions, Inc
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

LIVING BY DESIGN

Serial Number:
88294862
Registration Number:
6159024
Word Mark:
LIVING BY DESIGN
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable audio podcasts and webcasts featuring stories, news, information, interviews, and commentary in the field of entertainment. FIRST USE: 20190204. FIRST USE IN COMMERCE: 20190204.

IC 041. US 100 101 107. G & S Entertainment services in the nature of providing audio podcasts featuring stories, news, information, interviews, and commentary in the field of entertainment. FIRST USE: 20190204. FIRST USE IN COMMERCE: 20190204.

Filling Date:
2019-02-08
Registration Date:
2020-09-22
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

PHIL IN THE BLANKS

Serial Number:
88090884
Registration Number:
6403914
Word Mark:
PHIL IN THE BLANKS
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Downloadable audio podcasts and webcasts featuring stories, news, information, interviews, and commentary in the field of entertainment. FIRST USE: 20190108. FIRST USE IN COMMERCE: 20190108.

IC 041. US 100 101 107. G & S Entertainment services in the nature of providing audio podcasts featuring stories, news, information, interviews, and commentary in the field of entertainment. FIRST USE: 20190108. FIRST USE IN COMMERCE: 20190108.

Filling Date:
2018-08-23
Registration Date:
2021-06-29
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Christopher Chatham
Description of Mark:
(4) Standard character mark.
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DR. PHIL

Serial Number:
76454963
Registration Number:
2819008
Word Mark:
DR. PHIL
Goods and Services:

IC 041. US 100 101 107. G & S entertainment services in the nature of an ongoing television program in the field of personal relationships; conducting seminars, lectures, and workshops in awareness and personal relationships. FIRST USE: 20020500. FIRST USE IN COMMERCE: 20020500.

IC 045. US 100 101. G & S providing information relating to personal relationships via the internet. FIRST USE: 20020500. FIRST USE IN COMMERCE: 20020500.

Filling Date:
2002-09-23
Registration Date:
2004-03-02
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Carl C. Butzer
Description of Mark:
Type of Mark:
Service mark
Register:
Principal
Live or Dead:
ACTIVE

DR. PHIL

Serial Number:
76451859
Registration Number:
3233806
Word Mark:
DR. PHIL
Goods and Services:

IC 016. US 002 005 022 023 029 037 038 050. G & S books relating to personal relationships and parenting, printed instructional and educational materials in the field of personal relationships and parenting, [ posters, calendars, pens, pencils, greeting cards, Christmas cards, autograph books, poster books, albums, address books, appointment books, paper place mats, paper coasters, decals, stickers, notebooks, book covers, binders, ] bank checks, [ check books, bumper stickers, pen cases, pencil cases, magnetic boards, note pads, gift wrapping paper, paper banners, unmounted photographs, mounted photographs, printed music books, postcards, ] stationery [, trading cards, and lithographs ]. FIRST USE: 20030930. FIRST USE IN COMMERCE: 20030930.

Filling Date:
2002-09-23
Registration Date:
2007-04-24
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Carl C. Butzer
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DR. PHIL

Serial Number:
76451858
Registration Number:
3344598
Word Mark:
DR. PHIL
Goods and Services:

IC 009. US 021 023 026 036 038. G & S Pre-recorded [ videotapes, ] DVDs, [ audiocassettes, and compact discs, all ] featuring information relating to personal relationships and parenting. FIRST USE: 20020815. FIRST USE IN COMMERCE: 20020815.

Filling Date:
2002-09-23
Registration Date:
2007-11-27
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Carl C. Butzer
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE

DR. PHIL

Serial Number:
76451856
Registration Number:
3159311
Word Mark:
DR. PHIL
Goods and Services:

IC 025. US 022 039. G & S clothing, namely, [golf shirts, jerseys, boxer shorts, coveralls, culottes, infantwear, gloves, mittens, sleepwear,] t-shirts[, shorts, pants, sweatshirts, sweatpants, bandannas, scarves, aprons, jackets, jean jackets, tank tops, vests, neckties, coveralls, infantwear, shirts, loungewear, pajamas, ponchos, sweaters, suspenders, swim wear, dresses, and clothing wraps; headwear, namely, visors, baseball caps, berets, and hats; and footwear]. FIRST USE: 20020900. FIRST USE IN COMMERCE: 20020900.

Filling Date:
2002-09-23
Registration Date:
2006-10-17
Current Basis:
1A
Owner:
Peteski Productions, Inc.
Attorney of Record:
Carl C. Butzer
Description of Mark:
Type of Mark:
Trademark
Register:
Principal
Live or Dead:
ACTIVE
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