What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 5,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 5,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 5,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Tucson, Arizona Businesses Utilize Gerben Intellectual Property for Trademark Services

*Please note that while Gerben Intellectual Property is not located in Arizona, it can assist businesses from Tucson in registering a federal trademark because it is a federal matter.

Gerben Intellectual Property was founded by trademark attorney Josh Gerben in 2008. Since that time, the experienced team at Gerben Intellectual Property has registered thousands of trademarks for individuals and businesses of all sizes. Our clients come from all fifty states, including the Tucson area. Whether you plan to open a clothing store in Downtown Tucson or expand your consulting firm in the Sam Hughes area, Gerben Intellectual Property is ready to assist you in trademark registration.

Federal Trademark Registration for Your Business

Top 4 Questions Tucson Businesses Have About Obtaining and Protecting a Trademark

  • What aspects of my business should I register as trademarks?
    • A registered trademark can be anything that represents your brand in the marketplace. Business owners should register things like business or product names, logos, and slogans. However, you may want to consider specific sounds, colors, or even smells, if they indicate your product or service is associated with your brand.
  • When should I register my trademark?
    • Trademark registration should be one of the first tasks you undertake as a new business owner. Prior to investing in product labeling, signage, and marketing materials using your chosen trademark, it’s important to know that you won’t be infringing on another brand. The date you submit your application will also become your priority date, which locks in some immediate protections. Anyone looking to file a similar mark after that date will not be approved by the USPTO. Waiting to register your trademark could leave you vulnerable to infringement later on.
  • What should I do if someone is using my mark without permission?
    • As a trademark owner, it’s important to monitor your mark’s use and take action against potential infringement. However, it’s best to work with an experienced attorney when navigating legal challenges. Your attorney will review the details of the case and determine the best course of action. In many cases, a simple cease-and-desist letter is enough to end the infringement, but in some situations, more formal legal action may be needed.
  • How long will my trademark last?
    • Your registered trademark won’t expire, as long as you continue to use the mark as it appears in your trademark application and you meet renewal deadlines. Failure to renew your mark on time could result in the cancellation of your mark. For new trademarks, your first renewal will occur between the fifth and sixth year, then again between the ninth and tenth year. After that, you will need to renew your trademark with the USPTO every ten years.

Common Misunderstandings about Filing Trademarks for Tucson Businesses

  • I don’t need to register my trademark with the USPTO.
    • The U.S. is a common law country, so you will have some limited protections as soon as you use your mark in public. However, these limited protections may not be enough to protect your brand long term. For example, your mark will only be protected in disputes that arise in the Tucson region. If you plan to do business outside the area, you may face a more challenging time asserting your trademark rights. In order to have the strongest protections and the presumption of validity nationwide, you need to register your mark with the United States Patent or Trademark Office, or USPTO.
  • Trademark registration is only for large businesses.
    • Trademark registration is important for businesses of any size, from an individual selling a single product to a large corporation. As a small business owner, if you are found to be infringing on another brand, even unintentionally, you could face a lengthy and expensive rebranding process, not to mention potential legal fees. In addition, if someone infringes upon your business, it could pull customers away and hurt your brand’s reputation. If budget is your concern, contact Gerben Intellectual Property to learn more about our reasonable, flat rate trademark registration services.
  • Once my trademark is registered, I won’t need to work with a trademark attorney any longer.
    • Your trademark attorney will provide valuable assistance while you register your trademark, but their services go beyond registration. Trademark attorneys, including those at Gerben Intellectual Property, will also monitor your trademark’s use, take legal action against infringement on your behalf, and assist with ownership changes in the future.
  • The USPTO will conduct a trademark search once I submit my application, so I don’t need to do my own search.
    • Once you submit your application to the USPTO, an examiner will conduct a comprehensive trademark search. However, if the examiner finds a confusingly similar mark is already in use, your application could be rejected, and your filing fees lost. Work with an attorney to conduct a comprehensive trademark search prior to submitting your application. If you find that your mark isn’t available for registration, you’ll be able to create a new one before you draft your application and pay your fees.
  • I only need one trademark filing to protect my business.
    • Each trademark you plan to register will need its own filing. For example, if you plan to register your business name, product name, and logo, all three will need their own trademark application and filing.

The Number of Trademarks Registered by Tucson Businesses (by Year)

How many trademarks have Tucson, AZ businesses registered over the years? Gerben Intellectual Property collected the following data.

Year# of Trademarks Registered

*data was gathered from the USPTO’s public database

Types of Trademark Services We Offer

Additional Information on Trademark Registration for Tucson Businesses

It’s an exciting time to open a new business in Tucson, Arizona! As an entrepreneur, you understand the importance of product development, hiring an experienced staff, and creating a successful marketing campaign. All are essential to your future success as a business owner, but don’t underestimate the benefits of trademark registration.

Consider this scenario: Brandon is a homeowner with a pool in Catalina Foothills. He sees a need for pool maintenance decides to open his own business serving homeowners in the neighborhoods surrounding the city. He chooses the name Crystal Clear Pools and gets to work creating a custom design for his work vehicle and developing his website. Brandon has heard of trademark registration, but he decides his business is just too small to justify the cost right now.

Unfortunately, Brandon’s decision to postpone trademark registration will end up costing him more in the long run. That’s because, shortly after he starts servicing client pools, Brandon receives a cease-and-desist letter in the mail. Another company by the same name has been doing business in the Flagstaff area for more than a decade. Because they registered their trademark years ago, they are within their legal rights to ask Brandon to stop using the name Crystal Clear Pools. Now Brandon must stop doing business while he rebrands everything.

Trademark ownership provides valuable protections for businesses of every size. Contact Gerben Intellectual Property today to start the process to protect your business.