Donovan Mitchell Trademarks
Please note: Gerben IP does not represent Donovan Mitchell. This page is provided for informational purposes and reflects information available in public USPTO records.
September 16, 2023
Son of a former Minor League Baseball player and New York Mets executive, Donovan Mitchell is from Elmsford, New York, and was born in 1996. Although his future would be in basketball, as a child he hoped to be a baseball player due to his father’s career. By the time he was a teenager, however, he was playing Amateur Athletic Union Basketball.
Mitchell was an outstanding athlete while attending high school at Canterbury School in New Milford, Connecticut. However, his sophomore season would be cut short, due to an injury to his wrist sustained while playing baseball. For his final two years of high school, he attended Brewster Academy in Wolfeboro, New Hampshire. He was very active socially and academically and also excelled at basketball, winning a prep school national championship each year. Mitchell garnered attention from college scouts and coaches and he even had a dunk featured on ESPN while attending an Under Armor event. He was also invited to play in the regional bracket of the Jordan Brand Classic.
After choosing to attend the University of Louisville, Mitchell played college basketball for two years. He started in very few games as a freshman, averaging 7.4 points, 1.7 assists, and 3.4 rebounds per game. Mitchell developed as a player between seasons and, as a sophomore, he averaged 15.6 points, 2.7 assists, and 4.9 rebounds per game. He also shot better than 80% when shooting free throws. He was honored as First Team All-Atlantic Coast Conference for his accomplishments.
Mitchell wasn’t sure about his draft prospects, so while he did declare for the draft after his sophomore year, he didn’t enlist the services of an agent until later. He was drafted 13th by the Denver Nuggets, but the team immediately traded him to the Utah Jazz for a later-round pick and an additional player. The Utah Jazz signed him to a four-year deal at the same time Nike also signed a deal with him.
In 2017, Mitchell was outstanding in the NBA Summer League. He would then record 10 points and four assists during his regular season NBA debut on October 18, 2017. Less than two months, later he established a career-high of 41 points in one game. This would also be the record for a rookie with the Jazz, beating out the previous record of 40-points by Blake Griffin. Mitchell also established a new rookie record for the most 20+ points games, with a total of 19 games. He had a second 40-point game, making him only the second rookie guard to accomplish that feat. Mitchell played in and won the 2018 NBA Slam Dunk Contest during the All-Star weekend and finished the season with 186 three-pointers, another rookie record. He scored 27 points in his first playoff game and a total of 171 during the six-game series. He received NBA All-Rookie First Team honors.
During the 2018-2019 season, Mitchell recorded his first professional double-double and recorded a career-high 46 points twice that year. He averaged 21.3 points per game in the three playoff games that he played.
During the 2019-2020 season, he had a season-high performance of 38 points, with a 37-point performance just two days later. He was selected to play in the 2019 NBA All-Star Game. In March of 2020, Mitchell tested positive for COVID-19. His positive test was one of several factors that led to the eventual suspension of the NBA season due to the pandemic. It would also help form the bubble format that the season would be finished in. Mitchell played in the NBA bubble playoffs, where he scored first 57 points and then 51 points in games that were played less than one week apart. He signed a five-year extension during the off-season worth $163 million.
The 2020-2021 NBA season would provide Mitchell with his second invitation to play in the NBA All-Star game. That season he recorded 26.4 points, 4.4 rebounds, 5.2 assists, and a steal per game while starting in every game. He scored 32.3 points and 4.2 rebounds and 5.5 assists per game during the playoffs, all while playing with an ankle injury.
Mitchell was selected for his third NBA All-Star game during the 2021-2022 NBA season. For the regular season, he recorded 25.9 points, 4.2 rebounds, 5.3 assists, and 1.5 steals per game and started in every game that he played. He played in six playoff games and recorded 25.5 points, 4.3 rebounds, and 5.7 assists per game.
In 2018, Mitchell’s company My Own Way, LLC filed a trademark application for “SPIDA” for use with clothing and apparel.
The company also filed a trademark application for a logo that is a design mixing a basketball and a spider for downloadable programming and digital property, children’s books, bags and backpacks, toys, a sports-related website, video games, empty water bottles, clothing, shoes, and sneakers.
In 2022, My Own Way, LLC filed an additional trademark application for “SPIDA” for similar items to the logo as well as cell phone cases and sunglasses.
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IC 009. US 021 023 026 036 038. G & S Downloadable mobile application software for recording sports instruction videos; downloadable mobile application software for featuring fitness instruction; downloadable educational mobile applications software featuring instruction in sports; downloadable video games programs; Stands adapted for mobile phones; Sports instruction videos, namely, downloadable videos featuring sports and fitness instructions; computer bags.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed children's books.
IC 018. US 001 002 003 022 041. G & S Bags, namely, luxury evening bags, luggage, handbags made from luxury materials but not for an evening purpose, and athletic bags, leather tote bags, backpacks and shoulder bags.
IC 028. US 022 023 038 050. G & S Toys, namely, basketball, instructional toys, namely, electronic learning toys, figurines, namely, molded plastic toy figures, action figure toys, kids' bath toys, bobble head dolls, stuffed animals, and spinning fidget toys; video game consoles.
IC 041. US 100 101 107. G & S Sports instruction videos, namely, providing a website featuring non-downloadable videos in the field of sports instruction; entertainment services, namely, providing online video games.
IC 009. US 021 023 026 036 038. G & S Sunglasses; Downloadable software in the nature of a mobile application featuring interactive sports instruction videos; Downloadable software in the nature of a mobile application for fitness instruction; Downloadable software in the nature of education mobile applications featuring sports and fitness instruction.
IC 016. US 002 005 022 023 029 037 038 050. G & S Printed children's books.
IC 018. US 001 002 003 022 041. G & S Bags, namely, luxury hand bags, athletic bags, leather tote bags, backpacks, and shoulder bags.
IC 021. US 002 013 023 029 030 033 040 050. G & S Water bottles sold empty.
IC 025. US 022 039. G & S Clothing and apparel, namely, hats, sweatshirts, dress shirts, jackets, tank tops, jerseys, athletic wear in the nature of bottoms, undergarments, pants, shorts, shoes, sneakers, sandals, ties, gloves, sweaters, and jeans.
IC 028. US 022 023 038 050. G & S Toys, namely, basketball instructional toys in the nature of basketballs, hoops, and goal sets, modeled toy figurines, action figure toys, bobble head dolls, stuffed animals, and spinning fidget toys; children's multiple activity toys; Basketballs.
IC 021. US 002 013 023 029 030 033 040 050. G & S Water bottles sold empty. FIRST USE: 20191019. FIRST USE IN COMMERCE: 20191019.
IC 025. US 022 039. G & S Clothing, namely, hats, t-shirts, sweatshirts, dress shirts, jackets, tank tops, jerseys, undergarments, socks, pants, shorts, shoes, sneakers, sandals, ties, gloves, sweaters, jeans. FIRST USE: 20191019. FIRST USE IN COMMERCE: 20191019.
IC 025. US 022 039. G & S Clothing and apparel, namely, shirts, t-shirts, athletic wear in the nature of tops, and socks. FIRST USE: 20190401. FIRST USE IN COMMERCE: 20190401.