Zion Williamson is a professional basketball player who was only recently drafted by the NBA in 2019. He was only 19 years old, and it was well-known that he was going to be the number one pick. Williamson was born in North Carolina and naturally took his talents to the state’s legendary basketball school: Duke University. During his freshman year, he was named the Atlantic Coast Conference Player of the Year.
While Williamson won the ACC Player of the Year, he never got to win the NCAA tournament. However, in the 2019 NCAA Tournament, Williamson was so popular that the official broadcast partner specifically dedicated a camera to follow and record him in every game. Williamson left Duke after one year, despite rumors that he might return to the school.
In addition to being well known for his skill, Williamson suffered a large setback in February 2019. 36 seconds into the game, his foot ripped through his Nike shoe, causing a Grade 1 knee sprain, a Duke loss, and Nike to lose a stock value of $1.1 billion the next day. Many believed that Williamson should stop playing college basketball at this point because he was already a top draft prospect. NBA legends such as Kevin Durant described him as a “once-in-a-generation type athlete,” so it makes sense that even so young he is protecting his brand. Williamson even got his team, the New Orleans’ Pelicans, to surrender ownership of his well-known catchphrase “Let’s Dance” to his ownership, despite filing for it the same day as Williamson. In fact, Williamson is so concerned about this phrase that he has filed fourteen individual applications for the mark to be used on different goods or services.